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Voice Over Demos

The One Voice Conference USA; Don’t Miss it!!

August 23, 2021 by Laura Schreiber

I’m Leaving on a Jet Plane…

OneVoice DallasYes, even in the midst of the mounting news about the delta variant, with great enthusiasm I am packing my bags and flying to, of all places, Dallas, TX for the OneVoice Conference. Why? Because the amazing J. Michael Collins and his team have worked hard to create a lineup that is great for both newcomers and established professionals alike. And if you think I’ve been flying about so what’s one more trip, this is actually the first flight I am taking since the pandemic began. So I want to explain up front why I am comfortable and what your options are before we delve into the details about the conference.

Hyatt Regency DallasThe conference is being held at a Hyatt on airport property. Consequently, masks are required while in all common spaces. This would not have been true had they chosen a different site. I plan to mask up while indoors except for at meals and when I am presenting. Next, J. Michael explains that there will be about 300 people in attendance at OneVoice. Last week there was an anime conference at our venue. They hosted 1000 guests and that dod not feel crowded, so with only 300 voice actors, we should have ample room to distance. It is also important to note that it is the policy of the conference that you have up until the day before to cancel for a full refund or switch to an online pass with no questions asked. J. Michael explained that because he, Hugh Edwards, and Peter Dickson earn their income in other ways, they can offer this level of flexibility to conference attendees. When I heard this, I was blown away by their generosity of spirit and level of understand. Running a conference is hard enough, and these guys are really putting others’ needs first. Lastly, J. Michael talked about the availability of rapid tests for those who feel they need them. Lastly, then conference team even have different lanyards to distinguish between those who want hugs and those who prefer to distance. I will take hugs! For me personally, as I have family members with precarious health concerns, I plan to quarantine for three days post travel and already have a PCR test scheduled at CVS for day 3. So, will all that thought of, I have an array of masks and some travel air purifiers and I will come with all the enthusiasm in my heart.

Why Dallas?

J. Michael Collins and One VoiceWhen they could have had the conference anywhere in the country, I was curious how J. Michael came to choose Dallas. He explained that its central location was a huge draw, making it easy for everyone to get to. JMC explains that it is much more cosmopolitan than people realize, and that it has Diana Birdsall who now lives in Dallas conquered that it has become quite a melting pot. In addition to the vibrant culture, the restaurant offerings, and the sports, it’s a city that has grown up and a place we would all be excited to visit. When we asked J. Michael if he plans to keep the conference there going forward he said he yes, he loves building a relationship with a venue and he wants us to be treated well going forward.

The Tech of the OneVoice

For those who don’t know, Hugh Edwards has created his own platform called reattendance. This offers seamless virtual conferencing. They are also working with an AV company local to Dallas and Uncle Roy Yokelson of Antland Productions is in charge of everything Tech on site. For all attendees, whether in person or remote, you will have access to the recordings of the sessions.

The Awards Night

In the UK, the OneVoice awards are the only awards for voice over talent there are. When they brought the conference to the US this year, they had over 2000 submissions. Unlike other awards events, it is free to enter and the statue is free. JMC said we need as many celebrations of what we do as possible, and I rather agree! This is just another opportunity to lift each other up.

Some of the Highlights

J. Michael tells us he is really excited about the blend of living legends and rising stars at the conference. He says that they keynotes will be wonderful. He is excited about guests like Joe Cipriano, Randall Ryan, Melissa Disney, Vince Lebica, and Bill Farmer. He is also really excited about the workshops, some of which still have availability.

Other Details to Note

Laura Schreiber and OneVoiceThere will be a TriBooth available for use. With the exception of the awards night, all meals are on your own. There is a restaurant in the hotel that will be open 3 meals a day. Pastries and coffee with be out in the morning in the conference area. About 5 minutes from the hotel by car there are several great restaurants. Attendees and presenters ca park for free in terminal C which connects. Please note, there are two Hyatts at the Dallas airport hotel. The conference is at the Hyatt Regency across from terminal C. There is a shuttle. For those who need more assistance J. Michael recommends blacklane.com.

