But do I really Need it…
As a voice over coach, I get a lot of questions like “Do I really need…” Or, “Oh, you think I should get…” and I am surprised by how surprised my voice over actor students are when I give them the simple answers. Yes, you do in fact need all of these things to successfully launch your voice over business. So, here is a quick check list of sorts to make it easy to know what is essential for you as a voice over actor and small business owner. Without all of these things, your business simple will not go:
Website
Your voiceover website is your virtual storefront. You need to be found. Last week we had Karin Barth from Voice Actor Websites on talking about all that is essential, but you want to bring potential clients and repeat clients to a place where they can hear you and only you. You want them to hear your demos, your booked work if you have it, and be able to contact you easily. Everything else on your website is gravy. If your website does not exist you as a voice actor do not exist. It’s that simple.
Source Connect
If you are a professional voice over actor in 2021, you need to have Source Connect for your home studio. Many agents send auditions that stipulate that the talents must have Source Connect. Moreover, those same agents will not even sign you without the paid version of Source Connect. Telling them you will get it when work comes in is not sufficient because the folks from Source Connect need to map your ports and you cannot do this yourself. Before you pitch yourself to agents, order Source Connect and get your ports mapped!
Pay to Play Memberships
You need a source of auditions. When you are starting out and have no clients, Pay to Play sites like Voice123, Bodalgo, and Cast Voices are a great way to find and book work. These sites are wonderful because they allow you to turn bookings into clients. There are other platforms that prevent interaction between the end user and the voice actor but still charge a premium for voice over actors to use. I prefer these sites as they allow you to build a rapport with the clients and do not interfere with direct interaction between you and the client. While some in the industry may scoff at paying money to build your business, the truth of the matter is that many in casting still want to present their clients with options, so they still prefer to use these platforms. These platforms have been around for a while and you can find some great clients on them. While I advise being selective with which platforms you go on, I also advise using Pay to Plays to get your business going.
Social Media Presence
At this moment in time, if something happened to you in your voice over career, and you didn’t post about it on social media, then basically it never happened. As professional voice over actors, we are only as strong as our last booking. If people don’t know what is going on and that we are working, then we have no “street credit.” There is no one other than you who can create a buzz around you. It’s your business, and you can either shine amongst the stars when you have something to celebrate or keep it quiet and wilt in the dark of your studio. Between Facebook, Instagram, Twitter, and LinkedIn, you can find the platform where you feel most comfortable and most relevant, but you need to put yourself out there. Much like your website, if no one knows you exist, you don’t.
Business Cards
Voice over is an unusual business. Anyone we meet could be a potential client. We are not just cast be casting directors and video producers. Often and accountant or a lawyer that we meet at a dinner party is just as likely to need us for their phone system as a talent agent it. Essentially anyone we meet who has a business can become a client. Believe it or not, other voice actors should be treated as potential clients as the more entrenched you are in the industry, the more we all refer other work to each other. So, make things simple. Have a business card on hand at all times. You never know when someone will be thrilled to meet you and will want to get in touch later. Your business card should include: your name, your best phone number, your email, your website, perhaps your Source Connect info, and perhaps the genres of voice over that you work in.
When I started my voice over business years ago I had headshots done for my website. While a long time ago people used to say that voice actors did not need to show their face, as the VO industry has continued to evolve and we, as talents, now have to bring in the bulk of our own work, it is on us to run our business like a business. If we want our clients to connect with us, having current pictures is a must. So, about a year back, I was presenting at an online eLearning conference and I was super excited. When they asked for my head shot, I became for cognizant of the fact that the photo no longer resembled me. I was thinner, my hair was shorter, I always wear glasses… the list went on. I decided to take new photos and update them. While my old headshots had been done by a professional, I took the new ones in my booth with an iphone. I loved them and was thrilled.
5. Business Plans are Fluid
So different voice actors in the industry use different CRMs. As a voice over coach, I can tell you that it matters less which one that you use and more that you use one!! I myself started with nimble and switched to Voiceoverview. I love 
As a soloprenuer, you need a business checking account. Even if you are not an LLC, you might be able to get away with depositing work checks or transferring money into your personal checking account for a little while.It is, however, better for you to actually have a proper business checking account. I’ll share a little story. When I started out in voice over I was luck to be added to multiple rosters pretty early on. One of those rosters sent me work weekly and paid me monthly. One day I went to the local branch with the check as this was before the days of mobile deposits. I had been depositing monthly checks from this client for almost two years in what I thought was a “business” checking account. It was a separate account that I had opened for my business at my local Chase. Somehow, Chase had just opened another checking account, but it was never designated a “business” account. Instead, it was just a second “personal” checking account. So that this does not happen to you, if they do not ask for you business’ legal formation papers, it is likely not a business account. That day, the bank refused to deposit the check. Instead, I had to gather all the documents I had for my business which happens to be an LLC and at that point, several years in, I opened both a business checking and a business savings account.
