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Home Studio

VO Business Year in Review

December 13, 2021 by Laura Schreiber

Reflections on 2021

It’s somewhat hard to believe it’s now December. Somehow the last few months have blown by in a busy whirl. For me, as a working mom of twins who happen to be high school seniors, this fall was extremely busy. With the New Year fast approaching, I am starting to reflect on 2021: what I’m proud of and what I might have done differently. The year is not over yet, and I plan to use the rest of the month to end strong.

Thoughts on My Business

I like to think a lot about where my business came from. The clients who came directly to me, not through a pay to play or an agent, were up 44% from last year. Repeat clients makeup 2/3 of my business. Clients from my website were up 136% compared to 2020, so I was very pleased with that number.

I also grew my coaching and demo production business substantially this year, and it made up about 3.5% of my annual income thus far. I was pleased with that.

My pay to play numbers were down. While I did have some stellar bookings on CastVoices that I am pleased with as that site is just starting, my bookings on Voice123 with new clients were down more that 30% from 2020. While I continue to submit, I find this quite frustrating. One major goal is to surpass my 2020 numbers in 2022.

Reflections on Equipment and Gear

I made some sound equipment upgrades this year that I am very pleased with. Dave and I added the Presonus to direct clients when they come in for demo sessions. I got a fantastic new desk setup for outside of my studio space. I am really happy with this. I added the EVO4 preamp to my travel rig. I also finally got to use my new rig that I invested in before my trip. That has been fantastic for me. Most recently, I upgraded my laptop that I use daily when outside the booth. My original one was from 2015, and it simply died. I am so happy to have a new, fast, working device.

Marketing Thoughts

I have a lot of thoughts about my marketing efforts. This is the one area I put so much time and on-going effort, every, single day. I updated my headshots. I kind of felt that the photos should actually look how I look, and if I looked in the mirror and looked nothing like the gal in the photo it was probably time to change!  My website was then updated with the new photos. My website was not only updated superficially, but it got an update from the inside out, as it also now meets the requirements for Google Core Values. That update actually just happened, and I hope that clients now have an even easier time finding me. I continue to reach out to clients and industry friends with my monthly newsletter. After so many years, I am finally feeling more comfortable with mail chimp and have improved the format. I have also gotten a lot better with Canva this year and use their template consistently for my instagram posts. I have tried to be very much on top of my social media posts in 2021 and have grown a much larger following. I have also continued to blog at least once a week, and sometimes twice a week. I am proud that I have maintained my efforts with my blog.

I do feel that since August I have not been as on top of my direct emails. I feel that as I got busier with my twins, I became too relaxed and did not follow up as I typically do, especially in two main areas: with repeat clients and with my radio imaging outreach. When I sit and do it I regret that I dropped the ball a little.

Let’s end the year strong!

The year is not over! The next week and a half until Christmas can be a strong one! All marketing an be done with gusto. All auditions can be awesome. All booked work can be submitted with extra effort to make clients feel appreciated. Every single day matters, and each booking counts. As I reflect back on the year, I am so thankful for another year to pursue my dreams, and another year to work in the field I love. With the SOVAS this weekend, I am so excited to spend the last Sunday before the holidays surrounded by so many industry friends who are flying in from all over. Sometimes I say “there are no words” but for this weekend there are many words, and they are words of reflection and gratitude.

Filed Under: Uncategorized Tagged With: als, bookings, CastVoices, coaching business, consistency, desk, gear, Google Core Values, headshots, Home Studio, mail chimp, new clients, newsletter, pay to plays, prosonus, reflections, Repeat Clients, small business, Twin Mom, VO, voice over, voice over business, voice over coaching, Voice123, voiceover, website, working mom, workspace

Mindset Matters in Voice Over

November 9, 2021 by Laura Schreiber

Construction and The Foundations We Establish

Recently my husband’s parents bought a ranch around the block from us. They needed to gut renovate it and my brother-in-law is the project manager. It has been quite the undertaking, and my brother-in-law has done everything, from day-to-day interactions with all of the various crews working on the job site, to making choices about every material to use each step of the way. He has had to sort out bids and come up with various plans all while weather and kids pose on-going challenges.

