laura@volaura.com

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About Me

Why Positivity Matters in a VO Coach

October 25, 2022 by Laura Schreiber

Why I’m Different Than Other Voice Over Coaches

I always offer a free consultation to folks thinking of working with me for voice over coaching. Often, the tell me right off the bat who else they are considering. My answer is almost always they same, “great, you’ll have a great experience.” The truth is, there are a lot of people who do what I do. And the scope of some of the skills that we teach overlaps. I’d like to think that over the years I have developed some unique techniques and strategies, but one thing is for sure, the way in which I coach is for sure unique. My super bubbly and upbeat demeanor comes through in everything I do, and that includes coaching. So, I would so that one of the defining characteristics to my coaching style is my positivity. 

One Small thoughtInterestingly, an early morning text from my nutritionist got me thinking about why positivity matters so much. At the end of her text, which happens to be the first text of my day, it said “No effort is too little in the big picture. It ALL adds up to progress. Keep your eyes on the goal and have a glorious day!” That is how my day started. Who wouldn’t feel great after such a message? And this got my wheels turning about the importance of what I put out to my own VO students. I am someone who has always responded well to positive reinforcement. More than that, I thrive on it. Feedback with a positive spin is something I can run with. Conversely, when I feel criticized or scrutinized I do not perform well. I have studied the psychology behind this in graduate school and in professional development workshops as a teacher, and I try to bring all this with me pedagogically when I coach. I do believe that for voice over students to get the most out of their experience they need positive reinforcement.

Since My Teaching Days…

Positive ThinkingBefore working in voice over, I actually taught middle and high school history at an all-girls school in New York City. For one of our teacher in service days, we had a neurologist come and talk to us about positive reinforcement. Did you know that there have been studies that prove that people respond better when their papers are marked with green pen than with a red pen? Further, students to respond better to encouragement to improve and build  from their strengths than when critiqued on their shortcomings. Since that teacher training almost 20 years ago, I have incorporated this into all of my interaction, whether it’s doing homework with my own children, or coaching other voice actors.

Relationship with Steve

Every Minute AngryI cherish building close relationships with people I work with. In the past few years, I have been come close with a “client” named Steve. First, I got to know Steve when he owned a production agency in Portland. Then, he opened a boutique talent agency. Over time, Steve became a close and cherished friend. When Steve opened his agency he actually decided to refer talents who needed coaching to me. Why? In addition to the curriculum I developed, he liked my positive way. Even recently, while in a period of transition onto a new path in life, Steve asked me if I would direct a session for a client because of my positive way. The point is that people need this kind of support and vibe, it makes it easier to work together.      

Giving Direction

Positivity is extremely important to bring out the best in voice over students. Whether you are prepping them for client interactions in general, for a demo session, or for interactions in live or guided session, having a positive demeanor helps. In voice over, often our clients like to connect with us and direct us. Sometimes they record on their end and sometimes we record and send them the audio. This is called a live or guided session. It used to be known as “phone patch.” Every now and then you may still get a client who actually wants to listen in on the phone. When I work with my voice over students, particularly my commercial students, I coach them as if out session is a live session. I give feedback to bring out the best in their reads. I try to take them to a higher level and elicit the sought after sound. I also try to emulate what actual live sessions are like, giving direction the way it is often typically given to us. I want my students to feel really good about their work and their progress.

Gardner and Multiple Intelligences

Multiple IntelligencesWhen I was in graduate school we also spent a lot of time learning about Howard Gardner and his theory of multiple intelligences, that different people learn and absorb material in different ways. I can tell you that as I get older I think the way that I myself learn has changed. But, the way that I relate to people and connect with people has only changed in degree and not manner. I would say that I am perhaps more sensitive now, than when I was young. I am a delicate soul, and especially something as personally as our art, well, we are all unique and while there are industry standards and benchmarks we need to meet, I would like, myself, to learn about it in a meaningful and engaging way that brings out my best, and is not belittling. 

At the End of the Day, What Do You Respond To?

At the end of the day, I want to work with kind people and work with people who treat me the way I want to be treated. I appreciate, when hired as a coach, that people have goals and benchmarks that they are trying to reach, and I want to help them hit those benchmarks in a way that makes them feel that all of their goals are attainable. 

