Laura Schreiber

Why Publish Public Domain Books with Spoken Realms

June 7, 2023 by Laura Schreiber

Why Public Domain Books

This week my third Public Domain audio book went live with Spoken Realms. As a professional audiobook narrator, I was delighted to have yet another opportunity to work with Steven Jay Cohen and his team to bring a book I was passionate about to life. I have previously blogged about why voice actors choose to do Public Domain projects, and if you are curious you can find that blog HERE. The short version is that narrating Public Domain works allows voice actors a chance to show publishers how they might be cast, in ways others might not have thought of using their voice. It allows us, the voice actors, to have a lot of fun narrating in between projects or during projects by working on manuscripts we are passionate about and putting our own, creative, unique spin on them. I have chosen works from poetry to women’s history to Christmas stories, all of which have brought me great joy.

In this blog, I want to focus on a shocking twist of events that happened after posting a public domain book on ACX. The book, WW Denslow’s Mother Goose, was actually live on audible and I received an email that it was being taken down as there were too many versions of it in existence. Let’s delve into my experience having a Public Domain book removed and what you can do so that this does NOT happen to you!

Mother Goose Story

In order to publish a Public Domain book, you must first assert yourself as the Rights Holder of at least one version, and your version must be different than any other version. As a former teacher, I wrote lesson plans for pre-school through second grade students to accompany these beautiful nursery rhymes and put them in the foreword. I also researched WW Denslow and wrote a brief, footnoted biography and added that at the end. Thus, my version was unique and within 72 hours it was live on Amazon.

Then, I posted my audio on ACX. Initially everything went fine. The book went live and I shared it on social media and I was delighted to add it to my roster. Then I got the following email:

I was actually shocked and frankly dismayed that they would remove a title after publishing it. I wrote an email to the help and support team but got no reply.

After two weeks of not hearing back from ACX, I reached out to Steven Jay Cohen at Spoken Realms. At this point, I had successfully completed two other titles with him. I had actually submitted Mother Goose to ACX prior to my other work with Spoken Realms and that is the only reason I did not hold it for him to begin with. I explained my conundrum. Steven explained that they had a unique agreement with Audible and if they produced my work it could not be removed. Happily, we moved forward with the project. I do know, however, that other narrators continue to have issues posting Public Domain works on ACX. Please see a recent and relevant YouTube interview that I did on the same topic!

Lessons Learned

I have learned a lot from this experience. First, I will not ever endeavor to produce a Public Domain work through ACX again. It is simply not worth the risk of losing the production after the fact. I will produce all future projects through Spoken Realms. Next, there are differences in the editing standards required for Spoken Realms and those required for ACX. Even though I have a specific effects stack to apply to my audio that is perfect for ACX, it was not sufficient alone for Spoken Realms. More editing was required. So, for the first time in my many years as a full time voice actor, I sought the help of a professional editor. The Spoken Realms website actually has a wonderful list of all sorts of professionals in their portal, so I actually randomly picked one from the list and it has been fantastic! I have also been struggling to use 2nd Opinion, the approval software that is part of the Spoken Realms process, so the editor has done that for me on all three of my projects. Hannibal Hills, my brilliant editor, has been a true blessing and has made the process a joy. Others more tech savvy than I likely would not need this, but for me life is short and there are only so many hours in the day and Hannibal is a genius. So, in sum, my experience with Spoken Realms has been great, despite my own personal shortcomings in editing, and my Public Domain projects are live. Should you have a project you are dreaming of, perhaps apply and see if you can join their roster.

Resource List:

https://www.narratorsroadmap.com/

https://spokenrealms.com/

https://www.karencommins.com/2022/05/public-domain-narration-headquarters.html

Lessons Learned From Recent Live Session

February 28, 2023 by Laura Schreiber

When You Do A Lot Of Live Sessions, What Makes One Standout?

As a full-time, professional voice over actor, I typically have multiple live sessions every week. Most of my clients prefer Source Connect, and in truth I am so used to that at this point that I do too. On Monday morning, my first session of the week, with new clients, was over Teams. That was fine, so that was the first item that stood out. The second was that I was the only one with my camera on. Next, we were all in different countries. I was in the United States, and they were scattered from Italy to the UAE to Bahrain to India. I believe there were nine of us on the call, but possibly more. This session was different because this group was very chatty and wanted to talk amongst themselves a lot. They also wanted me to hang out while they edited their video, which is not standard, but luckily I had time on the other end and I could accommodate. So, from the get go, this session was different in all kinds of ways.

