working mom

Why do Headshots Matter in VO

About Me, Client Relationships, Marketing/Branding, Voiceover

Recent Epic Mistake

When I started my voice over business years ago I had headshots done for my website. While a long time ago people used to say that voice actors did not need to show their face, as the VO industry has continued to evolve and we, as talents, now have to bring in the bulk of our own work, it is on us to run our business like a business. If we want our clients to connect with us, having current pictures is a must. So, about a year back, I was presenting at an online eLearning conference and I was super excited. When they asked for my head shot, I became for cognizant of the fact that the photo no longer resembled me. I was thinner, my hair was shorter, I always wear glasses… the list went on. I decided to take new photos and update them. While my old headshots had been done by a professional, I took the new ones in my booth with an iphone. I loved them and was thrilled.

I loved the photos so much that when I did my website refresh and rebrand this January they were featured in the banner. Do you sense the train wreck coming. Well, middle-aged me does not have perfect vision. I failed to notice that in my main photo I am sticking my tongue out. I tend to be both silly and flirty, and apparently I stick my tongue out. Often. Worse, I could not see that my tongue is sticking out and this photo is everywhere.

Fast forward to this summer. I was accepted as a presenter for the OneVoice conference in Dallas. They asked for a headshot. I send them this photo. I was so elated when I was listed on the page of speakers. I clicked on my photo to make it bigger, and for the first time realized in horror that my tongue was out. Clearly the photo had to be replaced.

Brand Awareness

It’s amazing that even in the NY metropolitan area it is really hard to find a photographer to do corporate branding work. Further, it is amazing how much range there is in their rates. Beyond that, it amazes me how few were even willing to respond. There are so many things that i think about when interacting with clients: rates, making it about them, speed of response, and yet finding someone who got what I needed AND responded AND charged a sane rate seemed like the Red Sea parting. I was delighted when I actually got in touch with a photographer who had an entire corporate branding page and took the time to look at my website. She was kind and flexible and her work is beautiful. She was not easy to find and I’m so thankful that I did!

For me, I wanted these pictures to help instill brand awareness, so clients really know what it’s like to work with me. This meant:

letting my personality come through
choosing colors like pink and avoiding other colors
including my kids and my dogs
showing details of my home and office life

This is all a part of what I have built my brand on…

Chance for Clients to Get to Know You

For these headshots, I put together three looks: formal, fun, and business casual. As I work in different genres of voice over, and deal with people with differing job titles, different looks work for different people. A head shot that is ideal for radio imaging is very different than one that is ideal for corporate narration. But, I wanted my happy, upbeat, fun vibe to come through in all of these looks. I wanted my youthful, millennial personality to shine.

Face of Small Business

While I am a solopreneur, I do run my VO business like a business, and I had very specific thoughts about these photos and their usage. Having been in the voiceover industry for so many years, I knew just how I’d use these pictures and could already envision their placement as soon as I got the proofs.

Opportunity for Social media

I also wanted to have much better images for instagram posts. This was really important to me. I was really excited to see what Erica came back with, because I immediately felt inspired and had tons of ideas. From posts about social media, to life as a working mom, to booth life, these headshots will be in the mix!

How often should you update them?

Basically, you should look like your pictures. Your hair should be relatively similar and no one should have to guess who it is. Likely every 5-7 years will make sense. It it’s more than that you have to question if you are doing yourself a dis-service. In this world where we zoom so often, people expect you to look like your photo. Using an old, out of date, or air brushed photo is almost worse than not having a picture because it undermines the foundation of your brand: you. So keep your headshots up-to-date, and have fun with them!

Building Your Voice Over Office Space

Uncategorized

Starting Out

Original Desk — This is my original small teal desk from Overstock.

Often when we start out in a new industry, as excited and enthusiastic as we are, we don’t know if our business will actually take off. When I built my voice over business, it made sense to me to invest money where it mattered, in sound proofing and in gear like microphones, in lieu of spending it on items like desks and fancy chairs. I knew, even at the start, that if I had a hope of growing, my audio quality had to be competitive and my investment had to go there. My initial dest was cute and inexpensive, it was a teal small desk from overstock.com. This is the desk that sat outside my booth. It sufficed. It was never comfortable. It was small and quickly became cluttered. I also have always used a chair I already had in the house. As my business grew, I added a file cabinets. The chair I have always used is a lovely chair that we had. Again, the office space was not my priority.