Filed Under: About Me, Coaching Tagged With: demo sessions, guided sessions, live sessions, positive vibes, positivity, strengths, VO, VO students, voice over, voice over coach

Nutrition and Voice Over

October 24, 2022 by Laura Schreiber

Why Did I Commit to a LifeStyle Change?

The JourneyLast May the reality sunk in that in June my twins were graduating from high school. In August they’d both be leaving, at once, for college. While for some they were not going terribly far, for me, the three hours they’d both be going to Lancaster, PA was really, really far. They might as well have been flying to California. As a working mom who works really long days, and often works quite a few hours on weekends, spending six hours in the car for a single visit felt daunting. The other important piece of the puzzle is that for my entire adult life, I always have said that my kids were my motivation. They have been my why. So with them leaving, I felt like the ground beneath me was shifting in a fairly seismic way.

It should also be noted that  my weight has often fluctuated. I like to eat out and I’m a bit of a foodie. I have a hard time depriving my self of anything, whether it’s a latte or jeans I like, I believe life is short and I work hard so I enjoy indulging. When all of these “feelings” were hitting me in M ay, I was certainly at an upturn in my weight. I feared that if I didn’t get a grip on things, when the kids left I would be alone, laying on the couch, eating chocolate, and completely unable to record any voice over. I was essentially afraid I would fail to function. I needed to choose something better.

The Block Party

Change Your MindAround this time my neighbor across the street, Efi, organized a pretty amazing block party. It was great in all the ways a block party can be. Everyone showed up. Everyone was kind. And, the food was awesome. Efi happens to also be a working mom, an accountant who specializes in managing money for wealthy families. Another working mom was there too, my friend and neighbor Melanie who is a lawyer in NYC. Well, Melanie looked better than she had in all the years that I have known her. I was amazed. As I was gobbling handfuls of potato chips, I asked Melanie what she was doing. She began to tell me about her journey. I continued to munch on the chips while she elaborated.

Melanie shared that she too, like me, needed a change. Her mom has been ill and she could not sit down and weight for the same issues to come her way. She started working with nutritionists who, unlike anyone else I had ever worked with, also had an accountability aspect to their practice. This resonated with me as accountability has worked so well in my voice over practice thus far. In fact, it has been essential to my success.  I got their information and decided to give it a whirl.

My Health Journey

I started working with the team at SugarSnapShift. Without betraying the terms of their NDA, I will tell you that I eagerly embraced their food recipes. While some might look at it as giving up a lot of food, I found that my diet prior to working with this brilliant team was so limited and backwards that I gained for more food than I eliminated. I loved their recipes and took comfort in them. I also learned to make better choices and to combine foods better. I learned about portion sizes too. As the weight and the inches came off every week, I noticed many things about myself:

  • I felt that I had more endurance in the booth which is crucial in long form narration.
  • I noticed that my sugar was stable so I didn’t feel like I need breaks or naps from work in the afternoon. I wasn’t having that crash in the 3pm hour.
  • I noticed that I was calmer and not as quick to react, whether with my kids or work scenarios.
  • I just felt better. I felt better in my own skin and I felt more balanced.
  • My headaches have been better. They are not gone but they are not worse.

Voice and Nutrition

I will say that I have avoided dairy for years, so this is not new for me. In general, dairy can cause inflammation and phlegm which is not ideal for recording. On this plan, I seem to be less phlegmy, which is overall a help. I’m not clear if it’s one change in particular or the total impact, but I can say that this change has been great for me. For example, is it that I make a daily effort to stay hydrated or that I have not had red meat since May, (which is difficult, because I have always loved it)? I’m not sure. It could be both, it could be one more than the other. I have also reduced my caffeine and sugar intake. So, I’m not clear exactly what is working, I’m just going to keep doing all of it.

