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About Me

Crochet as Metaphor for Making it In Voice Over

May 18, 2024 by Laura Schreiber

Metaphor Between Afghan and VO

Last summer when I was on my voice over retreat with my accountability group, Kim Handysides taught us how to crochet granny squares. I learned to crochet as a little girl and have always loved all needle crafts, but there was something about sitting around

Branded Granny Squares
These are they granny squares Kim helped me start in my brand colors. I am making a tote bag.

with a group of women I was already close with and stiching and talking. It reinvigorated my love of crochet and somehow now linked it to my passion for voice over, so thank you Kim.

Anyway, as a little girl, when I was in second grade, my beloved Mommom Harriet taught me to crochet and knit. We started with crocheting. Her approach to both was the same. She wanted me to get it right. She encouraged me just enough so that I would not give up, and showed me what I was going to make, telling me that I would finish, but as I went along, for any mistake I made, Mommom pulled it out and had me re-do it. When something was nicely done she would say “beautiful work, Laura.” But, if a stitch needed correcting, she would look at it and sho me exactly where the last good stitch was. Then Mommom would pull the stitches out to that last good one, set the needles or hook back, and again I would re-start. Perhaps this is what got me so used to doing multiple takes in VO without flinching?

Well, since last summer, Kim really got me hooked on the granny squares. I decided to do an afghan club where the subscription sends me a kit each month. It is extremely exciting and fulfilling. Every month in the mail I get a package with beautiful yarns and

Happy Days Afghan
This is what the Afghan will look like

directions for the squares. At some point it will turn into a blanket. I chose a project called the “Happy Days Afghan.”

The more I work on this project, the more I realize that my approach to it is a rather solid metaphor to my approach to my voice over business. Like crocheting an afghan, our voice over career is a journey giving us multiple opportunities to try, do, and re-do until things look right for us.

How Long We sit With Things

Last month one of my squares turned into a pentagon. I felt fairly confident I had followed the directions flawlessly. I read them over and over. I counted stitches. I looked at the photo. Yet in my hands I held a pentagon, and what I needed was a square. I was not sure what to do. I thought perhaps I would hem it? Clearly any stitcher would no that would really not be okay. After about six weeks, I was looking at it again in dismay and a little bit of disgust. As time went on, my inability to get it right bothered me.

If this were voice over, and I weren’t booking, I would hire a coach or take online classes. I would talk to the gals in my accountability group. I would post on Facebook chats. So why, with the pentagon, was I just sitting there, stumped, paralyzed? When I did seek online help, I knew my stitches were correct, so the flaw was in my perspective, my analysis of the pattern.

Time to Reshape Things

Wanting to fix the pentagon was not about being a perfectionist, I began to realize just like in voiceover, it was about making my blanket what I wanted it to be. I kept hearing my Mommom’s voice in my head, and I got to a point where I just couldn’t leave it as it was. I think what was bothering me was that I had a pattern- a path- a roadmap as it were, and it still went wrong. I did my best and it was not right. So now It was time to re-do it. In VoiceOver, there is no road map for our career- we can build it and change paths, and we can talk to coaches but no one has a crystal ball and much like with my afghan, things can and will go sideways.

So two nights ago feeling the very strong presence of my grandmother I began pulling out stitches. I pulled out until the last good

Reshaped Square
The revised square!

row, just as she showed me as a little girl. The tricky thing in the square is that the early part of the pattern is round and I had to build corners. Since what I did was very wrong, I had to try something else to make mine look like the photo in the pattern guide. I didn’t rush and I concentrated, and low and behold my pentagon took on a new life as an adorable square.

I had a lot of feelings about this. Much like in my voice over journey, I learned not to rush, its a marathon, not a sprint. I learned to enjoy the journey, because it’s in the doing that a sort of evolution occurs. I could also see that even when someone very specifically tells you how they got to a certain point, that does not mean that you will get to that point using those steps. I think that as both a professional voice actor and a voice over coach, this mattered a lot. Simply, there just is not one right way, or one size that fits all, and you can help people and guide them, but much like my afghan pattern, there are variables.  Lastly, there is great joy in discovery. Much like finishing these beautiful squares, learning new genres, working on one’s VO craft, and booking work with new clients or repeat work with cherished ones is quite joyful, and all should be savored.