Well, here I am, years later, an established professional female voice actor and coach, and I wanted to re-create my office space into a place I actually wanted to be. I identified the problems:

My desk was too small.
I did not have enough space and had clutter on my desk.
I did not like being at my desk.
My desk was not visually appealing.
I did not like the way the desk faced but could not change that because I have a monitor and gear in the booth the all is hooked up to the computer outside the booth on this desk.
I actually prefer working on a super comfy chair or sofa to working at a desk.
I like something soft under my feet.

With all of this in mind, I began researching my office space fix up.

Guiding Questions:

If you are just new to voiceover and putting your space together or if you are fixing up your space, here are some questions to consider:

Are you paperless or do you have paper?
Do you like a lot of Gear?
Do you like Texture/To be Cozy?
Are you a minimalist or do you like decorative embellishments?

Tips:

While it was smart that I was budget conscious, I should have invested a little more into my initial space. Think about what you have and where you are going to put it, instead of buying a desk and trying to make it work.

For example, when I built my booth, I placed hooks in spaces where I needed them: on the wall for my cans and under the desk for spare wires. I built an extra ledge so that my preamp is not sitting on the desk. All of this not only customizes the space, but makes it so much more pleasant to spend long hours in.

Another tip is to actually measure. When I bought new furniture this time around, I measured the items I needed to put in a bookshelf to ensure ample space. I measured the wall where the desk is to make sure I have the biggest possible space.

Comfortable Work Space

New Velvet Chair — This is my new velvet chair and end table from Wayfair. I am sitting here right now as I work on this blog. It’s a great work space!

As professional voice over actors, it is typical that we work long days across multiple time zones, so our work space, both in and out of the booth, needs to be comfortable. I have friends who swear by their standing pads. I myself have layered carpets because I love both the look and the feel. Another tip is that the desk in my booth is at my exact standing height, built for me specifically. I love this. I will say that having had both a small and cramped desk and a large and luxurious desk, it is much better to have the large desk!! I am exceedingly more comfortable.

Booth/Workspace Must Haves

There are certain items I consider non-negotiable. Keep in mind that I do actually use paper:

great lighting/an awesome dest lamp
bulletin boards
an essential oil diffuser
file cabinets. I happen to love to save scripts. Especially now that I coach, you just never know when you will need them.
A charging station
an array of vocal sprays
cable ties
A blotter/pencil cup that is in line with your branding
an “in session” or “do not disturb” sign for when you’re recording
A music stand and light for scripts
family pictures so that you remember your why
lots of outlets
an exhaust fan
dog beds for my studio dogs
a scale for mail/postage

So, What Did I Choose?

New Dest — This is my new desk with file cabinets and book shelf from Pottery Barn.

In the end, I wanted a place I would be comfortable and organized. I wanted an office space that would both look nice and function well. I ultimately made tweaks to both my booth and my work space. In my booth, I got a new rug and dog bed. In my office space I got a new desk and files, a new book case, and a beautiful new velvet chair and end table. I am elated, is all wonderful. My advice to you is that regardless of your budget, make sure you LOVE everything you pick, because if you have to re-do it it costs more.

The Joys of Studio Dogs in a VO Booth

About Me, Client Relationships, Live Sessions, Studio/booth

My Dreams Come True

Having studio dogs is a luxury. As a working mom, I have blogged about this before, but I never knew if I would be able to have children. When I was 22 and I got my first Cavalier King Charles Spaniel of blessed memory, I was not sure if this fur baby would be my only child. While I have been blessed with human children too, they never changed the status of my dogs, who have meant the world to me. My dogs have been there for me and by my side on my best and worst days. For my greatest celebrations and for my worst sorrow. I believe that Barclay, Violet, and Daisy understand and connect with me in a unique and special way, and having them in my life is as much a dream come true as my professional voice over career is. I very much view having these precious fur babies by my side in my home studio as a luxury. Everything about my career, from my studio set up to being able to be present for my children is icing on the cake to being able to live the dream of life as a full-time voiceover actor. If you are thinking of getting a studio dog, I urge you to move forward without hesitation. If you are thinking about it, let me share the traits that have made my dogs ideal to be in the studio daily and give you some ideas of what traits work, what does not, and what to look for when having a voice over studio dog.

