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Why I Never had Imposter Syndrome as a Voice Actor

December 9, 2021 by Laura Schreiber

In the Past Year I Learned a New Phrase

Signs of Imposter SyndromeI’ve been a full time, professional voice over actor for quite a while now, but in the past year I started hearing for the first time a new term: imposter syndrome. I started hearing it on social media, on Clubhouse, and at conferences too. I found it surprising because in all my years in VO, I had never heard any other talents speak to this before. What I have learned is that this term refers to the feeling that one does not actually belong, or is not what they claim to be and is, instead, an imposter. Suddenly, in the past year, I am hearing about others feeling this way frequently. It is coming up often in conversation. Perhaps it is because many turned to voice over during covid. Perhaps it is because some start working or trying to work before they are actually prepared. For a multitude of reasons, suddenly I am hearing this all over the place. If you are interested in being a voice over actor, and you really want to succeed and do NOT want to feel like an imposter, perhaps consider my experience, as this has never been an issue for me.

Lots of Training

When I started working in voice over, really working, it was after no less than a year of working at getting into voiceover. In that Coping with Imposter Syndromeyear, I worked with 4 coaches and took advanced acting and improv at a local theater. I spent sic to eight hours A DAY studying and working on my craft. I worked on scripts. I practiced characters. I recorded. I edited. I submitted to my coaches. I listened back to my assignments. I did research and followed prominent voice actors to see what they were booking. I took multiple private lessons each week. I was in group classes with GVAA. I had practice partners. I met with those partners. I did homework for those partners too and I took each and every assignment so seriously, as if my life depended on it. So when I say I had lots of training, that is just when I started out. Since then I have continued to have lots of coaching. Have coaching is the foundation of all we do. I think by the time my website launched, I was so ready to work that it never occurred to me that I was not prepared to serve my clients.

Long Days

Defining Imposter SyndromeBoth as a student of voice over and now as a professional, I have always put in extremely long days. From morning to night, often going back into my booth after dinner, my days are long and rigorous. Sometimes new talents ask me when they will start booking. They tell me they have submitted 50 auditions. I try to keep a straight face. I typically submit more than 30 auditions in a day, even now, so 50 auditions is in no way impressive to me. I have often heard of the rule of 10. I believe that Gaby Nistico has even made a video about it. If you work 10 hours a day more than 10 months a year for 10 years that is when you start making six figures… Well, I believe there is something to this. I have always had the luxury of being in voice over “full-time.” Well, let’s flesh this out. What exactly does “full-time mean? To me, it means I maintain standard business hours and I am in my booth al day every day to serve my clients. The more you are available and the more you record and submit, the more legitimate your business is.

Sure of My Identity 

Types of ImpostersWhen my business launched, in audition to lots of coaching and sweat equity under my belt, my first website helped establish my identity. I never had doubts about my identity as a professional. I had been told by every coach I ever worked with that even at the start of my career, I should introduce myself as a professional. I did so with confidence. As I get clients under my belt and had testimonials, I felt more proud of what I was building, but it never came from a place of doubt. I was certain that I was building a great service business that would help my clients get what they need.

Wholly Committed

Another reason I think I never suffered from this imposter syndrome is that I was entirely committed from day 1. Basically, I bet the house on it. I built a high-end studio. I had an expensive microphone. I was working full time. It was never an option for it to not work. Success was my only possible outcome. It never occurred to me that I was not a voice actor. I set out to live this life and I did. Period. Sometimes we have choices in this world, but as a working mom, failure was not an outcome I was willing to explore. I only had one potential outcome for myself and my children, and that was for the business to take off.

Filed Under: About Me, Voiceover, working mom Tagged With: acting, Clubhouse, coaches, Coaching, commitment, decision, GVAA, hours, identity, imposter syndrome, improv, professional, social media, theater, training, trust, VO, voice over, voiceover, working mom

My VO Back Story

January 10, 2021 by Laura Schreiber

How Did I Get Here…

If you talk to any working, full time professional voice actor, they will tell you that the road to success seldom happens overnight. Instead, for most of us, it involves years or determination, hard work, and commitment. A voice actors story always began somewhere. Someone or something made us think we could to it, made us brave enough to step in front of a mic and not give up.