Why I Was SO Excited About this One

Well, if you know me you know I love chocolate. If I had to have one food on a deserted island, it would be chocolate. This commercial was for Ferrero Rochet. Not only do I particularly enjoy their delicious candy, but I also love that it is a brand that is eaten all over the world. This spot will run in the entire GCC, in places like the UAE, Bahrain, Saudi Arabia, Qatar, and more. I think it is pretty awesome that this little candy also serves as a cultural bridge of sorts. When I think about many of these places that will view my spot, none of which I have ever had the privilege of visiting, and I think about their culinary traditions, I confess that I never imagined this decadent chocolate as part of it. I was delighted to know that we share this.

We Have More In Common

At the start of the session, the creative director wanted to make sure that I understood both the branding and the traditions surrounding Ramadan in the region. While I had, as I always do, done brand research in advance of the session, I was very pleased to learn about the traditions surrounding Ramadan, like the way that they decorate their homes with twinkle and fairy lights, in the importance of gracious hospitality in this festive holiday season. He also spoke of the emphasis of the changing and more egalitarian roles that their footage was clearly depicting. As I watched the footage and listened, I was struck by how many common shared values our cultures shared, especially with all of the spring holidays coming in the States. I was delighted by what I learned and it certainly informed my read.

The Technical Stuff

The trend for almost all my commercial bookings of late is the conversational read. Clients always want the reads to sound authentic, like I am talking to a friend. Well, authentic and relatable were not the sought after tones in this session. And don’t forget, that when taking direction, it is about giving the client exactly what they ask for. I happen to know the brand well as I often transcribe their scripts when coaching. Yet, the direction that I got went well beyond what I anticipated. The clients wanted every word of every line to be measured. In the VO coaching world we often say that if everything is important then nothing is important. But the client wanted every word emphasized the same way, and he gave precise readings for how he wanted each line broken down. The pacing was not conversational. He did not want the rhythm and the cadence to vary. He wanted every. Single. Word. Measured.

Pronunciation was another interesting part of the direction. Even though the team specifically wanted a voice actor with an American accent, certain words were non-negotiable. One of those words was “Ramadan.” They instructed me to pronounce it like rum-a-done. Next, the word “sweeter” was very important. They wanted me to hit the “ter” hard. We never do that here, but that is how they wanted the word said. So, that is how I did it.

Don’t Sound Happy. Umm, What?

Perhaps the most confusing bit of direction was the “don’t sound happy.” If you don’t already know, my tagline used to be “The Sound of Happy.” So, my voice sounds pretty happy, just on its own, without doing anything, this is how I sound. This bit of direction was tricky. I’m sitting there reading a script about a product I love, with a care bare hanging over my head (because it makes me happy) trying to sound, basically, unlike myself. I decided to flatten out the read and just try to be void of all emotion. I had to stop smiling, which is also hard because I am a smiley kind of gal. I did, in that moment though, question their casting choice.

Conclusions

Not all live sessions are the same. Give yourself the grace and time to listen to what the clients want. If they want a live session, it is either because the really want to direct you, because they are legally obligated to have someone on the team present when you record, or because they cannot please the commercial script without being there. All of these things matter, a lot. So make it great for them. Don’t talk money during the session, ever. This session ran over in time which almost never happens with me. Most of my sessions are pretty short. My instinct was to say nothing and smile while they chatted about their choices and options. Afterwards I spoke with the producer and he confirmed that it never goes well when the VoiceOver actors start talking about money and time with the end users, who typically have nothing to do with our rates. In the end, smile and breathe and hope that they have the courtesy of sharing the final cut with you to promote!

How to Publish a Public Domain Audio Book

December 19, 2022 by Laura Schreiber

Why Publish Public Domain book?