Violet

Violet has always been a wonderful studio dog. Violet is a Blenheim cavalier King Charles Spaniel. Her temperament is calm, quiet, and she is eager to please. She rarely barks and sleeps a lot. Despite her angelic personality, there are several challenges to having this love muffing in the booth. When Violet sleeps, she often snores. Despite her tiny size of only 15 lbs, her snore sounds like a local train coming through town. The next challenge is that Violet, who was bred to be a lap dog, very much wants to sit on my lap. While she will sometimes settle down and snuggle with her sister, she will more often beg to be on my lap. Imagine that I am doing a long form narration or eLearning project and she is on my lab. If she exhales or shakes and her collar rattles, the mic will pic this up. While Violet is pretty close to being perfect, there are some hiccups sometimes and as human as she seems she still has no idea that I am doing actual work or that she can interrupt it.

Daisy

Daisy the Silver LabDaisy is a Labrador Retriever puppy. As a silver Lab, she is just precious. She is goofy and sweet and has a lot of energy. Let’s just say when she first came to the voice over booth, she had no idea it was a place of work. She literally tried to eat the aurelex acoustic foam off of the walls! Well, that could not go on. Outside the studio, Daisy had a number of behavior issues ranging from jumping to counter surfing to pulling while walking that also needed to be addressed. So, we sent her to the Monks of New Skete for some dog training. They taught Daisy to go to her place. It was amazing. After 17 days at the monastery, when she returned, she understood to lay by my feet quietly when given the command “place.” This was life changing and Daisy is now a wonderful and enjoyable companion in the studio.

When They are Not There

Regardless of how amazing Violet and Daisy are, I do not have the girls in the booth for live sessions. Whether I am doing a Source Connect of Zoom session, my feeling is that when clients are paying a premium for m services, the dos should not be there. Ever. I do a lot of commercial work and also have live sessions for video game work and sometimes even eLearning, and there is not a circumstance in which the dog’s behavior interfering with the audio would every be acceptable. In a business where there are a lot of people who do what we do, and we as talents are very replaceable, we need to be mindful of what is ideal for our clients and put their needs above all elese. Are there times I would prefer to have my pups in the booth? Of course there are, but it is more important to have clients return again and again.

So, if you are a voice actor and you are getting a pup, here are some things to keep in mind:

You want a dog that is not a barker. They either are or they aren’t, and if they are that will never change.
You want a dog who is not anxious. They need to be ok by themselves when you have live sessions. If you put them somewhere else in your house, whether it is a crate, a den, a gated kitchen, you need to be able to count on them to be quiet for the duration of your session.
You want a dog who can stay calm and rest for upwards of an hour, even at a young age. As voice actors, it’s an endurance game. We are often in our studio for hours on end. You want a dog who can tolerate being indoors and does not demand walks or outdoor play on their schedule.

I am so thankful for my girls. I hope you find a studio dog to make your voiceover life complete!

Chatting with Voice Actor Katie Flamman

Marketing/Branding, Voiceover, working mom

A Lovely Talk

For 10 weeks now, fellow voice over coach and professional voice over actor Diana Birdsall and I have been hosting a weekly Clubhouse. It fascinates me how the energy of every panel is so different. It’s great that every week the guests in our room comment and asks questions, but depending on who are special guest is, the tone and the vibe is so different.

Katie Flamman and Diana Birdsall at the SOVAS awards in Hollywood — Katie Flamman and our very own Diana Birdsall at the SOVAS awards in Hollywood, from Katie’s instagram feed!

This week we were lucky to have the amazing British voice over actor Katie Flamman. Katie lives in a village south of London and like me was a stay at home mom for years and came into voiceover at the moment when it made sense for herself and for her kids. Katie has an academic background in English Literature from Cambridge University and a professional background in broadcast journalism, all things that serve her well as a voice talent. What made this week’s panel so unique, I think, is that even though Diana and I had a planned set if questions that primarily revolved around marketing and business, the genuine conversation kept shifting back to acting technique and the actual craft of being a working actor. I felt like chatting with Katie and the other guests we had fed me soul and it wad great fun.

