voiceover

My DevLearn Experience: So Much to Tell Ya!

October 31, 2018 by Laura Schreiber

When a Solopreneur is Part of a Team

I did it. I flew across the country to Las Vegas and arrived at Dev Learn, the biggest eLearning conference of the year that the eLearning Guild runs. Any working mom knows that packing one’s bags, getting organized, and getting out always seems like an amazing feet. I even had my hair done. As a professional voiceover actor, a good percentage of my work load is narrating elearning modules, so going to an event like this just makes good business sense for me.

The morning of the conference arrived and with my super cute wheely bag in tow I arrived at the Mirage conference center. Even though I have my own business and run my own broadcast ready recording studio, this morning I was not alone. Before even entering the conference, I met up with other experienced voiceover professionals Shelley Avellino and Jack de Golia. We met for coffee and registered. We spent some time perusing the listings of attendees and discussing who might be good to connect with. I also scanned the list to find my current clients so I’d be able to check in with them. Imagine, we were there to support one another and I walked into the packed expo knowing that there were others there who had my back.

Voiceover is a unique industry. There I was at Dev Learn with the goal of reconnecting with current clients and picking up new ones. The other voice talents there had the same goal. While in other industries we might view eachother as competition, in voiceover, with these folks, we worked together. We supported eachother. We met for lunch and compared notes and swapped contact information. It was extremely helpful. I am not sure which other industries do that. Feeling part of this team was fantastic and was part of the magic of DevLearn.

Staying Current

With eLearning industry professionals from all over the world, DevLearn provides a wonderful opportunity to stay on top of current trends in an ever-evolving industry. I spoke to professionals from as far as Australia and Russia. While many of these folks were LMS providers and do not work directly with professional narrators like me, hearing about their platforms is essential to understand what the content creators I work with are using.

I also was able to meet a lot of folks who do work in content creation. From mobile learning to gamification, there was so much to see at the amazing Demo Fest. I was also over joyed to reconnect with current clients from around the country. It is really special to see people that I work with regularly in person.

Connecting with Other Working Moms

While it is great to find people who need professionals to narrate their eLearning, in truth it is even better to find universal connections and just have great conversations. I found that I could talk endlessly with a lot of different people at the conference and only had to move on when someone else clearly needed them. I found it particularly easy at the expo to connect with other working moms. This happened over and over again. Whether we had human children or dogs, we were exchanged photos and talking about our loves at home, and the lengthy chats had evolved well beyond the world of eLearning. We talked about everything under the sun from safety to dog treats to our hours. These are the conversations that meant so much to me as I was making real connections and actually getting to know people.

In the middle of the conference a client invited me to a sushi dinner at the Mirage sponsored by Vyond, formerly known as Go Animate. At this dinner, I found myself sitting at a table of women all in instructional design, all working moms. These women were amazing. They were bright and innovative. We were all from different places: Toronto, New York, California, Tennessee, and Michigan. Despite different climates and different backgrounds, we were of similar ages and we were all working moms. We all somehow managed to get all the way to Las Vegas for DevLearn.

Our conversation moved from light banter to some pretty deep topics. We covered faith, skimmed politics, and touched on issues relevant to client relationships. Being surrounded by intelligent, sophisticated women, this table at the Vyond dinner was a microcosm of the DevLearn conference. We represented what is possible in the industry when folks come together and exchange ideas. It wasn’t all pats on the bag, we challenged and questioned each other too. It is, after all, only from this kind of honest banter that real change and genuine creativity can flourish. And I believe that we were there, in this self-created circle, where we somehow felt safe enough to be open with these other people what we were only just getting to know.

The Sum of it All

So when we think about where our training comes from, and when we think about who creates the content for major companies, I am proud to say that I have met the curators of this content and that I am part of this process. The magic of DevLearn is vast, but for sure as a creative it is a joy to be a part of this process.