The Steps at Columbia UniversityFor me, my journey started in the mid-1990s. I was a student at Columbia University in New York City. I was studying political science. My younger sister Julie also went to school at Columbia, and we went out to eat off campus often. If you know anything about New York, you know that lots of waiters and waitresses are also actors who have to pay the bills. Well my sister and I have always sounded young, but when we were young we really sounded young. We also had a habit of speaking in unison and saying the same thing at the same time. It became a pattern that we would got to places like Ocean Grill or Isabella’s and every single time our server would comment on our voices. It wouldn’t just happen there, it would happen at Bergdorf’s or wherever we shopped. It even happened in taxi cabs. Often the follow up to asking if we are twins, and we are not, is that we should be in voice over.

Taking Action

Drama Book ShopI remember the day clearly. It was winter during my sophomore year and I went to the famous Drama Book Shop in Times Square to research how to become a voice over actor. One of the perks of being a student in NYC is that all of this was right at my fingertips. I was able to learn so much just be talking to the people who worked at the book shop, and I left with some books and a copy of Variety in hand. What I quickly discovered was that while I was in the right city to pursue voice over, at that time everything happened in person. I would have to take my tape cassettes around, show up in person for auditions, and actually go to studios for gigs. Being a student at Columbia and doing VO seemed mutually exclusive at that moment. My studies were intense and they were my primary concern, so voice over was put on the back burner.

I already knew my husband at that point, and we began to joke “When I do voiceovers…” This actually went on for more than 15 years.

Siona’s Bat Mitzvah

So in 2015 I was sitting at my friend Rachel’s daughter Siona’s Bat Mitzvah luncheon. It was a lovely day and it was nice to be surrounded by friends. A woman I knew from a school my kids used to go to sat down next to me to catch up. I knew Marie Hoffman as she was very active in the Parents’ Association and I would often see her on the carpool lane. When we started chatting, I discovered that she had been doing audio books. I learned that Marie had a home studio, and that she had built her own small business. I was so excited, more like elated. Marie was kind enough to offer to speak with me later, and we chatted for hours that weekend. She suggested coaches that I could work with and the pros and cons of pursuing voiceover. Again, this was the reinvigoration of a long-time dream, not something that was going to happen over night.

What struck me about my chat about Marie was how kind and supportive she was. In many fields, people are so competitive. This was my first glimpse of how supportive women are of each other in the voice over community. As a working mom, this support is essential to the success that I have had.

Getting Started

Laura Schreiber recording at Atlantis StudioMy chat with Marie gave me the impetus to get started in voice over. I began researching coaches, writing a business plan, and researching how to build a studio. In the coming months, I started to lay the foundations for my VO business. I began working with Anne Ganguzza, my first coach. I started planning for my VO website, and I started having my studio built. I also had tech training to learn how to record and edit. I also began taking advanced acting and improv classes at Papermill Playhouse, our local theater. Over the years I have worked with many coaches, many of the best in the industry. I continue to push and hone my skills, update my demos, attend conferences, and build. A voice over career does not happen over night. I am so thankful for the work that I have had, and I have big dreams for what is to come!

Filed Under: About Me, Voiceover Tagged With: audio books, building career, coaches, Columbia University, female talent, Home Studio, improv, Papermill Playhouse, professional voice actor, training, VO, voice over, voiceover, women helping women, working mom

VO Lessons Learned From A Dog… Yes, That’s Right

October 19, 2020 by Laura Schreiber

Taking Daisy to New Skete

Daisy at New Skete Training CenterI have been blessed to have three precious dogs in my life, and each of them has brought me immeasurable joy. I had no idea, however, that when we got our Labrador Retriever Daisy, in addition to being super sweet and super smart, she would also be super challenging to walk without the right training. A neighbor with two Great Dane pups introduced me to the dog training books by the Monks of New Skete, who have been training dogs since the 1970s. We made the choice to send Daisy for a board and stay training program, and I learned from the brothers that there were a few keys essential to Daisy’s success. We needed to be consistent with her obedience every day and maintain her routine. She would need structured daily exercise. We needed to plan everything- even her walks, to set her up for success. As a small business owner, I realized that in voice over all the lessons that would lead to success for Daisy also hold true to maintaining a successful professional voiceover career.

