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Elearning

Q & A About Recent eLearning Trends

November 22, 2020 by Laura Schreiber

A Lot of eLearning Trends In 2020

Whether it’s because of the Covid 19 Pandemic or the industry just continues to boom, there is more eLearning work than ever! The demand for female voice over roles is continual, and as a full-time professional voice actor, every time an eLearning job arrives in my inbox I am delighted. I have always loved working with the instructional designers and project managers to bring their content to life. Before I became a voice actor, I was a teacher, so perhaps that it was I feel so at home with this genre. At the moment, there is a huge amount of eLearning content and based on the work coming in I have noticed a lot of trends in the type of work being sought, rates, tech needs, and what books the work. If you are looking to expand your eLearning bookings or to work more in this genre, these are questions you should be asking:

What gets your foot in the door with eLearning content creators?

The Demo MattersYou need a solid demo that represents both a range of your abilities and your understanding of the industry. My vocal range is from teen to middle age, and that is demonstrated in my eLearning demo, which goes from tech industries to pharma to medical. My demo switches gears from upbeat and engaging to serious and professional. My demo is set to music, which is controversial is often eLearning is dry. I wanted my demo to standout and by pleasant to listen to, and I believe it meets that goal.

What are you typically asked for when cast in an eLearning role?

You need toIt has been a while since I was cast as a generic third person narrator in eLearning. Instead, for the last sic months, ever booking to land on my desk is a character role, where the instructional designer wants an authentic, genuine role that is believable for their training. For example, this week I was cast as a college student who had gone down the wrong path and had a drug problem and was now in recovery. I had to be sensitive and relatable. It had to be believable. I was telling this girl’s story in this university’s training scenario. Last week I was a caller in a pay roll company’s HR training. I was the good caller this time, but in the past I’ve been the bad caller. In both instances the character had to be believable, authentic, and sincere. As a female eLearning narrator, this is a big responsibility: to continue booking work for clients you have to be able to switch gears and maintain whatever character you are playing for them that day. The character must be consistent throughout and must have nuance.

What Rates are you booking at?

Maintain Industry Standard RatesRates are really important. My bookings typically range between $0.25/word and $0.45/word with a $150 minimum and $1 per split. I charge for splits if there are more than 10. I prefer to quote the price per word and not per finished minute as I speak quickly. Last week I had a potential client reach out and ask me if I was on Upwork. I told them I was not. They wanted to know if I would honor Upwork’s rates, and I explained that at this point in my career I could not work for those rates. I then referred the client to GVAA and Gravy for The Brain, in hopes of keeping the conversation going. They did come back to me that if they had flexibility they would let me know, but in the mean time it is important to be willing to walk away. The next day I had a job come in that was 617 words and paid of $400. It is important never to settle.

What technological requests do you get from clients?

The Tech MattersMost typically, my eLearning clients want MP3s that are split and fully edited. I typically add EQ, compression, and a d-esser. If you are booking eLearning work for big companies, it is expected that you should have a professional grade studio at this point. Especially because they often do not have music or effects behind their training, the quality of the audio that you provide matters more than ever.

Final Thoughts:

There is a lot of eLearning work for voice actors at the moment. If you intend to be booking it, you need to have great sound and be able to maintain a character consistently for the duration of the script. Your demo gets you in the door, but if you can’t sound as good as that on every single job, then you are not ready to work.

Filed Under: Elearning Tagged With: authentic, believable, character, demo, elearning, eLearning demo, Fully edited, genuine, industry standard, instructional designers, MP3s, narrator, project managers, rates, real person, role, sincere, Specs, studio, teacher, VO, voiceover

What Kids Learn From Doing VO

July 12, 2020 by Laura Schreiber

An Opportunity for Jack

I’ll start out by saying that neither of my twins dream of becoming full time voice over actors like me. And though they do not share my dream, they support me in every way possible and are actually part of my small business team in integral ways this summer. In the past few weeks, one of my VO besties reached out and said that one of her regular clients needed 14-16 year old voices to do some eLearning narration, and my twins happen to be 16. So, they submitted demo reads. Again, it is not their life’s ambition, but in the summer of Covid-19 they realize that this is a great opportunity to learn and to do something that most kids never get a chance to do.

