How Did I Get Here…
If you talk to any working, full time professional voice actor, they will tell you that the road to success seldom happens overnight. Instead, for most of us, it involves years or determination, hard work, and commitment. A voice actors story always began somewhere. Someone or something made us think we could to it, made us brave enough to step in front of a mic and not give up.
For me, my journey started in the mid-1990s. I was a student at Columbia University in New York City. I was studying political science. My younger sister Julie also went to school at Columbia, and we went out to eat off campus often. If you know anything about New York, you know that lots of waiters and waitresses are also actors who have to pay the bills. Well my sister and I have always sounded young, but when we were young we really sounded young. We also had a habit of speaking in unison and saying the same thing at the same time. It became a pattern that we would got to places like Ocean Grill or Isabella’s and every single time our server would comment on our voices. It wouldn’t just happen there, it would happen at Bergdorf’s or wherever we shopped. It even happened in taxi cabs. Often the follow up to asking if we are twins, and we are not, is that we should be in voice over.
Taking Action
I remember the day clearly. It was winter during my sophomore year and I went to the famous Drama Book Shop in Times Square to research how to become a voice over actor. One of the perks of being a student in NYC is that all of this was right at my fingertips. I was able to learn so much just be talking to the people who worked at the book shop, and I left with some books and a copy of Variety in hand. What I quickly discovered was that while I was in the right city to pursue voice over, at that time everything happened in person. I would have to take my tape cassettes around, show up in person for auditions, and actually go to studios for gigs. Being a student at Columbia and doing VO seemed mutually exclusive at that moment. My studies were intense and they were my primary concern, so voice over was put on the back burner.
I already knew my husband at that point, and we began to joke “When I do voiceovers…” This actually went on for more than 15 years.
Siona’s Bat Mitzvah
So in 2015 I was sitting at my friend Rachel’s daughter Siona’s Bat Mitzvah luncheon. It was a lovely day and it was nice to be surrounded by friends. A woman I knew from a school my kids used to go to sat down next to me to catch up. I knew Marie Hoffman as she was very active in the Parents’ Association and I would often see her on the carpool lane. When we started chatting, I discovered that she had been doing audio books. I learned that Marie had a home studio, and that she had built her own small business. I was so excited, more like elated. Marie was kind enough to offer to speak with me later, and we chatted for hours that weekend. She suggested coaches that I could work with and the pros and cons of pursuing voiceover. Again, this was the reinvigoration of a long-time dream, not something that was going to happen over night.
What struck me about my chat about Marie was how kind and supportive she was. In many fields, people are so competitive. This was my first glimpse of how supportive women are of each other in the voice over community. As a working mom, this support is essential to the success that I have had.
Getting Started
My chat with Marie gave me the impetus to get started in voice over. I began researching coaches, writing a business plan, and researching how to build a studio. In the coming months, I started to lay the foundations for my VO business. I began working with Anne Ganguzza, my first coach. I started planning for my VO website, and I started having my studio built. I also had tech training to learn how to record and edit. I also began taking advanced acting and improv classes at Papermill Playhouse, our local theater. Over the years I have worked with many coaches, many of the best in the industry. I continue to push and hone my skills, update my demos, attend conferences, and build. A voice over career does not happen over night. I am so thankful for the work that I have had, and I have big dreams for what is to come!
I have been blessed to have three precious dogs in my life, and each of them has brought me immeasurable joy. I had no idea, however, that when we got our Labrador Retriever Daisy, in addition to being super sweet and super smart, she would also be super challenging to walk without the right training. A neighbor with two Great Dane pups introduced me to the dog training books by the Monks of New Skete, who have been training dogs since the 1970s. We made the choice to send Daisy for a board and stay training program, and I learned from the brothers that there were a few keys essential to Daisy’s success. We needed to be consistent with her obedience every day and maintain her routine. She would need structured daily exercise. We needed to plan everything- even her walks, to set her up for success. As a small business owner, I realized that in voice over all the lessons that would lead to success for Daisy also hold true to maintaining a successful professional voiceover career.