This parallels running a voice over business in many ways. In voice over, like with a construction project, the mindset matters profoundly. The foundation of our business is ours to build, and to create by our own design. The intent of this blog is to think about a few key components of mindset related to voice over.

What are your Goals?

GoalsWhen you build a house, sometimes you are doing an update to make a space your own and sometimes you are doing a gut renovation. Either way, from the outset, you need to consider your goals for the project. In voiceover, knowing your goals enables you to have direction in your daily pursuits. If you know where you want to be, and if you have a clear vision for yourself, it is easier to work towards reaching those goals. And the goals you have might well be completely different from other voice talents you know. For instance, I do not do medical narration or audio books. Two of the women in my accountability group work in both of these genres, so their goals and their day to day marketing endeavors look quite different. As a professional voice over actor, I am very clear about my passions and where I want to spend my time. This is a key component of my mindset.

Business Mindset

Have a Business MindsetEven though I am a working creative, from the start I have run my business like a business. Our mindset and the choices we make determine whether voice over is a business or a mere hobby. Do you want this to be your career or something you simply dabble in? For me, from day one, this was going to be a career. There was no other option. When I decided to pursue voiceover, I did so in lieue of returning to teaching, so I had the luxury of plunging into VO full time from the get go. Besides working full-time, other choices helped establish this is a business. Using a CRM is essential. This helps you track all of your outreach, your costs, your bookings, your contacts… all of your efforts in one place. I have blogged before about my experience using Voiceoverview, but I truly believe this specific CRM is essential to the success of my business.

Having an invoicing system and being consistent about it is essential to a business mindset in voice over. After all, it’s a business and you want to get paid! I know many talents who invoice weekly. For me, I invoice with the delivery of the finished audio for every single booking. When I send the audio, I send a link to the invoice. If you happen to use Voiceoverview, it integrates with Waves App, Freshbooks, and Quickbooks! Ultimately you need to decide how often invoicing will work for you, but for me I love doing it at the time of delivery because it means no job ever slips through the cracks.

Another aspect of a business mindset is having a business checking account. No one told me about this when I launched my voice over business, so I mention this often to try to make it easier for those starting out. I actually learned the hard way about 18 months in to my voice over journey. I tried to deposit a check at the bank at my local branch and suddenly they would not accept it. It was an eye opener, as by this point I perceived myself to be running a small business. So, if you are a solopreneur, you must actually also open a business checking account. This, too, is crucial.

Make Your Studio A Pro Studio

Pro Home Studios are a MustIf you really want to succeed in voice over, and establish yourself as a professional voice talent, you need to have a professional studio. First, it is essential to maintain business hours. As a business owner, if you want to be available and accessible to your clients, you should have set business hours each day. For me, I typically work from 8 am- 6 pm, and schedule breaks for myself at my lunch hour for things like exercise classes or seeing friends. I also use my lunch hour to make myself available for consultations with new students or people looking for demo. But, the main point, is that I am available to clients all day, every day, during regular business hours.

Next, it is also important to have a professional home studio set up. I often have folks new to voice over ask me if it is really necessary to go to the effort and expense of buying equipment and if they can just rent studio space. I can tell you unequivocally that if you intend to succeed in voice over you simply MUST have a home set up. Further, it is not enough to have a basic home set up, you have to have a quality set up so that you produce pristine audio. This requires a booth with acoustic treatment, gear, and training in audio engineering so that you are capable of mastering your recordings. Once this is in place, you are ready to have your business up and running.

Mindset matters. Every choice you make matters. Run your voice over business like a business from day one.

Filed Under: Business Management, Studio/booth, Voiceover Tagged With: booth, booth life, Business, Business hours, CRM, gear, goals, Home Studio, hours, professional voice over actor, set up, small business owner, solopreneur, studio, VO, voice over, voice over coach, voice talent, voiceover, voiceoverview

