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toy

When You Mis-Quote a VO Client: A Case Study

November 8, 2020 by Laura Schreiber

How Did I Manage to Mis-Quote the Client

Einstein Quote About MistakesFor the first time in my five years as a full time voice over actor I mis-quoted a client. In truth, I was extremely tense about the election results so if I did not make a mistake here I could have made one some where else. A new client found me on LinkedIn for a toy project. I have a tight NDA, but I can say that it’s a toy and right away my voice seemed like the perfect fit for this project.

The first mistake that I made was that I opened the script on my phone. I was in my booth doing an eLearning job. I think we all feel that sense of urgency to reply promptly so that the client doesn’t go to another option, and I had so many screens open in my booth, that it seemed easier at the time to look at this on my phone. The client sent an excel spread sheet. At the top of the spread sheet were four highlighted very short sentences. I looked at the spreadsheet several times, did not see any other content, and each time I checked it was on my phone. It was my understanding that these highlighted lines were the entire script.

To be clear, I am often sent very small scripts in different genres, so this in no way seemed odd. I do a lot of commercial work, and there are a lot of short, 15 second, commercials. Even in eLearning, sometimes I am cast for one short role in a module, so this short script for the toy in no way seemed unusual. When I replied to the client, I was very clear to outline my standard toy rates, my toy revision rates, and what my quote would be for this job given how short the script was. I explained that I would provide two versions and the audio would be in what ever form they needed, fully edited, and ready for use. The client responded that they would be moving forward in the coming days.

How I Realized My Error

Bruce Lee Quote About MistakesWhen the client had their final script, they emailed me an NDA and a contract. Then they emailed me the finalized script which was again an excel spreadsheet. In the email they confirmed the initial rate. To my horror, I realized immediately that I had under-quoted the client significantly. The script was not 4 lines, It was 154 lines. Further, they needed the files split which was also not included in the initial bid. My heart sank. I never want to disappoint a client or to make their job harder. I genuinely thought the job was the first four lines. I am not clear whether or not the client was also questioning if the bid covered the full scope of the project by the way their email was written, but I still had to re-quote. With all the work I had, I would be spending a good deal of time on this and could not do the job for the rate I had initially quoted. I felt, though, like a buffoon.

How did I Decide How to Handle My Mistake

Maya Angelou Quote about MistakesImmediately I messaged my accountability group with whom I speak to all the time, every day. I trust these women more than anyone to lead me in the right direction. When they did not respond within minutes, I called them. Two of them were actually together at that moment, and they helped me draft a thoughtful and sincere email to address my error and revise the quote. It began with “I do apologize but…” I felt awful about doing it but I also could not live with myself if I did not. Interestingly, it was the opinion of two of the others in the group that the error was mine and I should do the job at the lower rate. They pointed out that I risked both losing the client and that if this client knows other clients I risked tarnishing my reputation. I weighed my options and sent the email with the revised quote.

What I would do Differently Next Time

  • I would open the email on my iMac.
  • I would not be in such a rush to reply. The few minutes could save a lot of aggravation later.
  • If I was unclear about the scope of work I would call the client.
  • I would ask more questions before doing the quote.
  • I would give a tiered quote (which I often due) that covers different lengths of work so that I am covered either way.

How it Worked Out

Make Mistakes and Move OnThe client was not pleased when she got the email with the revised quote she had to go back to both her team and to the clients for approval. The next day I heard that they were ready to move forward. I ended up having to call the client. When I downloaded the excel spreadsheet, I had some formatting issues as a Mac user. I called the client and they were extremely helpful. It was actually great to speak with them and have yet another opportunity to apologize and let them know that I genuinely did not intend to make things difficult for them. Our chat went very well and I am extremely thankful to have laid what I hope is the foundation of a good working relationship.

