working mom

Why I Never had Imposter Syndrome as a Voice Actor

December 9, 2021 by Laura Schreiber

In the Past Year I Learned a New Phrase

I’ve been a full time, professional voice over actor for quite a while now, but in the past year I started hearing for the first time a new term: imposter syndrome. I started hearing it on social media, on Clubhouse, and at conferences too. I found it surprising because in all my years in VO, I had never heard any other talents speak to this before. What I have learned is that this term refers to the feeling that one does not actually belong, or is not what they claim to be and is, instead, an imposter. Suddenly, in the past year, I am hearing about others feeling this way frequently. It is coming up often in conversation. Perhaps it is because many turned to voice over during covid. Perhaps it is because some start working or trying to work before they are actually prepared. For a multitude of reasons, suddenly I am hearing this all over the place. If you are interested in being a voice over actor, and you really want to succeed and do NOT want to feel like an imposter, perhaps consider my experience, as this has never been an issue for me.

Lots of Training

When I started working in voice over, really working, it was after no less than a year of working at getting into voiceover. In that year, I worked with 4 coaches and took advanced acting and improv at a local theater. I spent sic to eight hours A DAY studying and working on my craft. I worked on scripts. I practiced characters. I recorded. I edited. I submitted to my coaches. I listened back to my assignments. I did research and followed prominent voice actors to see what they were booking. I took multiple private lessons each week. I was in group classes with GVAA. I had practice partners. I met with those partners. I did homework for those partners too and I took each and every assignment so seriously, as if my life depended on it. So when I say I had lots of training, that is just when I started out. Since then I have continued to have lots of coaching. Have coaching is the foundation of all we do. I think by the time my website launched, I was so ready to work that it never occurred to me that I was not prepared to serve my clients.

Long Days

Both as a student of voice over and now as a professional, I have always put in extremely long days. From morning to night, often going back into my booth after dinner, my days are long and rigorous. Sometimes new talents ask me when they will start booking. They tell me they have submitted 50 auditions. I try to keep a straight face. I typically submit more than 30 auditions in a day, even now, so 50 auditions is in no way impressive to me. I have often heard of the rule of 10. I believe that Gaby Nistico has even made a video about it. If you work 10 hours a day more than 10 months a year for 10 years that is when you start making six figures… Well, I believe there is something to this. I have always had the luxury of being in voice over “full-time.” Well, let’s flesh this out. What exactly does “full-time mean? To me, it means I maintain standard business hours and I am in my booth al day every day to serve my clients. The more you are available and the more you record and submit, the more legitimate your business is.

Sure of My Identity

When my business launched, in audition to lots of coaching and sweat equity under my belt, my first website helped establish my identity. I never had doubts about my identity as a professional. I had been told by every coach I ever worked with that even at the start of my career, I should introduce myself as a professional. I did so with confidence. As I get clients under my belt and had testimonials, I felt more proud of what I was building, but it never came from a place of doubt. I was certain that I was building a great service business that would help my clients get what they need.

Wholly Committed

Another reason I think I never suffered from this imposter syndrome is that I was entirely committed from day 1. Basically, I bet the house on it. I built a high-end studio. I had an expensive microphone. I was working full time. It was never an option for it to not work. Success was my only possible outcome. It never occurred to me that I was not a voice actor. I set out to live this life and I did. Period. Sometimes we have choices in this world, but as a working mom, failure was not an outcome I was willing to explore. I only had one potential outcome for myself and my children, and that was for the business to take off.