The Joys of Studio Dogs in a VO Booth

September 12, 2021 by Laura Schreiber

Me with girls on sofa

My Dreams Come True

Laura Schreiber with Studio DogsHaving studio dogs is a luxury. As a working mom, I have blogged about this before, but I never knew if I would be able to have children. When I was 22 and I got my first Cavalier King Charles Spaniel of blessed memory, I was not sure if this fur baby would be my only child. While I have been blessed with human children too, they never changed the status of my dogs, who have meant the world to me. My dogs have been there for me and by my side on my best and worst days. For my greatest celebrations and for my worst sorrow. I believe that Barclay, Violet, and Daisy understand and connect with me in a unique and special way, and having them in my life is as much a dream come true as my professional voice over career is. I very much view having these precious fur babies by my side in my home studio as a luxury. Everything about my career, from my studio set up to being able to be present for my children is icing on the cake to being able to live the dream of life as a full-time voiceover actor. If you are thinking of getting a studio dog, I urge you to move forward without hesitation. If you are thinking about it, let me share the traits that have made my dogs ideal to be in the studio daily and give you some  ideas of what traits work, what does not, and what to look for when having a voice over studio dog.

Violet

Violet the Blenheim CavalierViolet has always been a wonderful studio dog. Violet is a Blenheim cavalier King Charles Spaniel. Her temperament is calm, quiet, and she is eager to please. She rarely barks and sleeps a lot. Despite her angelic personality, there are several challenges to having this love muffing in the booth. When Violet sleeps, she often snores. Despite her tiny size of only 15 lbs, her snore sounds like a local train coming through town. The next challenge is that Violet, who was bred to be a lap dog, very much wants to sit on my lap. While she will sometimes settle down and snuggle with her sister, she will more often beg to be on my lap. Imagine that I am doing a long form narration or eLearning project and she is on my lab. If she exhales or shakes and her collar rattles, the mic will pic this up. While Violet is pretty close to being perfect, there are some hiccups sometimes and as human as she seems she still has no idea that I am doing actual work or that she can interrupt it.

Daisy

Daisy the Silver LabDaisy is a Labrador Retriever puppy. As a silver Lab, she is just precious. She is goofy and sweet and has a lot of energy. Let’s just say when she first came to the voice over booth, she had no idea it was a place of work. She literally tried to eat the aurelex acoustic foam off of the walls! Well, that could not go on. Outside the studio, Daisy had a number of behavior issues ranging from jumping to counter surfing to pulling while walking that also needed to be addressed. So, we sent her to the Monks of New Skete for some dog training. They taught Daisy to go to her place. It was amazing. After 17 days at the monastery, when she returned, she understood to lay by my feet quietly when given the command “place.” This was life changing and Daisy is now a wonderful and enjoyable companion in the studio.

When They are Not There

Regardless of how amazing Violet and Daisy are, I do not have the girls in the booth for live sessions. Whether I am doing a Source Connect of Zoom session, my feeling is that when clients are paying a premium for m services, the dos should not be there. Ever. I do a lot of commercial work and also have live sessions for video game work and sometimes even eLearning, and there is not a circumstance in which the dog’s behavior interfering with the audio would every be acceptable. In a business where there are a lot of people who do what we do, and we as talents are very replaceable, we need to be mindful of what is ideal for our clients and put their needs above all elese. Are there times I would prefer to have my pups in the booth? Of course there are, but it is more important to have clients return again and again.

So, if you are a voice actor and you are getting a pup, here are some things to keep in mind:

  • You want a dog that is not a barker. They either are or they aren’t, and if they are that will never change.
  • You want a dog who is not anxious. They need to be ok by themselves when you have live sessions. If you put them somewhere else in your house, whether it is a crate, a den, a gated kitchen, you need to be able to count on them to be quiet for the duration of your session.
  • You want a dog who can stay calm and rest for upwards of an hour, even at a young age. As voice actors, it’s an endurance game. We are often in our studio for hours on end. You want a dog who can tolerate being indoors and does not demand walks or outdoor play on their schedule.

I am so thankful for my girls. I hope you find a studio dog to make your voiceover life complete!

Filed Under: About Me, Client Relationships, Live Sessions, Studio/booth Tagged With: Aurelex acoustic foam, Blenheim Cavalier, cavalier king charles spaniel, Companion, Custom Booth, elearning, fur baby, Home Studio, Labrador Retriever, live session, Monks of New Skete, narration, Professional Home Studio, Silver Lab, Source Connect, studio dog, VO, voice over, Voice over booth, voiceover, working mom, Zoom

My VO Back Story

January 10, 2021 by Laura Schreiber

How Did I Get Here…

If you talk to any working, full time professional voice actor, they will tell you that the road to success seldom happens overnight. Instead, for most of us, it involves years or determination, hard work, and commitment. A voice actors story always began somewhere. Someone or something made us think we could to it, made us brave enough to step in front of a mic and not give up.

