If you’re a professional voice over actor like me, and like me you’ve been in the business a while, then you know it is not so often that we get to speak directly with the folks who run casting platforms. Or with agents. Typically candid conversations like this only happen at conferences. It just so happens that one of my VO besties, the amazing Liz Atherton, who for many years was the founder and owner of Texas based TAG Talent, is now the brains behind Cast Voices, the newest casting platform that is sure to bring great things to our industry (know wood). Liz has an amazing team, including Nick Krause, an on-camera talent who also does some VO, and Bobby and Elizabeth Alcott. They have all worked really hard to bring us something that us new and different. They are extremely transparent in all of their practices, and they want to create something that raises the bar. In this scenario, we have unique, inside access.
If you didn’t know, Diana Birdsall and I run a weekly Clubhouse in our Club “Ask the VO Coaches.” Last week, Liz Atherton and Nick Krause came into our club to chat with us all about the awesome features of Cast Voices. What made the hour special was that many guests got to ask their questions directly to Liz and Nick, and there was a great back and forth exchange. I noticed several things. First, Liz comes from a place of grattitude. She is so profoundly appreciative of the support they have had thus far from the voice over community. She views the process as extremely collaborative and despite her many years as an agent, speaks to every single talent with respect and patience. Next, Liz and Nick care very much about being clear and transparent about all practices. For example, if a project manager on the platform posts a job for $500, the talent sees the job as $500. They are not chipping away at it or altering anything. I also noticed that they are willing to engage in community dialogue. When a bling talent commented about accessibility issues on the site, Nick was extremely responsive and will to hear all suggestions about how to improve the tech. This is a team determined to work hard for the voice over community.
Even though I thought I knew so much about Cast Voices before the Clubhouse, I too was reminded of many awesome features. You have the ability to create a unique URL. You can create a sound bite. You can set usage reminders for your bookings, so that clients can opt to renew their usage at the end of the run. During the Clubhouse, Liz and Nick were able to flesh out the differences between the free and the paid plans. I personally have opted for a paid plan, as I wanted a chance to show client logos and video clips. Liz also mentioned that they will soon be starting a referral bonus program. If you have not been on Cast voices yet, the build out is pretty amazing. From client logos and videos to resume posting, the features really make voice actors look good.
You can list or connect with your agents on Cast Voices. Liz advised that if you have multiple agents, it is best to either include all agents or none of your agents. Agents work so hard to support their talents, it would not be polite to connect with some and not all. Adding agents is easy. On the left hand side, agents are listed. When you click on it, you can simply add your agents email address. An invite is sent to connect them. It is really that simple. And Liz explained that the same etiquette that applies off the platform applies on it. If one agent sends you a booking first, that is who you should submit for.
I’ve been in working in voice over for many years. As a working professional, we all have resumes. I feel that Cast Voices is designed to bring our resume to life. When someone has spent a lifetime casting voiceovers, they know what to look for. They know how to make us look good. The amount of thought put into this set up is phenomenal. I am so proud to have my client logos and my commercial front and center. No one has ever given me an opportunity to show my chops like this. To be frank, it feels really good. Aside from my website, this platform looks better than any other platform I am on.
I also think it is different having an opportunity to work with someone who has been part of our community for so much of her life. If you don’t know Liz Atherton, let me tell you, you would love her if you met her. It’s impossible not to. She is amazing in every way. If you did not know about the huge philanthropic mission of Cast Voices, they have one. She is kind, she is smart, and she is determined. I don’t know when we will start seeing bookings on Cast Voices, but if Liz Atherton is a part of it, I plan to be too.