Just like other genres of voice over, when you are new to audio books, you need to build your street credit. The more titles you have under your built, the more experience you gain. It is hard, however, to book work without titles to your name. A great way to do this is to narrate books that are already in the “Public Domain.” That means that these books have been published more than 100 years ago and are free for anyone to work with. The other good news is that every January more books become part of the public domain! I had gone to Karen Commins’ site Narrator’s Roadmap, which can be found here https://www.narratorsroadmap.com/ and found a wealth of information. I have actually paid for access to her videos and am so thankful for that information. If you, like me, are new to audiobooks you may also find this site to be a blessing!

Find Content On Gutenberg

The easiest place to find public domain content is at https://gutenberg.org/. There you can search and download titles. I used this site myself to create a master spreadsheet of many titles I am interested in narrating. Then when I have downtime in between actual VO bookings, these are projects I can turn to to fill my audiobook goals. Keep this spreadsheet in a place you can easily access. You can have a lot of fun finding works in different genres. For instance, this week I recorded both a History title and a Poetry book.

Publishing on Kindle

You will want to upload your public domain book for kindle. In order to do this you need to do a few important things!! First, you need to create a separate and unique email address, different that the other address you use as a narrator on acx. Make sure that it is something that you can remember.

The other important step is that you need to make your version of the public domain book different than the existing versions in order to claim it on Kindle. For instance, for the books that I have done, I researched and wrote forewards that I found interesting. For the poetry book I just did, I wrote and article about why it is important for children to read poetry. Once you do this, merge the PDFs to create one version. Then, upload that version in a format that kindle takes, like epub. I use zamzar to do this. The link is in the list below.

Note, you will need to create your own cover art! I also create mine at this stage, prior to beginning the upload process. I like to make my cover art both on canva or on an app called word swag. I make it in a square shape and I tend to make two versions, one for the kindle and one for ACX. I love creating content for social media, so I actually find this step fun. You can be creative and really make this your own. Again, this is another way that differentiates your public domain version, so you might as well make it something that stands out to you. I very much enjoyed having a chance to create the two that I worked on this month.

Once you have completed these steps, as the rights holder you can go to https://kdp.amazon.com/ and publish your version of the public domain book on kindle. Once the book is live, which takes about 72 hours, you can then create the audio book.

Publishing Your Audio Book

Once Kindle has approved your ebook, you can go into ACX and upload the audio.

You still need to meet all of the ACX standards and have the audio divided properly (opening credits, closing credits, body to match table of contents, retail sample, etc….)

I have to say, having just completed my second project, I was elated to have finally figured it out. In a seven week period, I booked three titles on ACX and published two of my own. It honestly feels great!

To Make sure this is easy for you to follow, here is a breakdown of the steps that I took:

List of steps:

Find public domain source to narrate using https://gutenberg.org/
Download and save your version.
Write a foreward or do something to make your version unique. Save that additional copy.
Merge the two pieces of copy into one PDF.
Save this as an “epub” file using https://www.zamzar.com/. You’ll need that format to upload.
Create cover art. You can do this using canva or an app like Word Swag. You can save the file as a jpeg. Note that A CX has different file size requirements than kindle for this file and you can create one image and use something like preview if you are on a Mac to change the file size.
Log in using your “Rights Holder” account. Publish your ebook at https://kdp.amazon.com/.
Once the ebook is live, go to acx.com to upload the audio.
Record your audio per ACX standards.

Lessons Learned Since Initial Blog Posting

Well, it turns out sometimes there are some snags in the road of public domain audio books! When choosing your book, if possible, try to also look for a book that has not been done or has not been done often. I was approached in March at the APAC conference by fellow voice actor, audiobook narrator, and industry friend Steve Corona and he shared with me that he had done a public domain book recently. Steve spent a good bit of time on this project, as these manuscripts can be quite long, and he was prevented from posting it as Audible said there were already too many titles like his in existence. Steve and I got together to discuss this and you can find our chat here.

Believe it or not, after Steve and I had this chat, I had the same experience! I recorded Mother Goose. I was super excited about my version, which bizarrely is still alive and well on Kindle, and just four days after going live on Audible, I received a message through ACX that they were taking it down! I was flabbergasted because they let it go live in the first place. I spent days working on this and it felt like such a loss. I have another project in limbo write now, that Kindle does not seem to want to let me upload, and I am not sure what will come of that.

