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Laura Schreiber

How to Publish a Public Domain Audio Book

December 19, 2022 by Laura Schreiber

Why Publish Public Domain book?

pile of booksJust like other genres of voice over, when you are new to audio books, you need to build your street credit. The more titles you have under your built, the more experience you gain. It is hard, however, to book work without titles to your name. A great way to do this is to narrate books that are already in the “Public Domain.” That means that these books have been published more than 100 years ago and are free for anyone to work with. The other good news is that every January more books become part of the public domain! I had gone to Karen Commins’ site Narrator’s Roadmap, which can be found here https://www.narratorsroadmap.com/ and found a wealth of information. I have actually paid for access to her videos and am so thankful for that information. If you, like me, are new to audiobooks you may also find this site to be a blessing!

Find Content On Gutenberg

The easiest place to find public domain content is at https://gutenberg.org/. There you can search and download titles. I used this site myself to create a master spreadsheet of many titles I am interested in narrating. Then when I have downtime in between actual  VO bookings, these are projects I can turn to to fill my audiobook goals. Keep this spreadsheet in a place you can easily access. You can have a lot of fun finding works in different genres. For instance, this week I recorded both a History title and a Poetry book. 

Publishing on Kindle

eBookYou will want to upload your public domain book for kindle. In order to do this you need to do a few important things!! First, you need to create a separate and unique email address, different that the other address you use as a narrator on acx. Make sure that it is something that you can remember. 

The other important step is that you need to make your version of the public domain book different than the existing versions in order to claim it on Kindle. For instance, for the books that I have done, I researched and wrote forewards that I found interesting. For the poetry book I just did, I wrote and article about why it is important for children to read poetry. Once you do this, merge the PDFs to create one version. Then, upload that version in a format that kindle takes, like epub. I use zamzar to do this. The link is in the list below. 

Note, you will need to create your own cover art! I also create mine at this stage, prior to beginning the upload process. I like to make my cover art both on canva or on an app called word swag. I make it in a square shape and I tend to make two versions, one for the kindle and one for ACX. I love creating content for social media, so I actually find this step fun. You can be creative and really make this your own. Again, this is another way that differentiates your public domain version, so you might as well make it something that stands out to you. I very much enjoyed having a chance to create the two that I worked on this month.

Once you have completed these steps, as the rights holder you can go to https://kdp.amazon.com/ and publish your version of the public domain book on kindle. Once the book is live, which takes about 72 hours, you can then create the audio book. 

Publishing Your Audio Book

Once Kindle has approved your ebook,  you can go into ACX and upload the audio. 

You still need to meet all of the ACX standards and have the audio divided properly (opening credits, closing credits, body to match table of contents, retail sample, etc….)

I have to say, having just completed my second project, I was elated to have finally figured it out. In a seven week period, I booked three titles on ACX and published two of my own. It honestly feels great!

To Make sure this is easy for you to follow, here is a breakdown of the steps that I took: 

List of steps:

  1. Find public domain source to narrate using https://gutenberg.org/
  2. Download and save your version.
  3. Write a foreward or do something to make your version unique. Save that additional copy.
  4. Merge the two pieces of copy into one PDF.
  5. Save this as an “epub” file using https://www.zamzar.com/. You’ll need that format to upload. 
  6. Create cover art. You can do this using canva or an app like Word Swag. You can save the file as a jpeg. Note that A CX has different file size requirements than kindle for this file and you can create one image and use something like preview if you are on a Mac to change the file size.
  7. Log in using your “Rights Holder” account. Publish your ebook at https://kdp.amazon.com/.
  8. Once the ebook is live, go to acx.com to upload the audio.
  9. Record your audio per ACX standards.

Filed Under: Audiobooks Tagged With: ACX, audio book narration, audio books, epub, Gutenberg.org, public domain, VO, voice over

Having VO Industry Friends Matters

November 16, 2022 by Laura Schreiber

Sometimes things Go Sideways

As a well-established professional voice actor I wish I could say that when I recorded my first audiobook everything went well, but that is not the case. I learned quickly that narrating audiobooks is vastly different than recording a 30 second spot. Actually, the recording was fine. I marked the manuscript on my iPad just like Sean Pratt taught me. I used iAnnotate and I was proud of how the audio and the editing when. The snag happened quite unexpectedly when I uploaded my audio to ACX. 