A script came in for Jack first. He was delighted. He booked his first paying eLearning voiceover gig, and he just needed a little coaching. I will point out a few things. Anyone who works in voice over knows that it is not really about the voice, although I happen to think he has a really nice one. My twins are both dyslexic. Reading fluently is not an easy thing for them. Jack also lacks the extensive coaching that I had that gave and continues to give me so much confidence every time I step up to the microphone. And that’s another thing, if you have never worked with a coach, you need to learn basic mic technique and basic Twisted Wave skills. I am pleased to say all of this came very naturally for Jack. I think much more than doing the actual voiceover, there are many life skills that kids get from having an opportunity to have a voice over gig.

Following Multi-Step Directions

Following multi-step directions is hard for many adults, and there are very specific directions unique to every voice over job. This booking was for sure an exercise in following multi-step directions for Jack. For Jack’s first booking:

  • He had a pace guide that he had to match.
  • He had a pronunciation guide for Mandarin names.
  • He was told to keep an upbeat, happy tone.

Jack also had a lengthy, four page script to narrate while keeping all this in mind for his first time in front of the mic. It’s a lot of balls to juggle for a seasoned pro, let alone a newbie.

How to Take Feedback

Taking feedback well is something important in many aspects of life, and as a working voice talent, taking feedback in a professional manner is part of the job. After Jack submitted his audio, within 48 hours we received a spreadsheet from the client with minor feedback. Jack had done great work. For four pages of audio, he had only four minor corrections. This is pretty incredible for anyone, and especially considering he is so untrained. I explained to Jack how feedback from client works and how important it is that they have what they need. I also explained that we, as talents, cannot get emotional about it, we simply record and send. As a student who is used to the writing process, this is familiar to him. He was able to go back in the booth and re-record. There was one line that was quite long and needed to be read with more fluidity and different intonation. I gave him direction on the line and instructed him on how to break it down. It sounded great. Learning to take feedback well is a really valuable lesson for kids in voice over.

Interacting Professionally

Maintaining a professional demeanor in the professional world is important. I remember meeting Michelle Sundholm’s sons Ashton and Everett at VO Atlanta in 2018.They were so polite and they were so composed. It is this exact behavior that I am talking about. For Jack, since his interaction was online, it meant several details. First, it meant performing his work in a timely manor. It meant taking pride in his performance and doing his best. It meant sending follow-ups and hand written thank you notes, both to the client and to the friend who referred the opportunity to him. Jack had to carry himself the way the rest of us do, and he took pride in doing so.

How to Be Part of the Team

Doing all of the above is no small thing, and in doing so Jack took pride in being a part of this client’s team and of being part of the other VO’s team. He understood that they had a choice and that there were other kids who could have booked the gig. He did his best. He was kind and he let them know he was appreciative.

My Reflections

I think it is great that my son got this glimpse of what it is like to be in front of the microphone, to live in my world. As the kids have been working for me doing marketing and social media this summer, doing the actual voice work only helps to better understand what it is they are actually marketing. I also think that the tech skills are great for anyone. Lastly, we are living in an unusual time. Kids had to regroup and reshuffle their summer plans this year. Some people who are pursuing in voiceover audition and audition and never book. It is really great that in this odd time Jack got such an exciting opportunity and he is very thankful.

Filed Under: Elearning, Voiceover, working mom Tagged With: active listener, Coaching, elearning, feedback, follow through, goals, integrity, Kids, microphone technique, narration, narrator, professionalism, responsibility, team player, training, Twisted Wav, VO, voice over actors, voiceover, working together

Reflections After Presenting at the ICELW Conference on eLearning

June 14, 2020 by Laura Schreiber

Why Did I Want to Present

Last fall, which seems like a lifetime ago given how much the world has changed during the current pandemic, I began researching upcoming eLearning conferences. I was actually hoping to find more conferences in my region. As a working mom with high school aged twins, flying across the country can sometimes be a challenge. I was overjoyed when I discovered the ICELW conference was to be held at Columbia University in the city of New York, my beloved alma mater. I submitted a proposal to speak about “Best Practices to Bring Your eLearning Module To Life” from the perspective that academics and HR people who never thought they would have to work with professional voice actors like me suddenly find themselves in the position to cast and work with voice talents as professional narrators for their eLearning modules and projects. I addressed questions that they should ask every time they have a project, VO tech and why it matters, and pricing for voiceover, including where it should be and what the price indicates. My presentation went nicely and it meant a lot to be a part of the dialogue. I am very excited, however, to share some of the larger takeaways from the more scholarly presentations during the conference as I reflect on how they will shape both my work, my voice over bookings, and client interactions as the eLearning industry continues to progress.

