So, Why Another One?
Recently I was Facebook Messaging back and forth with the brilliant and talented Tracy Lindley, voice over talent and creator of the amazing LinkedIn Edge https://www.thelinkedinedge.com/home, and she said blogging is one of those things on her list. As a working mom, I think this is so common! I never intended to blog when I became a voice over actor years ago. I did it because my website guy Joe Davis https://www.voiceactorwebsites.com/ said it would help with my SEO, and since I can’t work if no one can find me, that was good motivation. Even though I recently posted https://www.lauraschreibervoice.com/blog/top-tips-for-the-vo-blogger/, believe it or not I still have more to say on the matter when it comes to actually getting it done!
Make it a Routine
Try to have a set time that you always blog and post. Then, try to have a rain date/makeup time already scheduled. For me, my set time is Sunday mornings around 8 am. My kids are typically asleep, and my husband is typically at basketball. I love sitting at my kitchen island with my dog Violet on my lap and enjoying the quiet time to write and research. If we have plans on a Sunday, are traveling, or have unexpected guests, I typically blog Monday or Tuesday morning.
My blog routine is not just about having a set time to blog. I actually have a very set routine:
- I have a set time to blog.
- I have two specific places I prefer to sit when writing blogs.
- After writing, I then have a specific order for researching art work and photos for my blog.
- I then either record or post a video to the blog.
- Once all is gathered and in my blog dropbox, I then post the blog.
It’s Actually a Ritual
Even though I never set out to blog, now that I have found a system that works for me, I am very “into it.” There is definitely a flow to blogging that takes on a life of it’s own. For me, there are some other specifics that represent me and my brand:
- I have a lot to say to be part of the professional discourse.
- It is important to stay positive.
- I want my clients and industry friends to get to know me.
- I am willing to share without crossing a line of personal information about my family.
- I love to write and research so this gives me a little outlet.
Tricks About Topics
One of my beloved coaches, Fred Frees, told me many years ago to always keep a notebook near by to jot down inspirations. For years I did so. Unfortunately my back is bad and I have had to downsize my purse many times, but I have found that I can text myself ideas that come to mind and it works just as well! A lot of times during the week ideas for blog posts come to me. I always jot them down. Sometimes as I write them I feel that they are too personal or that they cross a professional line, so those do not get posted, but the point is to make sure you do not miss an opportunity to express your ideas!
Photos and Videos for Blogs
It is apparently also important for blogs to be enhanced with related photos, videos, and links. For those of us not of the generation where we take selfies throughout the day and photograph everything we do, I actually find it helpful to set reminders to take pictures. I also try to write about topics about something that I want to talk about and then I will have an easier time making a related YouTube Video. When posting these related materials within the blog, I try to always tag them with relevant words that relate to the topic and also make me more findable.
This is an interesting one. It has been advised to me to come up with a list of key words to target and write a blog post about it. So, if you have specific SEO goals, That would be great, but my creative juices just don’t work that way. In fact, if almost seems like if I have to write about a specific topic nothing comes to mind. I find that instead, writing about what seems germane to current industry trends, or what is on my mind, and then making a list of key words, is a much better approach for me because it actually results in a completed blog.