Recent Epic Mistake
When I started my voice over business years ago I had headshots done for my website. While a long time ago people used to say that voice actors did not need to show their face, as the VO industry has continued to evolve and we, as talents, now have to bring in the bulk of our own work, it is on us to run our business like a business. If we want our clients to connect with us, having current pictures is a must. So, about a year back, I was presenting at an online eLearning conference and I was super excited. When they asked for my head shot, I became for cognizant of the fact that the photo no longer resembled me. I was thinner, my hair was shorter, I always wear glasses… the list went on. I decided to take new photos and update them. While my old headshots had been done by a professional, I took the new ones in my booth with an iphone. I loved them and was thrilled.
I loved the photos so much that when I did my website refresh and rebrand this January they were featured in the banner. Do you sense the train wreck coming. Well, middle-aged me does not have perfect vision. I failed to notice that in my main photo I am sticking my tongue out. I tend to be both silly and flirty, and apparently I stick my tongue out. Often. Worse, I could not see that my tongue is sticking out and this photo is everywhere.
Fast forward to this summer. I was accepted as a presenter for the OneVoice conference in Dallas. They asked for a headshot. I send them this photo. I was so elated when I was listed on the page of speakers. I clicked on my photo to make it bigger, and for the first time realized in horror that my tongue was out. Clearly the photo had to be replaced.
Brand Awareness
It’s amazing that even in the NY metropolitan area it is really hard to find a photographer to do corporate branding work. Further, it is amazing how much range there is in their rates. Beyond that, it amazes me how few were even willing to respond. There are so many things that i think about when interacting with clients: rates, making it about them, speed of response, and yet finding someone who got what I needed AND responded AND charged a sane rate seemed like the Red Sea parting. I was delighted when I actually got in touch with a photographer who had an entire corporate branding page and took the time to look at my website. She was kind and flexible and her work is beautiful. She was not easy to find and I’m so thankful that I did!
For me, I wanted these pictures to help instill brand awareness, so clients really know what it’s like to work with me. This meant:
- letting my personality come through
- choosing colors like pink and avoiding other colors
- including my kids and my dogs
- showing details of my home and office life
This is all a part of what I have built my brand on…
Chance for Clients to Get to Know You
For these headshots, I put together three looks: formal, fun, and business casual. As I work in different genres of voice over, and deal with people with differing job titles, different looks work for different people. A head shot that is ideal for radio imaging is very different than one that is ideal for corporate narration. But, I wanted my happy, upbeat, fun vibe to come through in all of these looks. I wanted my youthful, millennial personality to shine.
Face of Small Business
While I am a solopreneur, I do run my VO business like a business, and I had very specific thoughts about these photos and their usage. Having been in the voiceover industry for so many years, I knew just how I’d use these pictures and could already envision their placement as soon as I got the proofs.
Opportunity for Social media
I also wanted to have much better images for instagram posts. This was really important to me. I was really excited to see what Erica came back with, because I immediately felt inspired and had tons of ideas. From posts about social media, to life as a working mom, to booth life, these headshots will be in the mix!
How often should you update them?
Basically, you should look like your pictures. Your hair should be relatively similar and no one should have to guess who it is. Likely every 5-7 years will make sense. It it’s more than that you have to question if you are doing yourself a dis-service. In this world where we zoom so often, people expect you to look like your photo. Using an old, out of date, or air brushed photo is almost worse than not having a picture because it undermines the foundation of your brand: you. So keep your headshots up-to-date, and have fun with them!
Having studio dogs is a luxury. As a working mom, I have blogged about this before, but I never knew if I would be able to have children. When I was 22 and I got my first Cavalier King Charles Spaniel of blessed memory, I was not sure if this fur baby would be my only child. While I have been blessed with human children too, they never changed the status of my dogs, who have meant the world to me. My dogs have been there for me and by my side on my best and worst days. For my greatest celebrations and for my worst sorrow. I believe that Barclay, Violet, and Daisy understand and connect with me in a unique and special way, and having them in my life is as much a dream come true as my professional voice over career is. I very much view having these precious fur babies by my side in my home studio as a luxury. Everything about my career, from my studio set up to being able to be present for my children is icing on the cake to being able to live the dream of life as a full-time voiceover actor. If you are thinking of getting a studio dog, I urge you to move forward without hesitation. If you are thinking about it, let me share the traits that have made my dogs ideal to be in the studio daily and give you some
Violet has always been a wonderful studio dog. Violet is a Blenheim cavalier King Charles Spaniel. Her temperament is calm, quiet, and she is eager to please. She rarely barks and sleeps a lot. Despite her angelic personality, there are several challenges to having this love muffing in the booth. When Violet sleeps, she often snores. Despite her tiny size of only 15 lbs, her snore sounds like a local train coming through town. The next challenge is that Violet, who was bred to be a lap dog, very much wants to sit on my lap. While she will sometimes settle down and snuggle with her sister, she will more often beg to be on my lap. Imagine that I am doing a long form narration or eLearning project and she is on my lab. If she exhales or shakes and her collar rattles, the mic will pic this up. While Violet is pretty close to being perfect, there are some hiccups sometimes and as human as she seems she still has no idea that I am doing actual work or that she can interrupt it.
working while my family is outside enjoying a beautiful day together. I never feel like I am missing out because I have very specific goals and I am on a mission. Often having fun and reaching one’s goals are mutually exclusive. That brings me to my current conflict, I am a mom of twins, and my twins are rising seniors in high school. College visits are not only an essential part of the admissions process, but my twins have unique interests, so they are looking at entirely different schools. At the moment, all of my values as a parent and goals as a solopreneur are being put to the test: am I steady enough to juggle everything and be there for my kids while continuing to fuel my business? I have felt tremendous pressure, and been having a constant mental struggle, until our weekly Clubhouse today.
