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Chatting with Voice Actor Katie Flamman

August 15, 2021 by Laura Schreiber

A Lovely Talk

For 10 weeks now, fellow voice over coach and professional voice over actor Diana Birdsall and I have been hosting a weekly Clubhouse. It fascinates me how the energy of every panel is so different. It’s great that every week the guests in our room comment and asks questions, but depending on who are special guest is, the tone and the vibe is so different.

Katie Flamman and Diana Birdsall at the SOVAS awards in Hollywood
Katie Flamman and our very own Diana Birdsall at the SOVAS awards in Hollywood, from Katie’s instagram feed!

This week we were lucky to have the amazing British voice over actor Katie Flamman. Katie lives in a village south of London and like me was a stay at home mom for years and came into voiceover at the moment when it made sense for herself and for her kids. Katie has an academic background in English Literature from Cambridge University and a professional background in broadcast journalism, all things that serve her well as a voice talent. What made this week’s panel so unique, I think, is that even though Diana and I had a planned set if questions that primarily revolved around marketing and business, the genuine conversation kept shifting back to acting technique and the actual craft of being a working actor. I felt like chatting with Katie and the other guests we had fed me soul and it wad great fun.

Katie’s Take on Marketing

When speaking with Katie, what struck me was how genuine and authentic she is. I’ve been spending a lot of time this week working on keywords on my pay to plays, and these words seem to accurately describe Katie. While so many of us strategize and plan, Katie really is all about making genuine connections with people,

Katie's Clever Posts
Katie’s posts are clever and authentic, and always make me feel inspired.

both industry friends and clients alike. And the timing could not be more perfect, as she actually has an article out this week in Buzz Magazine put out by the Voice Over Network.  Katie shared with us that when she first got started in VO, she was in a group called media parents. One of the other women in the group looked at her resume, and helped her find a common thread, and that was storytelling. Katie has worked story telling into all of her branding.

Beyond that, Katie says that when she has something that she things is funny or interesting, she shares it. Beyond that, she does not have a grand plan or strategy. Katie has had the opportunity to travel to the United States for the SOVAS awards and has been able to meet and connect with many people who she finds to be inspiring, and knowing her audience helps shapes her marketing and outreach. She always tries to share information about herself that is authentic and clever, and she uses hashtags as a vehicle to drive her audience connections.

The Work Katie Does

Since Katie had acting experience as a student, and then went into journalism, when she first went into voice over years go she was only doing corporate and commercial work. While for some that may be hard to book, with Katie’s skill set and talent she settled into those genres with ease. For Katie, while she was glad to book that, she still wanted to do character work. She studies with Dave Fennoy and even won a SOVAS for her video game demo. When she won, she thought the job opportunities would pour in, but they did not. She got feedback that she needed to put more physicality into her roles, and she needed to “become the character.” She began to study Alexander technique and started doing a physical warmup before each recording session. She even had her coach come to her studio to evaluate how she stood in front of her mic. I was particularly fascinated by this and now when my twins start back to school may give it a go. Katie has also gotten training in MoCap and PCap. She is really excited about how all of her efforts are helping her pursue work in the genres she is quite passionate about.

What She Wishes She had Known

One of our guests asked Katie what she wish she had known. I always LOVE this question because I think there are so few barriers to entry in our field, that sometimes folks jump into voiceover and are not always realistic about their expectations. Katie said she wished she knew about how to run a business and more about accounting. I loved this answer because anyone getting int VO needs to understand that as a working creative, while our art is part of it, we are running a business. In order to succeed it has to be treated like a business from day one. You need a CRM, you need to track outreach, invoices, expenses, and bookings. You need to pay quarterly taxes (at least in the US). And most importantly, you need to carry yourself like a professional. At the end of the day, being a voice talent is about many things, and our voice is just a small bit. Having Katie on was such a joy, and the chat could have gone on much longer. We are so thankful for her time, especially across time zones!