Life as an Empty Nester

You Are EnoughSo you might be wondering, how I am getting along with my kids away? Well, it’s actually been alright. I miss them, of course. But when your kids are happy and thriving, it is a joy to hear about how well they are doing, and we celebrate their successes. I have been visiting regularly, and when they are home I try not to work at all. That is new for me and not so easy, but as every moment with them is precious, I now fiercely guard this sacred time. I feel, with certainty, that my wellness journey prepared me for their departure. I was mentally and physically ready because I gave myself the gift of self-help, support, and wellness before they left. Having a team of wellness experts around you sets you up for success. Within such a framework, I gave myself a chance to thrive. I gave me chance to reach some rather important goals and to see a bright light was possible for me. When I saw that, I saw that this would be a positive time for all of us.

Filed Under: About Me, working mom Tagged With: empty nester, health, journey, Nutrition, sugarsnap solution, vocal health, voice over, voiceover, working mom

Dog Painting as Analogy for VO

May 31, 2022 by Laura Schreiber

Invited to Event for Charity

Studio Dogs in boothI had an experience recently and after the fact realized that dog painting is actually a great analogy for life as a voice over actor. If you follow my blog, then you know that I have two precious studio dogs, Violet and Daisy. Last week were were invited, with the dogs, to a charity event at my brother-in-law’s temple. The event was in support of our local food pantry, and we were going to do dog painting. Yes, that’s right, dog painting. Felix, my BIL, works with a guy named Jason to run the arts committee. Inspired by a Jackson Pollock painting done with chicken feet, they opened it up to community pets. The plan was to have people paint with their pets, make a group mural, and bring pet-specific donations for the food pantry. Often those who cannot afford food for their family, also cannot feed their pets. My daughter Emma signed us up and we brought dog food and treats to contribute. Even the morning of the event, I was very unsure of what we were walking into.

Feeling Unsure and Nervous About what to Expect

My daughter Emma and our cavalier Violet painting.

I knew the space where the event was being held. My twins had attended pre-school there. While I could picture it in my mind, there were so many question marks. Would my dogs, a Cavalier King Charles Spaniel and a rather large Labrador retriever behave? Would they try to eat the paint? Would they engage? Would they get along with the other dogs? Would I be able to get the paint out? Would they actually make art? How messy would I get painting with them? How messy would I get cleaning them up? So, much like in voice over, I had no idea what I was walking into. Aside from knowing what the purpose was, there was no roadmap. I did not even know how long the event would be.

The Actual Experience

Guinea pig painting
Guinea Pig Painting

To my surprise, the event was so lovely. I thought it would be fine or potentially disastrous, but it was actually quite wonderful. There were 8 dogs total and one guinea pig named Mordecai. They all got along well and no one attacked Mordecai which also seemed like a triumph. The art work they made was so beautiful and all so different. Each dog had a varying level of willingness to participate. My Violet made painting after painting. Daisy, in contrast, was a less prolific artist and seemed a little nervous about the experience. She laid very still by my side and did not move. But it was a fun, happy, and friendly morning.

How it Relates to VO

Daisy the LabradoreSo, I see many parallels between dog painting and VoiceOver. Like the event, in VO there is no roadmap. We wake up each morning not knowing what to expect. We walk into live sessions and we don’t know how long they will be and what the folks will be like. Like the dog painting, there are no guarantees in voice over, no promises that things will work it. It might be fine, but everything could also have fallen apart completely with no hope of salvation. We have no crystal ball and we have to be prepared for any outcome. 

Like in dog paining, in voice over we have total command over the career we create. At the dog event, we had the freedom to mix a palate of paints, and try out which colors worked and which ones did not. To me, voice over has been very much like this. Particularly in areas like marketing, we can try out different ideas and see what works and what doesn’t, and I love that there is not one right way of doing things.

Lastly, at the event we very much had to go with the flow. We had to work with the dogs at their comfort level. In voice over, the ability to go with the flow, and see what the voice over universe sends your way is very much essential. Work comes in when we can’t predict it. We have to know how to fill our days when we don’t have bookings. Clients often make requests we have never anticipated. Going with the flow is vital to succeed in voice over.

Final Thoughts

muralI never thought I’d go dog painting. But I did and I loved it. Not only did I have fun with my pooches in the moment, but I gained valuable life insights and a refreshing perspective on being willing to try new things. Sometimes, even if you have doubts, as longs as what you are considering is safe, it’s worth trying!

