Any working mom can tell you that there are not enough hours in the day, so social media serves multiple purposes in our life depending on what form you are talking about. And any working mom can tell you that often when we are doing one thing we are thinking about the other 10 things we have to get done at the same time. From enabling a small business owner like me to let potential clients know about my business to staying connected with friends and voiceover industry friends from all over, to staying on top of current trends and hot tips, social media across the board is really important. If you were to ask me how social media directly effects my voiceover business, I would tell you that it depends on the specific genre, so here is a point by point break down of how the most relevant genres relate to my voiceover business.
A few years ago a prominent voiceover talent was offering a class with another industry insider on Twitter marketing. You’ll see as I go on why I leave their names out. I loved the class. I revamped my twitter strategy based on what I learned and was determined that I, too, would make upwards of $20,000.00 after the class. I did every single thing that we learning with gusto. I posted a minimum of 3 times a day every day for 2 years. I never gained more than 1200 followers and I did not book one single job from twitter. I also hired a marketing person to help with my twitter endeavor. Again, we yielded no results. As I book mostly commercial voiceovers, I do not think that folks are looking to hire talents like me on twitter.
I love Instagram for personal use but I have also never booked work from Instagram. My Instagram account is a business one. All of my postings are “brand” relevant. I have tried for several years to post here and to connect with industry folks that I am curious about. I also hired a hot young intern who had a pulse on Instagram. Nothing. Then I hired a marketing consultant. These so called experts did not generate any better results than I did. So, I have a lot of fun at night before bed looking at pictures of jewelry and cute dogs but I do not believe that the people who want to hire me directly are looking for me on Instagram.
I love Facebook and always have. I love it both as a way to keep in touch as so, so many voiceover talents and production people seem to hang out here. I also love to post and share projects and blogs on Facebook. While I have never booked an actual job from Facebook, I have formed the foundation of some amazing friendships that exist off line. I have met so many fantastic people. I also love the groups that I am in. Especially because we use so much audio equipment in voiceover, I find that the support of these Facebook groups is key to my success. For example, if I am having questions about ipDTL or Source Connect, I just hop onto the group and ask. Also, I love the Voice Peddler’s Tech Tuesdays. Others are always so genuinely helpful and insightful.
Now this is a platform where I have gotten quite a few clients! I love connecting with folks from all over the world in all different industries. Perhaps it is because we are all definitely talking about work on LinkedIn, I have made professional friends and booked solid jobs in genres from Radio Imaging to eLearning and everything in between. I am certain that because LinkedIn’s platform make’s it so easy to post samples of voiceover work and connect to our website, potential clients can get a real feel for the service that I provide. I find that the time that I spend on LinkedIn is extremely valuable. For years I had the professional membership but now, with almost 5,000 contacts, I have the basic membership and I am very pleased with it.
So across the board the different forms of social media platforms play a different role for me as a solopreneur. In truth a love Pinterest, and spend a lot of time making pages for my house or my nails, but I have not found a way to make it relevant for my business as of yet. I also do use YouTube a lot, but it is typically either to repost work that I have completed or to create videos that will enhance my blogs and help clients and potential clients get to know me. And at the end of the day, that is really what it is all about. Even when I am not directly booking work on genres like Twitter, Instagram, and Facebook, if it is helping the community get to know me as a person and as a creative that it is worth the time and the energy. I’m not so complicated, I’m a working mom who loves my kids, jewelry, getting my nails done, and walking my dog; so if folks take that away from my post than they get it. And if they understand that I put my heart into everything that I do then the really get it:)