Filed Under: About Me, Business Management, Voiceover Tagged With: accountability group, bonding, choices, Crafts, Crocheting, female talent, Grandmother, granny squares, journey, Kim Handysides, Path, perfectionist, professional voice actor, skills, talents, VO, voice coach, voice over, voiceover

Mindfulness and Reaching Your VO Goals

April 26, 2024 by Laura Schreiber

Connection Between Mindfulness in all Goals

This month I decided to do a refresh with my amazing nutritionist team, Sugar Snap Shift. My cousin’s wedding is next week andGoals and confucious frankly I was nervous about fitting into my dress! While their tips and tricks are under a tight NDA, I started to realize that in addition to feeling better and losing weight, I was actually getting done all of the items on my “To Do” list, something that I confess has not happened for a long time. What I started to realize is that mindfulness in one area, like health, seems to have a trickledown effect into all realms. I know seem to be able to focus much better on reaching my VoiceOver goals,  feel like I am making progress, and feel re-invigorated. So let’s do a deep-dive and talk about mindfulness and VO goals!

Sorting Out Your Goals

There are some essential steps in reaching your goals:

  • Officially setting your goals or intentions matters. I do this multiple times a year and keep them visible in both my work spaces.
  • Be organized in your daily/weekly planning to make sure that you are meeting your goals.
      • Consider time blocking your schedule.
  • Set yourself up for success. Are you in an accountability group to remind yourself?
          • Do you celebrate and acknowledge meeting bench marks?
          • Do you have industry friends to help you sort out realistic goals?

Areas to Consider when Working on Voice Over Goals

As a full time, professional voice actor, one of the easiest tasks to push to the side is marketing and out reach. Recently, I have found that I am making an effort to get all of my marketing initiatives done! I have tried to be creative. I have teamed up with other voice actors to pursue new leads and I am trying to be creative in my approach, using branded content in a fun an engaging way. If you are excited and proud of your marketing, you are more likely to do it.

Be mindful of audition deadlines. You never want agents and producers to have to chase you down. If an audition is due at 10 AM on a Tuesday, and you could be great for the part, submit. Don’t miss out on a great opportunity because your timing is off! Make sure to continually submit high quality auditions on time.

Keep working on your craft. Voice over is an industry where trends change, especially in genres like commercial. The outside world very much influences what creative directors are looking for in our read. Make sure when updating your goals to continue to work on your craft through on-going coaching. Just like in other professions, on-going professional development is the norm in our industry if you want to continue to book.

Determination and focus come in waves, that’s normal. Being mindful is a skill that is honed with practice. We all have days when we are more motivated than others, but if you push yourself to stick to your routine, and make sure that you submit, market, and work on your craft, you will have more of those good days.

Feeling Good About Things

So I am on a journey to health and wellness with my nutritionists. I need their support because I can’t do it alone. Good recipes and good intentions are not sufficient for me, I have found that I need a paid team who has any back and helps me through each day. Even with this team, some days are harder than others. I have a life time of habits and patterns  that I am trying to to turn around, and simply following them on social media is fun but is not enough to reach my goals.

When I work with the Sugar Snap team, I always start out by cleaning out my house of the junk. I get read of any chips or cookies or sweetened chocolate I might have around. I try to set myself up for success in every way possible. Somehow spending the money on my work with these gals gives me a greater sense of purpose.

Reaching goalsMuch of the same applies to voice over. How might you clean out “the junk” in your VO way? Might it be avoiding negativity or the ill-informed on social media?  Why do we assume, in an industry filled with so many talented people, and now we have AI to contend with, that we can work through all of this alone? The simple answer is we cannot. In order to reach our VO goals we need: an accountability group, industry friends, great coaches, reliable engineers, supportive agents and rosters, and good habits. When all of that is in place AND we make an effort to follow through, only then are we lining ourselves up for success. In the final analysis, it is clear the mindfulness begets mindfulness, and mindfulness leads to finding your goals within reach!