Filed Under: About Me, Voiceover Tagged With: cavalier king charles spaniel, Dog Painting, Labrador Retriever, studio dogs, VO, voice over, voice over actor, voiceover

Why I Never had Imposter Syndrome as a Voice Actor

December 9, 2021 by Laura Schreiber

In the Past Year I Learned a New Phrase

Signs of Imposter SyndromeI’ve been a full time, professional voice over actor for quite a while now, but in the past year I started hearing for the first time a new term: imposter syndrome. I started hearing it on social media, on Clubhouse, and at conferences too. I found it surprising because in all my years in VO, I had never heard any other talents speak to this before. What I have learned is that this term refers to the feeling that one does not actually belong, or is not what they claim to be and is, instead, an imposter. Suddenly, in the past year, I am hearing about others feeling this way frequently. It is coming up often in conversation. Perhaps it is because many turned to voice over during covid. Perhaps it is because some start working or trying to work before they are actually prepared. For a multitude of reasons, suddenly I am hearing this all over the place. If you are interested in being a voice over actor, and you really want to succeed and do NOT want to feel like an imposter, perhaps consider my experience, as this has never been an issue for me.

Lots of Training

When I started working in voice over, really working, it was after no less than a year of working at getting into voiceover. In that Coping with Imposter Syndromeyear, I worked with 4 coaches and took advanced acting and improv at a local theater. I spent sic to eight hours A DAY studying and working on my craft. I worked on scripts. I practiced characters. I recorded. I edited. I submitted to my coaches. I listened back to my assignments. I did research and followed prominent voice actors to see what they were booking. I took multiple private lessons each week. I was in group classes with GVAA. I had practice partners. I met with those partners. I did homework for those partners too and I took each and every assignment so seriously, as if my life depended on it. So when I say I had lots of training, that is just when I started out. Since then I have continued to have lots of coaching. Have coaching is the foundation of all we do. I think by the time my website launched, I was so ready to work that it never occurred to me that I was not prepared to serve my clients.

Long Days

Defining Imposter SyndromeBoth as a student of voice over and now as a professional, I have always put in extremely long days. From morning to night, often going back into my booth after dinner, my days are long and rigorous. Sometimes new talents ask me when they will start booking. They tell me they have submitted 50 auditions. I try to keep a straight face. I typically submit more than 30 auditions in a day, even now, so 50 auditions is in no way impressive to me. I have often heard of the rule of 10. I believe that Gaby Nistico has even made a video about it. If you work 10 hours a day more than 10 months a year for 10 years that is when you start making six figures… Well, I believe there is something to this. I have always had the luxury of being in voice over “full-time.” Well, let’s flesh this out. What exactly does “full-time mean? To me, it means I maintain standard business hours and I am in my booth al day every day to serve my clients. The more you are available and the more you record and submit, the more legitimate your business is.

Sure of My Identity 

Types of ImpostersWhen my business launched, in audition to lots of coaching and sweat equity under my belt, my first website helped establish my identity. I never had doubts about my identity as a professional. I had been told by every coach I ever worked with that even at the start of my career, I should introduce myself as a professional. I did so with confidence. As I get clients under my belt and had testimonials, I felt more proud of what I was building, but it never came from a place of doubt. I was certain that I was building a great service business that would help my clients get what they need.

Wholly Committed

Another reason I think I never suffered from this imposter syndrome is that I was entirely committed from day 1. Basically, I bet the house on it. I built a high-end studio. I had an expensive microphone. I was working full time. It was never an option for it to not work. Success was my only possible outcome. It never occurred to me that I was not a voice actor. I set out to live this life and I did. Period. Sometimes we have choices in this world, but as a working mom, failure was not an outcome I was willing to explore. I only had one potential outcome for myself and my children, and that was for the business to take off.

