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World Wide Radio Summit

Top 5 Bests of 2019 for this Working Voice Actor

December 25, 2019 by Laura Schreiber

Time to Reflect

At the years’ end, it seems like an additional time to reflect. I’m not sure if it’s the food coma induced by all the latkes and egg-nog lattes, or it is just the natural cycle of things, but it is a great time to look back on the best parts of the year and see how far this career I have worked so hard to build has come. So here is my countdown of top 5 best voiceover moments from 2019:

5. WoVo Con In October

Time with industry friends goes by way too fast!!

Without a doubt, WoVo Con is always worth the trip to Las Vegas! What do I love about this conference? Well, the superior sessions, seeing my VO besties, and an opportunity to build important voice over relationships. Over the years I have gone to some amazing sessions. This year I loved Everett Oliver’s session and I loved Brad Newman’s session. I was so happy to have time with Shelley Avellino and to see others like Dana Hurley, Jodi Krangle, Anne Ganguzza, J. Michael Collins, and the list goes on and on. I also had a chance to meet and get to know potential clients! I even went to dinner one night with an eLearning company that added me to their roster, so I enjoyed my time there and made every moment count.

4.Trip to Toronto adjacent to VO North in September

From the front left is Kim Handysides, Shelley Avellino, me, and Dearbhla Trainor at a NY style diner in Toronto! We had s much fun.

I had an amazing time in Toronto this fall! I had initially planned to be there for VO North, but instead I was adjacent to the conference and spent time with some my VO besties Dearbhla Trainor, Kim Handysides, and Shelley Avellino. We stayed at Derv’s and helped her get ready for the conference. We got to see about of the city and have time together. Kim and I went on an adventure to the middle of no where together to visit clients. That was interesting. We also saw her family and her home town! It was absolutely amazing to have time with these spectacular women and I loved every moment of being with my friends and being in such a great city! Next year I will definitely stay for the entire conference.

3. Trip to LA for WWRS in March 2019

In March, 2019 I went to Burbank, CA for the World Wide Radio Summit. This was the same week as VO Atlanta, so I had to choose between the two conferences. I have been working so hard to grow the radio imaging side of my business and to be there to here the best in the business speak on amazing panels was so inspirational. In 2019, there were not one but two imaging panels, of both voice talents and program directors. To hear folks like Issa Lopez and Ashley Cavalier was a dream come true. These women are role models for us all and they set the bar really high. Their work is incredible and they have achieved so much. I also met people from all over the world, wether they were from across the pond or across the country. To have entire networks like iHeart and Sirius represented was just amazing and the folks that I met were so nice. I have enjoyed keeping in touch with them.

2. Collections are Complete

As a small business owner, it is a pretty major accomplishment to be totally on top of my collections. Just because I am able to mark this is a goal that I have met does not mean that this was an easy feat. It has taken diligence, patience, and commitment. Most clients are very kind and well-intentioned. Some of these kind clients pay right away. Some are just busy with work and life and forget to pay and need a friendly reminder. But you know what else I have learned as a business owner? Not everyone is nice. Some people do not want to pay even when they are happy. Why? Because they are not nice. So they make small business owners jump through a million hoops to chase them down for money in hopes that we would rather just disappear. This year my multi-pronged approach, wich combines friendly reminders from me with an attorneys letter at the 90 day mark was the right combination. I am thankful.

1. Amazing New Clients and Stayed on Pandora’s Roster

I am so thankful that my client roster this year and always. I am proud that when I work with a client I typically keep working with a client. Some of the major brands I have had an opportunity to do voiceovers for in 2019 include Dove, Kyvno, CT Lottery, Michigan Lottery, Cleveland Clinic, Quest Diagnostics, Spoke, CosmoProf, Origins, and the list goes on and on. I am also thrilled that my work for both Pandora and Spotify continued. Pandora has extended another contract to me for 2020 and I am so very thankful for their trust in me year ofter year. This year, a lot of the work I did for them was repeat work because the clients specifically requested me. That means the world to me.