Tips of a Well-Seasoned Traveler

October 24, 2018 by Laura Schreiber

When Working Mom’s Leave Home, Let’s Do it Right!

Remember, It’s Not a Vacation
As a 24 year old newly wed, I think I actually packed every single pair of shoes I owned on my honeymoon! We were going away for a week, and I knew that I wanted a different dress for every single night of our trip to Bermuda. Fast forward 15 years, and without my strong and handsome husband to carry and haul all of my stuff around, and it was A LOT of stuff, I had to figure out how to have confidence in what I was wearing, look adorable, and manage all my belongings on my own. I am quite intellectually self sufficient, but this realm of physical management was something that had to be learned I boy did I conquer it. So, as I set out for Dev Learn this week, I though I would share some of my favorite tips and tricks to help other working moms best prepare for their business trips too!

Dos and Dos (who needs Donts?):

Here are some of the highlights that get me through conference packing

DO Pack light.
DO Ship conference materials like brochures and swag in advance. I also ship my travel rig in this package.
DO Be sure to call your hotel and make sure they will hold the above package until your arrival!
DO Stick to one color palate.
DO Wear/Pack shoes you can actually function in ALL day and night! I love my chanel ballet flats. They look chic and are very supportive. I always pack black and gold for such trips. Sometimes, in summer, I also bring pink ones. https://www.chanel.com/us/fashion/search/?text=ballerinas&page=0&suggestion=false&cat=True&axis=fashion
DO Use travel size toiletries. I keep mine packed always and replenish as soon as I run out so that bag is always ready. I use this bag from Tumi that is TSA approved and you do not have to take anything out at security: https://www.tumi.com/p/split-travel-kit-022193D2/

Today as I work on this blog I am in the midst of packing for a trip myself. In addition to actual work, I have to pack a weeks worth of school lunches and snacks. I have to do all of the laundry. And sadly, my sweet dog who is always by my side is already at my mom’s house. I try to plan as much as I can in advance not just to make my departure easy, but to make my return easy.

There are a few details that always help me. I keep toiletries that I need in flight in the same cosmetic case and check that I have what I need the day before departure. For cross country and international flights, which I often have, I would hate to be without anti-nausea medicine. I always brink a cozy scarf. I love the ones from J. McGlaughlin: . I also make sure that I not only have m computer, but that I have a cosmetic cased filled with my charger and a Mophie so that I can recharge when I land or if I have a long day at the conference. I always, always travel with my Bose noise canceling headphones. I am a little bit nervous when I fly, not about the actual plane, but about all the details that I can’t control like whether or not we’ll land on time and who will be in my row, and just removing the extra noise helps a lot! So, I always make certain to have these travel essentials!

A Little Pampering Never Hurt

Everyone has different goals on their work trips. When I am going and I will be meeting potential clients or seeing current clients, I want to look and feel my best. This is not the time to cut corners! I make sure to bring what I will sleep well in and will be most like home. This is not the day to try new mascara, nor is it the day to let your hair air dry. If you are a solopreneur investing in flying across the country to connect with clients, spend what is likely between $30-50 and have your hair blown out if you cannot do a decent job on your own. People come from all over the world for these conferences. Once you have actually gotten yourself there, you might as well but your best foot forward.

You can Always Buy It There

I find that it is far better to arrive organized and shop of you need to than to overpack and overwhelm yourself. Unless you are going somewhere very remote, if you forget something it is just a great reason to shop!

In the end, you can figure out what works for you! With lots of business travel under my belt, I have quite an efficient system. If you have tricks that work for you I’d love to hear about them! Wishing you safe travels and an enjoyable trip! Now, don’t forget souvenirs for your kids! 🙂

A Voiceover BBQ? Yeah, You Heard Right!