Learning the Ins and Outs of ACX

If you have never used ACX, when you upload your audio it has a tool that immediately measures the quality of your Curve Ballaudio. So my audio was immediately flagged as being insufficient for their needs. You get a little orange or red, depending on the screen settings of your monitor, triangle with an exclamation point in it.  ACX is kind enough to tell you precisely what is wrong with your audio. In my case, my RMS, or Round Mean Sound, levels were not within the precise range of -18 to -23. Mine were between -25 and -27.

First  I called an engineer I work with regularly and he had gone to both college and graduate school for audio production and he had no idea what an RMS was. I sent him a photo of my audio because I could see there was a meter for it in my DAW, which is Twisted Wave. His best guess was to play with how I normalized it. No dice, nothing made this better. And I had already applied my commercial effects stack to the ENTIRE recorded book. At this point the only thing I had going for me was that I had saved the RAW audio. Note, ALWAYS save your raw audio!!

The Meltdown

So at this point, dinner was not being cooked. The audio couldn’t be uploaded. I was in my booth in tears. For someone who has been in VO for years, I was loosing it completely. Just then, I happened to have been, over several days emailing back and forth with Jack de Golia. I had questions for him about some programs I could use for audiobooks, and I had the luck of getting an email from a friend at that moment.

I told Jack I was having a meltdown. Jack phoned. He asked what was going on. He talked me off a cliff. He also showed me how to use the analyze function on Twisted Wave which I never knew was there. Jack actually showed me quite a few thinks that night. 

He told me I needed to call George Whittam and that I needed a stack specifically for audiobooks. The only way to meet the A CX specs is with such a stack. I had no idea. The thing is, you don’t know what you don’t know until you’re in the trenches. I did in fact reach out to George. I paid extra for the stack, and I was very quickly back in business.

When I had my Meltdown, I had people to call  

I was lucky, the right guy happened to reach out precisely at the moment I needed him. If you don’t know Jack de Golia, his is a brilliant voice talent best known for his work in eLearning and Audiobooks although he excels in other genres too. He is a coach as well and is based in Las Vegas Nevada.  

So let’s dissect why I had a friend like Jack in the first place? Jack happens to be a really nice guy, and exceptionally good at what he does, so he’s easy to be friends with in the first place. But how did I maintain the friendship on my end? Well, I have made the effort to go to voice over conferences for years. I had attended Jack’s sessions at past conferences like WoVoCon. When I would go to other conferences like DevLearn in Las Vegas, I kept in touch with Jack and we had lunch. Over the years I also sent correspondence emails because his friendship and the friendship of my industry friends is extremely important to me. I did not have a crystal ball and I had no idea that Jack would one day come to my rescue, but I did know he was a good guy and I valued having him, like so many others I have been blessed to meed in my life.

The Take-Aways

I can tell you that while we all work alone in padded foam booths, we are stronger together than we are apart. Whether we are two months in are ten years in we always need good, smart folks who have our backs. It is worth making the effort to spend time with people on your visit. It is work keeping in touch with people beyond the reach of social media. Make actual friends. It is so important and it is what will make all the difference.

Filed Under: Audiobooks, Narration, Studio/booth, Voiceover Tagged With: ACX, coach, DAW, effects stack, Facebook, female audiobook narrator, friends, iAnnotate, iPad, Jack de Golia, Non-Fiction, professional female narrator, RMS, Sean Pratt, social media, twisted Wave, VO, voice over, voice over coach, voiceover, WoVoCon

Lessons From My First Audiobook

November 15, 2022 by Laura Schreiber

Why Try A New Genre at This Point in My Career?

Try New ThingsYou might be wondering, as a full time voice actor with pretty stellar commercial bookings, why would I go after a new, and frankly uniquely different genre now? Well, if you are new to my blog you might not know that my twins left for college this year. So at the age of 45 I became an empty nester in the snap of a finger. My life was turned upside down and for someone life me downtime is not desirable. I need to be busy every second. The notion of learning a new skill set, something I could get lost in and spend hours studying, became very appealing. When I started in voice over many years ago, long before I ever had a single client, I looked at the study of the craft of commercial voice over as my full-time job. It served me well. My passion for a given genre can lead me to success when I apply that passion to the detailed study of it. So, non-fiction audio books, here I come!

