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Boundaries when Reaching out to Coaches

February 18, 2024 by Laura Schreiber

Reaching Out to A Coach

Laura Presenting at Mavo 2023You have a burning question, that’s great! And the good news, actually the really good news, is that there are A LOT of really wonderful coaches in voice over depending on both what genre you are looking to study and what your specific learning style is. Even better, many coaches have lots of free resources to offer! Between blogs, YouTube, Instagram, Facebook, and linkedIn, you can learn so much before you even have to open your wallet. So when it is time to actually invest in yourself and your voice over career, whether it is signing up for a class or a private lesson, there are som best practices to build a good relationship with your coaches.

Free Consultations

Most coaches offer a 15 to 20 minute free consultation. This is meant for BOTH of you to see if you are a good fit for each other. This is the time to ask your coach how they are different from other coaches and to see what their policies are. This is NOT the time to expect free training. This is not where you pick their brain for free. This is also not the time to expect an hour from their twenty minutes. They are offering you a glimpse. Be professional and assess. Take the glimpse for exactly what it is.

Blogs

Use and enjoy blogs to enhance your knowledge base. Is it okay to reach out and introduce yourself? Of course, connect with your industry peers. Is it ok to ask a question or two to extrapolate more in-depth understanding? Sure thing. Is it okay to try to get a free session out of the coach? No. There is a line. Begging for free advice because you like their blog is both distasteful and unprofessional. It also shows a genuine lack of understanding for what we do. Each of us are on such a unique and personal journey in voice over. So, writing to a coach who you have no relationship with and asking them to venture a guess is more than useless. Just don’t. Instead, save up for a session. Invest in coaching. Dive deeper! More training is never, ever waisted! We all have to keep working on our craft!

Social Media

Connecting with coaches on Social Media is great. It is a great way to learn about them as a person, a talent, and as a coach. You get to understand who they are within the parameters they have established. Some are very responsive to DMs and to comments, others are less so. Some may be responding directly while others may have a team who does this for them. Either way, be mindful of professional boundaries. This is meant to be a professional, working relationship. Would you message your doctor or accountant at 2 Am with questions repeatedly? If the answer is no, then perhaps also do not reach out to your voice coach at that time expecting a reply. They too maintain regular business hours.

Texting

In general, coaches do not have text relationships with students. Unless a coach says the words “Please text me about….” I would assume NOT to text a voice over coach. It is appropriate in this professional relationship to email them and let them respond in a timely manner.

Business Hours

Coaches are working professionals. They typically maintain normal weekday studio hours. Some may also offer coaching on the weekend, I do not. When you are looking for the coach who is the right fit for you, respect their business hours. It is common practice that they are available when you have them booked. Some coaches have time to answer questions between sessions, others do not, but each coach is different in this regard. Regardless of their practice, no coach wants to be stalked. They are instead looking for a meaningful working relationship where they can watch their students thrive.

Takeaways

I remember well what it was like to pay for one lesson at a time. Voice over coaching is expensive, it’s an investment. You want to feel like you are getting a lot of value for your money. I am also someone who likes to feel like I am building meaningful connections with the people I work with, so when I was the talent as opposed to the coach, feeling like the coach “got me” mattered a lot. I think if you really want to connect with your coach take the time to read their coaching profile, have that consultation, and check their references. At the end of the day, you are going to have to trust your gut a bit too. Sometimes we just click with someone and sometimes we don’t. I can tell you the one way to push a coach aside and ruin things from the start is to start asking for free coaching and advice before you know each other at all. Whatever you decide to do, please do not do that!

Filed Under: Business Management, Voiceover Tagged With: blogs, boundaries, coach, consultation, free, social media, tips, voice over, voice over coach

A VO Business in Review: What’s Working and What Needs Work

December 6, 2020 by Laura Schreiber

There's No Reason To Look BackVoice over is a competitive industry, and being a professional female voice over who books mostly commercials and eLearning is something I am very proud of, but it takes daily effort- all day. Every day. I often work weekends. I often work odd hours. And every time I do, I am proud because it means that my small business is succeeding. In order to stay on top of my VO game, it seems like December is the perfect time to reflect on what is working and what could work better. After all, if I’m going to devote to much of my life to pursuing this passion, I want to do as well as I possibly can in voiceover.

What’s working:

Auditions:

I audition a lot. I have a pretty good audition to booking ration, particularly on pay to play sites. I once heard Bob Bergen, renowned voice of Porgy Pig, say that the audition is the job, and I understand just what he went. I also think that my auditions are working in the sense that I submit a lot. Twice in recent months I had clients reach out with direct bookings because they had saved my auditions. Although they had not hired me when I had submitted for that given job, they helpd onto my audition, kept me in mind, and ultimately booked work with me. In this sense, my auditions are going well.

Follow Up:

For me, follow up with both clients and prospects takes several forms. I always send thank you notes after bookings. I send both email follow ups and hand written cards, often with gifts depending on the size of the booking. Typically clients are delighted by this. In addition, I do quarterly check-ins with clients and prospects to maintain the relationships. These are personalized and relevant. I also do outreach, including my monthly newsletter and holiday cards.

Invoicing

I am good at invoicing! I have a great system, so I invoice when I deliver my finished audio. My invoice automatically sends a 30 and 60 day reminder. If it goes to 90 days the client gets a letter from my lawyer/husband. They hate that, but it works really well and I have no money outstanding at present.

Blogs

I blog regularly and am proud of this. I blog so that I am found. In the years since I started blogging, which I was very reluctant to do and did not do when I began my voice over journey, I have tippled my website traffic. In the search terms that I target, I continue to come up on the first page of google. Blogs are going extremely well.

What Needs Work

You'll Know When You're On the Right TrackAuditions

Yes, they were mentioned above. I need to improve my booking ration for agent auditions. I have fantastic regional representation who work really hard to bring me wonderful opportunities. I would love to book more of what they present me with in 2021. I send two takes, I listen to me reads to make sure I am sending my best work, but like I said, the voice over industry is competitive. I am thankful for the agent bookings I had in 2020 and hope to increase the percentage moving forward.

Outreach

Yes, this category was mentioned above as well. The problem is that the possibilities for direct marketing are infinite and I lose focus. I could do a much better job marketing myself. I need to focus on who I want to bring in and what kink fo work I want to regularly book and reach out to those clients with greater gusto. I had been doing it consistently, then work somehow gets in the way of this very important work.

Bringing In New Clients

I need to bring in a few more clients who will send regular work, monthly or weekly. I love the rosters that I am on and I need more clients like that.

Awareness of Changing Market Place

Especially in a year without voiceover conferences to attend, I need to do a better job staying on top of current market place trends. I do not listen to podcasts often, and I have my own perceptions which may or may not be accurate. I think having a better understanding of how the pandemic and election are shaping the marketplace is essential to my new business plan for 2021.

A Glimpse Ahead…

I am lucky that I am not new to VO. I am surrounded by talented women who are innovators and trailblazers. As I plan for the new year, and strategize for my goals ahead, I will be using the network I am so thankful to have built over the years to focus in the right direction.

Filed Under: Voiceover Tagged With: auditions, blogs, bookings, changing market, commercials, female, female professional voice actor, invoicing, outreach, small business owner, talent, VO, voice over, voiceover, working mom

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