Doing What’s Right, Not What’s Easy

Just like in Daisy’s dog training, doing what’s right in my voice over business instead of what is easy is essential to success. One of the most challenging aspects of running a VO business is determining rates with clients. Even though it can be awkward and is not fun to talk about money, it is really important to always maintain industry standard rates and hold your ground.

Another area that demands a good deal of time and attention, and I have put countless hours into, is audio quality. Again, like dog training, it is far from easy to sound pristine. I have worked with top sound engineers to perfect my setup and effects stacks. Even for my travel rig, I have made sure it sounds just like the audio in my booth. None of this is easy. None of these are quick fixes. Just like the dog training, this takes a lot of dedication, time, and work. In the end, though, I could never send out anything less.

Maintaining a Consistent Routine

Daisy and Violet sitting nicelyNow back from New Skete, every day Daisy has to run through her exercises, from leave it and heal to place. Similarly, working on my craft is essential every day. From warm up exercises to practicing cold reading, this is part of my daily routine. I recently reflected on this in my blog about the class that I am taking with Kim Handysides, but in order to stay strong in the reads that I submit both as auditions and as booked work, this daily work is essential to my success.

I have health rituals that are also essential to my voice over success. I steam with a personal steamer. I am also on a gluten free and dairy free diet. This consistency matters in how I sound.

Daily Exercises

Daisy playing with toy in the grassJust as Daisy needs her purposeful walk, I need a certain amount of daily exercise to stay in shape for voice over, I walk four to five miles a day. I do pilates three times a week. All of that is in addition to my vocal warm ups. When your body is your instrument, you have to maintain your instrument every single day.

It’s All Building A Strong Relationship

The intent behind Daisy’s obedience training is to strengthen the relationship between the dog and her humans. Well, the most important thing that we do in voice over is build lasting relationships with our clients. Every single choice we make feeds and fuels that relationship. If we make the wrong choice, it can damage that relationship. If we stay out too late with friends and are at a loud restaurant with a live session the next morning, how will our client feel when we show up to the booking sounding like a much raspier version of ourselves? The answer is you do not want to find out. In voice over, we make choices in anticipation of the outcome they will have on our body and our voice. Being able to show up and perform is the biggest part of the deal, and being honest and up front about it when we can’t is also essential. Being able to foster a strong relationship is really important to building a client base.

Laura Schreiber with Daisy and Violet on CouchIn the same way that communicating well with Daisy strengthens our family bonds, doing all of the above plus communicating well with clients strengthens our connections with them. As they can rely on our work being consistently good and being there when they need it, they will be able to trust us for their clients, and in the end that trust is what matters most. As a professional talent, a new booking is great, but when that new booking comes back, it’s almost as good as when Daisy comes galloping towards me.

Filed Under: Voiceover Tagged With: cold reading, communications, consistency, craft, exercise, industry standard, pristine audio, professional, quality, rates, relationship, routine, Standards, training, VO, voice over, voiceover, warmups

If Your VO Routine Feels Like Groundhog Day, Shake Things Up With Some Coaching!

October 4, 2020 by Laura Schreiber

When Each Day in VO Feels Like a Time Loop Get Coaching

coaching quoteI happened to marry a huge Bill Murray fan, and from Quick Change to Groundhog Day, I think I’ve seen all of his top hits, but Groundhog Day is my favorite. As a working mom, having a system to maintain efficiency is really important but unfortunately that same system often makes every single day feel the same. I go into my booth and warm up. I do my most pressing auditions first. Next I tend to all booked work. I submit more auditions. I stop and walk the dogs. I typically eat an early lunch then work on client outreach. Then I go back in the booth for more work and to submit more auditions. Every day is pretty much the same. I meet with my accountability group on Thursdays and I blog on Sundays. Days are the same and weeks blend together. So, as a full-time voice over professional who is booking work, you might be asking what is wrong with this? The problem is the rut the I feel like I fall in. With no room for self-checks and no room to make sure that I am submitting the best possible reads, the Groundhog day scenario perpetuates itself. The best way to break this cycle and for a voice over professional to submit bookable auditions is to work on their craft regularly and get coaching from top professionals who give solid feedback! In voice over we are constantly being asked why we are different than other talents and those of us who book work know that the answer is seldom our voice but rather that we need to work on our craft to stand out!

