The Sought After Sound….
Whether you are on the casting side or another professional voiceover talent yourself, you are likely aware that one of the hottest current trends asked for in casting specs is the “conversational, millennial read.” I see it multiple times every day! Coming from rosters, talent agents, and on pay to plays, this read is asked for all the time! Does this mean that you have to be born in that period to voice a millennial spot. No, you just have to understand the direction and sound being sought. The tone, the pacing, the intonation- all of it needs to be both millennial and like you are chatting with a friend. The conversational, millennial read is my jam… so hear goes!
The Millennial, Conversational Voice
If a spec for a voiceover casting asks for a millennial, conversational voice, they really want you to sound like you are in an intimate conversation. To sound like you are talking to a friend should be pretty natural, right? I often prompt myself by saying,
“So, Julie…” or “So, Judy” or “So, Liz.” You get the idea, and the person I imagine myself talking to very much depends on the copy I am reading. This can work across genres for commercials, youtube bumpers, narrations and so on.
Is it easy? Well, we all know that depends on the copy. Some scripts are beautifully written and the conversational read just rolls of your tongue and is perfect. Other scripts are written like a “How to” explainer video and yet they want those to be conversational. That can be a lot trickier. Not impossible, just not intuitive.
You do need to sound young in a millennial read. If you sound like a gravelly grandma or a 50 something this will not pass either, even if you nail the conversational part. So, we all have a certain vocal type and you need to be well aware of that.
What not to do in Millennial reads
There are plenty of techniques that should be avoided at all costs when submitting for these reads. They may want you to sound conversational, and the script may even go as far as to say that they want someone who sounds natural and uncoached, but it is still a professional gig and you want to sound like an expert and not like you fell off the back of a turnip truck and landed in front of your microphone. So, even if you do it in real life, avoid uptalk. This means that at the period your voice should be making a down turn. If you are making a statement, make a statement. Only questions end up. When I started out in voiceover, my first coach worked on this at length with me but once you are aware that you are doing it you need to stop!
Another major deal breaker that has somehow become a horrendous trend is vocal fry. For some odd reason, this seems to go hand in hand with the up talking. Perhaps it happens when we all want to sound sexy like Scarlett Johanson but we don’t, so we try to add this affect to give ourselves a false rasp. Instead we are just killing our vocal chords. You either have a raspy voice or you don’t. I don’t and I still book tons of work. Will I book if they are looking for a raspy voice? No, and that’s ok. Did you see the movie “In a World” by and starring Lake Bell? Well if you didn’t you should watch it, now! Here is a clip of her being interviewed on Conan and she talks about both of these issues!
NO Announcers Today
To book these millennial voiceover jobs, your technique should still be outstanding. Yes, sometimes there is a character who is a news anchor or the specs specifically ask for an announcer read, but that request is happening less and less often. Instead you need to conquer the opposite of the announcer read! You need to settle in and be confident and comfortable in who you are without sounding like Amy Robauch or Peter Jennings. You have to manage to be charming, relatable, captivating, and believable as if you are sitting on a sofa drinking coffee with your friends and talking about your like. For some reason some folks freeze up in front of the microphone and this other voice comes out. The essence of the millennial, conversational voice is someone who can really feel at home in front of the microphone. Once you can do that, once you can bring your friends into the booth with you, you’ll be just fine and you can really deliver!
short. We are trying to show a change in emotion. Regardless of genre, the demos show case a variety of reads. This is true across the board. In voiceover, different demo producers are sought after depending on the genre. They typically charge well over $1800 per demo. Again, in order to thrive in voiceover, we all have multiple demos. So, if we are willing to invest that much money in ourselves, we need to book jobs that will enable us to build a sustainable income. We are not looking for a race to the bottom.
Another advantage of live sessions is that it is much easier to get to know your clients and build relationships with them when you actually work directly with their team. I learned that early on too. While you can certainly get to know clients from back and forth emails, there is nothing like actually speaking to them and working with them to make them happy. Guided sessions are fantastic and that is why I offer so many options to accommodate my clients!