October 17, 2018 by Laura Schreiber

It’s At Uncle Roys and It’s Fabulous

For a group of people who work at home, alone, in padded foam booths, it’s pretty exciting when we get to leave our studios and mingle with other professional voiceover actors, producers, and agents. It’s even more exciting when it happens to be a glorious fall day in New Jersey. And better yet, add a smokin’ live band and some pot luck food into the mix? Well our beloved Uncle Roy of Antland Productions sure knows how to roll out the red carpet and make everyone feel welcome. Even our voiceover website people fly in for this! It is no wonder why voiceover folks come from as far as Europe and the West coast to attend Uncle Roy’s over 12 hour BBQ extravaganza. And let’s not forget the bagel brunch the next day…

But anyone in voiceover really knows that it is not the burgers and beer that draw the crowd. Uncle Roy is creating the quintessential schmooze fest for all of us to unwind and relax. There is no coaching. No one is trying to sell anything or book any demos. Aside from the occasional mention of an upcoming conference or a mutual client, most actors stop talking shop and just spend time getting to know each other face to face. This opportunity to leave our booth and connect is something that we clearly all crave and need in order to thrive in the voiceover industry.

The Camaraderie

Unlike many other creative industries, there is a true sense of camaraderie in voiceover. I felt it from the beginning of my time in professional VO, people really want to help each other and lift each other up. There is a sense that there is enough work out there for everyone and o good days and bad professional voiceover talents are really helpful to one another.

I think I was perhaps most excited about Uncle Roy’s barbecue because other women that I chat with all the time in my accountability group were going to be there. Seeing these women in person, being able to talk face to face in the same actual space, meant so much to me.

It is also exciting that after being in voiceover for a few years, I am really starting to build connections and get to know people. It is so nice to walk in and recognize so many faces and feel so at home. I remember as a newbie how overwhelmed I was and wondering if I would ever fit in. Having these professional relationships that feel like such a deep connection is something that I value greatly.

The Aftermath

Another reason Uncle Roy’s bbq means so much as that I have the joy of having some friends actually stay at my home and get to know my family a little more. I have blogged at length about how my children are the motivation for everything that I do. Having the people that I work with get to know my husband and my kids is also quite gratifying.

It also works the other way. It was a joy to me to come how from the train station, having picked up two dear friends who were in town for the bbq, and see my son Jack making waffles for our friends. Jack made quite a mess and our friends were trying to help. It was so nice to see the kids forming their own bods with these people that I have come to cherish and value. My hope is that it will help my twins to understand this part of my life more thoroughly.

It is so amazing to me that so many people make this great effort to come to Uncle Roy’s bbq. It means to them what it means to me, and we all want to be there and value the connections that we are building and maintaining.

From One BBQ to the Next

So how do we make it from one year to the next? Well unfortunately we don’t get to see everyone all the time. We don’t even get to see the other voiceover actors who live close by often because well, life gets in the way. But, we all try to get to the big events and the conferences. And Skype and FaceTime sure do make life easier.

When I was young I was in a sorority called AXO. I never intended to join a sorority but boy did I love it. I realize that I am a people person and that building relationships is very important to me. So, when I think about why an event like Uncle Roy’s BBQ matters, I think it is because at this point it gives all of us another opportunity to foster these relationships that are critical to our professional and personal success.

Yes, That’s Me in that Ad!

September 26, 2018 by Laura Schreiber

Come On, Just One Line

I was walking my dog and ran into one of my friendly neighbors working on her flowers. She asked me how my “whole voiceover thing” was going. Then she did what commonly happens. Krista said, “Can you just do one of your lines from a recent job?” This actually happens all the time, at dinner parties, doctor’s appointments, temple- folks ask to hear my work. They want it live, unscripted, in the moment. This is funny for several reasons. While I have been trained in improv, that is not typically part of what I do, especially in most of my commercial work. A very small percentage of both my auditions and my actual bookings ask for a voiceover actor who can improv. Next, all of my work is done with a script. I seldom memorize the script. There are often in-session script changes that require me to mark the script with the new lines as I go. So these impromptu performances? Well, they do not represent my actual work. But, it does get at the heart of what is really being asked: that folks I run into understand that I have found my passion in an exciting industry and I have the fortune of booking a lot of commercial work as a full-time, professional voiceover actor. I have found such joy in the 15, 30, and 60 second commercial spots full of emotional twists and plot turns and voiceover for commercial are my thang.

