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Business Management

Lessons From My First Audiobook

November 15, 2022 by Laura Schreiber

Why Try A New Genre at This Point in My Career?

Try New ThingsYou might be wondering, as a full time voice actor with pretty stellar commercial bookings, why would I go after a new, and frankly uniquely different genre now? Well, if you are new to my blog you might not know that my twins left for college this year. So at the age of 45 I became an empty nester in the snap of a finger. My life was turned upside down and for someone life me downtime is not desirable. I need to be busy every second. The notion of learning a new skill set, something I could get lost in and spend hours studying, became very appealing. When I started in voice over many years ago, long before I ever had a single client, I looked at the study of the craft of commercial voice over as my full-time job. It served me well. My passion for a given genre can lead me to success when I apply that passion to the detailed study of it. So, non-fiction audio books, here I come!

Working With an Awesome Coach

As a voice over coach myself, I can tell you that learning from a top coach is essential to success. I started to work with Sean Pratt. He is a perfect fit for me. If you don’t know Sean, he has a very specific curriculum. He takes you through both the craft or study of how to work on the copy, and also teaches you about the business side of audiobooks. I LOVE my lessons with Sean. I love the homework he gives. I can actually feel myself learning. I very much enjoy working through the assignments. The challenge, the struggle, is something I have not had for years. His curriculum is excellent. I am confident that next year, after going through all of the lessons, I will be prepared to work in audiobooks.

Applying the Skills

In our last session Sean told me it is time to start putting myself out there and auditioning on ACX. Sean advised me that I need to get titles under my belt. Fortunately, I have a sense of where my voice fits in and what kind of texts I want to read. I seem to have a decent booking ratio here two, and in the first to weeks I actually booked to books. After doing my elated happy dance in the booth and celebrating with my husband, the real work of recording the books began!

What I didn’t Know…. The Tech

Well, if I thought I was learning a lot from Sean in terms of technique and craft, I can’t tell you how much I learned from actually working on a book. Initially I began marking my script in iAnnotate just as Sean recommend. I was using my trusty Apple Pencil and quite happy. I realized I needed help with iAnnotate so I paid for Karen Commins’ videos. They are outstanding by the way, as are all of her resources, and if you are new to audiobooks like me her website is a must visit!

Organizing the audio and staying organized was the next part of the learning. I found myself writing notes both on the iPad and in my booth. I also found myself creating lots of different subfolders in dropbox that were new to me due to the length of the audio.

I was quite pleased with everything and it was time to upload it into ACX when I hit my first major snag. ACX has something that analyzes your audio when you upload it. I had processed it same as I always do for commercials and eLearning. The same stacks that make producers all over the world happy got flagged. I learned about something called and RMS and apparently my number was too high, which actually meant my sound was too low. If you are on Twisted Wave, this is the meter on the right side. Well, I was in a panic. I had no idea what to do.

All these years as a full time talent and it was like I was starting over. I was at a total loss. I called an engineer who does commercial and explainers and he told me to normalize it. I did that and I was still not within the range. If an engineer who went to college and graduate school for this couldn’t help, how on earth would I sort this out? I went to YouTube and I did find videos with others talking about the issue, but most of them used Audacity or Audition as their DAW, not Twisted Wave.

Friends MatterIn the midst of my break down in the booth, I heard from a friend and fellow coach Jack de Golia. G-d his timing was good. He told me I needed to reach out to George Whittam (AKA George the Tech) for a specific stack just for audio books. Hallelujah. There was hope in site. If you don’t know George, you can actually pay for 911 emergency service to get bumped to the front of the line in cases like this, otherwise it takes about a week.

I got online and both emailed and Facebook messaged George. George is a G-d-send, and angel, and a genius all wrapped up in one. To me delight he was available and helped me right away. I followed the steps of sending my audio and my gear. George followed up, within the hour, (I actually think it was less) of sending me a stack and a video just for me about how to work with all of this.

