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professional voiceover

Super Bowl Video Narrations: Casting Outside The Box

January 27, 2019 by Laura Schreiber

Just a Philly Girl…

Everyone knows there is only one type of Eagles fan. Growing up in Philadelphia, I remember dreading the ride home from Sunday school every week. It did not matter whose dad was driving carpool, we would be listening to the Buddy Ryan Show the entire ride which was upwards of 30 minutes. My friend Candace can tell you those rides felt like an eternity. Football was a major part of my childhood, but I do not recall in those years ever hearing women voices as part of the dialogue. I also was not taken to games or included in the pre-or post-game banter. It all kind of happened around me. Still, I felt and continue to feel tremendous pride and spirit for our teams. How can you not when there are so many game day rituals?

Now, years later, I am married to a New Yorker (gasp) who is such a sports aficionado that he will have sports on the computer while he has sports on tv on mute while listening to sports on the radio. Harlan seems to love to watch videos on youtube and ESPN footage of old great plays talking about why they were amazing. Again, All. Male. Voices. So…. Let’s spice things up and try this…

https://youtu.be/S1QyjwHrBBI

Connected Female Narrator

The music is the same. The footage is the same. The content remains EXACTLY the same. The vocal quality is attached, connected, emotive, strong, confident, proud. But there is one major contrast. The voice of the professional voiceover is now a conversational, millennial narrator. Tradition aside, with more women who audition, the more women are likely to get these roles. But it is not just about numbers. When voiceover jobs are posted, often male narrators are sought for specific roles. Or, when both male and female voices are considered, if there is one female voice and ten male voices, the odds still favor a male narrator. As Britni de la Critiz from the Ringer explains, “women need to have champions in order to succeed in these roles.” With women like Randy Thomas announcing ABC news Nightline for the first time, hope for professional voiceover actors is on the horizon. For the first time ever, Amazon rolled out some all-female football casters. This is certainly a step in the right direction.

The Winds of Change

Still, it is clear that multiple changes need to happen for women to be considered for these typically male dominated roles. First, those doing casting need to be willing to cast a broad net and listen to auditions from a wider range. Next, voiceover talents have to be bold and be willing to shake things up when submitting their reads. We cannot be afraid to standout, we must be eager to shine and be heard so that our addition stands apart from the others. Our vocal quality can be nothing short of outstanding so that those castings are just choosing the best read. Perhaps if the casting agent hears 100 reads one way and you zag you get cast.

The Main Event: Super Bowl Sunday

As a professional voiceover actor, some of us are lucky enough to have a super bowl spot air. There are also related spots on the radio, as YouTube bumpers, and in the days following the big game. But, we all know that across America, come came day, in homes across the country family not only watch the came with eager anticipation, they watch the much anticipated Super Bowl commercials! What is the viewing audience looking for? Often we want a pang of emotion. A shocking plot twist. A good laugh. A thrill. Is this beginning to make you think of what we go after in our voiceover demos? Hmmm… See, for a professional voiceover actor, every single day we try to bring out the best in the scripts that we are given, but on this day, the day of all days, these commercial spots are truly incredible. And for the voiceover talents who have been smiled upon by the casting gods and are lucky enough to have some part in the quintessential American holiday we all love, their creativity can flourish.

I don’t know where you will be this Super Bowl Sunday, but I will be in my house surrounded by my family and wonderful neighbors. Even though my beloved birds did not make it this year, every year we host a great party. We have lots of delicious food, a lot of our friends, and our family. And as a girl whose Sundays have revolved around football for more winter’s than I’d like to admit, I can say with certainty that as much attention will be paid to the commercial viewing as to the game next Sunday.

It is my hope that if I revisit this topic in a few years there are a lot more women involved in all levels of sports casting and narrating such videos on a regular basis! If the Eagles can make it to the Super Bowl, it doesn’t seem like such a long shot…

Filed Under: Narration, Voiceover Tagged With: football, narration, narrator, professional voiceover, sports, super bowl, video production, voiceover, women in sports, women in voiceover, YouTube

It’s That First Few Seconds…. Getting Their Attention

December 5, 2018 by Laura Schreiber

You get an audition and you think wow, I would be perfect, just perfect for this project! You spend time analyzing the role and marking up the script. You record your best take and edit it beautifully. Then you send it off, hoping that the voiceover gods shine down on you and today is your day, your turn to announce the booking. Unfortunately, no matter how much time you spend on putting your best self out there, very little time will likely be spent listening to your voiceover submission. Whether it’s a commercial, a narration, or a video game audition, when a casting agent or a video production team is listening to your read, you only have a few seconds- sometimes three and sometimes 8 to catch their attention. If they like what they hear they keep listening, and if they don’t it’s on to the next one in the pile. As a professional voiceover actor, it is so important to use the audition to catch their attention at the beginning of the read.

The Professional Demo

I often get complimented on my demos, and people say things like, “Wow, did you put that together yourself?” I try not to gasp in horror before I respond that no, my professional commercial demo is my calling card and a professional voiceover actor should NEVER produce their own demo. As we only have precious seconds to seal the deal, we need to make that initial investment so that our best work is heard. Now, when the time comes, we need to be able to perform just as we did on every single demo or we will crash and burn very quickly, but that demo should represent where our ability is at the moment we submit. So if that is what a casting agent or production team has to go by, then they should be confident in their choice based on our demo.

Making the Audition Stand Out

Even though I have talent agents all over the country, the majority of my daily auditions come from pay to play sites. While try to submit in the first 10 or so auditions and have a very solid booking ration, sometimes upwards of 70 people submit for the same job. So, how do you make your read standout? How do you get on the short list and even get noticed? Self direction is really important. When I analyze a script I have to make a choice about the character I am playing, and whether it is a voiceover for a phone message or an eLearning module, I am someone and the person choosing the talent better identify with that character right away.

I think understanding music and notes also helps a bit. Sometimes I listen back and I hear that I started too high or too low. I can hear when the pace needs to be varied and when it is just right. I think the ability to self-access is extremely important in this scenario.

Make Them Want to Keep Listening

If you had to listen to the same script read 80 times, how would you feel? Give them something juicy, interesting, different, enjoyable. Something that makes them stop and say wow, this is awesome. I have friends who are such successful voiceover talents that they have crossed over into casting. They have shared that while they thought the would always listen all the way through, they confess that if the first 5 seconds are bad they are on to the next read. So that’s it, that’s really what you get.

And it Always Comes Back To The Booth…

In the end, you are only as good as you sounds. As most of our jobs are recorded from home, having pristine audio quality is paramount and if you deliver a brilliant read and your studio is clearly not broadcast ready then you will go nowhere. Imagine. these people are not just listening to your audition for your booking. They are looking for voiceovers all day long every day. They know the difference. You need good equipment. A USB mic will never sound like a Neumann TLM 103. It just won’t.

We ALL Keep Training

When our careers hang on split second decisions, this is why ongoing professional development and coaching is so crucial. The best in the business, folks making multiple 6 figures, continue going to conferences and having private coaches for a reason. We need to stand out. Our auditions are the job. They are everything. And if we cannot hear honest assessments of their strengths and weaknesses and then work on improving them, then we have no where to go and become stagnant. The hope for voiceover talent lies in the potential for development. We are never finished and are always evolving and that is why even in 5 seconds we can shine!

Filed Under: Voiceover Tagged With: acting, actor, audition, casting, professional voiceover, voiceover

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