Filed Under: About Me, Business Management, Voiceover Tagged With: Coaching, craft, determination, focus, getting it done, goals, Marketing, mindfulness, mindset, outreach, professional voice actor, training, VO, voice over, voiceover

End of Year Reflections in 2023

December 22, 2023 by Laura Schreiber

On Conferences:

This year I had the great joy of attending several conferences. I presented at OneVoice USA and at MAVO and I was an attendee of Johny Heller’s New England Narrator’s retreat. As a presenter at OneVoice, I sat on a Demos panel with some of the people IOVC Demos Panel look up to most in the industry, including Anne Ganguzza, Clif Zellman, and J. Michael Collins. In addition with being in such good company, I try to pick up public speaking tips as well. At MAVO, I attended sessions of other industry greats like Michael Scott, and I took note of his presentation style. I also spent a lot of time talking to Joe Cipriano, who I have looked up to for many years, and learned a tremendous amount from him.

At Johnny Heller’s workshop, as an attendee, I was able to spend all my time honing my narration skills. It was nice to be able to just participate and be amongst my peers. While I did also want to network with the publishers in attendance, my primary focus was learning about the different genres and developing my skill set. The time away from my booth felt like such an indulgence and I came away feeling inspired and like I did, indeed, learn a lot.

On Awards Nominations:

This year I was nominated for a Signal award for an ensemble podcast cast that I have been part of for several years for PJ library. I also personally only submitted to the OneVoice Awards. My demo partner, All Systems GO AV, and I were elated to snag aOVC Awards night nomination for one of the demos we did, an eLearning demo for the super talented Dallas based John Guccion. I also earned a nomination in the bloopers category which was good fun. While we didn’t take home any statues this year, I will say it really meant a lot to be in such good company and it was for sure a highlight of the year.

On Coaching:

My coaching business has continued to thrive.  As a former teacher, I really love helping people work on the voice over skills and grow their businesses. I am very passionate about my coaching and often I wake up super early in the morning with enthusiasm for my lesson plans. A lot of the people I coach have met me at conferences, and it means a lot to get to work with them afterwards. I genuinely want to help each and every coaching student, so this aspect of my 2023 work has been very meaningful.

On Travel with VO Friends:

With Diana Birdsall, Michelle Blenker, me, Kim Handysides, and Dearbhla Trainor in MontrealThis summer I got to go on a trip to Canada with the gals in my VO accountability group! We had been talking about going away together since before Covid. We had so many ideas, but really, the most important detail was that we were all included and beyond that everything else was secondary. To have this time together to bond and to reflect was so meaningful. We are all exceptionally close, and this trip was as wonderful as can be. 

On Getting Sick and Working Through It:

Immediately after the Canada get away I got a really, really bad stomach bug. It started in late July and lasted until late October. I was profoundly ill and they did not realize that it was a food born bacterial infection until I had been suffering for several months. I was so sick when I went to OneVoice that I had to bring my son with me to help, and he was immensely helpful. I was frankly thankful I could get through my sessions. I missed uncle Roy’s BBQ which was so upsetting. I was a mess. By the time they figured out what it was I was beginning to worry I would never get better. Never was a girl so thankful for antibiotics!

On Working While Kids are in College

2023 marks the second year of working while my twins are away. While you would think I have unlimited time and could simply do as I please, having the twins in college presents new challenges. When they call I feel that I need to drop everything to tend to their immediate needs. I also certainly block days from my calendar to visit, whether it is a Friday print to parent’s weekend or a Monday post-conference. This time is precious and my fear is that it is fleeting. So while the day to day life may be freer, they certainly take up large chunks of time still. Also, when they are home, I do try to black my schedule and limit my coaching so that they have my undivided attention. I have also noticed I need to remind them of the “rules” when there are live sessions, as if they never new them. They seem to have forgotten about staying quiet or keeping away from the space over my studio. It’s funny how these things can be un-learned.

Over-all Reflections

I always to people thinking about voice over that it is a marathon not a sprint, and 2023 felt like I jus kept marching along, doing my thing. Do you remember the children’s board game Candyland? I lot of times I feel like that is my life, I’m just on this sweet ride, winding around the board, wondering where I’ll land next, trying to take a deep breath and actually enjoy the people I meet along the way and the ride that I am on! 