Filed Under: Marketing/Branding, Voiceover, working mom Tagged With: Alexander Technique, Clubhouse, Diana Birdsall, Instagram, Jonathan Tilley, Laura Schreiber, Marketing, MoCap, OneVoice, PCap, professional voice over actor, social media, SOVAS, story telling, storyteller, TikTok, Twitter, voice actor, voice over, voice over coach, voiceover, working mom

Insights Into the Video Game World

July 21, 2019 by Laura Schreiber

https://youtu.be/XrDc8H8Is_4

A Rare Glimpse

Emma and her roommate in their classroom on presentation day!

On Friday morning I went to Stevens Institute of Technology in Hoboken, New Jersey to pick my almost 16 year old daughter Emma up from her two week program in video game design. As a mom, I was so proud of her to have done this program and spent time in the summer exploring an interest and working hard. As a full-time, professional voice over actor, I was even more delighted that she chose to pursue a course of study that could ultimately give us an opportunity to work together. In total honesty, I was completely elated and hoping that she loved every minute and found her calling.

But back to the point of the blog, my inside scoop into the video game world. So the professor that Emma had for her weeks at Stevens was Professor O’Brien, a brilliant creative whose personal focus is gaming with a social message to create change. I did not anticipate that he would be speaking, but this dynamic man spent a lot of the morning not just explaining what our kids had been doing, but sharing what a course of study in video game design might look like and what their career path after completing said course of study might look like. I was excited and enthralled.

The Team

Emma and her game design team

I learned that like real world game design, Emma participated in a team during her program. They each assumed a role, as in actual video game design. There are coders, programmers, floaters, narraters, artists/creators, team leaders, and this was just in the student lab setting. All members of the team were essential to building and creating the game. Even though Stevens is an engineering school and the kids there take the same classes as the computer science students in the Engineering college, the professor explained that in gaming the team needs both the essential computer skills and the creative and artistic skills and has to comfortably float between these worlds. I was particularly pleased that my child had this experience, because as a small business owner, I have to do this every single day. I have to pour all of my creative energy into my voiceover projects, and then put on my business cap and do invoicing and market myself. Here is my child, a rising sophomore in high school, already learning to think this way.

Roles in Their Organization

From listening to Professor O’Brien speak, I learned about the various roles in a gaming company as well. While I have had a few roles on Indie video games, and there are typically several people in on the live sessions, I have never thought too much about the different opportunities available in the company. Apparently, after graduating from a university with a BA and a BS with a concentration in Video Game Design, these kids are prepared to be any part of the team, including project managers, creative directors, programmers, coders, writers, artists, floaters… the list goes on and on. It is clear that they need team players who understand both the technical and artistic components of the game creation.

Places to meet Gamers

I was fascinated by this part of that Professor O’Brien mentioned. As someone who spends so much time marketing and reaching out to new and potential clients, I was fascinated to learn that folks in video game design like twitter. Here are other useful resources I learned about:

  • Playcrafting: https://playcrafting.com/
  • Games for Change http://www.gamesforchange.org/
  • GDC Vault https://www.gdcvault.com/
  • itch.io
  • The Sheeps Meow: https://www.thesheepsmeow.com/

What Surprised Me?

As a voice over actor, I was first surprised that none of these games have a voiceover component! The student projects did all have music, which my daughter told me was all free and public domain. When I asked the professor, he told me that even at the university level, the skill of casting voice talent adds a layer of challenge that they are not typically prepared for and that students don’t usually have voiceover in their projects. Next, I was surprised that so many gamers are on twitter. For years I tried to persistently market on twitter, posting about three times a day. I got no results from this. Perhaps I had the wrong target audience? Next, I was delighted to learn about the team aspect to the creation and about the team/community aspect to the testing and trial phase. I was delighted by this. Lastly, I was surprised by the technological rigors of the program. My daughter has an updated Mac that is several years old. Her rather expensive computer was insufficient to meet the needs of the high-tech software used for this course! She had to use a university provided loaner.

I am so thankful that my child had this opportunity! I am so thankful that I had the flexibility as a working creative to come and see hew finished project. I am one proud Mama!

Filed Under: About Me, Client Relationships, Voiceover Tagged With: Artistic Creators, Coders, Games for Change, GDC Vault, Narrators, playcrafting, Sheeps Meow, small business owner, solopreneur, Stevens institute of Technology, Twitter, video game design, video games, VO, voice over, voicever

Social Media and Voiceover: How does It Effect Your Business?