The Steps at Columbia UniversityFor me, my journey started in the mid-1990s. I was a student at Columbia University in New York City. I was studying political science. My younger sister Julie also went to school at Columbia, and we went out to eat off campus often. If you know anything about New York, you know that lots of waiters and waitresses are also actors who have to pay the bills. Well my sister and I have always sounded young, but when we were young we really sounded young. We also had a habit of speaking in unison and saying the same thing at the same time. It became a pattern that we would got to places like Ocean Grill or Isabella’s and every single time our server would comment on our voices. It wouldn’t just happen there, it would happen at Bergdorf’s or wherever we shopped. It even happened in taxi cabs. Often the follow up to asking if we are twins, and we are not, is that we should be in voice over.

Taking Action

Drama Book ShopI remember the day clearly. It was winter during my sophomore year and I went to the famous Drama Book Shop in Times Square to research how to become a voice over actor. One of the perks of being a student in NYC is that all of this was right at my fingertips. I was able to learn so much just be talking to the people who worked at the book shop, and I left with some books and a copy of Variety in hand. What I quickly discovered was that while I was in the right city to pursue voice over, at that time everything happened in person. I would have to take my tape cassettes around, show up in person for auditions, and actually go to studios for gigs. Being a student at Columbia and doing VO seemed mutually exclusive at that moment. My studies were intense and they were my primary concern, so voice over was put on the back burner.

I already knew my husband at that point, and we began to joke “When I do voiceovers…” This actually went on for more than 15 years.

Siona’s Bat Mitzvah

So in 2015 I was sitting at my friend Rachel’s daughter Siona’s Bat Mitzvah luncheon. It was a lovely day and it was nice to be surrounded by friends. A woman I knew from a school my kids used to go to sat down next to me to catch up. I knew Marie Hoffman as she was very active in the Parents’ Association and I would often see her on the carpool lane. When we started chatting, I discovered that she had been doing audio books. I learned that Marie had a home studio, and that she had built her own small business. I was so excited, more like elated. Marie was kind enough to offer to speak with me later, and we chatted for hours that weekend. She suggested coaches that I could work with and the pros and cons of pursuing voiceover. Again, this was the reinvigoration of a long-time dream, not something that was going to happen over night.

What struck me about my chat about Marie was how kind and supportive she was. In many fields, people are so competitive. This was my first glimpse of how supportive women are of each other in the voice over community. As a working mom, this support is essential to the success that I have had.

Getting Started

Laura Schreiber recording at Atlantis StudioMy chat with Marie gave me the impetus to get started in voice over. I began researching coaches, writing a business plan, and researching how to build a studio. In the coming months, I started to lay the foundations for my VO business. I began working with Anne Ganguzza, my first coach. I started planning for my VO website, and I started having my studio built. I also had tech training to learn how to record and edit. I also began taking advanced acting and improv classes at Papermill Playhouse, our local theater. Over the years I have worked with many coaches, many of the best in the industry. I continue to push and hone my skills, update my demos, attend conferences, and build. A voice over career does not happen over night. I am so thankful for the work that I have had, and I have big dreams for what is to come!

Filed Under: About Me, Voiceover Tagged With: audio books, building career, coaches, Columbia University, female talent, Home Studio, improv, Papermill Playhouse, professional voice actor, training, VO, voice over, voiceover, women helping women, working mom

VO Gear Upgrade: Apollo Twin

June 28, 2020 by Laura Schreiber

Why Switch from Avalon M5?

When everything is working perfectly in your booth, your bookings are solid, and you are happy with your sound, why shake things up with a gear upgrade? Well, life is not always so cut and dry in the voice over world. While I was really proud when I upgraded to the Avalon M5 preamp, and loved the way it sounds with my Neumann TLM 103 microphone, it is not portable. I’m at a point in my career where if I travel, which happens when there is not a pandemic, I need to sound the way I sound in my booth when in my travel rig. With an Avalon preamp and a Neumann mic, I sound pretty awesome. Even with a VOMO, it is hard to emulate that sound without bringing the Avalon, and if you have ever been in the presence of an Avalon then you know it is not portable. Thus, my journey began.

