solopreneur

Tips of a Well-Seasoned Traveler

October 24, 2018 by Laura Schreiber

When Working Mom’s Leave Home, Let’s Do it Right!

Remember, It’s Not a Vacation
As a 24 year old newly wed, I think I actually packed every single pair of shoes I owned on my honeymoon! We were going away for a week, and I knew that I wanted a different dress for every single night of our trip to Bermuda. Fast forward 15 years, and without my strong and handsome husband to carry and haul all of my stuff around, and it was A LOT of stuff, I had to figure out how to have confidence in what I was wearing, look adorable, and manage all my belongings on my own. I am quite intellectually self sufficient, but this realm of physical management was something that had to be learned I boy did I conquer it. So, as I set out for Dev Learn this week, I though I would share some of my favorite tips and tricks to help other working moms best prepare for their business trips too!

Dos and Dos (who needs Donts?):

Here are some of the highlights that get me through conference packing

DO Pack light.
DO Ship conference materials like brochures and swag in advance. I also ship my travel rig in this package.
DO Be sure to call your hotel and make sure they will hold the above package until your arrival!
DO Stick to one color palate.
DO Wear/Pack shoes you can actually function in ALL day and night! I love my chanel ballet flats. They look chic and are very supportive. I always pack black and gold for such trips. Sometimes, in summer, I also bring pink ones. https://www.chanel.com/us/fashion/search/?text=ballerinas&page=0&suggestion=false&cat=True&axis=fashion
DO Use travel size toiletries. I keep mine packed always and replenish as soon as I run out so that bag is always ready. I use this bag from Tumi that is TSA approved and you do not have to take anything out at security: https://www.tumi.com/p/split-travel-kit-022193D2/

Today as I work on this blog I am in the midst of packing for a trip myself. In addition to actual work, I have to pack a weeks worth of school lunches and snacks. I have to do all of the laundry. And sadly, my sweet dog who is always by my side is already at my mom’s house. I try to plan as much as I can in advance not just to make my departure easy, but to make my return easy.

There are a few details that always help me. I keep toiletries that I need in flight in the same cosmetic case and check that I have what I need the day before departure. For cross country and international flights, which I often have, I would hate to be without anti-nausea medicine. I always brink a cozy scarf. I love the ones from J. McGlaughlin: . I also make sure that I not only have m computer, but that I have a cosmetic cased filled with my charger and a Mophie so that I can recharge when I land or if I have a long day at the conference. I always, always travel with my Bose noise canceling headphones. I am a little bit nervous when I fly, not about the actual plane, but about all the details that I can’t control like whether or not we’ll land on time and who will be in my row, and just removing the extra noise helps a lot! So, I always make certain to have these travel essentials!

A Little Pampering Never Hurt

Everyone has different goals on their work trips. When I am going and I will be meeting potential clients or seeing current clients, I want to look and feel my best. This is not the time to cut corners! I make sure to bring what I will sleep well in and will be most like home. This is not the day to try new mascara, nor is it the day to let your hair air dry. If you are a solopreneur investing in flying across the country to connect with clients, spend what is likely between $30-50 and have your hair blown out if you cannot do a decent job on your own. People come from all over the world for these conferences. Once you have actually gotten yourself there, you might as well but your best foot forward.

You can Always Buy It There

I find that it is far better to arrive organized and shop of you need to than to overpack and overwhelm yourself. Unless you are going somewhere very remote, if you forget something it is just a great reason to shop!

In the end, you can figure out what works for you! With lots of business travel under my belt, I have quite an efficient system. If you have tricks that work for you I’d love to hear about them! Wishing you safe travels and an enjoyable trip! Now, don’t forget souvenirs for your kids! 🙂

Packing My Bags and Conference Bound

September 19, 2018 by Laura Schreiber

Time to Pack the Roll-y Bag

After three days in Atlanta I was on the airport shuttle back to the airport. In truth I had never gone very far. I spent the entire time at an airport hotel, for VO Atlanta, one of the biggest voiceover conferences of the year. First, it should be noted that I get terribly car sick and was dreading this shuttle ride. On the shuttle I immediately noticed a gal that looked really familiar but I had not actually gotten to spend time with at the conference. It was the one and only Shelley Avellino. We spent the entire time on the shuttle chatting away. They after clearing security we had lunch before I flew back to NYC and Shelley was off to Vegas. You see, that’s how voiceover is, we treat each other like family. Shelley and I now have weekly chats and I don’t know what I ‘d do without her. That is the magic of these conferences.