So, you might be wondering what we can do? I have turned to Spoken Realms. I did learn about this on Narrator’s Roadmap as well. Now that I have more than a dozen titles under my belt, I felt more confident in reaching out to them. I am delighted to say I was accepted to their site and they have approved my first project which is in process now. Here are a few notes about getting started on Spoken Realms in case you, like me, decide to try that:

I was advised to wait until I had done upwards of 6 or 7 books.
Their recording specs are quite different than ACX, so I actually think that having a bit of experience will help you better meet the requirements of Spoken Realms.
The project I submitted has no other versions at present on Audible. I have no idea if that impacted their decision to accept it or not, and I will let you know via blog what my experience is like going forward!

Having VO Industry Friends Matters

November 16, 2022 by Laura Schreiber

Sometimes things Go Sideways

As a well-established professional voice actor I wish I could say that when I recorded my first audiobook everything went well, but that is not the case. I learned quickly that narrating audiobooks is vastly different than recording a 30 second spot. Actually, the recording was fine. I marked the manuscript on my iPad just like Sean Pratt taught me. I used iAnnotate and I was proud of how the audio and the editing when. The snag happened quite unexpectedly when I uploaded my audio to ACX.

Learning the Ins and Outs of ACX

If you have never used ACX, when you upload your audio it has a tool that immediately measures the quality of your audio. So my audio was immediately flagged as being insufficient for their needs. You get a little orange or red, depending on the screen settings of your monitor, triangle with an exclamation point in it. ACX is kind enough to tell you precisely what is wrong with your audio. In my case, my RMS, or Round Mean Sound, levels were not within the precise range of -18 to -23. Mine were between -25 and -27.

First I called an engineer I work with regularly and he had gone to both college and graduate school for audio production and he had no idea what an RMS was. I sent him a photo of my audio because I could see there was a meter for it in my DAW, which is Twisted Wave. His best guess was to play with how I normalized it. No dice, nothing made this better. And I had already applied my commercial effects stack to the ENTIRE recorded book. At this point the only thing I had going for me was that I had saved the RAW audio. Note, ALWAYS save your raw audio!!

The Meltdown

So at this point, dinner was not being cooked. The audio couldn’t be uploaded. I was in my booth in tears. For someone who has been in VO for years, I was loosing it completely. Just then, I happened to have been, over several days emailing back and forth with Jack de Golia. I had questions for him about some programs I could use for audiobooks, and I had the luck of getting an email from a friend at that moment.

I told Jack I was having a meltdown. Jack phoned. He asked what was going on. He talked me off a cliff. He also showed me how to use the analyze function on Twisted Wave which I never knew was there. Jack actually showed me quite a few thinks that night.

He told me I needed to call George Whittam and that I needed a stack specifically for audiobooks. The only way to meet the A CX specs is with such a stack. I had no idea. The thing is, you don’t know what you don’t know until you’re in the trenches. I did in fact reach out to George. I paid extra for the stack, and I was very quickly back in business.

When I had my Meltdown, I had people to call

I was lucky, the right guy happened to reach out precisely at the moment I needed him. If you don’t know Jack de Golia, his is a brilliant voice talent best known for his work in eLearning and Audiobooks although he excels in other genres too. He is a coach as well and is based in Las Vegas Nevada.

So let’s dissect why I had a friend like Jack in the first place? Jack happens to be a really nice guy, and exceptionally good at what he does, so he’s easy to be friends with in the first place. But how did I maintain the friendship on my end? Well, I have made the effort to go to voice over conferences for years. I had attended Jack’s sessions at past conferences like WoVoCon. When I would go to other conferences like DevLearn in Las Vegas, I kept in touch with Jack and we had lunch. Over the years I also sent correspondence emails because his friendship and the friendship of my industry friends is extremely important to me. I did not have a crystal ball and I had no idea that Jack would one day come to my rescue, but I did know he was a good guy and I valued having him, like so many others I have been blessed to meed in my life.

The Take-Aways

I can tell you that while we all work alone in padded foam booths, we are stronger together than we are apart. Whether we are two months in are ten years in we always need good, smart folks who have our backs. It is worth making the effort to spend time with people on your visit. It is work keeping in touch with people beyond the reach of social media. Make actual friends. It is so important and it is what will make all the difference.