Reimagining Learning

With an international audience and an enthusiastic crowd, there was a lot of discussion at the conference about how the advancing technology would enable content creators to re-imagine learning. David Guralnick from Kaleidoscope Learning and Columbia University talked about opportunities to use “technology to humanize learning” and went on to present a thrilling example combining AI and interactive technology. In this example, the student asked questions about Ancient Greece and the Acropolis and was able to create a scene where he was present in Ancient Greece having his questions answered. Particularly at a moment when students around the world are relying so heavily on on-line learning, this was thrilling and wonderful to see. The advantages of this were how realistic the scenario is and how clear the examples are. Clearly the new technology enables better communication of content. As a narrator, I have been working with more companies that create K-12 content in the last year, and I am sure such technology would be a huge asset to them.

Critical Thinking

As the technology available continues to improve and emerge, teaching and discussing critical thinking becomes more and more essential. Antonella Poce from Rome Tre University presented about critical thinking and digital learning. This is an issue I discuss with my own children often. Dr. Poce spoke of the importance of discerning true from false. She talked about knowing what questions to ask. My ears lit up when she said this, as a major section of my presentation was dedicated to this as well. My experience in hearing clients’ pain points is that they often did not ask the right questions at the beginning of work and consequently hired the wrong voice over actor. In her session, Dr. Poce spoke of how many tweets during the recent pandemic have been propaganda from bots. She spoke of the importance of being “correctly informed” so that we have time to do deep readings and reflect on what we learn. In that sense, we should use technology, according to Dr. Poce, towards critical and deep thinking. She also spoke of cooperation, collaboration, and creativity. When I think about my role in this creative process, as both an academic who is now a narrator of this content, I think truly understanding the character we are voicing, and the roles we are playing, opens up the opportunity to really help the end user to engage with critical content.

Interactive and New Technologies

There were multiple sessions during the ICELW conference that addressed new technologies like AI, VR, and enhanced/mixed reality. I was riveted by these sessions as well. Someone brought up that when Steve Jobs designed the first iPod, he did not do a focus group, he just knew it would be a better device and he was creating the technology to drive a potential future experience. That is what a lot of the new experiential learning technology does. There is vast potential, the sky is the limit so to speak. Michelle Cortese, a VR Product Designer at Facebook and Professor at NYU gave a thrilling demonstration of work her students are doing. I was fascinated as a former educator, as a parent, and as a working creative. I could not help but see the intersection between technology and improv, something that so many of us in voice over spend so much of our time training in. The social behaviors that occur were fascinating, and unpredictable, and again as a working creative this made me think of improv which is not something that I typically connect to my eLearning work. Although, under further analysis, the point of studying improv, is that we are supposed to bring it with us into the booth so that our reads and takes on characters are fresh and exciting. What I found so fascinating about the sample that Michelle shared is that all of the content in the VR chat was user generated and is in the moment art. It is a vision and content that comes from the user. When so much of the learning content that we work with is contrived, this opens up a world of creative possibilities for end users. Fernando Salvetti also demonstrated work with enhanced/mixed reality and I was riveted. The possibilities that are simple and user friendly are true game changers. Having worked in eLearning for years, being exposed to such projects is eye opening.

The Bottom Line

As in so many projects I am a part of, the bottom line matters. Dr. Tim Brock of the ROI Institute talked about creating a framework that balances needs and feasibility. The needs need to be defined at the beginning. This resonated with me a lot. Often voiceover is left off of the budget entirely, it’s an after thought. This was another area that I was addressing in my talk, the price of the voice over. When a company is looking at the ROI, the return on investment in the overall project, the voice over, and typically in eLearning we are talking about a narrator, needs to be a part of that calculation, from the start. As the technology continues to progress and is better and better, the voice over needs to be a part of the initial plan, not a lost minute add on. In Dr. Brock’s talk, he spoke of feasibility, and as the technology becomes more and more advanced, having an overall understanding for the get go of the feasibility certainly makes sense!

What Did I Love Most?