One of the biggest reasons that I was confident enough to pursue voiceover years ago was that I did not want to leave my children, Emma and Jack, and commute to New York. I wanted to work from home. So, it seems quite ironic that last year I went away six times to various conferences. Six. S-I-X. I packed my black Tumi bag, and off I went. In truth I feel terrible when my car picks me up for the airport, as if I am leaving my right arm behind. So why do I do it, and so often? Sometimes it’s necessary to leave the foam booth both to meet clients and for professional development opportunities.

ELearning Conferences

As a professional eLearning narrator, I have made some wonderful connections and ultimately gotten great clients from attending conferences including ATD and eLearning Guild conferences. I have had an opportunity to narrate training modules for some of the best known brands, including Ace Hardware, PSE&G, and Walmart to name a few, all based on connections made at conferences. I have met independent instructional designers and large content providers, but I think leaving the comfort of my padded foam booth and making a face to face connection makes all the difference. Whether I am in Orlando or San Diego, the location is irrelevant. I show up at these conferences to listen to what potential clients’ needs are, so that I can better understand what they are looking for in a professional narrator. I also come so that I can introduce myself in person and let them know why I am different than my peers and how my broadcast ready studio sets me apart. The next conference I will attend is Dev Learn in Las Vegas in October, 2018. If you’ll be there let me know!

Radio Summits

Radio Imaging is another big piece of my professional voiceover business. I have a passion for it and am the female voice of multiple Top 40/AC, Classic Hits/CHR, and Christian Top 40 (REL) stations. From sweepers to station promos, this is a genre that I love from format to format. When my mentor Randy Thomas suggested that I fly out to Los Angles last May for the World Wide Radio Summit at the W Hotel in Hollywood, I was one of about 50 voiceover actors who was there. Not only did I meet top radio industry professionals and talent agents, I learned so much about the inner workings of radio both from attending the sessions and from talking to other attendees. I was actually amazed by both how many people I met and how much I learned in just a few days. As a professional voiceover actor who does a lot of radio imaging, this conference was well worth the cross country flight.

Professional Voiceover Conferences

I have had the opportunity to attend multiple voiceover conferences. Not only have I learned so much that has helped me stay current in my industry, but I have had the opportunity to connect with folks from around the world that I otherwise only know online. I am going to go point by point about what I love on this, but I could right multiple blogs about each conference below, so this is just a very brief summary:

WoVo Con: Located in Las Vegas, I attended as a professional talent, but now non pros can attend as well. I loved the seminars that were offered! I did not attend any master classes but the practical skills that I learned I use every day. I also liked the size of the sessions and felt that it was comfortable enough that I could absorb everything.
VO Revolution: In Kankakee, IL. One piece of advice- fly into Midway!! I loved the small intimate setting. I learned so much about marketing and was very inspired. It was a great setting to share ideas and ask questions. This is a great conference for folks starting out or for folks who need a business jumpstart.
VO Mastery: In Studio City, CA. This workshops stands out because of the amazing amount of master classes with top industry professionals and the level of access talents have to interact with them throughout the conference. The panels were also outstanding.
VO Atlanta: In Atlanta, GA. Last, but certainly not least, VO Atlanta is the biggest VO conference of the year. Voiceover professionals come from around the world to attend this conference. I think I enjoy this so much because it is a great opportunity to connect with other talents. So many themes in voiceover are covered that you could focus on what ever topic you are trying to improve on and attend panels and master classes in that field. From voiceover technique to business tools, everything is covered at this conference.

The Other Perks….