A Day in the Life of a Voice Actor…

December 6, 2021 by Laura Schreiber

My jam

You might be thinking, hey- I wonder what it’s like to be a voice over actor? As a full-time, professional voice actor, sometimes my days can feel a little bit like Groundhogs Day, meaning that there is a certain rhythm to my days that tends to play and repeat. To be honest, as a working mom, I’ve come to count on this routine and structure and don’t mine it at all. I find this order and structure is really helpful and as my business has grown over the years, and I have expanded into coaching and demo production, I have carefully worked all of that into my schedule. There are some basic elements that are to be expected in every voice actor’s day:

Auditions:

I typically do these quite early, and I think my auditions serve as a great warm up for my actually paid work. Whether they are for pay to plays or for agents, I love running through the pace of auditions and feel that this helps me stay on my toes and understand the current industry trends for what is being sought after. Daily submissions are a must, and I typically submit early morning and late afternoon at a minimum. I like submitting, and relative to other talents I know, I regularly submit a lot. I think it depends on your specific goals, but auditioning is for sure a part of my daily routine.

Booked Work

Then I begin my booked work. Depending on what is do when, and how urgent some bookings are, I decide my order of events. Sometime the vocal age of the casting comes into play for me. For example, if I am required to sound young, I have a specific window when I sound really young during the day, so I make sure to record at that point. Conversely, if I need to sound like a mom, or a 40 something, I save those recordings for after lunch. Thus, I plan my day.

Website Updates

I am often doing website updates. From adding blogs like this one, to adding client logos, testimonials, new demos we have done for students, and samples of finished booked work, the like of website updates goes on and on. I try to do these regularly so they do not become insurmountable.

Marketing and Direct Outreach

Marketing is a constant it my daily routine. I think the only day of the month when I do not send any emails is the day my newsletter goes out. I have different groups of people I work on reaching out to, and I am always keeping in touch with current clients and reaching out to new ones. I also do all of my own social media work, so marketing is a daily constant.

Billing and Invoicing

I do this regularly. Every time I deliver finished audio to a client, I send their invoice along with it. I send regular reminders, and am very on top of my invoicing. After all, voice over is not a hobby!

Equipment

My gear is so important. It is the foundation of all of my work. Whether I am researching my next purchase or neatening my wires, I am doing something related to m studio gear every day. I also constantly watch YouTube videos about equipment and find tis very helpful.

Dog walking

A highlight of my day, throughout my day, are the breaks I take with my studio dogs Violet and Daisy. I love walking with the girls and taking these sporadic breaks every few hours is really good for me. It is so good to leave the studio and get actual fresh air. I occasionally run into neighbors and that is really nice too.

Workouts:pilates

In addition to walking, I do Pilates regularly and this is very much a part of my routine. I find that scheduling this time for my self is essential to my mental and physical wellness. I tend to do these reinvigorating workouts either early morning, before work, or mid-day on my lunch break.

Household Chores

As a wife and mother, my daily household chores are endless. From cooking and cleaning to laundry and homework help, the list goes on and on. This time of year, there are holiday chores too like gift wrapping and all of those cards!!

The Glimpse….

So a lot needs to happen to run a successful voiceover business. There are a lot of moving parts, and when something falls off of my radar, ultimately it means less work will come in. So, it’ on me to make sure that my work gets done, and all of my ducks are in a row.

As a Working Mom, What Does it Really Mean?

October 24, 2021 by Laura Schreiber

Emma’s Enthusiasm

As a working mom, I have always tried my best to give my kids a lot of time while still putting my heart into my small business. As a full-time professional voice over actor and coach, even when I’m not “working,” I do talk about my business and my business ideas a lot with my family, and have for many years. Well, I am now realizing what a huge impact that has had. This week we had amazing news. My daughter was accepted to her dream college: a six year doctoral program in Occupational Therapy at Elizabethtown College. Besides celebrating this glorius achievement, Emma has countless ideas about how she intends to use her degree. She keeps coming into the kitchen and saying, “Mom, I was thinking…” and then shares her latest vision for a potential future career path. This is not just exciting, this is the result of a being surrounded by women chatting about goals, brain storming, and planning for how small businesses grow.

The Precedent We Set

What We give our kids — My sister Julie Levin and I give my twins so much love. In addition, we are both small business owners so they see what goes into making a business work.

