An Attitude of Gratitude
All year I work hard to maintain an attitude of grattitude. It is not something that just happens. I’m a pretty happy and upbeat gal, and I am genuinely appreciative of each and every one of my voice over bookings and clients, but that doesn’t mean that I don’t have to work hard to create a routine that fosters this attitude of grattitude so that the folks I work with know without a doubt how appreciated they are! This time of year is one of my favorite times of year! Not only do I get to spend more time with the people that I love, but it is also a great time to give a little something extra in the way of thanks to those who help a small business thrive! As a solopreneur, I love these special moments and find that they make all the difference!
Being Considerate with Holiday Schedules
According to Nina Zipkin of entrepreneur.com, in the last census there were 2.7 million solopreneurs! Imagine if you went to Whole Foods to go grocery shopping and they did not post their holiday hours, or if you showed up at the mall only to learn that the hours were different over the week of the winter holidays. Now that there are 2.7 million of us, and we are indeed business owners, we need to make it as easy as possible for our clients to know when we are and are not available over the holidays. Here are some helpful hints:
- You can add updated schedule and availability to your email signature.
- Add an updated hours notice to your website.
- Add an out of office reply when you are actually out of office.
- If you send a monthly news letter and know you will have limited hours over the holidays, let clients know.
- Post a travel rig notice on your facebook business page.
Why does all of this matter? Your clients my still need something right away even if it is the week of Christmas and your kids are home. If you have not made it clear that you are not in your booth, do not leave them guessing. Make it as easy as possible for your clients to get what they need when they need it!
Well Wishes and Spreading Cheer
I love sending holiday well-wishes and cards. I send special cards to clients I have worked with in the last several years both domestically and internationally. I spend a lot of time and effort on my cards and I want my clients to smile with joy when they open them. Throughout the year, I update my holiday card spreadsheet, carefully adding new clients and updating addresses when I hear people have moved. It is not easy but I am really excited to send them and hope that my clients and industry friends are happy to open them.
My special clients who represent a certain percentage of my business get an actual present and a hand written note. Every year I send something different. I try to send presents that have meaning to my family or are from shops from my town. I always pick something that I would be excited to get. Since I am almost always sending gifts to an office, My husband typically gives his opinion as well, since Harlan actually works in an office. Harlan is of the strong opinion that clients want food, particularly sinful food, and that they would not indulge in on their own. So the past few years specialty food like fudge from the Jersey shore and high-end candies from Sugarfina have made the cut. I have something very special planned for this year.
When you feel truly thankful, it feels great to let people know! My efforts around the holidays are just a continuation of what I do during the year, and I know I’m not alone, a lot of other voiceover talents have similar practices. After I complete a job and send delivery of finished audio, I always, always, always send a hand written note. I now typically send a small Starbucks gift card too. I really appreciate the opportunities that come my way and I realize that there is always a choice when casting, so I might as well let me clients know what they mean. A LOT. Do you know how excited I am every time I go to Starbucks to pick up these gift cards? I am thrilled. Absolutely delighted. Going the extra mile to send my thank you note is my year round expression of the cheer I feel this time of year. I know how I feel when people take the time to write testimonials and say thanks, so I know that a little bit goes a long way.