So, I love meeting clients in person. I also love meeting other voiceover professionals. But the truth us, I have also gotten to go to some beautiful and fun places when going to these conferences. Last year I was in San Diego for an eLearning conference. If you have never been to San Diego, it is really beautiful. I was also in Las Vegas and had a special evening out with friends from Europe and from the West Coast. We ate at a truly decadent restaurant with an incredible view atop the Mandarin Oriental Hotel.

In April I attended another conference in Orlando. I had lunch with other voiceover talents and stayed at an amazing hotel with a lazy river! While I am highly motivated to grow and maintain client relationships, and stay on the forefront of the voiceover industry, I confess the travel perks ain’t half bad either!

A Girl’s Best Friend: Blessings of the Voiceover Studio Dog

September 12, 2018 by Laura Schreiber

My Fur Baby

Years ago, when I was early in my pregnancy with my twins, I remember my aunt pulling me aside and saying that as much as I loved my Cavalier King Charles Spaniel Barclay, I would love my children so much more. Well, once they were born I realized that I loved my precious Barclay the same way that I loved Emma and Jack. Barclay, and now Violet, have brought such joy and love to my life and they are part of the family. When the twins were little and in their stroller, Barclay was extremely protective and would go off like an alarm to keep strangers away from them. When we lived in our Upper West Side apartment, if the twins went anywhere near the kitchen, Barclay always barked to let me know. As they got older, his protective instincts continued to sharpen and from snuggling when they were upset to loving and training our precious Violet, living with dogs is one of my greatest joys. Over the years, I have watched my elderly grandparents smile with joy as they held my dogs. I have savored every second watching Violet and Barclay gently kiss and play with my nieces and nephews, always careful not to be too rough. My own twins have such a special bond with their “doggy brother and sister.” There is a reason why so many folks, from producers to professional voiceover actors have animals in our studios: our furry friends enhance the quality of our day and because we, as artists are happy, these animals ultimately ensure a quality finished product.

The Snuggles Help

As a solopreneur, full-time professional voiceover actor, I can get lost in my work. Having such a precious, happy, calm girl by my side is a blessing as Violet, a now five year-old Blenheim Cavalier King Charles Spaniel, is always with me in my studio. There has been a lot of scientific research about the calming effect of canines. A great article in Frontiers in Psychology in 2014 they explain“Dogs are known to have stress and anxiety reducing effects. Several studies have shown that dogs are able to calm people during cognitive and performance stressors.” For me, by having Violet by my side in my recording booth, I can leave my every day stress outside my booth, and concentrate on the script in front of me. Whether I am working on a new audition or a booking, it is a benefit to be calm and composed so that I can be present in the moment. The only time that I do not have Violet in the booth is when I have a live session via ipDTL, Source Connect, or ISDN. It would be terrible to have the audio ruined because she yawns or shakes her collar!

I Work In a Padded Foam Booth…

I LOVE my work, but spending hours a day working in a padded foam booth may not be as fun as it sounds, so having a precious furry friend inside is really nice. I have made my booth as pleasant and comfortable as a gal can make a booth, but it is so nice to have Violet with me. She has a double layer cozy bed and a fe quiet toys. She occasionally kisses my leg at random. She also sporadically gets up and rearranges all of her belongings. It is very precious. I always record standing up because it is really important for the sound quality. I regularly have very long eLearning sessions. Every now in then, if I am editing a lengthy eLearning project, I sit on the stool in my booth. The very second I sit down, Violet wants to sit on my lap. She is, after all, a lap dog.

Violet is Part of My Healthy Life Plan

As a working voiceover actor, leading a healthy lifestyle is extremely important to my success. My voice is my instrument, so fitness and food choices very much effect my voice. In addition to pilates, I love taking walks with Violet. In fact, Violet is a great wellness companion, she does it all with me. Apparently this is extremely common. In Science Direct, in an article called “ Understanding dog–human companionship”, “pet owners, particularly dog owners, are more physically active than non-pet owners.” I also want to do as much as I can for Violet so that she lives a long and happy life, so that is incentive for me as well.