I got lucky. George happened to be free when I needed him and I had a friend who could point me in the right direction. Crisis averted! This is the very short abridged version of the story that skips the details of missed dinner, a very supportive husband who tried hard to do what he could, and me acting like a toddler having a tantrum. The good news is that very night I submitted the book to the ACX specs. I wish I could say I behaved better, but I did learn so much!

Filed Under: Audiobooks, Business Management, Voiceover Tagged With: ACX, coach, effects stack, female audiobook narrator, George the Tech, George Whittam, iAnnotate, Jack de Golia, Karen Commins, Non-Fiction, professional female narrator, RMS, Sean Pratt, twisted Wave, voice over, voice over coach, voiceover

Talking Instagram Reels with Jonathan Tilley!

February 8, 2022 by Laura Schreiber

The Guru’s Advice on Instagram Reels

Jonathan TilleySometimes the stars just aline and you are graced with the presence of brilliance. On Friday, fellow VO coach Diana Birdsall and I were lucky to have the amazing voice actor and personal brand strategist Jonathan Tilley in our Clubhouse room. Many know Jonathan from both his courses League of List Builder at nd My Content Calendar, and if you don’t know Jonathan you should. He is both a generous soul who gives his best to help everyone he talks to and a creative genius. From voice actors to models to photographers, working creatives who know Mr. Tilley simply do better! Jonathan himself uses Instagram Reels and was able to book $12,000.00 in new business from one Reel, and if he can do it, so can we! So, if you missed our Clubhouse or if we covered so much you couldn’t get it all down, here are some of my notes on what was covered:

Why Did Instagram Shift to Reels?

We started our chat on this topic. If you think Reels are brand new, they aren’t. This shift actually came in the summer of 2020. The folks at Instagram saw how popular TikTok was. There used to be IGTV. As Reels came into the picture, that went away.

Some of the Best Features on Reels

Jonathan enlightened us to some features that take reels to another level. He loves the timer. The timer allows you to set the button and have 3-10 seconds to wait before filming starts. Jonathan suggests using the 10-second option so that you are tulle camera ready at the start. Next, Jonathan loves the speed settings. He talked about how using 2x can just add a little more energy to your reel. Jonathan also chatted about aligning and how taking the time to align your reels really takes them to the next level. 

Should We Be Sharing Our Posts Across Platforms?

Put simply, no. Jonathan explains that just like you don’t go to Tokyo for croissants and to Paris for sushi, do not create your reels on TikTok simply because crossposting is an option. While he hates playing to the algorithm. The algorithm prefers content produced within the app.

What is the Difference Between Videos and Reels?

Reels ResultsIf you’re like me, you might be surprised to know that there are still BOTH videos and reels!! A reel is a sub-genre of a video. As mentioned before, IGTV, which was the YouTube of Instagram, is gone now. Videos are vertical. Reels do have certain characteristics: 

  • They use trending audio
  • They are fast
  • There is no introduction
  • This is your chance to bring your own style/authenticity

One of our Clubhouse attendees, Jen Greenfield, made the insightful comment that current TV commercials are actually using both trending audio and dances from Reels, so being savvy to these nuances is important to understanding current advertising trends.

The Deal With Hashtags

I learned so much from Jonathan’s discussion about hashtags. He explained that early in 2021 we were allotted 30 hashtags. Then it changed to 8-15 in the Spring of 2021. Then, it shifted again! First, I had no idea that if you use a hashtag in your stories, it is only seen or reached by those who follow you, so it in no way increases your following. Next, in general, in your Reels, Jonathan suggests using three to five hashtags. He personally always includes his name amongst them. Beyond that, he said it is no longer necessary. I can share that in the 10 days that I have been posting reels, I have increased my reach by more than 400% and I am rarely using hashtags. As Jonathan says, it is more important to create good content.

Do You Need Full Makeup for Instagram Reels?

Jonathan said 50% of your Reels should be show stopping. For me, I am more likely to be show stopping when my hair and makeup is done than when I am in my gym clothes. He also emphasized that it is important to show up, have fun, and be yourself.

How Do We Keep Up With current Trends?

