Laying in bed at night, I watch HGTV mesmerized by their programing. Even with the magnetic personalities of their hosts, who also happen to be good looking, guess what? There are always professional voiceover actors, typically women, narrating the show. Why don’t they have the hosts or realtors doing the voiceover too? Well, they have a product to sell and it takes a pro to do it!
Would you ever cut your hair yourself? Right. What happens if you need new kitchen lighting? Yeah, I’m not that girl either. What about your teeth? Do you have dentist appointments? I hope! So, in case you didn’t know, voiceover actors actually have multiple levels of training. We are trained actors, typically with years of training, acting classes, improv classes, voiceover coaching, and then continued professional development throughout our careers. We also have ongoing extensive technology to do the audio production necessary for our V.O. work. That is what makes us professionals. When I suggest that you hire a pro, I don’t just mean a creative talent who has booked a lot of work, I am talking about what they bring to the table and why they have the skill set necessary to enhance your real estate project.
On the local level, let’s say you’re a realtor at the top of your game, with a multiple six figure listing who promises excellent marketing to your client. Do you make a youtube video? This video is truly a clients first visit to the home. That is why it is so important not just to have the house look just right, but to have your video sound warm, inviting, and professional.You narrating your own video is the equivalent of a homeowner selling their house without a broker: just like on HGTV, you really need a professional.
According to the National Association of Realtors, 9/10 of buyers rely on the internet. 52% of buyers use the internet as their first step in the buying process, and interestingly YouTube is the most popular video research destination at 51% . Real estate searches on google have grown 253% in 4 years. 77% of first time buyers drove buy a house they viewed a video of online. Even in an older demographic, the internet is crucial for marketing home sales. 75% of senior home buyers now use the internet to search for a home. Clearly it is in your best interest to market the houses you are selling online.
But marketing them online is not enough. Do you think I’m the only one watching HGTV? No. Folks hear voiceover all the time- in the car, watching tv commercials, on in-show narration. So when you present your video, why not close the deal with top notch marketing done by a passionate pro? Draw them in. If the video is good enough and has the right voice, by the time you show them the house in person your buyer should feel right at home. Be a pro- present a well-orchestrated package that shows that you are a listing agent with savvy, marketing know-how, and creativity, and hire a voiceover actor today!