Katie’s Take on Marketing

When speaking with Katie, what struck me was how genuine and authentic she is. I’ve been spending a lot of time this week working on keywords on my pay to plays, and these words seem to accurately describe Katie. While so many of us strategize and plan, Katie really is all about making genuine connections with people,

Katie's Clever Posts — Katie’s posts are clever and authentic, and always make me feel inspired.

both industry friends and clients alike. And the timing could not be more perfect, as she actually has an article out this week in Buzz Magazine put out by the Voice Over Network. Katie shared with us that when she first got started in VO, she was in a group called media parents. One of the other women in the group looked at her resume, and helped her find a common thread, and that was storytelling. Katie has worked story telling into all of her branding.

Beyond that, Katie says that when she has something that she things is funny or interesting, she shares it. Beyond that, she does not have a grand plan or strategy. Katie has had the opportunity to travel to the United States for the SOVAS awards and has been able to meet and connect with many people who she finds to be inspiring, and knowing her audience helps shapes her marketing and outreach. She always tries to share information about herself that is authentic and clever, and she uses hashtags as a vehicle to drive her audience connections.

The Work Katie Does

Since Katie had acting experience as a student, and then went into journalism, when she first went into voice over years go she was only doing corporate and commercial work. While for some that may be hard to book, with Katie’s skill set and talent she settled into those genres with ease. For Katie, while she was glad to book that, she still wanted to do character work. She studies with Dave Fennoy and even won a SOVAS for her video game demo. When she won, she thought the job opportunities would pour in, but they did not. She got feedback that she needed to put more physicality into her roles, and she needed to “become the character.” She began to study Alexander technique and started doing a physical warmup before each recording session. She even had her coach come to her studio to evaluate how she stood in front of her mic. I was particularly fascinated by this and now when my twins start back to school may give it a go. Katie has also gotten training in MoCap and PCap. She is really excited about how all of her efforts are helping her pursue work in the genres she is quite passionate about.

What She Wishes She had Known

One of our guests asked Katie what she wish she had known. I always LOVE this question because I think there are so few barriers to entry in our field, that sometimes folks jump into voiceover and are not always realistic about their expectations. Katie said she wished she knew about how to run a business and more about accounting. I loved this answer because anyone getting int VO needs to understand that as a working creative, while our art is part of it, we are running a business. In order to succeed it has to be treated like a business from day one. You need a CRM, you need to track outreach, invoices, expenses, and bookings. You need to pay quarterly taxes (at least in the US). And most importantly, you need to carry yourself like a professional. At the end of the day, being a voice talent is about many things, and our voice is just a small bit. Having Katie on was such a joy, and the chat could have gone on much longer. We are so thankful for her time, especially across time zones!

It Only Takes One Hour To Be Entirely Re-Inspired

About Me, Marketing/Branding, Voiceover, working mom

As A Working Mom Sometimes My Attentions are Divided

Often, I am mono-focused on my voice over business. As a full-time, professional talent, this laser focus is what has helped me to build my business and lay a strong foundation. I’ve missed lunches with friends and sat inside on weekends working while my family is outside enjoying a beautiful day together. I never feel like I am missing out because I have very specific goals and I am on a mission. Often having fun and reaching one’s goals are mutually exclusive. That brings me to my current conflict, I am a mom of twins, and my twins are rising seniors in high school. College visits are not only an essential part of the admissions process, but my twins have unique interests, so they are looking at entirely different schools. At the moment, all of my values as a parent and goals as a solopreneur are being put to the test: am I steady enough to juggle everything and be there for my kids while continuing to fuel my business? I have felt tremendous pressure, and been having a constant mental struggle, until our weekly Clubhouse today.