As mothers and working women, our children hear and see the examples we set. For years, my children have either been in the room or been in the room adjacent to my accountability group meetings. They understand the importance of setting goals as a small business owner, having a plan, and follow-through. They not only hear me talking, they have heard my industry friends (well, more like voice over family) for years. They have been exposed to what it takes to grow and maintain a small business. They understand that hard work and perseverance are essential, and that follow-through is everything. They have always been around my meetings, and I have always discussed ideas with them. My children watched me build my business from the ground up. The result is that they not only see what is possible, they actually understand how it is done.

Getting Your Kids Involved

As solopreneurs, we actually have the luxury of getting our kids involved and having them take an active role in our business. Many voice actors have their children actually doing voice over work. Last summer, my son Jack had a recurring gig as an eLearning narrator. This was extremely fulfilling to him. Not only did he learn about how to interact with clients and gain greater insight into the industry, but he learned about taking direction and leaving his emotions outside of the booth.

Another great way to get your kids involved is to hire them as assistants or interns when they are old enough. Last summer, both of my twins worked for me. I had my son doing research for direct marketing and sending cold emails. He learned so much about the process and follow through. I had my daughter doing all of my social media, with a focus on my instagram and instagram stories. She actually organically doubled my following. They did an outstanding job and were delightful. We used a google spreadsheet to coordinate our tasks and stay on the same page. They learned about team work, collaboration, and the ins and outs of my voiceover business.

What Values You Want to Instill

Precedent and Values — Everything that I have in me comes from my mother.

When I think about why I work so hard as a voice actor, I want my children to understand so much. Beyond the income I generate that our family depends on, I want them to see that voice over is a unique industry because we are a group of people who come together to lift each other up. I also want me kids to see that if you work hard all day, every day, you can have great success. I want my twins to see that you can make your dreams happen. And if my voice over business has showed them anything, it’s that you never wait for someone else to bring you happiness and your happiness is not dependent on others. In order to succeed in voice over and in many other industries, you have to have thick skin and listen to your gut. You must be able to tune out all the negativity and you have to be very selective about who you accept guidance from. My prayer for my children is that they have been surrounded by strong women and all of this has been planted deep within them. As a working mom, I hope that their internal compass is so strong, nothing can sway them from their path.

My Emma has so many ideas already. I hope that as her years in her program go on, her ideas become more defined, and her dreams are well-within her grasp. I can’t wait to see What Emma does with her degree!

So, when I ask the question, as a working mom, what does it really mean? It means that if I can not only pay the bills, but follow my passions, AND teach my kids by doing to follow theirs, and in doing so instill a set of core values, I believe it is a worth while endeavor indeed.

Chatting with Voice Actor Katie Flamman

August 15, 2021 by Laura Schreiber

A Lovely Talk

For 10 weeks now, fellow voice over coach and professional voice over actor Diana Birdsall and I have been hosting a weekly Clubhouse. It fascinates me how the energy of every panel is so different. It’s great that every week the guests in our room comment and asks questions, but depending on who are special guest is, the tone and the vibe is so different.

Katie Flamman and Diana Birdsall at the SOVAS awards in Hollywood — Katie Flamman and our very own Diana Birdsall at the SOVAS awards in Hollywood, from Katie’s instagram feed!

This week we were lucky to have the amazing British voice over actor Katie Flamman. Katie lives in a village south of London and like me was a stay at home mom for years and came into voiceover at the moment when it made sense for herself and for her kids. Katie has an academic background in English Literature from Cambridge University and a professional background in broadcast journalism, all things that serve her well as a voice talent. What made this week’s panel so unique, I think, is that even though Diana and I had a planned set if questions that primarily revolved around marketing and business, the genuine conversation kept shifting back to acting technique and the actual craft of being a working actor. I felt like chatting with Katie and the other guests we had fed me soul and it wad great fun.