On the radio, ohhh on the radio

Since I started in voiceover, I have booked a lot of voiceover commercials. Perhaps this is because I am super expressive and radio is so different than tv. Without the visual for the listener to understand, as the commercial voiceover actor, all of the story is in the voice. The change for discontent to the solution to one’s problem, the shift from happy to vulnerable, it all has to be audible, and I eat those scripts up. From Am to FM to satellite to Pandora to Spotify, I enjoy all sort of commercial spots. Even the tags are fulfilling to me! I particularly love those fast-paced disclaimers that come at the end of ads. Whether it is a 15 second spot or a 60 second spot, I very much enjoy working on the script and figuring out what I am saying and why I am saying it. I get so much out of these commercial reads.

My Uncle Heard Me…..

Whether it is a one off or a campaign, local, regional, or national, I still get so excited to book television commercials at all levels! I have had the fortune to book a few campaigns in Florida where my Aunt Jody and Uncle Mark live, and they have seen the spots run which is extremely fulfilling to me. Often friends and family will comment that I don’t sound like myslef, or that they did not recognize me when I am on tv. I’m not sure if that is a compliment or not, but I am super happy and bubbly in my daily life, and not all scripts are written that way, so as a voiceover actor it is my job to play the role that I am playing in each commercial. I typically have a warm, conversational tone and I try to make each spot sound believable and sincere. As a professional voiceover actor in commercials, it is my job to bring the client their vision for the script and offer different options for the read. There are typically so many right ways to do it each time. I am so happy to be cast in each commercial, as long as the client is happy in the end that is all that matters.

Hello Again:)

In both radio and tv commercials, my greatest joy as a voiceover actor is the opportunity to work with clients again. Whether it is a producer or casting director, I love working with the same folks again and again. This does not mean I assume what they want or need on a project. But, I am always delighted that they are pleased enough with my work to use my voice for another commercial. Whether these clients needed guided sessions via ipDTL, Source Connect, or ISDN; or, they had me record and submit the work independently, their repeat use of me means they were happy and I more than met their needs. I am going for over joyed every single time I deliver the audio.

Staying in the Game

So, in this ever changing industry, with so many great talents going after the same gigs every day, how do I keep up? I believe the answer lies with on-going professional development. Just as doctors and lawyers must, so do professional voiceover actors. I work with private coaches and I go to conferences. Often some of the rosters that I am on also bring in coaches who are top in our field to train us. I take advantage of all of these opportunities so that I have the confidence to know that every day I am bringing the best I can into my commercial reads.

Packing My Bags and Conference Bound

September 19, 2018 by Laura Schreiber

Time to Pack the Roll-y Bag

After three days in Atlanta I was on the airport shuttle back to the airport. In truth I had never gone very far. I spent the entire time at an airport hotel, for VO Atlanta, one of the biggest voiceover conferences of the year. First, it should be noted that I get terribly car sick and was dreading this shuttle ride. On the shuttle I immediately noticed a gal that looked really familiar but I had not actually gotten to spend time with at the conference. It was the one and only Shelley Avellino. We spent the entire time on the shuttle chatting away. They after clearing security we had lunch before I flew back to NYC and Shelley was off to Vegas. You see, that’s how voiceover is, we treat each other like family. Shelley and I now have weekly chats and I don’t know what I ‘d do without her. That is the magic of these conferences.

One of the biggest reasons that I was confident enough to pursue voiceover years ago was that I did not want to leave my children, Emma and Jack, and commute to New York. I wanted to work from home. So, it seems quite ironic that last year I went away six times to various conferences. Six. S-I-X. I packed my black Tumi bag, and off I went. In truth I feel terrible when my car picks me up for the airport, as if I am leaving my right arm behind. So why do I do it, and so often? Sometimes it’s necessary to leave the foam booth both to meet clients and for professional development opportunities.