Filed Under: About Me, Voiceover, working mom Tagged With: accountability, All Systems Go AV, Anne Ganguzza, Awards, Cliff Zellman, demos, J. Michael Collins, John Guccion, Johnny Heller, MAVO, OneVoice USA, Presenter, travel, voice over, voice over coach, voice over conferences, voiceover, working mom

Why Publish Public Domain Books with Spoken Realms

June 7, 2023 by Laura Schreiber

Why Public Domain Books

Mother Goose CoverThis week my third Public Domain audio book went live with Spoken Realms. As a professional audiobook narrator, I was delighted to have yet another opportunity to work with Steven Jay Cohen and his team to bring a book I was passionate about to life. I have previously blogged about why voice actors choose to do Public Domain projects, and if you are curious you can find that blog HERE. The short version is that narrating Public Domain works allows voice actors a chance to show publishers how they might be cast, in ways others might not have thought of using their voice. It allows us, the voice actors, to have a lot of fun narrating in between projects or during projects by working on manuscripts we are passionate about and putting our own, creative, unique spin on them. I have chosen works from poetry to women’s history to Christmas stories, all of which have brought me great joy.

In this blog, I want to focus on a shocking twist of events that happened after posting a public domain book on ACX. The book, WW Denslow’s Mother Goose, was actually live on audible and I received an email that it was being taken down as there were too many versions of it in existence. Let’s delve into my experience having a Public Domain book removed and what you can do so that this does NOT happen to you!

Mother Goose Story

In order to publish a Public Domain book, you must first assert yourself as the Rights Holder of at least one version, and your version must be different than any other version. As a former teacher, I wrote lesson plans for pre-school through second grade students to accompany these beautiful nursery rhymes and put them in the foreword. I also researched WW Denslow and wrote a brief, footnoted biography and added that at the end. Thus, my version was unique and within 72 hours it was live on Amazon.

Then, I posted my audio on ACX. Initially everything went fine.  The book went live and I shared it on social media and I was delighted to add it to my roster. Then I got the following email:

Email from acx

I was actually shocked and frankly dismayed that they would remove a title after publishing it. I wrote an email to the help and support team but got no reply.

After two weeks of not hearing back from ACX, I reached out to Steven Jay Cohen at Spoken Realms. At this point, I had successfully completed two other titles with him. I had actually submitted Mother Goose to ACX prior to my other work with Spoken Realms and that is the only reason I did not hold it for him to begin with. I explained my conundrum. Steven explained that they had a unique agreement with Audible and if they produced my work it could not be removed. Happily, we moved forward with the project. I do know, however, that other narrators continue to have issues posting Public Domain works on ACX.  Please see a recent and relevant YouTube interview that I did on the same topic!

Lessons Learned

I have learned a lot from this experience. First, I will not ever endeavor to produce a Public Domain work through ACX again. It is simply not worth the risk of losing the production after the fact. I will produce all future projects through Spoken Realms. Next, there are differences in the editing standards required for Spoken Realms and those required for ACX.  Even though I have a specific effects stack to apply to my audio that is perfect for ACX, it was not sufficient alone for Spoken Realms. More editing was required. So, for the first time in my many years as a full time voice actor, I sought the help of a professional editor. The Spoken Realms website actually has a wonderful list of all sorts of professionals in their portal, so I actually randomly picked one from the list and it has been fantastic! I have also been struggling to use 2nd Opinion, the approval software that is part of the Spoken Realms process, so the editor has done that for me on all three of my projects. Hannibal Hills, my brilliant editor, has been a true blessing and has made the process a joy. Others more tech savvy than I likely would not need this, but for me life is short and there are only so many hours in the day and Hannibal is a genius. So, in sum, my experience with Spoken Realms has been great, despite my own personal shortcomings in editing, and my Public Domain projects are live. Should you have a project you are dreaming of, perhaps apply and see if you can join their roster. 

Resource List:

https://www.narratorsroadmap.com/

https://spokenrealms.com/

https://www.karencommins.com/2022/05/public-domain-narration-headquarters.html

Filed Under: About Me, Audiobooks Tagged With: ACX, Audiobook, audiobook narrator, casting, charming, creative, Hannibal Hills, Karen Commins, lesson plans, narrating, nursery rhymes, passion, public domain, rights holder, Spoken Realms, Steven Jay Cohen, voice acting, voice over, voice over actor, working mom

Why Positivity Matters in a VO Coach

October 25, 2022 by Laura Schreiber

Why I’m Different Than Other Voice Over Coaches

I always offer a free consultation to folks thinking of working with me for voice over coaching. Often, the tell me right off the bat who else they are considering. My answer is almost always they same, “great, you’ll have a great experience.” The truth is, there are a lot of people who do what I do. And the scope of some of the skills that we teach overlaps. I’d like to think that over the years I have developed some unique techniques and strategies, but one thing is for sure, the way in which I coach is for sure unique. My super bubbly and upbeat demeanor comes through in everything I do, and that includes coaching. So, I would so that one of the defining characteristics to my coaching style is my positivity. 