Jonathan said it is most important to learn the 5 steps to Reels. Finding and saving trending audio is essential. Aligning is key. Knowing how to edit your Reel matters. Post them from the app without stickers. Once you have mastered the 5 steps, play and have fun! Jonathan says find your own style. Consider creating a series. 

Does the Position of Instagram Reels Matter?

The position matters very much. Jonathan says we all need to stop putting that camera way up above our heads. Whatever we think it is doing, it’s not doing that. Instead the phone needs to be parallel to the back wall and we really just need our head and shoulders. Jonathan also suggests that if you have good light by a window this is always wonderful.

Filed Under: Business Management, Marketing/Branding

When Is it Time to Submit to A Voice Over Agent?

February 6, 2022 by Laura Schreiber

How Do you Know When You Are Ready?

So you’ve been working really hard to build your voice over career. You’ve been working with coaches, you’re on pay to plays, you’ve been doing some direct marketing, but now you feel that your moment has come! You want to make your bold move: it’s time for a voice over agent! But how do you get one? Well, before you begin your official outreach, it’s important to make sure you have positioned yourself for success. What does having an agent really mean? Having an agent really means access to increased opportunities, and you want to maximize this potential. Here are some key considerations when preparing to market ourself to an agent. 

https://youtu.be/WPfIhiiG5Cc

Demos Are Done…

You want to begin the agent outreach process once your commercial demo and any others that you are seeking representation for are complete. If you intend to work with an agent, and go after the more lucrative work, it is imperative to understand you cannot produce your demo on your own. Having top notch demos that compete and represent current industry trends is essential. Your demos should be ready to go before you begin marketing to agents.

Website is Up

Your website is your virtual storefront. It established your personal brand and why you are unique from other voice over actors. You should not start to market your self to voice over agents until your website is up. By “up” I mean fully operational. I do have a website planning guide under my “free resources,” but you need to make sure that you have downloadable demos and an easy to find contact page at the very least. 

Source Connect is ALREADY SET UP

Most agents require you to have the PAID version of Source Connect in order to sign you. You might be thinking, oh, well, I’ll just tell them I have it and then when I book work I’ll add it. I strongly advise against this. When you get Source Connect, you have to have something done called getting your ports mapped. It is done through a service call on their end. You basically schedule the call, download software, give them remote access to your computer, and they map the ports to your router. It must be done from their end to your end, and it must be set up. Sometimes support appointments are harder to get than others, so it is really important to have Source Connect up and running. The other important detail is that once your ports are mapped, they are mapped to a specific location. So my ports are mapped to the iMac in my studio. If I were going out of town, and needed remote access, I would need to have my ports re-mapped to my MacBook Air. The other alternative is to rent studio space. Why does this matter? Reputable agents expect you to have Source Connect up and running so that if you book a gig with them they can schedule you anytime at the clients convenience. 

What Should You Say?

It’s best to keep things short and sweet. Tell the agents who you are, why you are reaching out, and why you are qualified. Attach your VO Resume and appropriate demos. Give them your contact info. That’s it. You can follow up a week later to confirm they got it and then based on what they say decide how often to reply.

International Agents

While it is great to have regional representation, it is also extremely beneficial to have representation abroad as well. As they often need voices of all demographics and accents, it is in your best interest to reach out throughout Europe, Central America, South America, and Asia. The more opportunity you have, the more exposure you will benefit from. 

Keeping In Touch

Sometimes agents are kind enough to reply and tell you that the do not have space on their roster at present but they may in the future. This is a great opportunity. This means there is something about you that they like enough to respond, but it is now your responsibility to check in without stalking them! So, you have to decide how often you will pursue this lead and when it is the right time. Such instances include when you have a stellar booking or a very strong month, if you are nominated or win an award, if your earnings start to rise drastically, and if you have been to a conference and met someone from their team. Any of these reasons are great time to circle back and see if anything at all has changed on their end, and to let them know in a fun and casual way about your great successes. The point is to maintain a relationship and keep the possibilities open.