Filed Under: About Me, Voiceover, working mom Tagged With: acting, Clubhouse, coaches, Coaching, commitment, decision, GVAA, hours, identity, imposter syndrome, improv, professional, social media, theater, training, trust, VO, voice over, voiceover, working mom

Why do Headshots Matter in VO

September 14, 2021 by Laura Schreiber

Recent Epic Mistake

Laura Schreiber With tongue outWhen I started my voice over business years ago I had headshots done for my website. While a long time ago people used to say that voice actors did not need to show their face, as the VO industry has continued to evolve and we, as talents, now have to bring in the bulk of our own work, it is on us to run our business like a business. If we want our clients to connect with us, having current pictures is a must. So, about a year back, I was presenting at an online eLearning conference and I was super excited. When they asked for my head shot, I became for cognizant of the fact that the photo no longer resembled me. I was thinner, my hair was shorter, I always wear glasses… the list went on. I decided to take new photos and update them. While my old headshots had been done by a professional, I took the new ones in my booth with an iphone. I loved them and was thrilled.

I loved the photos so much that when I did my website refresh and rebrand this January they were featured in the banner. Do you sense the train wreck coming. Well, middle-aged me does not have perfect vision. I failed to notice that in my main photo I am sticking my tongue out. I tend to be both silly and flirty, and apparently I stick my tongue out. Often. Worse, I could not see that my tongue is sticking out and this photo is everywhere.

Fast forward to this summer. I was accepted as a presenter for the OneVoice conference in Dallas. They asked for a headshot. I send them this photo. I was so elated when I was listed on the page of speakers. I clicked on my photo to make it bigger, and for the first time realized in horror that my tongue was out. Clearly the photo had to be replaced.

Brand Awareness

It’s amazing that even in the NY metropolitan area it is really hard to find a photographer to do corporate branding work. Further, it is amazing how much range there is in their rates. Beyond that, it amazes me how few were even willing to respond. There are so many things that i think about when interacting with clients: rates, making it about them, speed of response, and yet finding someone who got what I needed AND responded AND charged a sane rate seemed like the Red Sea parting. I was delighted when I actually got in touch with a photographer who had an entire corporate branding page and took the time to look at my website. She was kind and flexible and her work is beautiful. She was not easy to find and I’m so thankful that I did!

For me, I wanted these pictures to help instill brand awareness, so clients really know what it’s like to work with me. This meant:

  • letting my personality come through
  • choosing colors like pink and avoiding other colors
  • including my kids and my dogs
  • showing details of my home and office life

This is all a part of what I have built my brand on…

Chance for Clients to Get to Know You

For these headshots, I put together three looks: formal, fun, and business casual. As I work in different genres of voice over, and deal with people with differing job titles, different looks work for different people. A head shot that is ideal for radio imaging is very different than one that is ideal for corporate narration. But, I wanted my happy, upbeat, fun vibe to come through in all of these looks. I wanted my youthful, millennial personality to shine.

Face of Small Business

While I am a solopreneur, I do run my VO business like a business, and I had very specific thoughts about these photos and their usage. Having been in the voiceover industry for so many years, I knew just how I’d use these pictures and could already envision their placement as soon as I got the proofs.

Opportunity for Social media

Laura Schreiber Fun New Headshot

I also wanted to have much better images for instagram posts. This was really important to me. I was really excited to see what Erica came back with, because I immediately felt inspired and had tons of ideas. From posts about social media, to life as a working mom, to booth life, these headshots will be in the mix!

How often should you update them?

Basically, you should look like your pictures. Your hair should be relatively similar and no one should have to guess who it is. Likely every 5-7 years will make sense. It it’s more than that you have to question if you are doing yourself a dis-service. In this world where we zoom so often, people expect you to look like your photo. Using an old, out of date, or air brushed photo is almost worse than not having a picture because it undermines the foundation of your brand: you. So keep your headshots up-to-date, and have fun with them!

Filed Under: About Me, Client Relationships, Marketing/Branding, Voiceover Tagged With: brand, brand awareness, branding, Business, happy, headshots, millenial, small business, social media, studio dogs, upbeat, VO, voice actor, voice over, voice over business, voiceover, working mom, youthful