Working With an Awesome Coach

As a voice over coach myself, I can tell you that learning from a top coach is essential to success. I started to work with Sean Pratt. He is a perfect fit for me. If you don’t know Sean, he has a very specific curriculum. He takes you through both the craft or study of how to work on the copy, and also teaches you about the business side of audiobooks. I LOVE my lessons with Sean. I love the homework he gives. I can actually feel myself learning. I very much enjoy working through the assignments. The challenge, the struggle, is something I have not had for years. His curriculum is excellent. I am confident that next year, after going through all of the lessons, I will be prepared to work in audiobooks.

Applying the Skills

In our last session Sean told me it is time to start putting myself out there and auditioning on ACX. Sean advised me that I need to get titles under my belt. Fortunately, I have a sense of where my voice fits in and what kind of texts I want to read. I seem to have a decent booking ratio here two, and in the first to weeks I actually booked to books. After doing my elated happy dance in the booth and celebrating with my husband, the real work of recording the books began!

What I didn’t Know…. The Tech

Well, if I thought I was learning a lot from Sean in terms of technique and craft, I can’t tell you how much I learned from actually working on a book. Initially I began marking my script in iAnnotate just as Sean recommend. I was using my trusty Apple Pencil and quite happy. I realized I needed help with iAnnotate so I paid for Karen Commins’ videos. They are outstanding by the way, as are all of her resources, and if you are new to audiobooks like me her website is a must visit!

Organizing the audio and staying organized was the next part of the learning. I found myself writing notes both on the iPad and in my booth. I also found myself creating lots of different subfolders in dropbox that were new to me due to the length of the audio.

I was quite pleased with everything and it was time to upload it into ACX when I hit my first major snag. ACX has something that analyzes your audio when you upload it. I had processed it same as I always do for commercials and eLearning. The same stacks that make producers all over the world happy got flagged. I learned about something called and RMS and apparently my number was too high, which actually meant my sound was too low. If you are on Twisted Wave, this is the meter on the right side. Well, I was in a panic. I had no idea what to do.

All these years as a full time talent and it was like I was starting over. I was at a total loss. I called an engineer who does commercial and explainers and he told me to normalize it. I did that and I was still not within the range. If an engineer who went to college and graduate school for this couldn’t help, how on earth would I sort this out? I went to YouTube and I did find videos with others talking about the issue, but most of them used Audacity or Audition as their DAW, not Twisted Wave.

Friends MatterIn the midst of my break down in the booth, I heard from a friend and fellow coach Jack de Golia. G-d his timing was good. He told me I needed to reach out to George Whittam (AKA George the Tech) for a specific stack just for audio books. Hallelujah. There was hope in site. If you don’t know George, you can actually pay for 911 emergency service to get bumped to the front of the line in cases like this, otherwise it takes about a week.

I got online and both emailed and Facebook messaged George. George is a G-d-send, and angel, and a genius all wrapped up in one. To me delight he was available and helped me right away. I followed the steps of sending my audio and my gear. George followed up, within the hour, (I actually think it was less) of sending me a stack and a video just for me about how to work with all of this.

I got lucky. George happened to be free when I needed him and I had a friend who could point me in the right direction. Crisis averted! This is the very short abridged version of the story that skips the details of missed dinner, a very supportive husband who tried hard to do what he could, and me acting like a toddler having a tantrum. The good news is that very night I submitted the book to the ACX specs. I wish I could say I behaved better, but I did learn so much!

Filed Under: Audiobooks, Business Management, Voiceover Tagged With: ACX, coach, effects stack, female audiobook narrator, George the Tech, George Whittam, iAnnotate, Jack de Golia, Karen Commins, Non-Fiction, professional female narrator, RMS, Sean Pratt, twisted Wave, voice over, voice over coach, voiceover

Why Positivity Matters in a VO Coach

October 25, 2022 by Laura Schreiber

Why I’m Different Than Other Voice Over Coaches

I always offer a free consultation to folks thinking of working with me for voice over coaching. Often, the tell me right off the bat who else they are considering. My answer is almost always they same, “great, you’ll have a great experience.” The truth is, there are a lot of people who do what I do. And the scope of some of the skills that we teach overlaps. I’d like to think that over the years I have developed some unique techniques and strategies, but one thing is for sure, the way in which I coach is for sure unique. My super bubbly and upbeat demeanor comes through in everything I do, and that includes coaching. So, I would so that one of the defining characteristics to my coaching style is my positivity. 

