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Brent Williams

The Radio Imaging Panel At OneVoice Conference USA

July 5, 2021 by Laura Schreiber

Why I wanted to Do It

Laura Schreiber Female Voice Over Talent Inner HeadshotSo if you asked me when I got into voice over what I dreamt of doing, I would have told you that “I want to be a Disney princess,”or “I hope to book a target commercial.” Never did I utter the words, “I want to do radio imaging.” Why? Because I had no idea that this genre of voice over even existed, or what it meant to be a female radio imaging voice for a station. I actually attended a GVAA webinar that J. Michael Collins did on radio imaging and a light bulb went off in my head. All of this energy, enthusiasm, and passion that I was constantly having to tone down for my conversational commercial voice over reads was what made me perfect for radio imaging! That enthusiasm was the essential ingredient for station liners, stingers, promos… anything necessary in imaging!

Over the years, I have worked really hard to build my radio imaging business. Each station that i work with I found on my own and I negotiated the contract on my own. I have small stations all over. Some I work with on monthly retainers, some on  quarterly retainers, others as needed. Some I do everything, from copy writing and voice over to coordinating the mix-down and production of their work. For others, I am just the female voice of the station. When my VO besties and I decided to meet up in Dallas for the OneVoice Conference USA this August, we planned to do a panel about our accountability group. For me, that is a big part of who I am, but that is not all that I am. I wanted to be able to share with others my unique path into a genre that I very much love.

In Good Company

OneVoice Radio Imaging Panel AttendeesThe team at OneVoice put together an all-star panel for Radio Imaging. I am elated to be on stage with these folks. In addition to me, the others include Randy Thomas, Joe Cipriano, AJ McKay, Paul Cartwright, and Brent Williams. I have to say, to be up there with Randy blows my mind a little. When J. Michael and AJ did my first multi-format imaging demo back in 2017, and I asked how to get started in radio imaging, JMC connected me with Randy. She suggested that I fly out to LA for her VO Mastery conference, which turned out to be amazing. Since then, she has been a mentor to me. While there, I took a master class with Joe Cipriano in promos. It was incredible. I had been a working pro for quite some time at that point, but was new to radio imaging. To be on a stage with them means so much. If you don’t know, in addition to voicing countless radio stations around the country, Randy has announced the Oscars, the Super Bowl, and the Tonys! Joe Cipriano is a man who typically needs no introduction, but just in case you’ve been locked in a broom closet, he has been the voice of Fox and CBS for over 25 years.  AJ McKay is a well known talent, coach, and creative director and has worked with the best in the biz! Paul Cartwright is a well-established British talent, now based in LA, who has worked with top brands. And finally Brent Williams it the creative services director of Z100 in NY!! The Station I listen to every day! So yes, this radio imaging panel is one that you will want to watch!

What Do I Have to Offer

Laura Schreiber Female Voice Over Talent Accomplish DreamsWhen I first looked at this line up, I was ecstatic, then I got nervous. Then I realized the very reason I was nervous is why I need to be on the panel. You see, unlike people like Randy and AJ, I did not work into radio imaging because of a background in radio or work as a DJ. I know lots of brilliant talents… Issa Lopez, Chad Ericson, Josh Goodman, Jeff Berlin… who all started as DJs and got into imaging. I am different. I came to voice over in my mid-thirties. I have always booked a lot of commercials. I love doing commercials. I have a ton of energy, and I needed to find what else was in that category. I love working with my radio stations for imaging. From CHR, to Christian, to Oldies to Adult Hits, I am happy in many formats. But you can’t just record a demo and hope that the universe sends you work. Having work in imaging requires consistent, daily follow up. It takes commitment and hard work. It takes determination. Talent and the ability to voice the liners is only a small part of booking imaging work, especially for those of us not from Radio. So I am on this panel to talk about how a determined, hardworking, focused, ambitious voice actor built a solid radio imaging business all on her own.

Filed Under: About Me, Marketing/Branding, Voiceover Tagged With: AJ McKay, Brent Williams, copy writing, Female Radio Imaging, female station voice, GVAA, J. Michael Collins, liners, OneVoice Conference Dallas, Panel, Paul Cartwright, promos, radio imaging panel, Randy Thomas, retainers, stingers, VO, voice over, voiceover, z100

Speaking at One Voice Conference USA 2021!!

June 6, 2021 by Laura Schreiber

I’m Leaving On A Jet Plane

Laura Schreiber Female Voice Over Talent TravelerOk, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the One Voice Conference USA  and I am thrilled to be on two panels.  My VO besties and I had been talking about planning a trip for a while, and it looks like this will be our fist chance to get to be in person together.

Why One Voice?

As a working mom, I have blogged before about what it take for me to choose to pack my bags and leave my family. Whether it’s for a booking, to meet an agent, or for a conference, I always have to way the  and cons. In this case, the choice was much more simple than other. J. Michael has an amazing line up of speakers coming from all over. Not only did I want to participate and contribute as a speaker, but I have always felt that conferences are essential to understanding what is current in the voice over industry. If you want to understand what trends are booking right now, what is new in technology, what shifts are new in the business, this is THE place to be. Packing my bags for such a conference will be a joy. In fact, I already have my outfits planned!

Accountability Panel

Accountability Group Powerhouse PanalistsIf I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.

Radio Imaging Panel

Radio Imaging PanelistsI am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.

Demo Giveaway

Video Demo GiveawayAs part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!

 

Filed Under: About Me, Voice Over Demos, Voiceover, working mom Tagged With: Accountability Groups, AJ McKay, All Systems Go AV, Brent Williams, Dallas, Dave Scott, Dearbhla Trainer, Demo Giveaway, Diana Birdsall, Female Radio Imaging, J. Michael Collins, Jo Cipriano, Kim Handysides, Michelle Blenker, One Voice Conference, One Voice USA, Panel, Paul Cartwright, professional voice actor, Radio imaging, Randy Thomas, Shelley Avellino, travel, VO, voice over, working mom

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