The ICELW conference was fantastic. This blog could have been much, much longer and I could have written about each session! I loved the sharing, enthusiastic vibe! I most loved that it was such a scholarly, international crowd. I have attended numerous eLearning conferences around the country and the talks at this conference really resonated with me. I very much look forward to keeping in touch with the others that I “met” and I hope to attend in person next year! Fingers crossed!

Filed Under: Elearning Tagged With: AI, critical thinking, elearning, Feasibility, ICELW, narration, narrator, Occulous, ROI, social media, technology, VO, voice over, voice over actor, voiceover, VR, working mom

Voice Over Goals For 2020

December 26, 2019 by Laura Schreiber

How Have 5 Years Gone By?

In the blink of an eye, it is the end of 2019 and time to set goals for 2020. But this year also marks my fifth year pursuing voice over full time. The foam in my booth has literally turned from bright white to a funky yellow! Five years ago so many things were unknown: how would I juggle being a working mom, how would I find VO clients, how would I run a business as a solopreneur? Now all of those things are still part of my daily life, but I am confidently figuring it out. There is a good rhythm to my voiceover practice. So looking ahead to 2020, I am optimistic that I am on the verge of more good things. and I have always believed that if I don’t say it aloud, or in writing, then the universe doesn’t hear it… so, here are my goals for 2020:

More Radio Imaging

I have worked hard, every single day for the past few years, to grow this side of my business. I hope that in 2020 I can add more CHR and Adult Hits stations to my roster. I continue to reach out to station managers and program directors. I love doing liners, sweepers, and station promos. I am no longer with my manager and my hope is that stations are happier to make arrangements with me directly.

https://www.youtube.com/watch?v=hOTSg9S3VUo
https://www.youtube.com/watch?v=a2ENBrv0tA0&t=12s

More Commercial Campaigns, Fewer One-Offs

My hope is that in 2020 I book more commercial campaigns and fewer on-offs. Like the work that I did for Anytime Fitness, I hope to book more of this. I love helping a brand emerge and I love being associated with certain brands. I also love working with ad teams continuously and building the rapport that comes with it.

https://youtu.be/R7pC-1pyT74

Grow My Repeat Client Base

I lot of my business, about 60%, comes direct from clients. Most of that is from clients that come back over and over again. This year I hope to add five or six more solid clients to my repeat client roster, folks I can work with over and over again and count on for steady work. Again, like my campaign work, this will enable me to really get to know them. This will also help my continue to build on my sustainable, consistent family income.

More eLearning

I love doing eLearning work. I have some steady clients that I do work with almost every week. This year my hope is to have a few more clients that I do work with regularly. I enjoy all aspects of this work, whether I am playing a character in a training module or a traditional narrator. I love working with the instructional designers to bring these roles to life and make them authentic.

Political Spots

My hope for 2020 is that I can help bring about some much needed change by voicing many blue political spots. I have so many hopes and prayers for our country, and the world, and it is my hope that if a some more liberal folks are elected we will be in a better place next year. I was a political science major in college and I have very strong feelings about what is going on at present. To literally be the voice of change would mean a lot to me. I am very proud of the political demo that I did with Brandon Perry from Adrenaline Studios and I hope that I book a lot from it.

https://www.youtube.com/watch?v=99yJ-AosTso&t=3s

Speak at Conferences and Build relationships with Exhibitors

Since I got into voice over I have been fortunate to attend conferences, many conferences, including WoVo Con, VO Atlanta, VOCation, VO North, and more. I love them for so many reasons, and that is really a separate blog. I am at a point in my career where I want to start giving back to the voice over community that is so very important to me and sharing what I have learned. I have sat in on so many valuable sessions, and now I would be so excited to contribute.

I also love going to the expos at these conferences. I always post about my gear and everything that makes my studio great on my social media. Now I want to start building relationships with the folks who represent at these conferences. Since I represent brands for a living, I would like to build a bridge between the products I use to represent other brands and myself.

Wishing All the Best for 2020

I have noticed on social media that there is a tremendous generosity of spirit in the voiceover community now more than ever. From folks like Bev Standing, Mark Scott, J. Michael Collins, and Kim Handysides to name a few. I am thinking of my fellow voice talents this week and always. I share this joy in our community and am so proud to be a part of these great VO tribe. I wish everyone much success in 2020. I think back to what I learned from Anthony Gettig in the beginning of my career: The rising tide lifts all the ships in the harbor.