One Small thoughtInterestingly, an early morning text from my nutritionist got me thinking about why positivity matters so much. At the end of her text, which happens to be the first text of my day, it said “No effort is too little in the big picture. It ALL adds up to progress. Keep your eyes on the goal and have a glorious day!” That is how my day started. Who wouldn’t feel great after such a message? And this got my wheels turning about the importance of what I put out to my own VO students. I am someone who has always responded well to positive reinforcement. More than that, I thrive on it. Feedback with a positive spin is something I can run with. Conversely, when I feel criticized or scrutinized I do not perform well. I have studied the psychology behind this in graduate school and in professional development workshops as a teacher, and I try to bring all this with me pedagogically when I coach. I do believe that for voice over students to get the most out of their experience they need positive reinforcement.

Since My Teaching Days…

Positive ThinkingBefore working in voice over, I actually taught middle and high school history at an all-girls school in New York City. For one of our teacher in service days, we had a neurologist come and talk to us about positive reinforcement. Did you know that there have been studies that prove that people respond better when their papers are marked with green pen than with a red pen? Further, students to respond better to encouragement to improve and build  from their strengths than when critiqued on their shortcomings. Since that teacher training almost 20 years ago, I have incorporated this into all of my interaction, whether it’s doing homework with my own children, or coaching other voice actors.

Relationship with Steve

Every Minute AngryI cherish building close relationships with people I work with. In the past few years, I have been come close with a “client” named Steve. First, I got to know Steve when he owned a production agency in Portland. Then, he opened a boutique talent agency. Over time, Steve became a close and cherished friend. When Steve opened his agency he actually decided to refer talents who needed coaching to me. Why? In addition to the curriculum I developed, he liked my positive way. Even recently, while in a period of transition onto a new path in life, Steve asked me if I would direct a session for a client because of my positive way. The point is that people need this kind of support and vibe, it makes it easier to work together.      

Giving Direction

Positivity is extremely important to bring out the best in voice over students. Whether you are prepping them for client interactions in general, for a demo session, or for interactions in live or guided session, having a positive demeanor helps. In voice over, often our clients like to connect with us and direct us. Sometimes they record on their end and sometimes we record and send them the audio. This is called a live or guided session. It used to be known as “phone patch.” Every now and then you may still get a client who actually wants to listen in on the phone. When I work with my voice over students, particularly my commercial students, I coach them as if out session is a live session. I give feedback to bring out the best in their reads. I try to take them to a higher level and elicit the sought after sound. I also try to emulate what actual live sessions are like, giving direction the way it is often typically given to us. I want my students to feel really good about their work and their progress.

Gardner and Multiple Intelligences

Multiple IntelligencesWhen I was in graduate school we also spent a lot of time learning about Howard Gardner and his theory of multiple intelligences, that different people learn and absorb material in different ways. I can tell you that as I get older I think the way that I myself learn has changed. But, the way that I relate to people and connect with people has only changed in degree and not manner. I would say that I am perhaps more sensitive now, than when I was young. I am a delicate soul, and especially something as personally as our art, well, we are all unique and while there are industry standards and benchmarks we need to meet, I would like, myself, to learn about it in a meaningful and engaging way that brings out my best, and is not belittling. 

At the End of the Day, What Do You Respond To?

At the end of the day, I want to work with kind people and work with people who treat me the way I want to be treated. I appreciate, when hired as a coach, that people have goals and benchmarks that they are trying to reach, and I want to help them hit those benchmarks in a way that makes them feel that all of their goals are attainable. 

Filed Under: About Me, Coaching Tagged With: demo sessions, guided sessions, live sessions, positive vibes, positivity, strengths, VO, VO students, voice over, voice over coach

Nutrition and Voice Over

October 24, 2022 by Laura Schreiber

Why Did I Commit to a LifeStyle Change?

