In the last week, well-established voice over Goddess Kim Handysides, released a blog of her favorite/highly recommended voiceover blogs:
The list is still unfolding actually. Since then, not only have I been ruminating over why I blog, but I have also been thinking about some big “no, nos,” the imaginary line in the sand that is not to be crossed. Some rules that seem straightforward to those amongst Kim’s top 10 but perhaps were not so clear to those left off the list. Perhaps it is better framed as a positive list of tips and suggestions of what I think works and reaches the people we really want to reach.
Tip #1: The Blog Helps You Seem More Relatable
A blog can accomplish many goals, but a great one is that clients and industry friends alike can get to know you better. Whether you are sharing a recent personal experience or your work philosophy, the blog gives a more in-depth glimpse into who you are and how you tick. It let’s folks know what is going on in your head, and you can really open up. The catch though, is that in the voiceover world we give up our private lives a bit for the sake of our public ones. We may not be Beyonce or Lady Gaga, but in our own sphere we have given up our anonymity by existing on the multiple profiles we post and share. So, when attempting to share, carefully think about the way in which you reveal yourself. If you want to seem relatable, make sure that you in fact post blogs that are warn, helpful, and approachable.
Tip #2: The Blogs Establish You as a Professional With Expertise
Yes, you likely have a client list on your website. Sure, you have demos. And you probably have shared some of your finished jobs on your website, LinkedIn, or YouTube. But, a great way to let clients and potential clients alike have a glimpse into what sets you apart from others in the field is to blog about your feelings on a recent work experience or booking. Perhaps you want to kvell about a commercial you were thrilled to be a part of? Perhaps you have a new tech insight that is valuable? Perhaps you were in a dream project and it meant the world to you. Or you want to write about some new coaching that you got and how it played out in a recent casting. All of this helps clients understand why you are special.
Tip #3 The Blog Helps Folks Feel Like they Know You
The world is getting smaller and that is a good thing! One of my favorite aspects of voice over is that we work with people from all over the world. Literally all over the world. Even as a solopreneur, I think globally. My very first ever booking in voiceover was for a women’s clinic in Islamabad, Pakistan. Since then I have had clients in Italy, China, France, Germany, England, India, and the list goes on and on. I am thrilled to have every single booking, but what I can tell you is that I work at home in a padded foam booth, and I want to build a relationship with my clients. It is hard when our time zones are three hours apart. When we are more than 8 hours apart, we rarely speak on the phone. Typically a few emails back and forth is the only correspondance we have. So, it is my feeling that having these blogs on my website gives clients an available glimpse into who I am. I feel the same is true of my newsletters. I can’t tell you how often tidbits are commented on or repeated back to me that only came from a blog. I also check my google stats and my blogs are pretty well read, so it does make a difference.
Tip #4 Stay Positive
When you are having a bad day, don’t blog about it. Call a friend. Go for a walk. Meditate. But for heaven’s sake, do not have a public melt-down for all to see and post it on every voiceover site and share it with every person you know. The voice over community is small. People want to have each other’s backs. We generally lift each other up. I feel that I have a wonderful family in my VO friends. Blog about the lessons you learn from rising up, from over coming, from doing your best. Everyone has good days and bad, but your clients do not need to know about the bad ones. Give them a reason to think the world of you and to hire you. Give them a reason to sing your praises from the rooftops. Give them sunshine and pixie dust and sparkling glitter. Give them what they can get only from booking you! That is what you blog about!