Why “The Voice Over Study” Class with Kim and Lisa

The First step is a doozy It’s important to pick the right coaches and I’ve been blessed to work with many excellent ones in the years that I’ve been in voice over. Sometimes you want private lessons and sometimes group classes can meet your training needs. Right now I wanted to shake things up. Kim Handysides and her daughter Lisa Suliteanu book a lot of work. They understand what is au courant and have created a curriculum across genres to target bookable reads. Kim has been an industry leader for 30 plus years and her talented daughter Lisa has been working steadily since she was 7 years old and has been full-time since finishing university. In case you’re wondering what the vibe of their class is like, it is upbeat, inspirational, clever, and fun. With so many coaches in the industry at the moment, this class is designed to put voice actors on the path to success and enrolling was a great step for me, even so many years into my career!

A Fresh Look at Scripts

Bill Murray playing the pianoIn Groundhog Day, we see Phill Conners taking piano lessons and becoming an amazing pianist. This did not happen over night. It took lots and lots of practice. Right now in The Voice Over Study, we work on different scripts and then can use those tools to go back and really work on a script. The more we learn to unravel it, the better our reads become. For me, having fresh feedback on my reads is helpful. It is also just as helpful to pay attention to the reads of the other voice actors in the class, listen to how they approach the scripts, and think about the feedback that they are given. I try to incorporate this approach into both my auditions and my booked work and bring some freshness to it all.

Interact with Others

Bill Murray With Andie MacDowellIn Groundhog Day, we see Phil’s relationship with others in the town blossom and develop throughout the film as he gets to relive each day. For me, having an opportunity to meet other voice over actors is really valuable. The other talents in the class are from different parts of the United States and Canada. We are at different points in our careers and we all aspire to focus on different genres of voice over. Still, I think knowing other voice actors is essential to our success, and I am so thankful to be getting to know the other actors in this class as we all learn together.

What’s Current in Coaching and What is Booking NOW

Phil Conners with News TeamJust as we see Phil repeatedly attempting to cover the story about Punxsutawney Phil, there are countless ways each script can be approached, so wouldn’t it save a lot of time and energy to understand which reads are actually booking right now? That is the point of “The Voice Over Study,” the nuances of the bookable read are not necessarily my go to read, so I am so thankful for the first few sessions already! For example, the words to emphasize or blend may not be what I had thought of, so this valuable feedback, and the reinforcement of it, makes Kim and Lisa’s class outstanding. In class last week, Kim directed me to hit words I never word have that to enunciate, and the overall gestalt of the read was just a million times better. Her instincts are amazing. Kim and Lisa book A LOT of work on their own, and my goal is to be as busy as they are!

Coaching Homework Keeps Us Honest

Bill Murray reading poetryIn class we have homework. We have scripts to prepare and we are also supposed to work on cold reading. I also love this, as both make me more efficient and more effective in my daily work. These tasks are something that I look forward to, as I feel like I am taking control of my career and determining my own path.

If you have a passion for voice over and you want to make your work stand out, do something different, be bold, and take this class! Unlike Bill Murray in Groundhog Day, in the voice over industry what you do each day does matter so get coaching, do the work, and make your career better!

Filed Under: Coaching, Voiceover Tagged With: actors, coach, craft, Groundhog Day, Kim Handysides, Lisa Suliteanu, professional, professional voice over, read rate, routine, rut, training, VO, voice over, voiceover, working mom

What Kids Learn From Doing VO

July 12, 2020 by Laura Schreiber

An Opportunity for Jack

I’ll start out by saying that neither of my twins dream of becoming full time voice over actors like me. And though they do not share my dream, they support me in every way possible and are actually part of my small business team in integral ways this summer. In the past few weeks, one of my VO besties reached out and said that one of her regular clients needed 14-16 year old voices to do some eLearning narration, and my twins happen to be 16. So, they submitted demo reads. Again, it is not their life’s ambition, but in the summer of Covid-19 they realize that this is a great opportunity to learn and to do something that most kids never get a chance to do.

