Five Years of Passion
As a working mom, I have talked about how working as a full time, professional voice over actor suits me in countless ways. It seems like yesterday I was sitting at my kitchen island and I was watching a GVAA webinar on eLearning. J. Michael Collins, who I think I have mentioned a lot recently, was presenting the outstanding webinar. Everything he talked about resonated with me. It was not just the rates for eLearning that were appealing, it was that I had come to the voice over from the academic world, so for me I felt an instant connection to an industry that I did not know existed!
I decided during that webinar that I would to an eLearning demo with JMC and I can tell you that demo has paid for itself in
spades. While I have had many conversations with industry friends about how processed eLearning demos should be, and a lot of folks are confident that there should be little production, I am very pleased with my demo for several reasons. First, it showcases my range from warm, millennial to professional, confident, and knowledgeable traitor and will work across the genres of eLearning. Next, I think my personality shines through. Lastly, it is pleasant to listen to! As most of my booked work is proprietary content and cannot be shared on my website, it is really great to have something that I am happy to share!
I have focussed on building and maintaining solid client relationships in the many years that I have been doing eLearning. While I have been full-time in voiceover for five years, I have really developed the eLearning strand of my business since 2016. Some of my best clients, that I continue to do steady work for, I met face to face at conferences like ATD, Dev Learn, and smaller conferences put on by the eLearning Guild. I also have worked with some wonderful clients that I connected with on LinkedIn. Regardless of the source of the business relationship, my approach s the same, I treat each client as if they are my most important client and all of my
success depends on them. The result has been great, and as a consequence recent eLearning clients include Walmart, PSEG, Ace Hardware, Victoria’s Secret, Sam’s Club, CosmoProf, Sally Beauty, Club Pilates, and more!
More Casting Trends!
So with all of this eLearning work, what trends have I noticed? A lot of clients are writing the scripts for “real” characters with specific voice and tone requests. These are not typical narrators. I am not Suzie from HR, I am playing a role in a scene. as a voice ACTOR, this is actually great fun for me! For example, in a recent project of Sally Beauty, they wanted to voice to be
conversational, fun, and upbeat! It was no problem, the script was a joy! Last week I was doing a training module for Ace Hardware. I have been doing their work for a while, but this was very different. They really had a specific character in mind. Before recording the entire module, I sent three samples for approval to make sure we were on the same page and that my interpretation matched their vision. I had so much fun putting these samples together. I think that as the technology continues to improve, the content creators will push voiceover actors even further in our roles.
Rates are HIGHER
As a working mom, I am pleased that as the demand for solid voiceover for eLearning increases, the rates that voice actors are paid is also increasing. It is increasing in two ways. First, session fees continue to rise. While I have old clients that still are grandfathered in at their original rate, new clients book at the appropriate industry standard rates. Jobs are typically quoted per finished minute or per word, and there has been a huge jump. When I first started doing eLearning, I was happy to have a minimum session plus $18 per finished minute. Now I quote my session fee plus $35 per finished minute of audio. Frankly, because of the intrinsic value of the content we are providing these clients, I think these rates are right where they should be for corporate clients doing training.
I love doing eLearning projects. Any project is welcomed and makes me happy. As a true Jersey girl who spends a lot of time in my salon getting my hair and nails done, I was thrilled to do so much work for CosmoProf and hope more work in the cosmetic industry comes in. I also love travel, food, and dogs, so if the universe and voiceover gods shine down on me and send me work related to my passions I will be delighted!