Laying in bed at night, I watch HGTV mesmerized by their programing. Even with the magnetic personalities of their hosts, who also happen to be good looking, guess what? There are always professional voiceover actors, typically women, narrating the show. Why don’t they have the hosts or realtors doing the voiceover too? Well, they have a product to sell and it takes a pro to do it!
Would you ever cut your hair yourself? Right. What happens if you need new kitchen lighting? Yeah, I’m not that girl either. What about your teeth? Do you have dentist appointments? I hope! So, in case you didn’t know, voiceover actors actually have multiple levels of training. We are trained actors, typically with years of training, acting classes, improv classes, voiceover coaching, and then continued professional development throughout our careers. We also have ongoing extensive technology to do the audio production necessary for our V.O. work. That is what makes us professionals. When I suggest that you hire a pro, I don’t just mean a creative talent who has booked a lot of work, I am talking about what they bring to the table and why they have the skill set necessary to enhance your real estate project.
On the local level, let’s say you’re a realtor at the top of your game, with a multiple six figure listing who promises excellent marketing to your client. Do you make a youtube video? This video is truly a clients first visit to the home. That is why it is so important not just to have the house look just right, but to have your video sound warm, inviting, and professional.You narrating your own video is the equivalent of a homeowner selling their house without a broker: just like on HGTV, you really need a professional.
According to the National Association of Realtors, 9/10 of buyers rely on the internet. 52% of buyers use the internet as their first step in the buying process, and interestingly YouTube is the most popular video research destination at 51% . Real estate searches on google have grown 253% in 4 years. 77% of first time buyers drove buy a house they viewed a video of online. Even in an older demographic, the internet is crucial for marketing home sales. 75% of senior home buyers now use the internet to search for a home. Clearly it is in your best interest to market the houses you are selling online.
But marketing them online is not enough. Do you think I’m the only one watching HGTV? No. Folks hear voiceover all the time- in the car, watching tv commercials, on in-show narration. So when you present your video, why not close the deal with top notch marketing done by a passionate pro? Draw them in. If the video is good enough and has the right voice, by the time you show them the house in person your buyer should feel right at home. Be a pro- present a well-orchestrated package that shows that you are a listing agent with savvy, marketing know-how, and creativity, and hire a voiceover actor today!
10. A talent who is well connected in the voiceover community will be an asset to you, particularly if you need to cast other voices for your project in a pinch.
I arrive at the Tropicana Hotel for WoVoCon. The temperature outside was upwards of 110 degrees and my skin was quite dry. I was shlepping my computer, my bag for the conference, and some snacks. The princess in me is not used to schlepping anything and my inner monologue was embarrassingly kvetchy. I walked through the smokey casino, up the escalators, and back to the conference center. This area was a very different place because this is where the voice talent was! From newbies with associate memberships to professionals who knew each other for years, we all greet each other with big hugs. I met people I have only corresponded with online and I am overjoyed in an instant. No more kvetch-only smiles through and through. Meeting the likes of Diana Birdsall, Samuel Fleming, Michelle Blenker, Kim Handysides and her daughter Lisa… all true delight. Getting to talk to Dustin Ebaugh who is always so helpful actually face to face in person. Later dressed in my tropical party outfit, I stood with my lei around my neck and spoke to Dan Lenard at length. Being in the same room as David Rosenthal with whom I have both studied and worked- I was nothing short of elated. The list goes on and on and on. To talk to Jody Krangle, break bread with J. Michael and Armin Heirstetter… and to say that the connection goes beyond the immediate knowledge that we all work in voiceover. There is a thrill and excitement to this level of human connection and I am quite clear that the voiceover community is very special. But, how do you keep these warm sentiments going when you the adrenaline of the conference dissipates??