A script came in for Jack first. He was delighted. He booked his first paying eLearning voiceover gig, and he just needed a little coaching. I will point out a few things. Anyone who works in voice over knows that it is not really about the voice, although I happen to think he has a really nice one. My twins are both dyslexic. Reading fluently is not an easy thing for them. Jack also lacks the extensive coaching that I had that gave and continues to give me so much confidence every time I step up to the microphone. And that’s another thing, if you have never worked with a coach, you need to learn basic mic technique and basic Twisted Wave skills. I am pleased to say all of this came very naturally for Jack. I think much more than doing the actual voiceover, there are many life skills that kids get from having an opportunity to have a voice over gig.

Following Multi-Step Directions

Following multi-step directions is hard for many adults, and there are very specific directions unique to every voice over job. This booking was for sure an exercise in following multi-step directions for Jack. For Jack’s first booking:

  • He had a pace guide that he had to match.
  • He had a pronunciation guide for Mandarin names.
  • He was told to keep an upbeat, happy tone.

Jack also had a lengthy, four page script to narrate while keeping all this in mind for his first time in front of the mic. It’s a lot of balls to juggle for a seasoned pro, let alone a newbie.

How to Take Feedback

Taking feedback well is something important in many aspects of life, and as a working voice talent, taking feedback in a professional manner is part of the job. After Jack submitted his audio, within 48 hours we received a spreadsheet from the client with minor feedback. Jack had done great work. For four pages of audio, he had only four minor corrections. This is pretty incredible for anyone, and especially considering he is so untrained. I explained to Jack how feedback from client works and how important it is that they have what they need. I also explained that we, as talents, cannot get emotional about it, we simply record and send. As a student who is used to the writing process, this is familiar to him. He was able to go back in the booth and re-record. There was one line that was quite long and needed to be read with more fluidity and different intonation. I gave him direction on the line and instructed him on how to break it down. It sounded great. Learning to take feedback well is a really valuable lesson for kids in voice over.

Interacting Professionally

Maintaining a professional demeanor in the professional world is important. I remember meeting Michelle Sundholm’s sons Ashton and Everett at VO Atlanta in 2018.They were so polite and they were so composed. It is this exact behavior that I am talking about. For Jack, since his interaction was online, it meant several details. First, it meant performing his work in a timely manor. It meant taking pride in his performance and doing his best. It meant sending follow-ups and hand written thank you notes, both to the client and to the friend who referred the opportunity to him. Jack had to carry himself the way the rest of us do, and he took pride in doing so.

How to Be Part of the Team

Doing all of the above is no small thing, and in doing so Jack took pride in being a part of this client’s team and of being part of the other VO’s team. He understood that they had a choice and that there were other kids who could have booked the gig. He did his best. He was kind and he let them know he was appreciative.

My Reflections

I think it is great that my son got this glimpse of what it is like to be in front of the microphone, to live in my world. As the kids have been working for me doing marketing and social media this summer, doing the actual voice work only helps to better understand what it is they are actually marketing. I also think that the tech skills are great for anyone. Lastly, we are living in an unusual time. Kids had to regroup and reshuffle their summer plans this year. Some people who are pursuing in voiceover audition and audition and never book. It is really great that in this odd time Jack got such an exciting opportunity and he is very thankful.

Filed Under: Elearning, Voiceover, working mom Tagged With: active listener, Coaching, elearning, feedback, follow through, goals, integrity, Kids, microphone technique, narration, narrator, professionalism, responsibility, team player, training, Twisted Wav, VO, voice over actors, voiceover, working together

Defining Quality in Voice Over

May 10, 2020 by Laura Schreiber

https://youtu.be/BA8J4VMDECU

The Talk Began with Armin at One Voice

Yesterday I spent much of the day online in my den enjoying different workshops from the One Voice 2020 conference. I had not planned to fly to London to attend before the pandemic, but since virtual attendance became an option I was excited to participate. I got so much out of the sessions, from thinking about craft and marketing, to thinking about my feelings about auditions and the work that I book. So, from the start, thanks to Hugh Edwards and the entire team at Gravy for the Brain for this amazing conference!