Now back from New Skete, every day Daisy has to run through her exercises, from leave it and heal to place. Similarly, working on my craft is essential every day. From warm up exercises to practicing cold reading, this is part of my daily routine. I recently reflected on this in my blog about the class that I am taking with Kim Handysides, but in order to stay strong in the reads that I submit both as auditions and as booked work, this daily work is essential to my success.
Just as Daisy needs her purposeful walk, I need a certain amount of daily exercise to stay in shape for voice over, I walk four to five miles a day. I do pilates three times a week. All of that is in addition to my vocal warm ups. When your body is your instrument, you have to maintain your instrument every single day.
In the same way that communicating well with Daisy strengthens our family bonds, doing all of the above plus communicating well with clients strengthens our connections with them. As they can rely on our work being consistently good and being there when they need it, they will be able to trust us for their clients, and in the end that trust is what matters most. As a professional talent, a new booking is great, but when that new booking comes back, it’s almost as good as when Daisy comes galloping towards me.
I happened to marry a huge Bill Murray fan, and from Quick Change to Groundhog Day, I think I’ve seen all of his top hits, but Groundhog Day is my favorite. As a working mom, having a system to maintain efficiency is really important but unfortunately that same system often makes every single day feel the same. I go into my booth and warm up. I do my most pressing auditions first. Next I tend to all booked work. I submit more auditions. I stop and walk the dogs. I typically eat an early lunch then work on client outreach. Then I go back in the booth for more work and to submit more auditions. Every day is pretty much the same. I meet with my accountability group on Thursdays and I blog on Sundays. Days are the same and weeks blend together. So, as a full-time voice over professional who is booking work, you might be asking what is wrong with this? The problem is the rut the I feel like I fall in. With no room for self-checks and no room to make sure that I am submitting the best possible reads, the Groundhog day scenario perpetuates itself. The best way to break this cycle and for a voice over professional to submit bookable auditions is to work on their craft regularly and to work with top coaches who give solid feedback! In voice over we are constantly being asked why we are different than other talents and those of us who book work know that the answer is seldom our voice but rather that we need to work on our craft to stand out!
It’s important to pick the right coaches and I’ve been blessed to work with many excellent ones in the years that I’ve been in voice over. Sometimes you want private lessons and sometimes group classes can meet your training needs. Right now I wanted to shake things up. Kim Handysides and her daughter Lisa Suliteanu book a lot of work. They understand what is au courant and have created a curriculum across genres to target bookable reads. Kim has been an industry leader for 30 plus years and her talented daughter Lisa has been working steadily since she was 7 years old and has been full-time since finishing university. In case you’re wondering what the vibe of their class is like, it is upbeat, inspirational, clever, and fun. With so many coaches in the industry at the moment, this class is designed to put voice actors on the path to success and enrolling was a great step for me, even so many years into my career!
In Groundhog Day, we see Phill Conners taking piano lessons and becoming an amazing pianist. This did not happen over night. It took lots and lots of practice. Right now in The Voice Over Study, we work on different scripts and then can use those tools to go back and really work on a script. The more we learn to unravel it, the better our reads become. For me, having fresh feedback on my reads is helpful. It is also just as helpful to pay attention to the reads of the other voice actors in the class, listen to how they approach the scripts, and think about the feedback that they are given. I try to incorporate this approach into both my auditions and my booked work and bring some freshness to it all.
In Groundhog Day, we see Phil’s relationship with others in the town blossom and develop throughout the film as he gets to relive each day. For me, having an opportunity to meet other voice over actors is really valuable. The other talents in the class are from different parts of the United States and Canada. We are at different points in our careers and we all aspire to focus on different genres of voice over. Still, I think knowing other voice actors is essential to our success, and I am so thankful to be getting to know the other actors in this class as we all learn together.