Our Demo Giveaway

https://youtu.be/bULrow3DHgw

If you missed it in our earlier postings, we are doing a commercial demo giveaway to OneVoice USA attendees! Here is the info and good luck:)

Filed Under: Coaching, Voice Over Demos, Voiceover Tagged With: Awards night, awards show, breakaways, Clubhouse, covid precautions, Covid protocols, Dallas, Demo Giveaway, Diana Birdsall, Hyatt Regency, J. Michael Collins, JMC, OneVoice Dallas, OneVoice USA, reattendance, remote conference, voice over, voiceover, voiceover conference, workshops

Finding the Right Voice Over Coach

June 21, 2021 by Laura Schreiber

I’ve Been In Your Shoes

Laura Schreiber with Anne Ganguzz
Years ago at Atlantis Studios in Santa Monica with Anne Ganguzza, my beloved coach:)

It seems like just yesterday I was just starting my own voice over career. When I was new to voiceover, I, like you, had questions about everything from technique to gear. I had so much to learn, I was not sure where to begin. Coming from an academic background, my inclination was to research, but finding the right voice over coach that was the right fit for my vast VO goals was a goal in and of itself. If you look at my resume, it reads like a “Who’s Who” of the best of VO. I’ve coached with Anne Ganguzza, Bill DeWees, Nancy Wolfson, J. Michael Collins, Eric Romanowski, Dave Walsh, and the list goes on. You might be thinking, why has this gal worked with so many coaches? Well, there are three reasons: At different points in your career, you need different things. And, coaches have varying areas of expertise. Lastly, voice over, like many other professions, is a field for career-long learning.

Now, as a long-established full-time professional talent and working coach myself, Diana Birdsall and I have teamed up and started a Clubhouse room called “Ask the VO Coaches”

Ask the VO Coaches
Join Laura Schreiber and Diana Birdsall on Clubhouse weekly!

where we can have a weekly dialogue where people who are walking on the same path can now have a trusted space to pose their questions. Last week on Clubhouse Diana and I talked about finding a VO Coach that is right for you. Here are some of the issues that we considered:

Clubhouse Screenshot
Are you curious about Clubshouse? Find us there Thursday and Friday afternoons and chat about VO for free!

Vetting the Right Voice Over Coach

During our Clubhouse panel last week, Diana and I were excited to have Randy Thomas and Dan Friedman as guests. Both established voice talents and coaches like us. We discussed that group classes and conferences are great ways to test the waters and see if a voice over coach is the right fit for you. You should consider things like their demeanor and philosophy. See if you can get a sense of their methodology. What is their approach to studying voiceover like?

What Questions You Should Ask

  • You should ask voice over coaches about their policies. For instance, do they require 24 hours notice for cancellation or are they flexible?
  • Do they provide the scripts? Some coaches plan the lessons and provide scripts, others expect you to find your own scripts. I always provide scripts, but this is not standard, it really does vary and if you don’t want to go digging you should ask. Or, conversely, if you want to control the material, you should ask.
  • How do they know what you are ready to go to demo? Not all coaches produce demos. I do work with an amazing demo team, and I do not send my students to demo until their reads are repeatedly bookable.
  • Do they offer a free consultation? This is very common and is a great way to see if you are a good fit. Do they offer a consultation for demos? This is very helpful as well.

What Guarantees Can They Offer

None. That’s it. You can do everything right. You can have an amazing demo. No one can promise you work. Voice over is hard. It is a grind. It takes hours of commitment and sacrifice and more determination than you can measure. If you have demo producers promising you the starts you should run for the hills. There are no guarantees and anyone that suggests that there are should not be trusted. Gabby Nistico, another amazing coach who I know as an industry friend, has a video about the rule of 10. She talks about how you have to put in years of effort to reap the rewards. The secret is there is no secret.

https://youtu.be/MyuNcKjU9rs

The Right Voice Over Coach Should Make You Better

At the end of the day, you know where you are when you start. You should know how you learn. A good coach should bring

Building Blocks Class Image
It was such a joy to see our students make progress week to week. From top left: Laura Schreiber, Jeffrey Mahoney, Rosemary Le, Dave Scott.

out the best in you and push you. For example, I respond well to positive reinforcement. I do not respond well to criticism, harsh feedback, sarcasm, or cruelty. I am not the kind who can rise above to prove how awesome I am. I will, instead, just fall to pieced. It is not good. So for me, I look for a specific energy from coaches. Ultimately, I was very excited to build my VO career. Now, as a coach, when I work with students, I am trying to build a relationship with them just as I do with my clients. I want them to build a strong foundation of skills that will not disappear when they are nervous in a live session or when there is noise outside their apartment that they cannot control. I want them to hear my voice in their head cheering them on and lifting them up.

Filed Under: Client Relationships, Coaching, Voice Over Demos, Voiceover Tagged With: demos, gear, professional, technique, voice over coach, Voice over Demos

Speaking at One Voice Conference USA 2021!!