Each session got my wheels turning for different reasons, but during Armin’s session that was around 11 AM EST, when he spoke of defining quality in the industry. My head was bursting with ideas. If you don’t know Armin Hierstetter, he is the founder and CEO of the online casting platform Bodalgo. Unlike some platforms where you can simply sign up, Bodalgo stands apart because Armin has a screening process to begin with, setting a bar for “quality” from the start. In his talk, Armin spent a bit of time talking about what is going on industry wide in terms of quality, what quality looks like, and how quality could be achieved.

Why does Armin’s chat matter so much? Well, if you recall last week I blogged about Casting Director MaryLynn Wissner and what happens if we take Coaching out of the mix when defining a professional. Yesterday, Armin made a strong argument for why coaching and training matter when defining quality in voiceover. Armin was not alone when he spoke about the importance of coaching, I heard this message from Kay Bess as well. I think any well-established talent in the industry will tell you with pride how much they have invested in working on their craft. Next, Armin also spoke about the importance of audio quality. Again, in order to book work competitively at the moment in the industry, a professional talent must have the “right” equipment in a sound treated space and know how to edit it. But simply having training and buying equipment alone is not enough, these need to combine with an ethical underpinning on platforms that are out to foster the growth of the industry, and all of that together creates a synergy to provide quality work for out clients.

So, inspired by Armin, let’s examine more in depth how we can work together at this unique moment in history to provide outstanding VO quality for our clients:

Training:

It is imperative that in order to be competitive in the voice over industry today a talent must have coaches and continue to work on their craft. When I started I did a combination of one on one coaching in specific genres, online classes, acting and improv. Whether or not you are working towards a demo, a good coach will help you develop your strengths and identify your weaknesses. They will also help you identify next steps and encourage you with other genres of voice over that would likely be a good fit. As MaryLynn mentioned in her blog post, good coaches ideally have a responsibility to give talents both a push in the right direction and a heads up if they are sub parr.

Attending conferences is essential to understanding industry trends. What is current and booking changes. If you are not in touch with other voice actors and involved in current training, how do you know what is booking at the moment? There are also differences by region. For example, I was told at WoVo Con 2019, this year, that when submitting west coast auditions I should add touches of improv but never to do that on auditions being submitted in NYC. Working out and doing line reads in the presence of other voice actors, while humbling, also helps you see where you fit in in the community and if you are in fact up to snuff. It is really important to push yourself to these challenges and participate in such community activities.

Audio Quality:

Audio quality matters. Clients can hear the difference when listening to auditions. I have always been a big proponent of getting WoVo studio approval and when I cast jobs for clients will only cast with talents who have been vetted through this process.

For those wanting to learn as much as possible about studio setups and audio standards, there are lots of great ways to go about it. The VOBS weekly show is really helpful. If you started watching today, you would be busy for a while! Both Dan Leonard and George Whittam are also available to help teach anything related to audio processing and studio set up, as is Tim Tippets, and Roy Yokelson. There are others out there too, but if you want to have competitive audio, the quality of your raw audio needs to be outstanding and then you need to know how to edit it. It’s that simple. Those of use who have been in the business for a while typically attend workshops at conferences on DAW upgrades. For example, I love learning more about Twisted Wav. We also typically make improvements to our travel rigs. If your audio is not pristine, all the coaching in the world won’t save you.

Conclusions

If you want to succeed in voiceover, there are not short cuts to creating quality work. There is an industry standard and the bar is high. That is what books. If you are aware of those of us who continue to book at this time, the answer to what sets them apart is one word: quality.

Filed Under: Client Relationships, Voiceover Tagged With: Armin Hierstetter, Bodalgo, Coaching, Dan Leonard, George Whittam, Gravy for the Brain, Hugh Edwards, One Voice Conference VOBS, quality, recording, Standards, Tim Tippets, training, Uncle Roy, VO, voice over, voiceover, WoVo approval

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