is an on-going course that you can still take! Since then, I have followed Jonathan and continued to learn from him regularly on social media. I went to school for Political Science and History, so there was a major gap in my marketing knowledge. I studied with Jonathan to fill said gap. Anyway, the Clubhouse is meant to help others in the community, but this one hour with Jonathan left me feeling so re-inspired. It reminded me
So if you asked me when I got into voice over what I dreamt of doing, I would have told you that “I want to be a Disney princess,”or “I hope to book a target commercial.” Never did I utter the words, “I want to do radio imaging.” Why? Because I had no idea that this genre of voice over even existed, or what it meant to be a female radio imaging voice for a station. I actually attended a GVAA webinar that J. Michael Collins did on radio imaging and a light bulb went off in my head. All of this energy, enthusiasm, and passion that I was constantly having to tone down for my conversational commercial voice over reads was what made me perfect for radio imaging! That enthusiasm was the essential ingredient for station liners, stingers, promos… anything necessary in imaging! 
The team at OneVoice put together an all-star panel for Radio Imaging. I am elated to be on stage with these folks. In addition to me, the others include Randy Thomas, Joe Cipriano, AJ McKay, Paul Cartwright, and Brent Williams. I have to say, to be up there with Randy blows my mind a little. When J. Michael and AJ did my first multi-format imaging demo back in 2017, and I asked how to get started in radio imaging, JMC connected me with Randy. She suggested that I fly out to LA for her VO Mastery conference, which turned out to be amazing. Since then, she has been a mentor to me. While there, I took a master class with Joe Cipriano in promos. It was incredible. I had been a working pro for quite some time at that point, but was new to radio imaging. To be on a stage with them means so much. If you don’t know, in addition to voicing countless radio stations around the country, Randy has announced the Oscars, the Super Bowl, and the Tonys! Joe Cipriano is a man who typically needs no introduction, but just in case you’ve been locked in a broom closet, he has been the voice of Fox and CBS for over 25 years.
When I first looked at this line up, I was ecstatic, then I got nervous. Then I realized the very reason I was nervous is why I need to be on the panel. You see, unlike people like Randy and AJ, I did not work into radio imaging because of a background in radio or work as a DJ. I know lots of brilliant talents… Issa Lopez, Chad Ericson, Josh Goodman, Jeff Berlin… who all started as DJs and got into imaging. I am different. I came to voice over in my mid-thirties. I have always booked a lot of commercials. I love doing commercials. I have a ton of energy, and I needed to find what else was in that category. I love working with my radio stations for imaging. From CHR, to Christian, to Oldies to Adult Hits, I am happy in many formats. But you can’t just record a demo and hope that the universe sends you work. Having work in imaging requires consistent, daily follow up. It takes commitment and hard work. It takes determination. Talent and the ability to voice the liners is only a small part of booking imaging work, especially for those of us not from Radio. So I am on this panel to talk about how a determined, hardworking, focused, ambitious voice actor built a solid radio imaging business all on her own.
Ok, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the 
If I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.
I am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.
As part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!
I realized this year when my son had to do a rather grueling elimination diet that he hates when I say journey. Whether it is related to food, weight loss, his college search… it doesn’t matter. He hates if I say journey. I think it doesn’t resonate with him. He still thinks that where he is going, the end result, is the most important thing. As a mom of twins, I can say that I have learned I seldom end up where I thought I would. As a professional voice actor, I can say that this career path is for sure a journey and the opportunities that have unfolded since I started my career never cease to amaze me. The combination of passion and hard work seem to result in a delightful array of unexpected options, many of which I never anticipated. 
When I was in my mid 30s I decided to start my voice over business. I had to work with coaches all over the world to build my credentials. I needed tech training to learn to edit my audio. I had to build my studio. When I say I started then, I came to the industry with no experience. I never did school plays. I never did on-camera work. I took a leap of faith and invested in myself. I plunged in whole heartedly and the only option was to succeed. For six months before my business launched, I spent all day, every day, practicing and preparing. That is how my journey began. You might think that this was an easy choice? While my husband was extremely supportive, many in my family seemed to question my choices. Whether they outwardly remarked about my shift from a career in education to voice over or my snide remarks about how I could so easily “not use my degrees,” I understood the message. They questioned my choice to segue
When I began my business, I understood that it was just that: a business. As a working creative, I wear many hats: mom, voice actor, voice over coach, demo producer, but always business owner. Over the years I’ve had to think a lot about my practices and policies. I’ve had to think about how the business choices I make inform the relationships I’m building. As I had a liberal arts education that focuses on Political Science and History, I really knew very little about business when I launched. Even though I am surrounded by a family of lawyers, I did not want to constantly rely on others for guidance. I have taken multiple classes to bolster my business and marketing knowledge. This has been very fulfilling. I enjoy all on-going professional development, but my learning in this area has been very valuable. Whether from a class, a conference, or a webinar, I am proud of the confidence I have in my choices. I also try to read continually about business released topics. This part of my journey has been a true joy.
I will say, that as a working mom, I am extremely thankful to be in voice over. Even as I write this blog, my dogs are sitting on either side of me. Often, I am able to take breaks from recording to have snacks with my kids or go for walks. Some days I schedule my coaching so that I can go to pick them up from school, other days my husband does it. As a working mom, voice over seems like the perfect fit.