Why Leaving the Foam Booth is Worthwhile
As a full-time, working mom, working from home is a major perk. I realize often how lucky I am to have my home studio. Whether it’s a day where I can accommodate multiple client sessions and run to m kids’ school to watch a special presentation, or a day when I am feeling exhausted and want to stay in yoga pants and no one knows the difference, working from home is a pretty sweet gig. But I will also be the first to say that in order to be a successful solopreneur, I need to leave to comforts of the home office that I have worked so hard to build in order to broaden my professional network. I have made amazing connections in both expected and unexpected places because I made the effort to leave the booth!
Connections in expected places
I have blogged in the past about my conference adventures. From voice conferences like WoVo Con and VO Atlanta, to eLearning conferences like DevLearn, I have made very important connections at these conferences. At voice over conferences, I have met industry friends in person that I otherwise only know online from facebook or instagram. The bonds that form are amazing and so meaningful. These folks have become my daily support, my confidants, and my work family. These are the people I trust and confide in. The relationships would never be the same if we were not together in person. We also often refer business to each other, and again, we would not trust each other to share clients if we did not know each other so well, the way you do when you actually spend time together.
I have traveled pretty far for eLearning conferences like DevLearn and other eLearning guild conferences too. These conferences are different because you are putting yourself face to face with the companies who might need your services. Some of my most regular clients are from the smallest conferences I have gone to! The tricky thing about these conferences is that companies often send their sales team, and these are not people who cast voice talent, so as a voice over actor, you have to learn how to access the people that you can work with. You also have to learn the difference between the people who create content and the LMS providers, as they never need our services. It is also important to note that simply meeting these people at a conference and exchanging pleasantries in know way guarantees the connection. Instead, it takes months if not years of consistent follow up to build a rapport and maintain the connection that began at the conference.
Connections in Unexpected Places
I have also made wonderful connections for my business when I was not “on” or in “networking mode.” Once, at an ATD conference in Atlanta, I was totally exhausted. I did not know how I would get through the day in the massive venue with so many booths left to walk through in the expo center. I decided I needed a snack break. I had to take the escalator up four flights, which felt like an eternity, and I began chatting with a really nice lady from Boston who is now a client. She also needed a break and like me was desperate for a bottle of water, and being in that snack stand at that moment, seemed meant to be. We chatted and chatted and this instructional designer started venting about talents she had used in the past that had not worked out. The conversation flowed, and the opportunity was natural. Sometimes it is these genuine, real chats that make the most impact and help people get to know you and then if there is a professional synergy it is that much better!
Recently, I was at the AI conference at NJIT in Newark. To be honest, even though I was only about four miles from my house, I was petrified to be in such a tough part of town and I was seriously questioning the logic in having a potentially great conference at such a venue. Well, there was another young man and woman who also had to walk from the parking garage to the main building around the same time. We just started walking together. I was relieved and started venting immediately. It turns out this woman was a talent agent from Denver and we had so much in common! That first chat has led to multiple phone calls. I am now on their talent roster for voiceover, promotional modeling, and on-camera work:
So, like my experience at ATD years ago, this wonderful connection came from a genuine, heart-felt conversation and there also happened to be true professional synergy. I did not start out trying to market myself, I just sought out human connection. This is why leaving the booth is so essential!