Filed Under: About Me, Client Relationships, Voiceover Tagged With: client, client relationship, commercial, elearning, iMac, iPhone, LinkedIn, mistake, NDA, new client, quote, quoting, rates, revised quote, toy, toys, VO, voice over, voiceover

Simple Question: Do You Sing in the Car?

July 30, 2019 by Laura Schreiber

Where Am I Going With This….

Even though I work full time, as a mom of teenage twins, I am in the car A LOT. My SUV has a great sound system, and I confess I enjoy belting it out. The other night I had a realization though: unless my four year old niece is in the car, I am typically belting it out alone. And it is not that I am not playing great music, because I can assure you that it is always a party when I drive. I think it has more to do with the personalities of my husband and kids.

I asked my son Jack why he didn’t want to belt it out? Perhaps the music should be even louder? His response: it’s just not him. He, and they, are just not wired up that way. In contrast, I can’t keep it in. I dance. I rap. I pour my heart and soul into it. ACDC. Snoop Dogg. Gladys Knight. Jonas Brothers. It doesn’t matter, I’m into it! So what on earth does this have to do with voiceovers? Well, people often ask me how I got into voice over or how I started booking work. It’s a tricky question. There are a lot of talented people who do what I do. There are also a lot of people who have had access to the training that I have had. They may even have the demos that I have. So, what sets us apart? Our schtick. Our unique personality and spark. The ability to put my dignity, airs, “whatever” in the metaphorical back seat and whoop it up for the clients, is essentially what I have been practicing for years. One of my beloved coaches, Fred Frees, used to tell me if I was going to “make it” I had to be fearless in front of the microphone. This singing in the car is exactly the same thing. When you have the reckless abandon to belt it out in front of everyone, odds are you will also be fearless in front of the mic.

Are there personality traits of Voice Over Actors?

So here’s an interesting question that I get. Just like in every field, all types come to voice over. I do find that the industry friends that I have are kind, supportive, and an overall super friendly bunch. We all have to wear our emotions on our sleeve, because if you can’t hear them, no one will hire us! So, I do find that in voice over people are typically willing to share, and that openness makes everything better.

Do We Actually Sing In Our Work?

Yes! I have had to sing for Indie Video Games, Toys, and Commercial Jingles. I have also sung for mobile apps with Nursery rhymes. Some people who have had a lot of musical training have singing demos. I do not, folks just ask me to do it and I send them my best. A lot of the voice over talents that work in animation sing a lot. As that has never been my bread and butter, I do not do that.

What If We Don’t Sing or Sing Terribly?

Don’t worry! Our job is not musicians. There was a spec on a job I was sent last week that specifically said that they wanted someone who was not perfectly on tune so that it sounded natural and not overly polished. I think a more commonly sought after skill is the ability to sing in character, which has a lot more to do with staying in character, and less to do with hitting each note perfectly. That being said, when I have sung for toy demos, I have to do scales and have to hit each note in the middle and it takes a lot of work and concentration for someone who did not grew up singing!

My Thoughts

I did not go into voiceover because I wanted to sing. To the contrary, the jobs that involve that component are typically my hardest. The point of this is that the silly abandon that we have when playfully, often gleefully belting it out in the car whether we are alone or have an audience of 3, that is what we need to bring with us into the booth for every job. The ability to switch gears as quickly as a song changes on the radio is priceless. The ability to reinvent ourselves every two minutes is also priceless. All the professional training in the world cannot change the feeling that you have in your gut. I have been told by another coach that I “dive in” rather fast. I believe that, too, is one of my greatest assets! Whether it is a new station I am imaging for and each take on a line needs to be fresh, or a 15 second holiday spot, or an eLearning module, be the talent who is willing to shake things up and delight your client at every turn!

Filed Under: About Me, Voiceover, working mom Tagged With: fearless, Fred Frees, full time, fun, gumption, improv, improvisation, indie video games, jingles, microphones, music, playful, professional, singing, toy, training, VO, voice over, voiceover

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