ELearning Conferences

As a professional eLearning narrator, I have made some wonderful connections and ultimately gotten great clients from attending conferences including ATD and eLearning Guild conferences. I have had an opportunity to narrate training modules for some of the best known brands, including Ace Hardware, PSE&G, and Walmart to name a few, all based on connections made at conferences. I have met independent instructional designers and large content providers, but I think leaving the comfort of my padded foam booth and making a face to face connection makes all the difference. Whether I am in Orlando or San Diego, the location is irrelevant. I show up at these conferences to listen to what potential clients’ needs are, so that I can better understand what they are looking for in a professional narrator. I also come so that I can introduce myself in person and let them know why I am different than my peers and how my broadcast ready studio sets me apart. The next conference I will attend is Dev Learn in Las Vegas in October, 2018. If you’ll be there let me know!

Radio Summits

Radio Imaging is another big piece of my professional voiceover business. I have a passion for it and am the female voice of multiple Top 40/AC, Classic Hits/CHR, and Christian Top 40 (REL) stations. From sweepers to station promos, this is a genre that I love from format to format. When my mentor Randy Thomas suggested that I fly out to Los Angles last May for the World Wide Radio Summit at the W Hotel in Hollywood, I was one of about 50 voiceover actors who was there. Not only did I meet top radio industry professionals and talent agents, I learned so much about the inner workings of radio both from attending the sessions and from talking to other attendees. I was actually amazed by both how many people I met and how much I learned in just a few days. As a professional voiceover actor who does a lot of radio imaging, this conference was well worth the cross country flight.

Professional Voiceover Conferences

I have had the opportunity to attend multiple voiceover conferences. Not only have I learned so much that has helped me stay current in my industry, but I have had the opportunity to connect with folks from around the world that I otherwise only know online. I am going to go point by point about what I love on this, but I could right multiple blogs about each conference below, so this is just a very brief summary:

WoVo Con: Located in Las Vegas, I attended as a professional talent, but now non pros can attend as well. I loved the seminars that were offered! I did not attend any master classes but the practical skills that I learned I use every day. I also liked the size of the sessions and felt that it was comfortable enough that I could absorb everything.
VO Revolution: In Kankakee, IL. One piece of advice- fly into Midway!! I loved the small intimate setting. I learned so much about marketing and was very inspired. It was a great setting to share ideas and ask questions. This is a great conference for folks starting out or for folks who need a business jumpstart.
VO Mastery: In Studio City, CA. This workshops stands out because of the amazing amount of master classes with top industry professionals and the level of access talents have to interact with them throughout the conference. The panels were also outstanding.
VO Atlanta: In Atlanta, GA. Last, but certainly not least, VO Atlanta is the biggest VO conference of the year. Voiceover professionals come from around the world to attend this conference. I think I enjoy this so much because it is a great opportunity to connect with other talents. So many themes in voiceover are covered that you could focus on what ever topic you are trying to improve on and attend panels and master classes in that field. From voiceover technique to business tools, everything is covered at this conference.

The Other Perks….

So, I love meeting clients in person. I also love meeting other voiceover professionals. But the truth us, I have also gotten to go to some beautiful and fun places when going to these conferences. Last year I was in San Diego for an eLearning conference. If you have never been to San Diego, it is really beautiful. I was also in Las Vegas and had a special evening out with friends from Europe and from the West Coast. We ate at a truly decadent restaurant with an incredible view atop the Mandarin Oriental Hotel.

In April I attended another conference in Orlando. I had lunch with other voiceover talents and stayed at an amazing hotel with a lazy river! While I am highly motivated to grow and maintain client relationships, and stay on the forefront of the voiceover industry, I confess the travel perks ain’t half bad either!

