I don’t know what it’s like in your family, but around here when we have a yummy treat like fudge it only lasts for seconds! We circle around that package like a bunch of starving wild animals in for the kill and in the blink of an eye that box is torn apart and empty!
So, when I need to come up with a special gift, naturally fudge comes to mind! As a professional voiceover actor, all year I am rather focussed on physical wellness as it is so essential to my success. But, when holiday season rolls around, this is the time to roll out the treats and send them to the folks I am most appreciative of- my major clients. Each year, I review my financial data and take my top clients and send them a special treat. The treat should be just that, a special indulgence that they are not likely to buy themselves and lets them know just how thankful I am of their repeat confidence in me. It should be something that they are super excited to receive and that they will truly savor.
So, why did I pick a special assortment of fudge and salt water taffy from the Fudge Kitchen in Stone Harbor and Cape May this year? Well, first and foremost, the fudge is outstanding. Next, this fudge shop is special to my family. Let me flesh this out a little more….
Another Opportunity To Get to Know Each Other
As a small business owner, it is really important to me to build meaningful relationships with my clients. So, I try to make it easy for them to get to know me better. When I started my newsletter, I included this video
which talks about how important going down the shore every summer is to my family. When we go down the shore, every night my kids get fudge from this very fudge store. They try different flavors from the samples being passed out and we typically let them buy a square. Let’s just say the fudge doesn’t last long! The fudge, then, is one of the best items that seems to be authentically part of the Jersey shore and since I am a Jersey girl, this is just perfect!
Carrying on the Tradition – While Supporting Local Business
It means a lot to me to take my kids to the beach every summer. As a full time working mom, I treasure this time with them and love every second! As a voiceover actor, it is often hard to step out of the studio, because leaving the booth means walking away from potential work, and I think as a small business owner there is always that struggle. But, on a beautiful, sunny summer day, there is no where I would rather be than on 96th street in Stone Harbor with my kids!
I have memories of being at the fudge store with my grandparents, and parents, and of all of them there with my kids, so in a very real sense with every purchase of fudge I am carrying on a family tradition.
I also love supporting a local business. It means so much to me that the small businesses stay open and continue to thrive. I have joked with my dad since I was a teenager that when I shop it’s good for the economy, but in this era of online shopping, I feel that it is more important than ever to patronize local stores. If we want these businesses to be there for the next generation, we must go to them now! Otherwise, with such stiff online competition, they will not stand a chance. So, when it came time to select a special treat for my clients, buying local was a priority.
The Holiday Spirit
How better to thank my clients and let them now how I feel about this special time of year then to give them a present fraught with meaning? When folks say “’Tis the Season” the words “Of Giving” or “for Thanks” immediately spring to mind. I am thankful for every single booking, bug and small. That is why I also take the time to send all clients and industry friends holiday cards as well. But I cherish the relationships I build as a small-business owner. I am not looking for one-offs, I look forward to working with clients over and over again, and I use this time of year to acknowledge how appreciative I am.
Building a voiceover business does not happen over night. It takes years of hard work and diligence. It requires a level of perseverance. It also requires an attitude of gratitude, because at the core of a sustainable voiceover business are these repeat relationships. I believe that clients come back for a reason, and I do not think that it is ever as simple as the voice on the other end of the mic or the equipment in my broadcast-ready studio. After years of working with clients all over the world, from video production companies, to advertising agencies, to talent agents, to instructional designers, it is essential to stand out. And if you want to know me and to know my brand I leave you with one final thought before Christmas: fudge helps.