Working with Tim

One of my VO besties, and all around favorite people on the planet, the amazing Kim Handysides, suggested that I work with the VO Tech Guru Tim Tippets. Kim said Tim does amazing stacks and would set up my travel rig. Initially I had not planned to change my in studio set up with the Avalon M5, just the rig. I reached out to Tim. Tim is amazing because he could just set you up and give you the answer, but instead he spends the time to educate you so that you understand the rationale behind his suggestions and why he is guiding you down a certain path.

 

 

 

The Journey- and Boy Was It One

To Start, I was limited because I was working on a 2015 MacBook Air. Even though my MacBook Air is running really well (knock wood), it only has one Thunderbolt 2 connection and the rest are USB ports. This posed some logistical challenges in terms of suggestions Tim wanted to make. Further, at the time, I was set up to mirror in studio on a monitor. So my MacBook Air stays in an office space outside the studio and I have a great monitor in my booth.

Tim suggested I part ways with my M5, as much as I have loved it, and move on to the Apollo Twin MKII Thunderbolt. He explained the advantages of the Apollo were amazing and that I would sound the same if not better in both my home studio AND I could use it in my travel rig. So, I made the switch.

Tim set up an amazing stack for me on the Apollo and my booth in the house is up and running, almost.

Problem Solving and the Challenges

While I am delighted with the sound of the Apollo and immediately booked a pretty big job in the first round of auditions after being up and running, the big hiccup is that I cannot hookup my monitor in the studio and now my MacBook Air is in the booth, very temporarily. Before an onslaught of well-intentioned notes comes my way, I have purchased and returned multiple adaptors to try to hook up an HDMI to a USB, but to no avail, none will convert a video signal readable by Catalina. And because my MacBookAir is from Early 2015, I do not have a Thunderbolt C port and cannot use an adaptor because my computer could not process the speed. So… I am upgrading and an iMac desktop is on the way! This MacBook Air will be used for my travel rig and for marketing and correspondence, which is fine and I am thrilled with the solution.

The Travel Rig….

So this brings us back to the travel rig set up, which is also pretty exciting. After all, this entire journey started because of the travel rig, right? So, what is my travel rig set up now:

  • VoMo Booth
  • Sennheiser 660 Microphone
  • Apollo Twin MK II Thunderbolt
  • MacBook Air with Twisted Wav

And the great thing about working with Tim is that he set up the presets in the Apollo for this as well. Now when I go away, I can plug this in and go!

The One Note:

When I first started working with Tim to set up the Apollo, the process was not seamless, not because of Tim- sometimes life is just like that. It seemed that everything that could go wrong did go wrong. Tim was a patient as can be as he has seen it all, but I felt terrible and was quite frustrated. In the middle of attempting to set up the Apollo, I had to do a long overdue Time Machine backup and then upgrade to Catalina, so had I done those things prior to our chat that would have helped. The last thing was that my MacBook Air was not recognizing the device after all of that. I watched multiple youtube videos as I could not bare the thought of texting Tim and telling him something else was wrong. One video made me wonder if something was wrong with my thunderbolt cable. When I looked at it, I realized the lighting bolt was only on one side. If you have an old model and your are using this kind of cable, even though you can plug it in with either side up, make sure that the end with the lighting bolt is face up. Once I did that, everything worked like magic and Tim could do his thing, but it took about 8 hours in my booth to figure that out!

https://youtu.be/AygH6XSXIns

Filed Under: Studio/booth, Voiceover Tagged With: apollo Twin MK II Thunderbolt, Avalon M5, Home Studio, iMac, MacBook Air, Neumann TLM 103, Ninja clamp, Senheisser Shotgun Mic, Tim Pippet VO Guru, travel rig, VO, voice over, voiceover, Vomo

