Sometimes you realize from the start of a project that you need to hire a professional voiceover actor. But other times, the voiceover is an after thought and much of the budget for a project is almost gone. Then the production team realizes that they need a voiceover talent. They scramble to find someone who is willing to work within their meager budget. They may have very advanced technology, spent a ton on instructional design or graphics, but now this very essential element is overlooked! Let me flesh out why it is better to go back to your client and re-budget for voiceover than to look for a cheap voiceover actor. You will never be happy if you hire a low budget talent!
1.You want pristine audio quality and a cheap voiceover talent will not deliver that.
Why? Anyone who has invested thousands of dollars in their studio is someone who cares about quality. They understand that the quality of their equipment impacts the quality of the finished audio they produce and consequently would never settle for sub-standard rates. When I decided to work in voiceover full time, I had a custom studio built. I paid my contractor to coordinate with not one but with two audio engineers: George Whittam and Roy Yokelson. This way, the sound in my booth was designed from the start to be outstanding.
Over the years that I have been in business, I have made countless equipment upgrades. I now use a Neumann TLM 103 and an Avalon M5. I am confident that the combination of this microphone and this preamp give my clients pristine audio on every single job that I record. As some of my radio clients like the audio sent RAW, my sound quality is outstanding with these devices. Having made this investment in my business, I would never lower my standards by working with folks who under pay. I am so proud of the audio that I deliver, and as they are receiving audio completed in a broadcast-ready studio, the rates I charge reflect that.
2. You want a well-trained professional voiceover actor, and a well-trained talent will never accept cheap of low rates.
I always wonder if our clients think about this, but it takes a lot of training to go into voiceover successfully and most of us continue training and ongoing professional development. Top coaches start at $150 per hour and charge upwards from there. Imagine that for each demo we likely had upwards of 20 hours of coaching, and think about how many demos we all have on our websites! Those conversational, authentic, relatable reads that sound so natural? Well, believe it or not, we did not just wake up knowing how to do that! And just like our equipment, after investing so much in coaching, our voiceover rates reflect the level of training we have had.
3. You hire talents based on excellent demos, so why would someone spend thousands on their demo and then settle for cheap rates?
Our demos are our calling cards. There are trends in demos to be sure. For example, right now our first spot is supposed to be short. We are trying to show a change in emotion. Regardless of genre, the demos show case a variety of reads. This is true across the board. In voiceover, different demo producers are sought after depending on the genre. They typically charge well over $1800 per demo. Again, in order to thrive in voiceover, we all have multiple demos. So, if we are willing to invest that much money in ourselves, we need to book jobs that will enable us to build a sustainable income. We are not looking for a race to the bottom.
4. You want to work with a team player who maintains industry standards, and a cheap voiceover actor undermines the entire system.
Voiceover actors typically work alone, all day, in padded foam booths at home. Most of us are super friendly folks who are eager to be a part of your team! We are looking to build long term relationships and work with you over and over again:) But guess what, we are also part of another team: the voiceover community! And the voiceover world is pretty close knit and supportive! We are in constant contact through social media and we talk about rates all the time. We help each other sort out tricky situations and we share rate guides. Just as you want to hire team players in your office, you want someone with that mentality as your voiceover talent too! You would never want to work with someone who is willing to throw their industry friends under the bus for a quick $50, right? Wouldn’t that make you suspicious? Instead you want the talent who shares the professional rate guide and explains what their standard rates are based on.
Best of luck to you in your voiceover endeavors!