June 6, 2021 by Laura Schreiber

I’m Leaving On A Jet Plane

Laura Schreiber Female Voice Over Talent TravelerOk, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the One Voice Conference USA  and I am thrilled to be on two panels.  My VO besties and I had been talking about planning a trip for a while, and it looks like this will be our fist chance to get to be in person together.

Why One Voice?

As a working mom, I have blogged before about what it take for me to choose to pack my bags and leave my family. Whether it’s for a booking, to meet an agent, or for a conference, I always have to way the  and cons. In this case, the choice was much more simple than other. J. Michael has an amazing line up of speakers coming from all over. Not only did I want to participate and contribute as a speaker, but I have always felt that conferences are essential to understanding what is current in the voice over industry. If you want to understand what trends are booking right now, what is new in technology, what shifts are new in the business, this is THE place to be. Packing my bags for such a conference will be a joy. In fact, I already have my outfits planned!

Accountability Panel

Accountability Group Powerhouse PanalistsIf I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.

Radio Imaging Panel

Radio Imaging PanelistsI am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.

Demo Giveaway

Video Demo GiveawayAs part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!

 

Filed Under: About Me, Voice Over Demos, Voiceover, working mom Tagged With: Accountability Groups, AJ McKay, All Systems Go AV, Brent Williams, Dallas, Dave Scott, Dearbhla Trainer, Demo Giveaway, Diana Birdsall, Female Radio Imaging, J. Michael Collins, Jo Cipriano, Kim Handysides, Michelle Blenker, One Voice Conference, One Voice USA, Panel, Paul Cartwright, professional voice actor, Radio imaging, Randy Thomas, Shelley Avellino, travel, VO, voice over, working mom

What Makes Great VO Demo Session

May 23, 2021 by Laura Schreiber

The Demo Session Matters

From both sides of the mic, as both a professional voice over actor and coach, I can tell you that how the demo session goes affects how the demo turns out. You’re investing a lot of time, money, and effort. The demo should be nothing short of amazing, and the key to having an amazing demo is an amazing demo session.  Our job as demo producers is to make you shine, and as the client, it should be made easy for you. The work should be on our side and you should be made to look your very best, assuming that your voiceover knows to wait until you are demo ready. So, for our team between me and Dave Scott at All Systems Go AV, when your reads are bookable, we move to the demo phase and this is how we make you look awesome:

The Scripts

We create scripts that offer a range in two respects. First, in about 60 seconds, we want you to show a broad range of emotion in your acting ability. These will ultimately be lined up to show contrast and keep the listener and or viewers’ interest. Next, and equally, as important, the scripts also cast a broad net in a range of industries you aspire to book work in. There is a secret sauce in selecting the right blend, and we work hard to custom-fit these scripts to bring out your talents. We also are careful never to duplicate anything that another client has used.

It’s in the Prep

Another way that we make you shine is that we prep you really well for your demo session. Included in your demo package is two sessions (in addition to the demo planning session) to prepare the scripts. We work on the target reads and talk about the different potential options for each read. By the end of these two sessions, you know your scripts. You know them intimately, and you are comfortable with them. We do not move forward until you can deliver them at this level, with joy, enthusiasm, and ease.

Our Relationship

The dynamic I have with coaching students plays a key role in how they develop as a voice talents. I work hard to get to know my clients. It is important to me to form a meaningful relationship. When there is trust, and the guard is dropped, I can bring out the best in you. I can also teach you strategies to prepare you for sessions, which is actually the goal. The goal is not the demo. Remember, the goal is booked work. By building a rapport with my students, and building on their strengths, we can get to a magical place with their reads.

So, What is Demo Day Like?

Well, some clients like the excitement of being in the studio with me and Dave, so they choose to come to my professional home studio to record. Others are just as happy and comfortable choosing a remote but live-directed session via Zoom, Zencastr, or Source Connect. Here is the rundown:

Remote Demo Session

Remote Session with Kathleen
Laura Schreiber and Dave Scott directing a remote session for a commercial demo with Kathleen!

Clients can choose their preferred way to patch in. Typically our top choices are Source Connect and Zencastr as there are not latency issues and the quality of the audio is outstanding. We typically set a time that is ideal for the client. When we first connect, we confirm the order of the scripts. Typically Dave does a sound check first and will either ask you to send him a quick recording of the audio to make sure your settings are correct or if we are using zencastr he will simply upload a sample to check. After making the necessary tweaks, we begin recording.