Supporting VO Clients During Covid 19

March 23, 2020 by Laura Schreiber

It’s Not all Movie Nights and Puppy Snuggles

For those of us solopreneurs who have worked from home for years, some aspects of social distancing surrounding Covid-19 are not new. We are working from home. Well, as a full-time voice over actor I was already doing that. The new challenge is that my entire family is now here. While I am thrilled that we now have the option of spending all of this quality time together, I still am eager to provide the best possible customer service to both my present, existing clients and to folks now in need of voiceover services. To that end, so that you can fully understand the range of what is out there, I have put together this brand new Covid-19 demo for you. It is a multi-genre demo, thematically linked by our present situation. I hope that it supports your present needs. Here is how else I can help you:

https://youtu.be/wmwu4IOowYo

New, Informative Phone Messages

Your phone messages are a great way to update all callers of the new changes. Hours, new policies, current procedures all can be added to both greetings, after hours messages, and on hold messages. I have always done a lot of telephony and IVR work and can help with script writing if need-be. It is very important to reassure all clients that business goes on, even if there are changes at the moment. Great phone messages are a huge help, and rush options are certainly available if you need them!

Engaging, Sincere PSAs

After years of doing commercials and PSAs, never did I anticipate voicing them for such a time of need. But maternal emotion aside, our moment has come. I will work with you and your team to bring the nuanced script to life and make your PSA stand out from the rest. Are you looking to emphasize hope right now? Perhaps you want to reassure your base? Maybe you have a solution to the problems your clients are having. I get it and I have the sincere, relatable voice to calm your customers right now.

Helpful Explainers

Explainer videos have always been fundamental to letting customers know what services you provide and how things work. In these uncertain times, now more than ever, updating explainers to make them relevant to today’s current corona virus situation makes sound business sense. Bulk pricing is available if you have a lot of content that needs updated.

In Store Announcements

Does your store have in-store announcements? Some play over the entire store. Some play at checkout. If so, they are likely to change now with the new and constantly evolving virus news. Further, you likely need a full time talent who is in the studio a lot and is available to keep up with the rate of change. I am there to support you in these endeavors.

Updated eLearning

Often companies have spent years creating content libraries that represent their strategy and business practices. In light of current virus concerns, this content is not irrelevant, it just needs tweaking, updates, and revisions to reflect new corporate procedures. With so many working from home, everything from time sheets to pay role to team check-ins is now different. I am here for all of your content needs and can get them to you as soon as you need them. For large eLearning projects, if there is a bulk of work, I offer retainer agreements.

Full Service Production with Industry Partners

This can be an overwhelming time when so much needs to be recorded all at once! Don’t worry, I have you back! Over the years I have built fantastic relationships with industry partners. If you know what you need, your budget, and when you need it, I have a fantastic team who can offer full production. From script writing to video and audio, I can coordinate the entire project for you on time and within budget.

Live Sessions in Broadcast Ready Home Studio

As always, I record everything in my broadcast ready home study on my Neumann TLM 103, Avalon M5 preamp, Steinberg UR12 Interface, and Macbook Air with Twisted Wav. I offer live sessions with flexible hours as I am always in the studio full time via Source Connect, Zoom, and Skype. I am always happy to self direct too, but for jobs over $250, I always offer the option of a live session, so that you have what you want when you want it. Audio recorded in live sessions is final delivery, as is industry standard. I never end a live session into my clients are thrilled with the audio.

Making Lemonade

This time of social isolation is hard for everyone, even those of us that work in padded foam booths. It is not easy to stay apart from those that we love, to avoid our favorite people and our favorite places. Most of us have never been told to do something like this before and that our lives depend on it. It is in this most unusual setting that as a working creative I still see meaning in my work, usefulness, and purpose. As a working mom, I am often juggling my home life and my professional life. My son asked my for help with an essay he has to write about Kate Chopin The Awakening. Jack had to read some articles of commentary and react. The articles talked about how Chopin creates a reality that is both a utopia and a dystopia at once. This resonated with me and had so much meaning in light of our present pandemic. I can still do what I love. I am surrounded by the people I love. I have these to precious dogs who I love. Everything looks the same, but everything is different. In the face of this, I prefer to make lemonade.

https://youtu.be/pvBnRQA1rGQ

Filed Under: Voiceover Tagged With: broadcast ready, broadcast ready studio, bulk pricing, commercial, commercials, corona virus, covid 19, elearning, Explainers, Home Studio, IVR, phone messages, PSA, Skype, social distancing, solopreneurs, Source Connect, stay at home, telephony, VO, voice over, voiceover, working mom, Zoom

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