April 8, 2019 by Laura Schreiber

Ever feel like you are doing 20 things at once ?!

Any working mom can tell you that there are not enough hours in the day, so social media serves multiple purposes in our life depending on what form you are talking about. And any working mom can tell you that often when we are doing one thing we are thinking about the other 10 things we have to get done at the same time. From enabling a small business owner like me to let potential clients know about my business to staying connected with friends and voiceover industry friends from all over, to staying on top of current trends and hot tips, social media across the board is really important. If you were to ask me how social media directly effects my voiceover business, I would tell you that it depends on the specific genre, so here is a point by point break down of how the most relevant genres relate to my voiceover business.

Twitter

A few years ago a prominent voiceover talent was offering a class with another industry insider on Twitter marketing. You’ll see as I go on why I leave their names out. I loved the class. I revamped my twitter strategy based on what I learned and was determined that I, too, would make upwards of $20,000.00 after the class. I did every single thing that we learning with gusto. I posted a minimum of 3 times a day every day for 2 years. I never gained more than 1200 followers and I did not book one single job from twitter. I also hired a marketing person to help with my twitter endeavor. Again, we yielded no results. As I book mostly commercial voiceovers, I do not think that folks are looking to hire talents like me on twitter.

Instagram

I love Instagram for personal use but I have also never booked work from Instagram. My Instagram account is a business one. All of my postings are “brand” relevant. I have tried for several years to post here and to connect with industry folks that I am curious about. I also hired a hot young intern who had a pulse on Instagram. Nothing. Then I hired a marketing consultant. These so called experts did not generate any better results than I did. So, I have a lot of fun at night before bed looking at pictures of jewelry and cute dogs but I do not believe that the people who want to hire me directly are looking for me on Instagram.

Facebook

I love Facebook and always have. I love it both as a way to keep in touch as so, so many voiceover talents and production people seem to hang out here. I also love to post and share projects and blogs on Facebook. While I have never booked an actual job from Facebook, I have formed the foundation of some amazing friendships that exist off line. I have met so many fantastic people. I also love the groups that I am in. Especially because we use so much audio equipment in voiceover, I find that the support of these Facebook groups is key to my success. For example, if I am having questions about ipDTL or Source Connect, I just hop onto the group and ask. Also, I love the Voice Peddler’s Tech Tuesdays. Others are always so genuinely helpful and insightful.

LinkedIn

Working side by side with my Dad while on vacation… a real plus of life as a solopreneur!

Now this is a platform where I have gotten quite a few clients! I love connecting with folks from all over the world in all different industries. Perhaps it is because we are all definitely talking about work on LinkedIn, I have made professional friends and booked solid jobs in genres from Radio Imaging to eLearning and everything in between. I am certain that because LinkedIn’s platform make’s it so easy to post samples of voiceover work and connect to our website, potential clients can get a real feel for the service that I provide. I find that the time that I spend on LinkedIn is extremely valuable. For years I had the professional membership but now, with almost 5,000 contacts, I have the basic membership and I am very pleased with it.

Summary

So across the board the different forms of social media platforms play a different role for me as a solopreneur. In truth a love Pinterest, and spend a lot of time making pages for my house or my nails, but I have not found a way to make it relevant for my business as of yet. I also do use YouTube a lot, but it is typically either to repost work that I have completed or to create videos that will enhance my blogs and help clients and potential clients get to know me. And at the end of the day, that is really what it is all about. Even when I am not directly booking work on genres like Twitter, Instagram, and Facebook, if it is helping the community get to know me as a person and as a creative that it is worth the time and the energy. I’m not so complicated, I’m a working mom who loves my kids, jewelry, getting my nails done, and walking my dog; so if folks take that away from my post than they get it. And if they understand that I put my heart into everything that I do then the really get it:)

Filed Under: Voiceover Tagged With: blog, blogger, Blogging, Facebook, Instagram, LinkedIn, Marketing, momtrepreneur, professional voiceover, small business owner, social media, solopreneur, Twitter, voiceover, working mom, YouTube

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