I wish someone had told me when I started, as I did not think of this until several years into my career. Think about all the bills you pay. Some day, when you stop working, don’t you want to have something for yourself? Every single month I auto deposit a nice amount into my 401k, and I am proud to say that I am setting aside as much as my husband does every month. Now, if you are a union talent, you will retire with savings. For those of us who are non-Union, all you have to do is set one up and then go to your bank where you have your work checking account and auto fund it. I have my 401k at Charles Schwab because I was advised that their fees are low.
When I started my business I spent a lot of money very quickly. I invested a lot and planned to be a huge success.
As I sit here on my flight reflecting on my mazing weekend in Dallas, TX for the first ever USA version of the OneVoice Conference, I am struck by how wonderful the weekend really was and how glad I am that I made the trip. From the opening ceremonies, J. Michael Collins and the Gravy for the Brain team set the tone that as a voice over community we are all better together and we are truly OneVoice. JMC made is feel inspired and proud, and having shout-outs for my panels and my own participation in the panels I was in meant so much to me personally. The entire weekend was tremendous. From time with friends, to educational panels, to a beautiful black-tie gala with star announcers, to time exploring Dallas, I left feeling like I did what I came to do. 
From the start, I planned to attend the OneVoice with my “VO Family,” my closest industry friends. Outside that super tight circle, many who I love were attending as well. When I say this, I mean the people that you wish you saw all the time and could see in person regularly. Just the fact that I have so many friends like this at the conference is a blessing. On top of that, I made new friends that I hope that I keep in touch with! At events like this, you just click with people.
I am so proud that I got to present on two panels, both of which were on the main stages and both were streamed internationally. The first panel was “How to Build a Kickass Career With a Powerhouse Accountability Group.” It sounds like a long name but we had a lot to get in. I was on the panel with my actual accountability partners and besties Shelley Avellino, Diana Birdsall, Michelle Blenker, and Dearbhla Trainer. Melanie Murphy was the amazing moderator. Two members of our group did not participate for personal reasons. The panel was great. We got to interact with a lot of the audience and speak to a lot of attendees afterwards. I felt like we got our message across, which is that as much as you think you can accomplish alone, you will do so much better in the group!
While the conference in and of itself would have sufficed, I actually got to see a little of the Dallas area too! One night I had dinner with my besties out in Grapevine. Historic Grapevine is a quaint and thriving town with oodles of personality. We are in a fun place that had chili that was way too hot for this Jersey girl and got to explore the area. We also got to see McKinney, where Diana Birdsall lives. We went out to eat, went shopping, and had boozie ice cream, which is apparently a thing! I got chocolate liqueur sorbet since I don’t eat dairy. I loved McKinney. The town was beautiful and had a warmth and sophistication that I was not expecting. It reminded me of main line towns in Philly where I am from. I was so glad to have more time with my friends, too.
Yes, even in the midst of the mounting news about the delta variant, with great enthusiasm I am packing my bags and flying to, of all places, Dallas, TX for the OneVoice Conference. Why? Because the amazing J. Michael Collins and his team have worked hard to create a lineup that is great for both newcomers and established professionals alike. And if you think I’ve been flying about so what’s one more trip, this is actually the first flight I am taking since the pandemic began. So I want to explain up front why I am comfortable and what your options are before we delve into the details about the conference.
The conference is being held at a Hyatt on airport property. Consequently, masks are required while in all common spaces. This would not have been true had they chosen a different site. I plan to mask up while indoors except for at meals and when I am presenting. Next, J. Michael explains that there will be about 300 people in attendance at OneVoice. Last week there was an anime conference at our venue. They hosted 1000 guests and that dod not feel crowded, so with only 300 voice actors, we should have ample room to distance. It is also important to note that it is the policy of the conference that you have up until the day before to cancel for a full refund or switch to an online pass with no questions asked. J. Michael explained that because he, Hugh Edwards, and Peter Dickson
When they could have had the conference anywhere in the country, I was curious how J. Michael came to choose Dallas. He explained that its central location was a huge draw, making it easy for everyone to get to. JMC explains that it is much more cosmopolitan than people realize, and that it has Diana Birdsall who now lives in Dallas conquered that it has become quite a melting pot. In addition to the vibrant culture, the restaurant offerings, and the sports, it’s a city that has grown up and a place we would all be excited to visit. When we asked J. Michael if he plans to keep the conference there going forward he said he yes, he loves building a relationship with a venue and he wants us to be treated well going forward.
There will be a TriBooth available for use. With the exception of the awards night, all meals are on your own. There is a restaurant in the hotel that will be open 3 meals a day. Pastries and coffee with be out in the morning in the conference area. About 5 minutes from the hotel by car there are several great restaurants. Attendees and presenters ca park for free in terminal C which connects. Please note, there are two Hyatts at the Dallas airport hotel. The conference is at the Hyatt Regency across from terminal C. There is a shuttle. For those who need more assistance J. Michael recommends 