The Benefits

My dog, my precious Violet, keeps me happy and calm. Having this special girl to share my days with is not a gift that goes unappreciated. Her gestures, her adorable sounds, her sweet snuggles- all are noticed and loved and adored. They also all feed my soul as both Violet and Barclay are a childhood dream come true. Vi, in turn, fuels the success of my voiceover career, another dream, and I know that so much of the success is because of the happiness that she brings. As the great Elizabeth Taylor said: “Some of my best leading men have been dogs and horses.”

How a Lifetime of Preparing Family Dinners Trained Me to Be a Momtrepreneur

September 5, 2018 by Laura Schreiber

The More the Merrier

Several years ago we moved from a lovely 1950s split level to a 1923 Georgian Colonial. To call this home a fixer upper is being kind, money pit seems more accurate. But we fell in love with this house because we knew we would have the space for the big family meals that we so enjoy. We have a really close knit family and on weekends and holidays we are all together, and this house, even with its leaks and floods, gives us the space to be surrounded by the people we love most. This house also had the space for my dream voiceover studio. For many years I had the luxury of taking a break from my teaching job and staying home with my twins as a full time mom. My years at home as a full time stay at home mom provided valuable, real like skills that I use every day in my voiceover business.

Managing Expectations

As a full-time, professional voiceover actress, nothing could have prepared me better for working with international clients with different customs and expectations than having 35 people in my dining room, an array of food allergies, and some pretty active kids, AKA the Schreiber family! I am a typical Pennsylvania girl who grew up eating meat and potatoes dinners and married a slick New York guy, with a super health conscious family! So for starters, every time I have the entire family over, I have to prepare a blend of food that both sides expect. My side would be shocked to have a meal without green bean casserole, my husband’s side would be shocked not to have simply roasted veggies in nothing but olive oil.

After years of happily meeting the varied expectations of a growing family that was pretty large to begin with, I happily meet the varied demands of voiceover clients. It begins with my voiceover proposals. Some clients love to begin with a friendly phone conversation. Other voiceover clients prefer a proposal with multiple options in an email form. Whether they are a video production company, a casting agent, and advertising agency, or one of the myriad of other possible voiceover clients, I am happy to discuss the terms however they are most comfortable, as being flexible is quite natural to me! From providing invoicing in different formats, to providing delivery of files as they like, to offering all differing kinds of guided sessions including Source Connect, ipDTL, ISDN, and even Skype for those who insist on it, I always try to do what the clients prefer and what is easiest for them. I have learned to accommodate by planning and being organized, skills that serve me well in voiceover and as a working mom!

Ready, Set, GO! Prepping for the RUSH!!

Years ago I realized that I married into a family of folks who plan last minute! My family likes to make reservations and plan meals well in advance, but my husbands rather large family is pretty relaxed. So, I might think it will just be the 4 of us for dinner and suddenly we are going from 4 to 17 with less than an hours notice. This has been great prep for VO rush jobs! Just as I want my family to feel that the door is always open and I always have a seat from them at my table, I want my clients to know that my booth is always open. I understand that they have a client waiting for them on the other side who has a deadline. A client would never ask me for a rush job if they did not actually need the work right away. Just like I would never have my family over and not serve a regular meal, I would not provide rush service and offer any less than I do on a typical job. The terms regarding performance errors, pickups, and delivery would all be the same. I just simply understand that they have a rush job.

Momtrepreneurs Just Get It

I was lucky to learn so much from my Mom and my Mommom (Philly speak for Grandma). Is my house always perfect? No. Do I have dishes in the sink? Some times. Do I iron? Never, or not well! But I have a happy house where we all help each other. We all have chores. We all support each other. We all help take out the recycling and we all take care of the dog. When I have a recording session late in the day and I can’t cook dinner, either someone else cooks or we get take out. But the warmth in my home, the joy that trickles into my booth for every single job, and the spirit with which I have raised my family, I pour that same spirit into my voiceover career. It’s the only way I know.

Tips of a Well-Seasoned Traveler

When Working Mom’s Leave Home, Let’s Do it Right!

Packing My Bags and Conference Bound

A Girl’s Best Friend: Blessings of the Voiceover Studio Dog

How a Lifetime of Preparing Family Dinners Trained Me to Be a Momtrepreneur

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