Lessons From My First Audiobook

November 15, 2022 by Laura Schreiber

Why Try A New Genre at This Point in My Career?

You might be wondering, as a full time voice actor with pretty stellar commercial bookings, why would I go after a new, and frankly uniquely different genre now? Well, if you are new to my blog you might not know that my twins left for college this year. So at the age of 45 I became an empty nester in the snap of a finger. My life was turned upside down and for someone life me downtime is not desirable. I need to be busy every second. The notion of learning a new skill set, something I could get lost in and spend hours studying, became very appealing. When I started in voice over many years ago, long before I ever had a single client, I looked at the study of the craft of commercial voice over as my full-time job. It served me well. My passion for a given genre can lead me to success when I apply that passion to the detailed study of it. So, non-fiction audio books, here I come!

Working With an Awesome Coach

As a voice over coach myself, I can tell you that learning from a top coach is essential to success. I started to work with Sean Pratt. He is a perfect fit for me. If you don’t know Sean, he has a very specific curriculum. He takes you through both the craft or study of how to work on the copy, and also teaches you about the business side of audiobooks. I LOVE my lessons with Sean. I love the homework he gives. I can actually feel myself learning. I very much enjoy working through the assignments. The challenge, the struggle, is something I have not had for years. His curriculum is excellent. I am confident that next year, after going through all of the lessons, I will be prepared to work in audiobooks.

Applying the Skills

In our last session Sean told me it is time to start putting myself out there and auditioning on ACX. Sean advised me that I need to get titles under my belt. Fortunately, I have a sense of where my voice fits in and what kind of texts I want to read. I seem to have a decent booking ratio here too, and in the first two weeks I actually booked two books. After doing my elated happy dance in the booth and celebrating with my husband, the real work of recording the books began!

What I didn’t Know…. The Tech

Well, if I thought I was learning a lot from Sean in terms of technique and craft, I can’t tell you how much I learned from actually working on a book. Initially I began marking my script in iAnnotate just as Sean recommend. I was using my trusty Apple Pencil and quite happy. I realized I needed help with iAnnotate so I paid for Karen Commins’ videos. They are outstanding by the way, as are all of her resources, and if you are new to audiobooks like me her website is a must visit!

Organizing the audio and staying organized was the next part of the learning. I found myself writing notes both on the iPad and in my booth. I also found myself creating lots of different subfolders in dropbox that were new to me due to the length of the audio.

I was quite pleased with everything and it was time to upload it into ACX when I hit my first major snag. ACX has something that analyzes your audio when you upload it. I had processed it same as I always do for commercials and eLearning. The same stacks that make producers all over the world happy got flagged. I learned about something called and RMS and apparently my number was too high, which actually meant my sound was too low. If you are on Twisted Wave, this is the meter on the right side. Well, I was in a panic. I had no idea what to do.

All these years as a full time talent and it was like I was starting over. I was at a total loss. I called an engineer who does commercial and explainers and he told me to normalize it. I did that and I was still not within the range. If an engineer who went to college and graduate school for this couldn’t help, how on earth would I sort this out? I went to YouTube and I did find videos with others talking about the issue, but most of them used Audacity or Audition as their DAW, not Twisted Wave.

In the midst of my break down in the booth, I heard from a friend and fellow coach Jack de Golia. G-d his timing was good. He told me I needed to reach out to George Whittam (AKA George the Tech) for a specific stack just for audio books. Hallelujah. There was hope in site. If you don’t know George, you can actually pay for 911 emergency service to get bumped to the front of the line in cases like this, otherwise it takes about a week.

I got online and both emailed and Facebook messaged George. George is a G-d-send, and angel, and a genius all wrapped up in one. To me delight he was available and helped me right away. I followed the steps of sending my audio and my gear. George followed up, within the hour, (I actually think it was less) of sending me a stack and a video just for me about how to work with all of this.

I got lucky. George happened to be free when I needed him and I had a friend who could point me in the right direction. Crisis averted! This is the very short abridged version of the story that skips the details of missed dinner, a very supportive husband who tried hard to do what he could, and me acting like a toddler having a tantrum. The good news is that very night I submitted the book to the ACX specs. I wish I could say I behaved better, but I did learn so much!

