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Radio Broadcast

Turn The Radio Up… Why I LOVE Radio Imaging

November 14, 2018 by Laura Schreiber

Where it all Started

It seems like just yesterday I was in the front seat of my mom’s horrible brown station wagon belting it out to Gloria. I loved music and I grew up in the days when little kids could sit in the front seat which made it all the more convenient to change the radio station. Long before the days of creating playlists, and even before the days of mix tapes, I got to play DJ in the car and boy did I love it. When I was in nursery school I sent my mom to by my first record, My Sharona. She couldn’t actually understand what I was saying and the guy at the record store was able to figure it out. I think that is how my road to radio imaging began, with a love of radio and music that is true and pure. Now, I do radio imaging work as a full time professional voiceover actor because I can bring all of my passion and enthusiasm to each read for the stations that I work with!

The Draw of Imaging

When I first started in voiceover, I began booking a lot of commercial work. I had a lot of passion and I had to learn how to harness the passion. I was brainstorming about my voiceover business and wanted to think about what else was under the commercial umbrella, and that is how I learned about Radio Imaging in the first place, as it is not really a term that non-industry folks even understand. When I discovered the world of radio imaging, it was as if all the stars had aligned, because I found the right format to channel all of my energy! When I started doing reads for top 40 stations, I felt at home. I don’t know how else to explain it. Perhaps it’s because I loved the music, so being able to talk about it in liners and station promos was really exciting. Learning the lingo, from CHR to Classic Hits took a while, but I figured that out as I was doing sweepers for stations all over, from Little Rock to Osh Kosh.

The Allure of the Formats

When I was little my dad used to joke that he married my mom for her record collection. My parents both grew up in the city in Philadelphia. They came from hard-working families and they did not have a lot of material possessions, and what they had did not come easily. My mom talked a lot about how she would use a portion of her babysitting money to save for record albums. Growing up we always played music and danced a lot at home. Even when things were tight we had a stereo and there was always something good on. I remember on the weekends when we would clean the house my dad always played different records, from Broadway shows to Michael Jackson to Abba, so growing up like that, how could I not love music? Motown, all Motown, was played often in the Levin household. The music just becomes a part of who you are when you hear it all the time. I think that is why I am open to working on so many different formats in imaging today, because my parents exposed us with such enthusiasm to so much when we were young.

When I first started booking in imaging, I fell into the typical CHR part girl read. My voice is warm and fun and I love sounding upbeat and happy, that’s who I am innately so it’s easy to bring the thunder and make the liners jump off the page. I also discovered Christian CHR, and working with religious stations brings another element of joy to my work. Their messages are always happy and filled with excitement. I believe the world needs more positivity and optimism, so I get a lot out of the sweepers and promos that I do for the Christian stations I work with. I have done faith based projects in other realms in voiceover, and I find all of these projects to be inherently upbeat and that is really good for me.

I love, love, love doing Classic Hits! Since I grew up listening to 80s music, it really resonates with me! I also love having fun with the sarcasm and humor of the Adults Hits channels. In my family my husband is the one with the dry, whitty humor, but on air I can assume that role and it is fun for me to engage with the scripts and move away from the rah rah party girl. Just this week I also got to do a set of liners for an Oldies station for the first time! Since that is the music my folks always played growing up, it was not just happy work, but particularly meaningful to me too.

Feeling at Home

I think that life is short and you have to do what you love. I have always loved music, and I have a true passion for voiceover. Working in Radio Imaging feels so natural because so much of who I am inside can just flow when I am in front of the mic. I am so thankful for each and every station that I work with!

Filed Under: Voiceover Tagged With: actor, CHR, Classic Hits, Professional Voice talent, Radio Broadcast, Radio imaging, Top 40, voice over, voiceover

Yes, That’s Me in that Ad!

September 26, 2018 by Laura Schreiber

Come On, Just One Line

I was walking my dog and ran into one of my friendly neighbors working on her flowers. She asked me how my “whole voiceover thing” was going. Then she did what commonly happens. Krista said, “Can you just do one of your lines from a recent job?” This actually happens all the time, at dinner parties, doctor’s appointments, temple- folks ask to hear my work. They want it live, unscripted, in the moment. This is funny for several reasons. While I have been trained in improv, that is not typically part of what I do, especially in most of my commercial work. A very small percentage of both my auditions and my actual bookings ask for a voiceover actor who can improv. Next, all of my work is done with a script. I seldom memorize the script. There are often in-session script changes that require me to mark the script with the new lines as I go. So these impromptu performances? Well, they do not represent my actual work. But, it does get at the heart of what is really being asked: that folks I run into understand that I have found my passion in an exciting industry and I have the fortune of booking a lot of commercial work as a full-time, professional voiceover actor. I have found such joy in the 15, 30, and 60 second commercial spots full of emotional twists and plot turns and voiceover for commercial are my thang.

On the radio, ohhh on the radio

Since I started in voiceover, I have booked a lot of voiceover commercials. Perhaps this is because I am super expressive and radio is so different than tv. Without the visual for the listener to understand, as the commercial voiceover actor, all of the story is in the voice. The change for discontent to the solution to one’s problem, the shift from happy to vulnerable, it all has to be audible, and I eat those scripts up. From Am to FM to satellite to Pandora to Spotify, I enjoy all sort of commercial spots. Even the tags are fulfilling to me! I particularly love those fast-paced disclaimers that come at the end of ads. Whether it is a 15 second spot or a 60 second spot, I very much enjoy working on the script and figuring out what I am saying and why I am saying it. I get so much out of these commercial reads.

My Uncle Heard Me…..

Whether it is a one off or a campaign, local, regional, or national, I still get so excited to book television commercials at all levels! I have had the fortune to book a few campaigns in Florida where my Aunt Jody and Uncle Mark live, and they have seen the spots run which is extremely fulfilling to me. Often friends and family will comment that I don’t sound like myslef, or that they did not recognize me when I am on tv. I’m not sure if that is a compliment or not, but I am super happy and bubbly in my daily life, and not all scripts are written that way, so as a voiceover actor it is my job to play the role that I am playing in each commercial. I typically have a warm, conversational tone and I try to make each spot sound believable and sincere. As a professional voiceover actor in commercials, it is my job to bring the client their vision for the script and offer different options for the read. There are typically so many right ways to do it each time. I am so happy to be cast in each commercial, as long as the client is happy in the end that is all that matters.

Hello Again:)

In both radio and tv commercials, my greatest joy as a voiceover actor is the opportunity to work with clients again. Whether it is a producer or casting director, I love working with the same folks again and again. This does not mean I assume what they want or need on a project. But, I am always delighted that they are pleased enough with my work to use my voice for another commercial. Whether these clients needed guided sessions via ipDTL, Source Connect, or ISDN; or, they had me record and submit the work independently, their repeat use of me means they were happy and I more than met their needs. I am going for over joyed every single time I deliver the audio.

Staying in the Game

So, in this ever changing industry, with so many great talents going after the same gigs every day, how do I keep up? I believe the answer lies with on-going professional development. Just as doctors and lawyers must, so do professional voiceover actors. I work with private coaches and I go to conferences. Often some of the rosters that I am on also bring in coaches who are top in our field to train us. I take advantage of all of these opportunities so that I have the confidence to know that every day I am bringing the best I can into my commercial reads.

Filed Under: Voiceover Tagged With: commercial, commercial voiceover, digital training, guided voiceover session, Laura Schreiber, media, millenial voice, multimedia, narration, Radio Broadcast, radio commercial, tv commercial, voice over, voiceover, voiceover actress

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