The JourneyLast May the reality sunk in that in June my twins were graduating from high school. In August they’d both be leaving, at once, for college. While for some they were not going terribly far, for me, the three hours they’d both be going to Lancaster, PA was really, really far. They might as well have been flying to California. As a working mom who works really long days, and often works quite a few hours on weekends, spending six hours in the car for a single visit felt daunting. The other important piece of the puzzle is that for my entire adult life, I always have said that my kids were my motivation. They have been my why. So with them leaving, I felt like the ground beneath me was shifting in a fairly seismic way.

It should also be noted that  my weight has often fluctuated. I like to eat out and I’m a bit of a foodie. I have a hard time depriving my self of anything, whether it’s a latte or jeans I like, I believe life is short and I work hard so I enjoy indulging. When all of these “feelings” were hitting me in M ay, I was certainly at an upturn in my weight. I feared that if I didn’t get a grip on things, when the kids left I would be alone, laying on the couch, eating chocolate, and completely unable to record any voice over. I was essentially afraid I would fail to function. I needed to choose something better.

The Block Party

Change Your MindAround this time my neighbor across the street, Efi, organized a pretty amazing block party. It was great in all the ways a block party can be. Everyone showed up. Everyone was kind. And, the food was awesome. Efi happens to also be a working mom, an accountant who specializes in managing money for wealthy families. Another working mom was there too, my friend and neighbor Melanie who is a lawyer in NYC. Well, Melanie looked better than she had in all the years that I have known her. I was amazed. As I was gobbling handfuls of potato chips, I asked Melanie what she was doing. She began to tell me about her journey. I continued to munch on the chips while she elaborated.

Melanie shared that she too, like me, needed a change. Her mom has been ill and she could not sit down and weight for the same issues to come her way. She started working with nutritionists who, unlike anyone else I had ever worked with, also had an accountability aspect to their practice. This resonated with me as accountability has worked so well in my voice over practice thus far. In fact, it has been essential to my success.  I got their information and decided to give it a whirl.

My Health Journey

I started working with the team at SugarSnapShift. Without betraying the terms of their NDA, I will tell you that I eagerly embraced their food recipes. While some might look at it as giving up a lot of food, I found that my diet prior to working with this brilliant team was so limited and backwards that I gained for more food than I eliminated. I loved their recipes and took comfort in them. I also learned to make better choices and to combine foods better. I learned about portion sizes too. As the weight and the inches came off every week, I noticed many things about myself:

  • I felt that I had more endurance in the booth which is crucial in long form narration.
  • I noticed that my sugar was stable so I didn’t feel like I need breaks or naps from work in the afternoon. I wasn’t having that crash in the 3pm hour.
  • I noticed that I was calmer and not as quick to react, whether with my kids or work scenarios.
  • I just felt better. I felt better in my own skin and I felt more balanced.
  • My headaches have been better. They are not gone but they are not worse.

Voice and Nutrition

I will say that I have avoided dairy for years, so this is not new for me. In general, dairy can cause inflammation and phlegm which is not ideal for recording. On this plan, I seem to be less phlegmy, which is overall a help. I’m not clear if it’s one change in particular or the total impact, but I can say that this change has been great for me. For example, is it that I make a daily effort to stay hydrated or that I have not had red meat since May, (which is difficult, because I have always loved it)? I’m not sure. It could be both, it could be one more than the other. I have also reduced my caffeine and sugar intake. So, I’m not clear exactly what is working, I’m just going to keep doing all of it.

Life as an Empty Nester

You Are EnoughSo you might be wondering, how I am getting along with my kids away? Well, it’s actually been alright. I miss them, of course. But when your kids are happy and thriving, it is a joy to hear about how well they are doing, and we celebrate their successes. I have been visiting regularly, and when they are home I try not to work at all. That is new for me and not so easy, but as every moment with them is precious, I now fiercely guard this sacred time. I feel, with certainty, that my wellness journey prepared me for their departure. I was mentally and physically ready because I gave myself the gift of self-help, support, and wellness before they left. Having a team of wellness experts around you sets you up for success. Within such a framework, I gave myself a chance to thrive. I gave me chance to reach some rather important goals and to see a bright light was possible for me. When I saw that, I saw that this would be a positive time for all of us.