Katie’s Take on Marketing

When speaking with Katie, what struck me was how genuine and authentic she is. I’ve been spending a lot of time this week working on keywords on my pay to plays, and these words seem to accurately describe Katie. While so many of us strategize and plan, Katie really is all about making genuine connections with people,

Katie's Clever Posts — Katie’s posts are clever and authentic, and always make me feel inspired.

both industry friends and clients alike. And the timing could not be more perfect, as she actually has an article out this week in Buzz Magazine put out by the Voice Over Network. Katie shared with us that when she first got started in VO, she was in a group called media parents. One of the other women in the group looked at her resume, and helped her find a common thread, and that was storytelling. Katie has worked story telling into all of her branding.

Beyond that, Katie says that when she has something that she things is funny or interesting, she shares it. Beyond that, she does not have a grand plan or strategy. Katie has had the opportunity to travel to the United States for the SOVAS awards and has been able to meet and connect with many people who she finds to be inspiring, and knowing her audience helps shapes her marketing and outreach. She always tries to share information about herself that is authentic and clever, and she uses hashtags as a vehicle to drive her audience connections.

The Work Katie Does

Since Katie had acting experience as a student, and then went into journalism, when she first went into voice over years go she was only doing corporate and commercial work. While for some that may be hard to book, with Katie’s skill set and talent she settled into those genres with ease. For Katie, while she was glad to book that, she still wanted to do character work. She studies with Dave Fennoy and even won a SOVAS for her video game demo. When she won, she thought the job opportunities would pour in, but they did not. She got feedback that she needed to put more physicality into her roles, and she needed to “become the character.” She began to study Alexander technique and started doing a physical warmup before each recording session. She even had her coach come to her studio to evaluate how she stood in front of her mic. I was particularly fascinated by this and now when my twins start back to school may give it a go. Katie has also gotten training in MoCap and PCap. She is really excited about how all of her efforts are helping her pursue work in the genres she is quite passionate about.

What She Wishes She had Known

One of our guests asked Katie what she wish she had known. I always LOVE this question because I think there are so few barriers to entry in our field, that sometimes folks jump into voiceover and are not always realistic about their expectations. Katie said she wished she knew about how to run a business and more about accounting. I loved this answer because anyone getting int VO needs to understand that as a working creative, while our art is part of it, we are running a business. In order to succeed it has to be treated like a business from day one. You need a CRM, you need to track outreach, invoices, expenses, and bookings. You need to pay quarterly taxes (at least in the US). And most importantly, you need to carry yourself like a professional. At the end of the day, being a voice talent is about many things, and our voice is just a small bit. Having Katie on was such a joy, and the chat could have gone on much longer. We are so thankful for her time, especially across time zones!

It Only Takes One Hour To Be Entirely Re-Inspired

July 17, 2021 by Laura Schreiber

As A Working Mom Sometimes My Attentions are Divided

Often, I am mono-focused on my voice over business. As a full-time, professional talent, this laser focus is what has helped me to build my business and lay a strong foundation. I’ve missed lunches with friends and sat inside on weekends working while my family is outside enjoying a beautiful day together. I never feel like I am missing out because I have very specific goals and I am on a mission. Often having fun and reaching one’s goals are mutually exclusive. That brings me to my current conflict, I am a mom of twins, and my twins are rising seniors in high school. College visits are not only an essential part of the admissions process, but my twins have unique interests, so they are looking at entirely different schools. At the moment, all of my values as a parent and goals as a solopreneur are being put to the test: am I steady enough to juggle everything and be there for my kids while continuing to fuel my business? I have felt tremendous pressure, and been having a constant mental struggle, until our weekly Clubhouse today.