Remember, in the end, there are no guarantees of success in VoiceOver. Having a VO agent does not need that you have made it. It just gives you access to great opportunities. The most direct and sure way to success in voice over is consistent hard work over an extended period of time. 

Filed Under: Business Management, Marketing/Branding, Voiceover Tagged With: agent, coaches, demos, follow ups, international agents, professional voice actor, reminders, roster, Source Connect, voice over, voice over agent

Pickups and Revisions: What’s Your Policy?

January 31, 2022 by Laura Schreiber

Why Voice Actors Need a Policy for Pickups and Revisions

As a full-time, professional voice actor, I love working with repeat clients. I love delivering finished audio I can be proud of, and over the years I’ve come up with a few strategies to reduce the number of pickups I have to do. It is important to understand the difference between pickups and revisions, and how live sessions come into play.

Just What is a Pickup

A pickup implies that you, the voice over talent, have made an error, and typically any and all performance errors are covered by the actor regardless of the size of the job’s budget. This could mean that you misread the script, it could mean that there is an odd noise in the recording and it is obscuring your work, or it could be a performance error. Perhaps you were meant to sound calm and relaxed and the client feels you give off an agitated vibe. Any of this constitutes a pickup. When I book a job, I do ask clients to give me the courtesy of asking for pickups and deliveries within 48 hours of when I give them the finished audio. Most do. Some don’t. How flexible you want to be is up to you, and makes a difference in how you feel about your relationship with the client.

What is a Revision

A revision is different than a pickup. A revision implies that the client has changed the script. Typically this means that they got your VoiceOver audio back, reviewed it, and then decided to make tweaks. For me, for jobs over $250, I include one round of minor revisions which I define as less than 20% of the script within 48 hours of delivery. If it is after 48 hours or more than 20% I charge $75 per 30-minute revision session. If the revisions are more than 40 percent of the script I adjust the rate. If the script starts to look more than 3/4 different and it is a long narration, then it becomes a new job, and negotiations begin. This is not common. In all my years as a VO talent and coach, the two times this has happened, the clients were upfront about the revisions and offered me a new rate before I even had to start worrying. If you are noticing, they are noticing. In terms of the turnaround with revisions, again, you have to decide what you can live with. For example, I work with some eLearning companies that take quite a while to review their work. For me, this is not a problem and I am happy to wait.

Throwing a Live Session into the Mix

So you have a session for Source Connect, Zoom, or Skype. Wonderful. What should your pickup policy be? Audio from a live session is always final delivery. Period. The session should not end until the clients have what they need. This is the industry standard. If the client comes back after a life session and wants a re-record, you are entitled to a fee for an entirely new booking. Basically, you have made yourself available to however many people from their team are on the call, from the producer, to the creative director, to the folks from the brand. They have plenty of time to give direction, chat, and get all that they need from you. You are not in any hurry. If, after the spot is produced, they decide to take the work in a different direction, that’s fine. They can pay you for another session.

Tips to Avoid Pickups and Revisions

In the end, here are some tips I have come up with that leave me having to do very little pickups.

  • On jobs under three and a half or four minutes, I deliver at least two takes. If a client has options, they are less likely to come back to you wanting more.
  • I deliver wilds of the end. If there is a talk line, give them lots of options of the end as you would in a live session.
  • If there is something that may have an unusual or unexpected pronunciation, either try to call the company and hear how they say it, or fine it on YouTube and avoid having to do the retake for that. If you can’t find it, give them wilds of the word or sentence with different pronunciations.
  • Try to review your audio several times before you submit it. If you are new to VoiceOver, this is a reminder that you need to do your editing for correctness to script before adding EQ/Compression/Effect stack.
  • If you have a long narration, I actually edit page by page. I go through each page twice before moving on to the next one. I catch my errors and it gives my voice a break.

Ultimately Why Pickups and Revision Policies Matter

In the end, we want our clients to have a great experience working with us. We want them to come back to us over and over again. If we lay out our policies clearly, and there is no room for ambiguities, communication should be seamless. Expectations should be clear. Relationships are built on trust, and when policies are consistent, because there is, in fact, an actual policy, it is much easier for a client to understand what they are being charged for and why.