Filed Under: About Me, Client Relationships, Elearning, Voiceover Tagged With: campaigns, CHR, commercial Campaigns, commercials, elearning, One-offs, political spots, Radio imaging, Repeat Clients, solopreneur, VO, VO Atlanta, VO North, VOCation, voice over, voiceover, working mom, WoVo Con

eLearning and New Technologies

October 28, 2019 by Laura Schreiber

The Changing Face of Learning

Do you ever spend time around young people? As the parent of teenage twins, I can tell you that they learn and absorb information and academic content VERY differently than I did. I loved going to libraries and digging through stacks. At their age I remember researching on micro film and micro fiche. Everything I read was tactile and had different textures and weight to it but was some kind of paper or scanned version of a paper.

Today, I see my children sprawled across their bed surrounded by multiple devices. They read a lot but they only read books when a teacher gives them an actual book. Instead they read on many devices, seemingly at once. They will have their phone out, their computer out, and an iPad out, and they will be working on multiple screens getting input from all of them. To say that I am both baffled and simultaneously concerned about them getting cancer from all of the electronics is one thing, but the point is, as someone who deals with eLearning content all of the time, that this generation absorbs content differently than Gen-Xers.

As a full-time professional voice over actor who narrates eLearning modules on a regular basis, I am connected with a lot of content creators on LinkedIn and I follow a lot of them on Instagram. I saw this fantastic graphic posted by the instructionaldesignlady pictured here. This graphic fascinates me as I work with content for all platforms, but more and more content is going from mobile learning to Ubiqitious learning, so let’s tear into this a bit.

The Shift From Traditional Learning

Once upon a time, companies used to have to gather all of their employees in one spot to train them. If millennials and xenials don’t like interacting with actual paper, imagine how their heads would explode if they had to do back in they day traditional corporate training, or even get on a plane and fly somewhere to be trained, which used to happen, often! HR departments began to realize that they could hire folks like me to narrate their training modules, and this training had a great value, because now days of work did not have to stop and large groups of people did not have to be moved to one location to get this training done. I still am hired to do plenty of traditional eLearning on a fixed computer or network, it still happens a lot, and there is still a lot of very creative training like this.

M-Learning Emerged

A few years ago I started to notice a big shift to mobile learning. I attended an eLearning Guild conference in San Diego in June of 2017 and the entire focus of the conference was on everything mobile! Now companies could train the employees anywhere, anytime, and why not have fun in the process. Gamification became a big buzzword. At that point, we went from just being narrators as voiceover actors, to really giving the content creators and instructional designers the characters for the roles that they needed.

U-Learning is the New Rage

So what is the trend now? As the instructionaldesignlady says, “Ubiquitous learning is the highest form of learning that occurs in a variety of learning environments using a variety of digital learning tools. It’s learning interactions that happen anytime anywhere. This is why perpetual learning is the new normal.” So when she talks about perpetual learning, she is talking about my kids with their multiple stimuli, and at the same time the fact that these devises are glued to them, it can happen any time, any where.

From an employers perspective, if you were trying to reach out to your young, blossoming work force and mold them, now instead of having limited time and boundaries, there are no boundaries in this environment and the possibilities are infinite. If U-Learning transcends the boundaries of eLearning, than the only barriers are imagination and budget.

What are the implications of this?

If we’re connecting the dots, this means that there is a lot more training work and specifically U-Learning work for us to create and brand! There will be plenty to be voiced and narrated, and instructional designers will be busy as can be, because as the landscape changes, the need is only increasing significantly. Further, as the technology improves by leaps and bounds, companies want to have the cutting edge training with the most innovative tech for their teams. I watch with awe as see the LMS improve, I see more talent in design, so as the overall creative space is improving, there is more and more room for all of is to collaborate and create outstanding eLearning and U-Learning.