Why Positivity Matters in a VO Coach

October 25, 2022 by Laura Schreiber

Why I’m Different Than Other Voice Over Coaches

I always offer a free consultation to folks thinking of working with me for voice over coaching. Often, the tell me right off the bat who else they are considering. My answer is almost always they same, “great, you’ll have a great experience.” The truth is, there are a lot of people who do what I do. And the scope of some of the skills that we teach overlaps. I’d like to think that over the years I have developed some unique techniques and strategies, but one thing is for sure, the way in which I coach is for sure unique. My super bubbly and upbeat demeanor comes through in everything I do, and that includes coaching. So, I would so that one of the defining characteristics to my coaching style is my positivity.

Interestingly, an early morning text from my nutritionist got me thinking about why positivity matters so much. At the end of her text, which happens to be the first text of my day, it said “No effort is too little in the big picture. It ALL adds up to progress. Keep your eyes on the goal and have a glorious day!” That is how my day started. Who wouldn’t feel great after such a message? And this got my wheels turning about the importance of what I put out to my own VO students. I am someone who has always responded well to positive reinforcement. More than that, I thrive on it. Feedback with a positive spin is something I can run with. Conversely, when I feel criticized or scrutinized I do not perform well. I have studied the psychology behind this in graduate school and in professional development workshops as a teacher, and I try to bring all this with me pedagogically when I coach. I do believe that for voice over students to get the most out of their experience they need positive reinforcement.

Since My Teaching Days…

Before working in voice over, I actually taught middle and high school history at an all-girls school in New York City. For one of our teacher in service days, we had a neurologist come and talk to us about positive reinforcement. Did you know that there have been studies that prove that people respond better when their papers are marked with green pen than with a red pen? Further, students to respond better to encouragement to improve and build from their strengths than when critiqued on their shortcomings. Since that teacher training almost 20 years ago, I have incorporated this into all of my interaction, whether it’s doing homework with my own children, or coaching other voice actors.

Relationship with Steve

I cherish building close relationships with people I work with. In the past few years, I have been come close with a “client” named Steve. First, I got to know Steve when he owned a production agency in Portland. Then, he opened a boutique talent agency. Over time, Steve became a close and cherished friend. When Steve opened his agency he actually decided to refer talents who needed coaching to me. Why? In addition to the curriculum I developed, he liked my positive way. Even recently, while in a period of transition onto a new path in life, Steve asked me if I would direct a session for a client because of my positive way. The point is that people need this kind of support and vibe, it makes it easier to work together.

Giving Direction

Positivity is extremely important to bring out the best in voice over students. Whether you are prepping them for client interactions in general, for a demo session, or for interactions in live or guided session, having a positive demeanor helps. In voice over, often our clients like to connect with us and direct us. Sometimes they record on their end and sometimes we record and send them the audio. This is called a live or guided session. It used to be known as “phone patch.” Every now and then you may still get a client who actually wants to listen in on the phone. When I work with my voice over students, particularly my commercial students, I coach them as if out session is a live session. I give feedback to bring out the best in their reads. I try to take them to a higher level and elicit the sought after sound. I also try to emulate what actual live sessions are like, giving direction the way it is often typically given to us. I want my students to feel really good about their work and their progress.

Gardner and Multiple Intelligences

When I was in graduate school we also spent a lot of time learning about Howard Gardner and his theory of multiple intelligences, that different people learn and absorb material in different ways. I can tell you that as I get older I think the way that I myself learn has changed. But, the way that I relate to people and connect with people has only changed in degree and not manner. I would say that I am perhaps more sensitive now, than when I was young. I am a delicate soul, and especially something as personally as our art, well, we are all unique and while there are industry standards and benchmarks we need to meet, I would like, myself, to learn about it in a meaningful and engaging way that brings out my best, and is not belittling.

At the End of the Day, What Do You Respond To?

At the end of the day, I want to work with kind people and work with people who treat me the way I want to be treated. I appreciate, when hired as a coach, that people have goals and benchmarks that they are trying to reach, and I want to help them hit those benchmarks in a way that makes them feel that all of their goals are attainable.