Filed Under: Business Management, Client Relationships, Coaching, Voiceover Tagged With: clients, coach, live session, pickup, policy, professional voice actor, Repeat Clients, revision, Skype, Source Connect, students, tips, tricks, VO, voice actor, voice over, voiceover, Zoom

Voice Over Invoicing

January 26, 2022 by Laura Schreiber

Why Your Voice Over Invoicing Should be Set Up the Day You Launch

I learn so much and am often so inspired by my voice over students. Recently, a very talented student new to voice over who had all his demos done and his website up and running booked his first gig! YAY! He reached out and wanted to know how to send an invoice. I was surprised by this. I was less surprised that he did not know and more surprised that I did not make it clear. So here I am, making it clear: if you are at the point where you are auditioning for work and ready to accept booked work that the universe sends your way, you had better have your business bank account up and running, and your voice over invoicing software set up and ready for use. Even though we had talked about invoicing and talked about CRMS, apparently I did not make it straightforward enough, so this is me making it clear. Do not start looking for work if you do not know what you are going to do when that work comes in. Why? From start to finish, you want you your client to have a seamless, professional experience, and if they have not taken every single step that you have discussed, then they are not ready to launch yet. Period.

https://youtu.be/NBdoZFhEi30

My Personal Voice Over Invoicing Preference: Wave App

Over my years as a working voice talent, I have tried many different types of billing programs. I strongly prefer Wave App for several reasons. First of all, it’s free. Next, it is integrated rather seamlessly into the CRM I use, Voiceoverview. Because of this integration, I can create the invoice, modify, edit, and send it all within VOV. I can create shareable links and download PDFs of the invoice. I was able to customize the design to include my logo and the fonts that I prefer. All in all, of every option I have tried for invoicing over the years, this has been my absolute favorite.

Fresh Books

I very much liked using Fresh Books and its features and the only real downside is the heft monthly cost. I liked the look of the invoices it created. I liked that I could accept bank transfers, credit cards, and PayPal! I liked that I could add taxes for different countries. I very much liked the time tracking features. When I have done copywriting work, I used this feature and could do precise, to the second invoicing with ease. I also liked that for clients in other countries this program could sort out VATs and all of that and my effort was very little. Again, if it were free I would likely still use it.

PayPal

I love that you can create invoices for free. I do have some clients who specifically ask for PayPal invoices and I am happy to send them. Because they do not integrate with my CRM, I prefer Wave App to this, simply for ease of record keeping. This is fine, but not as great.

Square

I tried Square for several months several years ago. Other than to say it was lackluster compared to other invoicing systems, I do not have much to see. The look of the invoices was “ehh.” It was not as easy to work with. My overall experience was mediocre. Not bad, just not exciting.

Quicken

I have never endeavored to use Quicken, but much like Fresh Books those who do use it seem to love it very much. Quicken provides many features, and can both invoice and work as your accounting software. Again, like Fresh Books, you have to pay to use Quicken.

Voice Over Invoicing Best Practices

As small business owners with a client-centered approach, we need to be mindful of what is best for our clients. Typically, every time I deliver finished audio I invoice within the same email with a shareable payment link. As my billing software will also invoice directly, after that email, I also send a specific invoice-only email. Some clients specifically ask for either a downloadable PDF or for a PayPal invoice, and if that is the case I send that upon delivery of the email. In my invoice, I also have a “footer” message giving very clear and specific instructions with all the ways that I accept payment. I do know some nice talents who invoice weekly, but I prefer to send the invoice as the job is completed. The only time I make an exception is when I have a client who requests a monthly invoice. If that is the case I hold the invoice until the end of the month and invoice for everything at once.

Sometimes, it can be hard as business owners to balance what is right for our clients and what makes the most sense for us as voice talents. For example, sometimes clients request sessions at times that conflict without family responsibilities. In this instance, it is actually possible to both meet our client’s needs and to make the sound choice for our own business.

