The Audition is the Job
As a full-time, professional voice over actor, we all know that the audition is the job. Whether auditioning for an agent, for a pay to play, or directly for a client, booking is based entirely on how good our audition read is. Sure, people who have connections can get doors to open but, ultimately, voiceover is a tough industry with a lot of really talented actors and your auditions have to be really good to stand out against the crowd. Often, hundreds of people will even submit for jobs with minimal pay, so when you are going after the coveted commercial gigs, you really need to wow your clients. It’s nice if you ask for feedback; but, ultimately, if the listener does not hear what they want in the first four seconds, you will not book that job. That’s it. As someone who has done more commercials than I can count, you need to nail your audition reads. You have to stand out in the beginning. If there is nothing unique about your read, yoo will not book. So here are some things that I think about for commercial reads:
Who is the Client?
Both the person casting and the end client matter. If the client is a well known luxury brand asking for a sophisticated voice and the person casting is an established ad agency with an abundance of options who has asked for a young adult voice, do not go in with your most sultry Kathleen Turner sound hoping to stand out. They want what they want. And when they want sophisticated luxury, don’t give them bubbly and upbeat. I also DO read the specs. I have had people tell me not to read them. Why on earth would you not read something that the person casting the job has spent time writing? I actually stopped working with a well-respected Los Angeles coach again after that person advised me no to do this. I thought it was not a good idea. In this scenario, they are the boss and we are the potential hire. Sometimes the clients ask for two reads and want very different takes in each read. If you don’t read the specs, you won’t know. Now, we all know that sometimes there is a great disparity between what books a job and the end result, so give them the read that books and do not worry about the end result until after you have booked.
Microphone Technique Matters SO MUCH!
There are so many good microphones, and most good microphones are very sensitive. I have a Neumann TLM 103, and the placement of my mic in my booth matters a lot. My proximity to the mic matters. I have learned that my proximity can be used to evoke very different moods and create a sense of closeness and intimacy. I also have learned that I have to be careful not to fidget during a read, because shifting from side to side will cause irregularities in sound and my mic with pic it all up! A good coach teaches this technique. A good talent listens to their work before they submit. Make sure you listen to your recording and you can hear these subtleties. It would be such a shame to nail the read but lose out because your audio quality is less than pristine. Audio quality is everything, and you are only as good as you sound in this business. If you want your commercial auditions to book, they must sound excellent.
Sometimes the client Just Wants Good Samples- SO GIVE THEM WHAT THEY WANT!
Four times this week I was emailed for jobs that either wanted very specific demos or samples of work I had done in a specific genre. All were new clients. This is awesome! Either you paid to produce a demo that showcases your best abilities, or you booked a spot because you killed it! Either way it’s a win, so respond immediately before someone else does and show this new client exactly why you are the right one for the job! I keep a lot of such samples accessible via drop box, so that even if I am out and about, I can get them right to a client and they do not have to wait. More importantly, their end person does not have to wait!
Lastly, I want to broaden your thinking of what an audition is. Anytime you put yourself and your voice or samples in front of a client that is an audition opportunity! A phone call, and of course a cold call, gives a client a chance to hear you. A direct email to someone you have met with your demo likewise gives a client a chance to hear you. Meeting someone at a conference or a networking event and talking about why your service is different from that of other voice actors is an in-person audition: you have their undivided attention, they hear your voice, and you are speaking! An audition is not just a read with a script or a demo submitted. Always be prepared with you 30 second elevator shpiel and be proud of who you are and what you do. Sparkle!