We typically take multiple takes of each spot, just as we practiced. We want options so that we can give you the most amazing demo possible. Before moving from script to script, I confer with Dave to make sure he has what he needs as well. We are listening to every single read for both the quality of the read and the audio quality. When we have what we need the session is over.

Sometimes waiting for the demo to come back is the hardest part!

In-Person Session

In Person Session with Brian Hoffner
Laura Schreiber and Dave Scott form All Systems Go AV with Voice Actor Brian Hoffner at his in-person Commercial demo session.

If you choose to come to record in person, that is fantastic too! We try to make you feel totally at home, my booth is your booth for however long you’d like to stay. We sit just outside in the workspace and direct you via the speaker. We go on mute while you record. There sure is excitement and it is a joy to be able to collaborate in person. Again, as in the remote session, we make sure that in each read we have the technical read that we want and the audio quality that we need.

The Result: A Demo Session That Will Blow Your Mind

My work as the coach ends on demo day. I work with Dave to select the best takes, and we put together the order that highlights your range and showcases your talent. At that point. Dave and his team as All Systems Go AV work to create the magic. From video clip selections to choosing current music that draws the audience, to working on branding, the team at All Systems Go AV creates fresh, vibrant content that you will be excited and proud to use to market yourself.

Filed Under: Coaching, Voice Over Demos, Voiceover Tagged With: coach, commercial demo, demo session, live session, video demo, voice over, voice over coach, voice over demo, Zencastr

When Are you Ready To Make a Demo?

April 25, 2021 by Laura Schreiber

Order of Events

So you’ve decided to make a commercial voice over demo! Where ever you are in your voice over career, there’s nothing more exciting than a new demo to get a voice actor going! So when I, as the coach and demo producer, get the call from a voice talent, it’s my job to assess where they are in terms of demo readiness. If another established talent is working as long as I have calls, they can go straight to demo. If a newbie calls it is obvious they will need coaching. But there is a vast grey area in between a working professional voice actor and someone completely new, so how do I assess what my clients need? Ultimately, no one goes to make a demo unless they are ready to book work at the time the demo is complete.

When a New Talent Needs a Demo

Some Things Take TimeWhen someone brand new to voiceover calls or emails, after our initial consultation, I like to send them an audition script to read to get a baseline idea of where they are starting. From that, I can best assess approximately how many sessions it will take to get them demo ready. Some people are fast learners and they only need a handful of lessons. Others take substantially more time. Here are some factors that influence how quickly you can get to your demo:

  • How much time do you have to practice?
  • How much time do you have to listen to other samples and repeat them?
  • Have you acted before?
  • Have you taken improv classes?
  • Do you sing?
  • Are you a good listener?
  • How determined are you to reach your goals?
  • How good are you at following directions?
  • How often can you meet?

As the answers to these questions vary so much from voice student to voice student, the results vary. In general, when a voice actor reaches out and wants to do a demo, they are pretty determined to make it happen and that determination and passion lead to success.

When an Intermediate Talent Needs to Make a Demo

What makes you different makes you beautifulIn the past month, I have had two clients with acting and entertainment experience who were new to voice over reach out for demos. Again, both were given baseline reads to asses. Both were amazing. You’d think they’d been in voice over for years. Even without coaching, as one had stage and vocal training and the other had on-camera tv experience, their instincts of what to do with the script lead to a natural, authentic, solid read that would be bookable if they submitted.

When someone like that reaches out, I am comfortable moving forward with the demo, as my demo packages include the necessary coaching to prepare the demo. Whether a client chooses the full video package or an audio-only package, their script selection and works on those scripts are included in our process. My goal is for them to have an amazing, jaw-dropping commercial demo that shows their range as a voice over actor, so we choose spots that demonstrate this range.

When an Experienced Voice Actor Needs a Demo

One Size Fits OneWhen a working voice talent needs a demo, again, we can move forward with script selection and a process that showcases their range and strengthens their business’ brand. I work hard not only to bring scripts that enable voice actors to target aspirational clients and showcase their capabilities but also to have the demos be a reflection of what the talents value, care about, and matter. The demo prep process is collaborative and the voice talent’s personality and opinion matter greatly.

Again, the demo packages all include the necessary demo prep, so whether you have been in voice over six months or six years, come demo recording day, my job is to make the demo client shine. I work really hard in the time leading up to the demo to flesh out the nuances of the scripts and talk about the different possibilities so that when the day comes to record the demo client is ready.