Filed Under: About Me, Client Relationships, Voiceover Tagged With: clients, collections, iHeart Media, Pandora, professional, Radio imaging, reflection, Shelley Avellino, Sirius XM, Toronto, VO, VO North, voice over, voiceover, World Wide Radio Summit, WOVO, WWRS

Reasons to Trust a Female Voice in Voiceover

April 1, 2019 by Laura Schreiber

https://youtu.be/PEtlJ0I0LgU

Reasons to Feel Enthusiastic

Some Mondays it can be easier to get into the groove than others, right? But today, just back from World Wide Radio Summit 2019, I am feeling about as motivated and enthusiastic about my work as a gal can feel. Laura Schreiber Female Voice Over Talent WWRS Panel ShotThis is in large part the consequence of a panel that my friend, fellow voice talent, and Radio Imaging trailblazer Kelly Doherty AKA “K3” ran. There were hundreds of people from around the world, from Europe, South Africa, all over the US, and Canada, and all week everyone waited for Kelly’s panel. The energy in the room was amazing. You could feel the joy, the love, the pride, and the creative power. For the women in the audience, there was another element though. Kelly was running the show. Not that this is anything new for our beloved K3 as she has voiced the top stations around the country for more than a decade, but here, at this industry event, she was setting the standard and guiding what Radio Industry Imaging protocol was for everyone. So when she asked her highly selective panel of guests if a female voice can be the main voice of a station, Kelly’s question was met with a resounding “YES”!!

There were two sessions specifically targeting radio imaging at WWRS2019. K3 included several other amazing women as panelists, among them Melissa Thom, Issa Lopez, and Ashley Cavalier. These women, unique, bright, and talented share an enthusiasm and passion for our industry. They are also all incredible talented. So I was incredible proud not just to be their to learn from them but to feel that they were representing us. And to clarify the “us” is both the women who are in imaging and at the conference, and those of us who plug away daily in our booths to contribute to an industry that we adore. To be sitting in the audience amongst power houses like Taylor Kaye, Rachel McGrath, Amanda Madi, Heather Walters, Heather Foster, Nicole Britton, Jenn Sweeney, Roberta Solomon… I could keep going but our presence fueled the message of the panel. It used to be they our voices were only used to compliment the mail voice on any given format. Now, as women we have an opportunity to take the lead. So, it is apparent that audiences across genres trust female voices and our moment to shine has come.

Trusting Female Voiceover Actors

While I could go on and on about my radio imaging work this morning because I just got back from this amazing conference, in truth I am super enthusiastic about my voiceover work across genres. I settle in to a commercial read or a telephony project with just as much passion. I try to always consider who I am speaking to and why my client need my voice. According to the Daily Mail, “two studies have revealed that both men and women preferred female voices – which were found to be ‘warmer’ and ‘understanding’.” While I am often asked to be upbeat and conversational, I know that in essence the folks casting me want the listener to connect, and that connection will only happen if the read is believable and the listener trusts the voice they hear.

Apparently, even in the growing world of AI, the shift to women voices is a huge trend! Have you noticed that Siri, Alexa, and often your GPS all sound like women? In an interview of Amazon executives in PC Mag, they were asked why they often use women are for AI voices and Amazon explained “We tested many voices with our internal beta program and customers before launching and this voice tested best,” an Amazon spokesperson told PCMag. “However, for our objectives—building a helpful, supportive, trustworthy assistant—a female voice was the stronger choice,” according to Mr. Redmond. So, it is not only in radio imaging that more doors are opening for women.

Correlation Between Women In VO and Women in Workforce

As the trends for hiring women in voiceover start to shift in our favor in recent years, which I can assure you was not the case when I entered the industry years ago, I can’t help but wonder if this is directly related to changes in the work force in the United States in general. I found some hard facts that lead me to believe that it is. According to WBENC (Women’s Business Enterprise National Council):

  • As of 2018, there are 12.3 million women-owned businesses in the U.S. Compare that to 1972, when there were only 402,000 women-owned businesses, representing 4.6 percent of all firms.
  • Women own 4 out of every 10 businesses in the U.S.
  • Industries with the highest growth rates in terms of number of women-owned businesses include utilities (151% growth), other services (126%), construction (94%), accommodations and food services (85%), and administrative, support and waste management services (70%).

So it is within this setting that women in voiceover have begun to sparkle. And my hope is that as women entrepreneurs continue to expand exponentially, so will their confidence in the women of voiceover!

Filed Under: Client Relationships, Voiceover Tagged With: Alexa, Amazon, K3, Kelly Doherty, Radio imaging, sincere, Siri, trustworthy, warm, WBENC, women, women in radio, working women, World Wide Radio Summit, WWRS2019

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