Voice Over is A Business
Working as a creative poses many challenges. Every day in addition to being a voice actor, we as soloprenuers we have to run an entire business. As if maintaining a professional studio is not enough, as voice actors we must swap our creative hats for entrepreneur hats. Laura knows how to do this. Work with Laura to strategize the best path for your voice over business coaching. With regular zoom sessions, she will help make sure that your small business grows to make all of your dreams come true. Whether you need weekly, monthly, or quarterly meetings, Laura will help you work on your goals and give assignments to make sure that you stay on track.
Often when people come to Laura, they are either just starting out, or they launched their business and can’t quite figure out why they aren’t building the client base they expected to have. Sound familiar? Laura is very good at helping you determine your goals. She works hard to get to know each individual client and has a system to help them sort out what they are really working towards. Once that has been determined, a custom plan is written. Now, Laura has had plenty of talents come to her not knowing what their goals should be. Sometimes their focus is too narrow. Sometimes they simply don’t know where to start. Put simply, if you don’t reach for the stars, you can’t ever land within them. As a business coach, Laura is eager to assess a voice actor’s goals and guide you on revising them if your aim happens to be off in some regard.
Voice Over Business Coaching with a Customized Plan
Every single client who comes to Laura is on a unique path. Because we all have a different body of experience, have different genres of demos, have different financial circumstances and family situations, and different goals, every person’s path varies greatly. Laura cannot venture a guess as to how long it will take you to get where you are going. What she can do is assess what tools you have in your tool belt to help you build a strategy of your very own.
Work on Business Plan
Laura comes to voice over with a unique academic background. With two degrees from Columbia University, Laura is a pro at both research and analysis. Laura uses these advanced skills to help craft a business plan. Moreover, she explains to you how your plan will shift as you begin to reach your goals, and she makes suggestions for when you will need to come back. The voiceover business plan is different than mapping out your goals. In your plan, you address the specific strategies you will use to achieve your goals. While plans do change and evolve, having a business plan is always essential to success.
Voice Over Business Coaching & Marketing
A multi-pronged marketing strategy is crucial to success in a voice over business. There are many ways to go about marketing, and different approaches are best for different voice actors. In general, a social media presence in some form is essential. While it is not necessary to be present on all platform, determining whether you are going to be on Facebook, Instagram, TikTok, YouTube, LinkedIn, SnapChat, Twitter and more and how much time you intend to spend on each platform is essential. Some genres lend themselves better to other platforms. Knowing your target audience matters, and understanding who your client base is matters.
Often students come to Laura with questions about building a website. Laura is happy to refer them to vetted industry friends who have proven experience working with other voice actors. Once you begin working with Laura, she can even provide you with a discount code to aid you in establishing your virtual voice over storefront. As a tool in setting up this process, Laura also has created this website planning guide.
Laura spends a lot of time talking about creative ways to direct market to clients. Again, voice actor’s goals and the genres they are working in guide the direct marketing strategies, because a client looking to market for explained videos will do very different outreach than a client looking to do animation outreach. Still, direct marketing is essential to every business plan.
Voice Over Business Coaching Strategy
When a client finishes a session with Laura, they leave with a lengthy “to do” list that should keep them busy. The strategy is the business plan brought to life. It should be very clear what a voice actor needs to do and why they need to do it. A key part of any voice over actor’s strategy needs to always include why a client should work with them over another talent. Making sure that the strategy always helps a talent stand out is essential, and the actionable steps will always highlight what makes a voice actor unique and bookable.
Pricing, Trajectory, and Results
Whether you want a one time session or a package so that you have regular check-ins, Laura’s prices are standard with other top voice over industry coaches. For your convenience, once you purchase a package, you can schedule your sessions right away. Then, the path you take is up to how much time you devote to your work. If you are eager to work through your check list, and put the hours in, you will start to see a return. The goals you set are within reach depending purely on the work that you devote to them.
To clarify: the 3 pack is a package of three individual sessions that are approximately 50 minutes in length each; and the 5 pack is a package of individual sessions that are also each approximately 50 minutes in length. Coaching sessions are to be scheduled within a year of purchase. Cancellation must be done 24 hours prior to session. If notice of need to reschedule is not given within 24 hours, the session fee is lost to the student. All coaching fees are non-refundable. In terms of questions about VO that you have, please save any questions that you might have for our coaching sessions and we will address them during your session.
If you have a specific goal or subject that you would like covered in your session, please email Laura at Laura@VOLaura.com and include in subject line “Goal for our session.”
Did you pay for coaching?
“I am more than happy to provide a thorough testimonial for Laura Schreiber and her knowledgeable business partner, Dave Scott of All Systems Go AV. I was their student in the recent “Building Blocks of Voice Over” class and I can say without hesitation that it was a brilliant learning experience. They both have a wealth of industry experience to share (both on the talent and production side) in addition to being courteous, encouraging and consummate professionals. Laura’s insights in to the voiceover industry were invaluable and her feedback / constructive critiques of my reads were welcome. Dave’s knowledge of equipment, audio production needs, details on the recording process and suggestions for building out our own studios was vital as well. The combination of their teamwork gave me a solid jumpstart for my voiceover career and I can’t recommend them enough!”
– Jeffrey A Mahoney
“From the first time speaking with Laura my wife and I felt welcomed and at ease to the idea of taking my professional career to a new level. (I’ve always felt that my wife is a good barometer on people). Laura’s approach is honest, diligent and friendly. She works WITH you to shape your talent and achieve a correct business mindset for this industry. Laura is SUPER supportive and will go the extra distance with you as a coach, demo producer and mentor. She is the real-deal.”
– Brian Hoffner
“Laura’s team. What can we say! Such an effortless process we can’t believe it’s done! We went out on a limb and chose Laura, a complete stranger, but an exceptional professional who took good care of us with precision until completion. Thank you Laura!!”
– Cynthia Werth
“Laura has been a helpful mentor to me by helping me optimize the efficiency of my digital marketing and business development efforts as a voice actor. Beyond that, she has also kept me in mind for project opportunities she comes across where I am a good fit. I highly recommend her as a voice actor, mentor, coach, and all-around inspiring and thoughtful person to work with!”
– Don Elivert
“Laura is incredible. She is personable and friendly. I can genuinely feel her interest in helping me succeed. She provides individualized coaching that is specific to my needs. She is thorough and has gone above and beyond to help me in my voiceover career. She is an excellent mentor and coach. I consider myself very fortunate to have gotten connected with her and received coaching from her. Laura is a game changer.”
– Brad Evans
“Laura was amazing! Her approach to voice-over is refreshing and down to earth. Even though I’ve been in the biz for 20+ years, she gave me helpful advice that I’ve implemented to gain new business. I highly recommend her for newbies and seasoned artists alike.”
– Kendra Raines
“I connected with Laura via Voice123’s mentoring programme as she is a hugely talented voiceover artist with years of experience, having worked in such a wide range of genres. Laura’s advice ranged from audition technique to marketing to the technical side of things and was seriously helpful in getting me back on track after I’d had to take a a break during the first part of the pandemic. Laura is a total pro, and super warm and friendly too, a pleasure to be in touch with and to learn from to be honest!”
– Natalie Hudsdan