A Girl’s Best Friend: Blessings of the Voiceover Studio Dog

September 12, 2018 by Laura Schreiber

My Fur Baby

Years ago, when I was early in my pregnancy with my twins, I remember my aunt pulling me aside and saying that as much as I loved my Cavalier King Charles Spaniel Barclay, I would love my children so much more. Well, once they were born I realized that I loved my precious Barclay the same way that I loved Emma and Jack. Barclay, and now Violet, have brought such joy and love to my life and they are part of the family. When the twins were little and in their stroller, Barclay was extremely protective and would go off like an alarm to keep strangers away from them. When we lived in our Upper West Side apartment, if the twins went anywhere near the kitchen, Barclay always barked to let me know. As they got older, his protective instincts continued to sharpen and from snuggling when they were upset to loving and training our precious Violet, living with dogs is one of my greatest joys. Over the years, I have watched my elderly grandparents smile with joy as they held my dogs. I have savored every second watching Violet and Barclay gently kiss and play with my nieces and nephews, always careful not to be too rough. My own twins have such a special bond with their “doggy brother and sister.” There is a reason why so many folks, from producers to professional voiceover actors have animals in our studios: our furry friends enhance the quality of our day and because we, as artists are happy, these animals ultimately ensure a quality finished product.

The Snuggles Help

As a solopreneur, full-time professional voiceover actor, I can get lost in my work. Having such a precious, happy, calm girl by my side is a blessing as Violet, a now five year-old Blenheim Cavalier King Charles Spaniel, is always with me in my studio. There has been a lot of scientific research about the calming effect of canines. A great article in Frontiers in Psychology in 2014 they explain“Dogs are known to have stress and anxiety reducing effects. Several studies have shown that dogs are able to calm people during cognitive and performance stressors.” For me, by having Violet by my side in my recording booth, I can leave my every day stress outside my booth, and concentrate on the script in front of me. Whether I am working on a new audition or a booking, it is a benefit to be calm and composed so that I can be present in the moment. The only time that I do not have Violet in the booth is when I have a live session via ipDTL, Source Connect, or ISDN. It would be terrible to have the audio ruined because she yawns or shakes her collar!

I Work In a Padded Foam Booth…

I LOVE my work, but spending hours a day working in a padded foam booth may not be as fun as it sounds, so having a precious furry friend inside is really nice. I have made my booth as pleasant and comfortable as a gal can make a booth, but it is so nice to have Violet with me. She has a double layer cozy bed and a fe quiet toys. She occasionally kisses my leg at random. She also sporadically gets up and rearranges all of her belongings. It is very precious. I always record standing up because it is really important for the sound quality. I regularly have very long eLearning sessions. Every now in then, if I am editing a lengthy eLearning project, I sit on the stool in my booth. The very second I sit down, Violet wants to sit on my lap. She is, after all, a lap dog.

Violet is Part of My Healthy Life Plan

As a working voiceover actor, leading a healthy lifestyle is extremely important to my success. My voice is my instrument, so fitness and food choices very much effect my voice. In addition to pilates, I love taking walks with Violet. In fact, Violet is a great wellness companion, she does it all with me. Apparently this is extremely common. In Science Direct, in an article called “ Understanding dog–human companionship”, “pet owners, particularly dog owners, are more physically active than non-pet owners.” I also want to do as much as I can for Violet so that she lives a long and happy life, so that is incentive for me as well.

The Benefits

My dog, my precious Violet, keeps me happy and calm. Having this special girl to share my days with is not a gift that goes unappreciated. Her gestures, her adorable sounds, her sweet snuggles- all are noticed and loved and adored. They also all feed my soul as both Violet and Barclay are a childhood dream come true. Vi, in turn, fuels the success of my voiceover career, another dream, and I know that so much of the success is because of the happiness that she brings. As the great Elizabeth Taylor said: “Some of my best leading men have been dogs and horses.”