The Joys of Studio Dogs in a VO Booth

September 12, 2021 by Laura Schreiber

Me with girls on sofa

My Dreams Come True

Laura Schreiber with Studio DogsHaving studio dogs is a luxury. As a working mom, I have blogged about this before, but I never knew if I would be able to have children. When I was 22 and I got my first Cavalier King Charles Spaniel of blessed memory, I was not sure if this fur baby would be my only child. While I have been blessed with human children too, they never changed the status of my dogs, who have meant the world to me. My dogs have been there for me and by my side on my best and worst days. For my greatest celebrations and for my worst sorrow. I believe that Barclay, Violet, and Daisy understand and connect with me in a unique and special way, and having them in my life is as much a dream come true as my professional voice over career is. I very much view having these precious fur babies by my side in my home studio as a luxury. Everything about my career, from my studio set up to being able to be present for my children is icing on the cake to being able to live the dream of life as a full-time voiceover actor. If you are thinking of getting a studio dog, I urge you to move forward without hesitation. If you are thinking about it, let me share the traits that have made my dogs ideal to be in the studio daily and give you some  ideas of what traits work, what does not, and what to look for when having a voice over studio dog.

Violet

Violet the Blenheim CavalierViolet has always been a wonderful studio dog. Violet is a Blenheim cavalier King Charles Spaniel. Her temperament is calm, quiet, and she is eager to please. She rarely barks and sleeps a lot. Despite her angelic personality, there are several challenges to having this love muffing in the booth. When Violet sleeps, she often snores. Despite her tiny size of only 15 lbs, her snore sounds like a local train coming through town. The next challenge is that Violet, who was bred to be a lap dog, very much wants to sit on my lap. While she will sometimes settle down and snuggle with her sister, she will more often beg to be on my lap. Imagine that I am doing a long form narration or eLearning project and she is on my lab. If she exhales or shakes and her collar rattles, the mic will pic this up. While Violet is pretty close to being perfect, there are some hiccups sometimes and as human as she seems she still has no idea that I am doing actual work or that she can interrupt it.

Daisy

Daisy the Silver LabDaisy is a Labrador Retriever puppy. As a silver Lab, she is just precious. She is goofy and sweet and has a lot of energy. Let’s just say when she first came to the voice over booth, she had no idea it was a place of work. She literally tried to eat the aurelex acoustic foam off of the walls! Well, that could not go on. Outside the studio, Daisy had a number of behavior issues ranging from jumping to counter surfing to pulling while walking that also needed to be addressed. So, we sent her to the Monks of New Skete for some dog training. They taught Daisy to go to her place. It was amazing. After 17 days at the monastery, when she returned, she understood to lay by my feet quietly when given the command “place.” This was life changing and Daisy is now a wonderful and enjoyable companion in the studio.

When They are Not There

Regardless of how amazing Violet and Daisy are, I do not have the girls in the booth for live sessions. Whether I am doing a Source Connect of Zoom session, my feeling is that when clients are paying a premium for m services, the dos should not be there. Ever. I do a lot of commercial work and also have live sessions for video game work and sometimes even eLearning, and there is not a circumstance in which the dog’s behavior interfering with the audio would every be acceptable. In a business where there are a lot of people who do what we do, and we as talents are very replaceable, we need to be mindful of what is ideal for our clients and put their needs above all elese. Are there times I would prefer to have my pups in the booth? Of course there are, but it is more important to have clients return again and again.

So, if you are a voice actor and you are getting a pup, here are some things to keep in mind:

  • You want a dog that is not a barker. They either are or they aren’t, and if they are that will never change.
  • You want a dog who is not anxious. They need to be ok by themselves when you have live sessions. If you put them somewhere else in your house, whether it is a crate, a den, a gated kitchen, you need to be able to count on them to be quiet for the duration of your session.
  • You want a dog who can stay calm and rest for upwards of an hour, even at a young age. As voice actors, it’s an endurance game. We are often in our studio for hours on end. You want a dog who can tolerate being indoors and does not demand walks or outdoor play on their schedule.

I am so thankful for my girls. I hope you find a studio dog to make your voiceover life complete!

Filed Under: About Me, Client Relationships, Live Sessions, Studio/booth Tagged With: Aurelex acoustic foam, Blenheim Cavalier, cavalier king charles spaniel, Companion, Custom Booth, elearning, fur baby, Home Studio, Labrador Retriever, live session, Monks of New Skete, narration, Professional Home Studio, Silver Lab, Source Connect, studio dog, VO, voice over, Voice over booth, voiceover, working mom, Zoom

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