College Visits Taking Me Away From My Work Routine

First let me explain why the college visits are a challenge for me. It’s not that I am a helicopter parent and can’t let my kids go it alone. My husband is an attorney and runs his part of his practice. It is not easy for him to miss work either. If you have not dealt with college admissions recently, the kids now, in addition to grades and test scores, get something called a “demonstrated interest” score, so they basically have to visit schools they are applying to as part of this to show their interest to the admissions committee. As a voice talent, I have always marketed myself as having super fast turnarounds and being in the booth all the time. This week, and for a lot of this month, that is frankly not the case. My day to day routine of auditions, booked work, and marketing is different as we are doing these college visits. I am not good with change and this change in routine is freaking me out. While I am thankful to have this time with my twins, and while I am trying to enjoy seeing all of these amazing schools, I am stressed about this deviation from my routine. I worry that all that I have worked to build is being undermined. I have felt like this all summer.

Clutter Building Up

Collage of Laura Schreiber's studio, Michelle Blenker's, and Diana Bidsall's — Every week I look out at the pristine work spaces of Michelle Blenker (top left) and Diana Birdsall (bottom left) while I continue to struggle in mu cluttered zone outside my booth.

While we are traveling about, my house feels less tidy too. Like many, love HGTV. I have been noticing when I watch my beloved programs my own house is looking more and more cluttered. As my time is more divided than usual between work and the twins, my house is taking a back seat. It is terrible. I have also noticed when I zoom with my accountability partners, others seem to have their act more together. Whether they are other working moms or just busy voice actors and coaches, their desk does not look like it is under siege and looks like a space someone would actually enjoy working. So this week in addition to being stressed about my schedule, I was feeling rather down about my lack of organization as well.

The Hour That Changed Everything

On Thursday Diana Birdsall and I did the one hour Clubhouse with the creative genius Jonathan Tilley. Years ago, I think in 2015 or 2016 I took his fantastic marketing class for creatives called League of List Builders. This is an on-going course that you can still take! Since then, I have followed Jonathan and continued to learn from him regularly on social media. I went to school for Political Science and History, so there was a major gap in my marketing knowledge. I studied with Jonathan to fill said gap. Anyway, the Clubhouse is meant to help others in the community, but this one hour with Jonathan left me feeling so re-inspired. It reminded me of how far I’ve come and how much I have learned. It refocused my attention. I have built something amazing. It also made me feel filled with new goals that I am super excited to pursue. I guess our time with Jonathan was just what I needed to bring the joy back. I was left feeling like I have focus again and that if I just allow myself time to breathe and re-center, I will be back on track.

It is quite extraordinary how one hour with the right people can totally shift your perspective, turn everything on its axis. This is not just about the power of positivity, but that is part of it. In voiceover, it is really important to know who to take advice from. There are A LOT of people with microphones out there. That does not mean that everyone talking should be listened to. But when one hour can give you so much solid information and direction, those are the people you should be listening to! If you happened to miss our Clubhouse, stay tuned for my next blog on the beauty of VO Marketing that will summarize our chat with Jonathan.

Speaking at One Voice Conference USA 2021!!

June 6, 2021 by Laura Schreiber

I’m Leaving On A Jet Plane

Ok, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the One Voice Conference USA and I am thrilled to be on two panels. My VO besties and I had been talking about planning a trip for a while, and it looks like this will be our fist chance to get to be in person together.

Why One Voice?

As a working mom, I have blogged before about what it take for me to choose to pack my bags and leave my family. Whether it’s for a booking, to meet an agent, or for a conference, I always have to way the and cons. In this case, the choice was much more simple than other. J. Michael has an amazing line up of speakers coming from all over. Not only did I want to participate and contribute as a speaker, but I have always felt that conferences are essential to understanding what is current in the voice over industry. If you want to understand what trends are booking right now, what is new in technology, what shifts are new in the business, this is THE place to be. Packing my bags for such a conference will be a joy. In fact, I already have my outfits planned!

Accountability Panel

If I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.

Radio Imaging Panel

I am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.

Demo Giveaway

As part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!

A Day in the Life of a Voice Actor…

As a Working Mom, What Does it Really Mean?

It Only Takes One Hour To Be Entirely Re-Inspired

Speaking at One Voice Conference USA 2021!!

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