One Small thoughtInterestingly, an early morning text from my nutritionist got me thinking about why positivity matters so much. At the end of her text, which happens to be the first text of my day, it said “No effort is too little in the big picture. It ALL adds up to progress. Keep your eyes on the goal and have a glorious day!” That is how my day started. Who wouldn’t feel great after such a message? And this got my wheels turning about the importance of what I put out to my own VO students. I am someone who has always responded well to positive reinforcement. More than that, I thrive on it. Feedback with a positive spin is something I can run with. Conversely, when I feel criticized or scrutinized I do not perform well. I have studied the psychology behind this in graduate school and in professional development workshops as a teacher, and I try to bring all this with me pedagogically when I coach. I do believe that for voice over students to get the most out of their experience they need positive reinforcement.

Since My Teaching Days…

Positive ThinkingBefore working in voice over, I actually taught middle and high school history at an all-girls school in New York City. For one of our teacher in service days, we had a neurologist come and talk to us about positive reinforcement. Did you know that there have been studies that prove that people respond better when their papers are marked with green pen than with a red pen? Further, students to respond better to encouragement to improve and build  from their strengths than when critiqued on their shortcomings. Since that teacher training almost 20 years ago, I have incorporated this into all of my interaction, whether it’s doing homework with my own children, or coaching other voice actors.

Relationship with Steve

Every Minute AngryI cherish building close relationships with people I work with. In the past few years, I have been come close with a “client” named Steve. First, I got to know Steve when he owned a production agency in Portland. Then, he opened a boutique talent agency. Over time, Steve became a close and cherished friend. When Steve opened his agency he actually decided to refer talents who needed coaching to me. Why? In addition to the curriculum I developed, he liked my positive way. Even recently, while in a period of transition onto a new path in life, Steve asked me if I would direct a session for a client because of my positive way. The point is that people need this kind of support and vibe, it makes it easier to work together.      

Giving Direction

Positivity is extremely important to bring out the best in voice over students. Whether you are prepping them for client interactions in general, for a demo session, or for interactions in live or guided session, having a positive demeanor helps. In voice over, often our clients like to connect with us and direct us. Sometimes they record on their end and sometimes we record and send them the audio. This is called a live or guided session. It used to be known as “phone patch.” Every now and then you may still get a client who actually wants to listen in on the phone. When I work with my voice over students, particularly my commercial students, I coach them as if out session is a live session. I give feedback to bring out the best in their reads. I try to take them to a higher level and elicit the sought after sound. I also try to emulate what actual live sessions are like, giving direction the way it is often typically given to us. I want my students to feel really good about their work and their progress.

Gardner and Multiple Intelligences

Multiple IntelligencesWhen I was in graduate school we also spent a lot of time learning about Howard Gardner and his theory of multiple intelligences, that different people learn and absorb material in different ways. I can tell you that as I get older I think the way that I myself learn has changed. But, the way that I relate to people and connect with people has only changed in degree and not manner. I would say that I am perhaps more sensitive now, than when I was young. I am a delicate soul, and especially something as personally as our art, well, we are all unique and while there are industry standards and benchmarks we need to meet, I would like, myself, to learn about it in a meaningful and engaging way that brings out my best, and is not belittling. 

At the End of the Day, What Do You Respond To?

At the end of the day, I want to work with kind people and work with people who treat me the way I want to be treated. I appreciate, when hired as a coach, that people have goals and benchmarks that they are trying to reach, and I want to help them hit those benchmarks in a way that makes them feel that all of their goals are attainable. 

Filed Under: About Me, Coaching Tagged With: demo sessions, guided sessions, live sessions, positive vibes, positivity, strengths, VO, VO students, voice over, voice over coach

Nutrition and Voice Over

October 24, 2022 by Laura Schreiber

Why Did I Commit to a LifeStyle Change?