Filed Under: Elearning Tagged With: elearning, full time, gamification training, m-learning, micro learning, mobile learning, narrator, professional, traditional learning, u-learning, ubiqitous learning, voice over, voiceover

Inspirations from WoVoConVI To Best Serve Clients

October 22, 2019 by Laura Schreiber

Learning from the Best

I’ve said before that it takes a lot to get me to pack up and fly across the country, leaving my twins and my dog, but boy- going to a conference like WoVoCon VI in Las Vegas, Nevada this past weekend sure made me feel like the trip was worth it! Voice over

Time with industry friends goes by way too fast!!

actors from all over the world, casting directors, eLearning companies, and more gathered at the Tropicana to support each other to better our craft, learn about technology, discuss business trends, talk about marketing ideas and best practices, and of course bond! If you have ever been to a VO industry event, you know that professional voice over actors tend to be a pretty friendly bunch, and when you have found your people, somehow a long weekend goes by in the blink of an eye and you leave feeling like you just did not have enough time and you wish you did not have to pick and choose from the outstanding sessions! I moved between some of them and still did not get to everyone. I got to the airport to return home with mixed feelings of joy over what I had accomplished and a long list of people I never got to connect with. But let’s focus instead on the big take aways:

Philosophical Truths

A lot of what I heard resonated with me, but as I sat next to fellow New Jersey voice talent and all around renaissance man Brad Newman, and I soaked in his presentation, I was in awe of his genius. A lot of what Brad said made an impact on me, but when he talked about recurring work bells and whistles went off in my head. One of my big goals for 2019 has been to do more campaigns and fewer one-offs, so I was on the edge of my seat. Brad talked about how in business when preparing to meet a company or when prepping for an interview, you would do your research, learn about their business model and their goals to try to meet their needs as well as you can. He talked about all that we do to understand the end client, so why on earth would we do all of that to only ever work with them one time? Right? I could have jumped of my seat and spent hours discussing just this one aspect of Brad’s presentation, because this really hit home for me.

It is so important to me to do my very best for clients. I understand that they have unique needs and that every job is different, but I am so excited to build lasting and meaningful relationships and to really get to know what is most helpful to them!

Efficiency/Software Tips

In voiceover, we all know we are only as good as we sound. The software often changes and as there are upgrades to our computers, often the DAW we use changes. I work on Twisted Wave 90% of the time. I sat in on a session on Twisted Wave, and then that session led to side chats where I learned so much that will help me better serve my clients! So, I learned a much more efficient way of splitting files. I already split files by markers. Before this weekend, I would manually type in the names of each file, which could be quite time consuming. Well, now I have learned how to use the markers window and to cut and paste from either a word document or an excel spread sheet. See the video here for a demonstration of what I learned in my session with the great Jim Edgar who can be found at JustAskJimVO.studio/JimEdgarvoices.com:

https://youtu.be/kI8lIKLN0Sg

I was also chatting about this and I learned a great cut and paste trick from Dan Lenard. He showed me how to create uniform space cushions at the beginning and end of each slide! If I were the client, I would love if each cushion were the same length.

Pushing Through

I have blogged before about being a migraine sufferer. I happened to have had a pretty bad headache on the Saturday of this conference. It would not go away. I had to miss some sessions I really wanted to see in the morning. I eventually went down to participate, even though I did not feel 100%. To be honest I did not even feel 30%, and if I were home I would have stayed in all day. But I flew across the country for so many reasons, and none of them included a day of napping. It was not easy for me, but the biggest challenge, bot physically and mentally, was getting through Everrett Oliver’s session. If you have never coached with Everett, he is truly outstanding. He pushes in all the right ways. He makes you go places you would rather not but as an outstanding booth director he gets it out of you. I LOVE working with Everett. And in truth, as a working professional, when booked work comes in, I have to record, so this was a good exercise. I am not shy but I am much more comfortable in front of my own mic than in a room full of people, even if those people are my tribe. I loved every minute. LOVED. I am glad I participated. I hope to work with this amazing coach again soon.

Final thoughts….

Once you start naming names it gets dangerous…So many wonderful people I love were all there. It filled my heart and made me happy. I wish I lived closer to you all. I am so thankful to work in this industry. I hear music in my head when I think of you. Until the next time, my friends. Thank you. Sending lots of big hugs!!!!

Filed Under: Client Relationships, Elearning, Studio/booth, Voiceover Tagged With: audio engineer, best practices, Brad Newman, campaigns, client relationships, DAW, elearning, Everett Oliver, inspiration, Jim Edgar, markers, Pain points, space cushions, twisted Wave, VO, voice over, voiceover, working mom, WOVO, WoVoCon, WoVoCon VI

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