Filed Under: Business Management, Coaching, Voiceover Tagged With: Business, business bank account, client centered, commercial bank account, CRM, Fresh Books, Invoice, invoicing, payment link, paypal, professional voice actor, Quicken, shareable payment link, small business owner, Square, VO, voice over, Voice Overview, voice talent, voiceover, VOV, Wave App

What Values Do You express in Your VO Business?

November 21, 2021 by Laura Schreiber

The Choices You Have As A Business Owner

As a professional voice over actor, we have the glory of being the queen of our own kingdom! And as we get to make all the calls on how we run our small business, we have the luxury of deciding which of our values we reflect in the way that we choose to run our business. As solopreneurs, our choices and the we treat others gives our clients a glimpse into who we are and what matters to us. Therefore, it behooves is to put a lot of choice into all of these decisions. For me, I focus on several core values in my daily business practices:

Treat Everyone the Same

Treat everyone the sameI consider the is to be the “Golden Rule” of voiceover! Whether a job is worth $200 or $2000, I treat every single client the same. If a new student books a single lesson or a five pack, they too are treated equally. First, I truly cherish each and every booking. Whether as a talent or as a voiceover coach, folks have a choice of who to work with. When casting, there are many who do what I do. Whether it is the conversational, millennial sound that I provide, or the fast turnaround, I am aware that I am not the only shop in town. Next, in terms of coaches, there are many wonderful VO coaches. Depending on your needs and what style you respond to, different coaches are better for different people. Again, I am aware that everyone has a choice. So, I treat every single booking as if it is my most important booking.

Value Others’ Time

Value timeOne of my values is respect of everyone’s time. In the last year, I made a shift to using Calendly to book meetings and sessions. Automating bookings has been a huge improvement not just to my quality of life, but is also a giant nod of respect to my own time. There is no longer a repeated back and forth just ti schedule a 20 minute introductory zoom. Or when a student needs to book a session they have paid for, I no longer waste their time waiting for me to confirm a booking. It all happens seamlessly, which benefits everyone. Another way that I try to be respectful of everyone’s time, whether it is in a Clubhouse or a live session, is that I always am mindful of how much time has been booked. If an hour has been allotted, I try to work within the hour, and not run over. I always keep in mind everyone has a schedule.

Don’t be Penny Wise and Pound Foolish

The big pictureTry to be giving when you work with clients. Don’t nickel and dime them, try to think of the big picture. When you go out to eat, and you ask for extra of something, how do you feel when the waitress immediately snaps about extra charges? Even if there are extra fees, there are pleasant way to introduce them, and then there is a tone that makes you seem like an anxious money grubber. Recently the traversing rod in my bedroom broke. I had to reach out to the local upholstery man, John, who had made them to come back and repair them. I had no idea how much he was going to charge and I had to call him repeatedly to beg him to do the work. I was worried that with each pleading call the price would go up. Instead, when he came to do the work, he charged me less than I expected. In this scenario, I was delighted by the quality of his work, his turnaround, and hsi fair price. This is how I want clients to feel every time they work with me.

Be a Mensch

Be a MenschMake it easy for clients to get what they need. Once you have a booking, turn that booking into a repeat client by making it is easy as possible for your customer to get exactly what they need by being genuinely helpful and kind. For example, I happen to have a lot of international clients. Often, the scripts were clearly not written by a native English speaker, and they need revision. I offer Copy Writing. If the changes are minimal, I do not charge. If the changes are quite involved, I send a helpful and caring note and suggest my usual hourly rate for this before I move forward.

It’s YOUR business, so at the end of the day you make the call on what feels right to you. Each interaction, each conversation, each policy reflects your values. Think about what you want to reveal and how you want to make clients feel as your work together.

Filed Under: Business Management, Voiceover Tagged With: automated booking, business values, calendly, copy writing, Golden Rule, sessions, talent, values, VO, VO Business, voice over, voice over business, voice over coach, voiceover, voiceover talent

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