College Visits Taking Me Away From My Work Routine

First let me explain why the college visits are a challenge for me. It’s not that I am a helicopter parent and can’t let my kids go it alone. My husband is an attorney and runs his part of his practice. It is not easy for him to miss work either. If you have not dealt with college admissions recently, the kids now, in addition to grades and test scores, get something called a “demonstrated interest” score, so they basically have to visit schools they are applying to as part of this to show their interest to the admissions committee. As a voice talent, I have always marketed myself as having super fast turnarounds and being in the booth all the time. This week, and for a lot of this month, that is frankly not the case. My day to day routine of auditions, booked work, and marketing is different as we are doing these college visits. I am not good with change and this change in routine is freaking me out. While I am thankful to have this time with my twins, and while I am trying to enjoy seeing all of these amazing schools, I am stressed about this deviation from my routine. I worry that all that I have worked to build is being undermined. I have felt like this all summer.

Clutter Building Up

Collage of Laura Schreiber's studio, Michelle Blenker's, and Diana Bidsall's — Every week I look out at the pristine work spaces of Michelle Blenker (top left) and Diana Birdsall (bottom left) while I continue to struggle in mu cluttered zone outside my booth.

While we are traveling about, my house feels less tidy too. Like many, love HGTV. I have been noticing when I watch my beloved programs my own house is looking more and more cluttered. As my time is more divided than usual between work and the twins, my house is taking a back seat. It is terrible. I have also noticed when I zoom with my accountability partners, others seem to have their act more together. Whether they are other working moms or just busy voice actors and coaches, their desk does not look like it is under siege and looks like a space someone would actually enjoy working. So this week in addition to being stressed about my schedule, I was feeling rather down about my lack of organization as well.

The Hour That Changed Everything

On Thursday Diana Birdsall and I did the one hour Clubhouse with the creative genius Jonathan Tilley. Years ago, I think in 2015 or 2016 I took his fantastic marketing class for creatives called League of List Builders. This is an on-going course that you can still take! Since then, I have followed Jonathan and continued to learn from him regularly on social media. I went to school for Political Science and History, so there was a major gap in my marketing knowledge. I studied with Jonathan to fill said gap. Anyway, the Clubhouse is meant to help others in the community, but this one hour with Jonathan left me feeling so re-inspired. It reminded me of how far I’ve come and how much I have learned. It refocused my attention. I have built something amazing. It also made me feel filled with new goals that I am super excited to pursue. I guess our time with Jonathan was just what I needed to bring the joy back. I was left feeling like I have focus again and that if I just allow myself time to breathe and re-center, I will be back on track.

It is quite extraordinary how one hour with the right people can totally shift your perspective, turn everything on its axis. This is not just about the power of positivity, but that is part of it. In voiceover, it is really important to know who to take advice from. There are A LOT of people with microphones out there. That does not mean that everyone talking should be listened to. But when one hour can give you so much solid information and direction, those are the people you should be listening to! If you happened to miss our Clubhouse, stay tuned for my next blog on the beauty of VO Marketing that will summarize our chat with Jonathan.

Speaking at One Voice Conference USA 2021!!

About Me, Voice Over Demos, Voiceover, working mom

I’m Leaving On A Jet Plane

Ok, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the One Voice Conference USA and I am thrilled to be on two panels. My VO besties and I had been talking about planning a trip for a while, and it looks like this will be our fist chance to get to be in person together.

Why One Voice?

As a working mom, I have blogged before about what it take for me to choose to pack my bags and leave my family. Whether it’s for a booking, to meet an agent, or for a conference, I always have to way the and cons. In this case, the choice was much more simple than other. J. Michael has an amazing line up of speakers coming from all over. Not only did I want to participate and contribute as a speaker, but I have always felt that conferences are essential to understanding what is current in the voice over industry. If you want to understand what trends are booking right now, what is new in technology, what shifts are new in the business, this is THE place to be. Packing my bags for such a conference will be a joy. In fact, I already have my outfits planned!

Accountability Panel

If I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.

Radio Imaging Panel

I am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.

Demo Giveaway

As part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!

laura@volaura.com

973.747.6800

Building Your Voice Over Office Space

The Joys of Studio Dogs in a VO Booth

It Only Takes One Hour To Be Entirely Re-Inspired

Speaking at One Voice Conference USA 2021!!

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Laura

973.747.6800

laura@volaura.com