Filed Under: About Me, working mom Tagged With: empty nester, health, journey, Nutrition, sugarsnap solution, vocal health, voice over, voiceover, working mom

VO Sales Funnel Fail

July 18, 2022 by Laura Schreiber

How Something That Seemed So Right Could Go So Wrong

Follow PrioritiesWhen I first heard about the sales funnel for voice over, I was elated. Basically, their funnel drew me in and it worked instantly. I had several thoughts. First, I loved the idea of paying less for pay to plays. I thought by starting a funnel I could change my pay to play strategy. To be clear, I do not think there is a voice over reality in which pay to plays cease to exist, I simply wanted to be less dependent on them. Next, I loved the idea of positioning myself to be found by the people who were hiring me. In all my years as a full-time actor, I spend A LOT of time doing direct marketing, and we all know this can be a craps shoot, a big roll of the dice. The sales funnel was appealing because I had hoped that through the marketing expertise of  the folks I hired the people who needed me would find me and I could focus on what I love to do most, recording and coaching. It sounds great, right?

Perhaps I was also very willing to try because I very much liked and trusted the team I was working with. Rob is very well-known in the industry for his legal expertise and his daughter Mary seems quite savvy. I have put my own kids to work for me in the past and I loved that it was a father-daughter team and their vibe was great. I felt like we could make magic together.

Maybe I Jumped the Gun

In retrospect, Rob and Mary’s sample size at the time that I worked with them was NOT big enough. They had great success with ONE other voice talent who made back his investment in the first month. One. They also had their funnel running to draw in voice over actors and coaches like me, and it worked. Rob told me repeatedly that he had to turn the funnel off within days of running and as he was so booked and the he would have to do the same for me. Perhaps I should have waited until they had worked with more of these other talents to see what their results were before signing on for a three month deal. Or perhaps I should have opted for their one month option. I can say with certainty that signing up for a three month sales funnel with only one person prior was based on a lot of optimism and not a lot of numbers and I have never before in my business career made a snap decision like that.

So you must be wondering how a gal who has made spreadsheets for every single choice in her career, from who to do demos with to which microphone to buy, could make this choice so capriciously? One propelling factor was the lofty financial goal that Rob had set for the funnel. It was so high that I would have covered my daughter’s college tuition in one month, and my son’s by month four. When I heard the numbers, I felt determined to try.  Who could pass this up if I could really earn that much from the funnel? I do, after all, have goals that I am determined to reach and this funnel sure sounded like a quick fix.

My Actual Experience

Choices are ScaryWhile working with Rob and Mary was as expected in terms of their bed-side manner, and they were responsive and kind, Rob over-promised and under-delivered in terms of the result of the funnel. It was actually shocking. We would look at the same numbers, and they would have a completely different analysis of them. Keep in mind the funnel was supposed to bring in dream clients with large budgets. It was supposed to weed out the undesirables. This was NOT my experience. My experience with the opposite. My dream clients were no where to be found. I had multiple people sign up for calls and not show up. I sent follow up emails and texts to those no-shows.  After several weeks I had THREE total calls. One lady thought it was a job interview. One call was actually someone who was interested but did not move forward. The third was a man who had been on unemployed and just took a job as a janitor. He had a very limited budget and knew nothing about voice over and it seemed exploitative to even be talking to him.

Sadly, the funnel was not achieving its goals. It was disappointing. Rob, Mary, and I had a different perspective on how the funnel was working. We parted ways and I was thankful for the funnel to end. I lost both money and time.

I know another long-time VoiceOver professional and coach who started a funnel just after I did. Instead of directing her funnel toward coaching clients, she was going after automotive clients and attempting to market her automotive demo. Like me, she also stopped her funnel and parted ways with the team.

Final Thoughts

The most established member of our accountability group, Kim, has long cautioned that the VO community is always looking for “the next big thing”, and when it comes out we all jump on the band wagon. This happens every few years. It happened with voiceovers.com. I think, in the end, the sales funnel was like that for me. I was looking for the magic bullet, a quick fix. Instead I learned a lesson about listening to those who have been around and seen more. Next time I will slow down and wait for the hard data. 

Filed Under: Marketing/Branding, Voiceover Tagged With: direct marketing, Experience, Marketing, pay to plays, professional, professional voice actor, sales funnel, team, VO, voice over, voice over coach, voiceover

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  • How to Publish a Public Domain Audio Book
  • Having VO Industry Friends Matters
  • Lessons From My First Audiobook
  • Why Positivity Matters in a VO Coach
  • Nutrition and Voice Over
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