The JourneyLast May the reality sunk in that in June my twins were graduating from high school. In August they’d both be leaving, at once, for college. While for some they were not going terribly far, for me, the three hours they’d both be going to Lancaster, PA was really, really far. They might as well have been flying to California. As a working mom who works really long days, and often works quite a few hours on weekends, spending six hours in the car for a single visit felt daunting. The other important piece of the puzzle is that for my entire adult life, I always have said that my kids were my motivation. They have been my why. So with them leaving, I felt like the ground beneath me was shifting in a fairly seismic way.

It should also be noted that  my weight has often fluctuated. I like to eat out and I’m a bit of a foodie. I have a hard time depriving my self of anything, whether it’s a latte or jeans I like, I believe life is short and I work hard so I enjoy indulging. When all of these “feelings” were hitting me in M ay, I was certainly at an upturn in my weight. I feared that if I didn’t get a grip on things, when the kids left I would be alone, laying on the couch, eating chocolate, and completely unable to record any voice over. I was essentially afraid I would fail to function. I needed to choose something better.

The Block Party

Change Your MindAround this time my neighbor across the street, Efi, organized a pretty amazing block party. It was great in all the ways a block party can be. Everyone showed up. Everyone was kind. And, the food was awesome. Efi happens to also be a working mom, an accountant who specializes in managing money for wealthy families. Another working mom was there too, my friend and neighbor Melanie who is a lawyer in NYC. Well, Melanie looked better than she had in all the years that I have known her. I was amazed. As I was gobbling handfuls of potato chips, I asked Melanie what she was doing. She began to tell me about her journey. I continued to munch on the chips while she elaborated.

Melanie shared that she too, like me, needed a change. Her mom has been ill and she could not sit down and weight for the same issues to come her way. She started working with nutritionists who, unlike anyone else I had ever worked with, also had an accountability aspect to their practice. This resonated with me as accountability has worked so well in my voice over practice thus far. In fact, it has been essential to my success.  I got their information and decided to give it a whirl.

My Health Journey

I started working with the team at SugarSnapShift. Without betraying the terms of their NDA, I will tell you that I eagerly embraced their food recipes. While some might look at it as giving up a lot of food, I found that my diet prior to working with this brilliant team was so limited and backwards that I gained for more food than I eliminated. I loved their recipes and took comfort in them. I also learned to make better choices and to combine foods better. I learned about portion sizes too. As the weight and the inches came off every week, I noticed many things about myself:

  • I felt that I had more endurance in the booth which is crucial in long form narration.
  • I noticed that my sugar was stable so I didn’t feel like I need breaks or naps from work in the afternoon. I wasn’t having that crash in the 3pm hour.
  • I noticed that I was calmer and not as quick to react, whether with my kids or work scenarios.
  • I just felt better. I felt better in my own skin and I felt more balanced.
  • My headaches have been better. They are not gone but they are not worse.

Voice and Nutrition

I will say that I have avoided dairy for years, so this is not new for me. In general, dairy can cause inflammation and phlegm which is not ideal for recording. On this plan, I seem to be less phlegmy, which is overall a help. I’m not clear if it’s one change in particular or the total impact, but I can say that this change has been great for me. For example, is it that I make a daily effort to stay hydrated or that I have not had red meat since May, (which is difficult, because I have always loved it)? I’m not sure. It could be both, it could be one more than the other. I have also reduced my caffeine and sugar intake. So, I’m not clear exactly what is working, I’m just going to keep doing all of it.

Life as an Empty Nester

You Are EnoughSo you might be wondering, how I am getting along with my kids away? Well, it’s actually been alright. I miss them, of course. But when your kids are happy and thriving, it is a joy to hear about how well they are doing, and we celebrate their successes. I have been visiting regularly, and when they are home I try not to work at all. That is new for me and not so easy, but as every moment with them is precious, I now fiercely guard this sacred time. I feel, with certainty, that my wellness journey prepared me for their departure. I was mentally and physically ready because I gave myself the gift of self-help, support, and wellness before they left. Having a team of wellness experts around you sets you up for success. Within such a framework, I gave myself a chance to thrive. I gave me chance to reach some rather important goals and to see a bright light was possible for me. When I saw that, I saw that this would be a positive time for all of us.

Filed Under: About Me, working mom Tagged With: empty nester, health, journey, Nutrition, sugarsnap solution, vocal health, voice over, voiceover, working mom

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