My Philosophy About Demos

I believe a demo is an opportunity. A good, solid demo gives you a chance to market yourself to potential clients and them what you can do for them. Particularly when you are new to voiceover, a video demo gives you an instant body of work to market that you would not have. If you have been in voice over and reaching out to video production companies, it is just logical that people connect best in the medium that they work in: video. So, why not give them the content the way they like seeing it? If you are doing an audio-only demo, that demo has to be amazing. Every spot has to show a range and the demo cannot be too long. They have to be attention-getting and leave the listener wanting more. I also believe demos should last for many years and should not be dated, so finding content that the client will not age out of and that will not date the demo is of the utmost importance.

Filed Under: Coaching, Voice Over Demos, Voiceover Tagged With: auditions, coach, commercial demo, demo producer, voice over coaching, voice over demo

FAQs on Starting a Voice Over Career

April 4, 2021 by Laura Schreiber

Foundations in Voice Over

As an established, professional voice talent and coach, it seems like I made all of these choices yesterday. So whether I am speaking to someone as an industry friend, on Clubhouse, or as a voice over, I tend to hear the same questions about starting a voice over career. Yesterday I had a great call with a guy from my home state of PA and when we got off of facetime, I realized that it was the third time in a month I had a very similar conversation. So… here is the resulting blog post.

I’m Good at Production, Can I Do My Own Demo?

NO!!! I do not say this because I have recently started doing video demos, there are MANY fantastic and brilliant demo producers. If you want to catch the attention of both agents and thus who will book you, I urge you to invest in professional demos for several reasons. First, demo producers have a sense of what current trends are booking NOW. Trends do change. Next, there are certain standards that those who cast expect when listening to voice over demos. Trust them. Lastly, people who produce demos direct your demo session. They will bring out your very best reads and take your best takes, or blend together your best takes to make an awesome demo. They typically produce demos both because of their knowledge of the industry and their ear. You need someone who can bring out your best and push you beyond your own limits. It is amazing what a good director can bring out.

Do I Need to Incorporate?

To Be or Not to Be an LLCThis depends on where you live and what your goals are. I happen to be an LLC. I live in the United States and I wanted to be able to bid on government contracts. In order to do that, you have to be an LLC. Being an LLC also protects your personal assets, so there are certain advantages. So, since every one of us as solopreneurs is in a unique situation, whether or not you incorporate depends on both your goals for your voiceover business and your family’s financial situation. Consulting either an accountant or an attorney is helpful.

Do I Need to Be on P2Ps?

P2Ps Give OpportunityP2Ps, or Pay to Play websites like voice123, bodalgo, cast voices, and others are a great way to bring in business. Sure, there are plenty of voice talents who build their businesses without P2Ps. I am on voice123 and cast voices at present. I have built lasting client relationships from my vast bookings on voice123 and am thankful for the opportunity they present. Cast Voices is new to the scene and is in the launch phase now. I am extremely excited to see what comes of this new platform.

Do I Need a Website to Start a Voice Over Career?

Voice Actors Need a WebsiteYes. While it’s great to be on a Pay to Play or to post audio on YouTube, it’s hard to market yourself to clients with only these options because you are automatically sending them to places where they can immediately find other voice talents. It’s far better to have a website that you set up as your storefront. This is your chance to make yourself stand out and shine. There are a lot of really good people in voiceover, so the question is, why are you different than other talents they could work with? Your website is your big chance to show prospects why they should hire you and look no further. You should have your demos, your contact information, and any stand-out details obviously displayed to make it easy for those who cast to find you and hire you. Your demos on your site should be downloadable.

Do I Need an Agent?

Agents Present OpportunityAgents are wonderful and present you with the opportunity for work. Agents do not guarantee work. Just like with Pay to Plays, agents are a source of auditions. The auditions that agents send are typically more lucrative. The catch, though, is that the competition is much stiffer when auditioning for agents. Agents are far more selective, so it is less about getting on an agent’s roster and more about staying on an agent’s roster. Every agent is looking for something different, but at a minimum, they want to see that you have trained and continue to pursue work on your craft, that you have a professional set up, that you can offer live sessions via Source Connect and/or ipDTL, and that you have solid demos that will appeal to your clients. Building a rapport with your agents is helpful, and doing quality auditions in a timely manner matters a lot!

Filed Under: agents, Coaching, Voice Over Demos, Voiceover Tagged With: FAQs, government contracts, Source Connect, starting a voice over business, voice over coach, voiceover, voiceover website

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