Just as we see Phil repeatedly attempting to cover the story about Punxsutawney Phil, there are countless ways each script can be approached, so wouldn’t it save a lot of time and energy to understand which reads are actually booking right now? That is the point of “The Voice Over Study,” the nuances of the bookable read are not necessarily my go to read, so I am so thankful for the first few sessions already! For example, the words to emphasize or blend may not be what I had thought of, so this valuable feedback, and the reinforcement of it, makes Kim and Lisa’s class outstanding. In class last week, Kim directed me to hit words I never word have that to enunciate, and the overall gestalt of the read was just a million times better. Her instincts are amazing. Kim and Lisa book A LOT of work on their own, and my goal is to be as busy as they are!
In class we have homework. We have scripts to prepare and we are also supposed to work on cold reading. I also love this, as both make me more efficient and more effective in my daily work. These tasks are something that I look forward to, as I feel like I am taking control of my career and determining my own path.
I’ll start out by saying that neither of my twins dream of becoming full time voice over actors like me. And though they do not share my dream, they support me in every way possible and are actually part of my small business team in integral ways this summer. In the past few weeks, one of my VO besties reached out and said that one of her regular clients needed 14-16 year old voices to do some eLearning narration, and my twins happen to be 16. So, they submitted demo reads. Again, it is not their life’s ambition, but in the summer of Covid-19 they realize that this is a great opportunity to learn and to do something that most kids never get a chance to do.
Following multi-step directions is hard for many adults, and there are very specific directions unique to every voice over job. This booking was for sure an exercise in following multi-step directions for Jack. For Jack’s first booking:
Maintaining a professional demeanor in the professional world is important. I remember meeting Michelle Sundholm’s sons Ashton and Everett at VO Atlanta in 2018.They were so polite and they were so composed. It is this exact behavior that I am talking about. For Jack, since his interaction was online, it meant several details. First, it meant performing his work in a timely manor. It meant taking pride in his performance and doing his best. It meant sending follow-ups and hand written thank you notes, both to the client and to the friend who referred the opportunity to him. Jack had to carry himself the way the rest of us do, and he took pride in doing so.
Each session got my wheels turning for different reasons, but during Armin’s session that was around 11 AM EST, when he spoke of defining quality in the industry. My head was bursting with ideas. If you don’t know Armin Hierstetter, he is the founder and CEO of the online casting platform Bodalgo. Unlike some platforms where you can simply sign up, Bodalgo stands apart because Armin has a screening process to begin with, setting a bar for “quality” from the start. In his talk, Armin spent a bit of time talking about what is going on industry wide in terms of quality, what quality looks like, and how quality could be achieved.
It is imperative that in order to be competitive in the voice over industry today a talent must have coaches and continue to work on their craft. When I started I did a combination of one on one coaching in specific genres, online classes, acting and improv. Whether or not you are working towards a demo, a good coach will help you develop your strengths and identify your weaknesses. They will also help you identify next steps and encourage you with other genres of voice over that would likely be a good fit. As MaryLynn mentioned in her blog post, good coaches ideally have a responsibility to give talents both a push in the right direction and a heads up if they are sub parr.
If you want to succeed in voiceover, there are not short cuts to creating quality work. There is an industry standard and the bar is high. That is what books. If you are aware of those of us who continue to book at this time, the answer to what sets them apart is one word: quality.
What I explained to Liz, and what is interesting, is that during the Pandemic I continue to book what I have always booked, there is just less of it. So what am I still booking? Commercials, eLearning, and telephony/IVR. For me, the amount of jobs I typically have in a day or even half a day on some weeks I am having total in a week. I am thankful for every single booking, but the volume of booked work for me during the pandemic has gone down. Typically, I do a lot of radio commercials. The commercials I have booked this month have been radio commercials. They have been from steady clients who continue to send work. Some are for clients here and some have been for clients abroad, as far as New Zealand.