Marketing

Voice Over is Not my First Rodeo

For me, like many people in voice over, this is neither a first career not my first job. Most of us bring all the experience and life lessons from our many jobs and often another professional life with us and combine all of that knowledge with our talent and training to serve our clients. As I started working young to have spending money and pay for things like car insurance, I have had a LOT of jobs. I started working in 10th grade when I started driving. By my senior year in high school I had three jobs, at a flow shop, a pediatric eye doctor’s office, and a deli. In college, I was also fortunate that we both had a great internship program and my sorority sisters in AXO at Columbia would pass internships on to each other. So, before I ever had a career, I worked a lot. And when I asked other voice over actors in my community what jobs they had before their current career in VO, I was amazed! Long before she as a TV weather woman, Kim Handysides cut grass for city works and waitressed to pay for university. In the 1970s, Randy Thomas was a limousine driver in Miami. Mary Morgan worked in movie theaters and Blockbuster. Juliette Gray was a travel agent in London before becoming an executive assistant at Warner Brothers. Bobbi Maxwell was in customer service at a tractor supply sore. Paul Stefano was paid to watch the Playboy channel all day. I’m not kidding, that was a real job. Pierre Maubouche worked as both an office boy and a strawberry picker. Jeff Berlin was a supermarket cashier but they did have him record the announcements of the specials. Joe J Thomas may tike the prize, though, as he toured as a stuntman in a wild west show along with an Elvis impersonator!

It seems we all had lots of jobs, some cooler than others, and they all make us who we are today! I had a lot of energy and I was very enthusiastic about each position I had. I learned so much from both the tasks that I had and the folks that I worked with and I bring all of that with me to my work in voiceover now.

Lesson 1: Manual Labor Is Not for Me

My very first job, besides baby sitting, was at a WaWa market in Huntingdon Valley, PA where I grew up. My best friend Josh, who is now a family doctor in South Jersey, helped me get it as he had been working there for years. It was funny that Josh worked there because he is and has been a vegetarian and he had to work at the deli counter, but a job is a job and we all needed them. Anyway, I went through the corporate training and my mom was concerned in the event the store was held up. As a kid, and I really was young, I was not in the least worried about that. After my initial training I started work. My first few shifts I had to unload boxes in a refrigerated storage room. I do not recall a precipitating event. I just realized that I did not think I would be moving boxes, I thought when they hired me I was only going to be a cashier, which was immediately clear was not the case. I did not like what I was doing. I was alone in a semi-dark room and I had to move heavy boxes. I am was a small kid and this was physically challenging. I spoke to my friend as this was now awkward and gave notice. I learned from that I both needed to flesh out what I would be doing and that I would not ever take such a position again. I did, however, continue to shop at WaWa.

Lesson 2: I need a Job without Communications/Speech Restrictions

I shared my WaWa conundrum with my friend Rena in Hebrew school. Her family happened to own a beautiful bathing suit store in our area called Shirley and Co. It is still open and it is an amazing store that I still love. She thought they might need me as a stock girl. I was thrilled. The only snag was that the rule was that my job was to hang up bathing suits after they were tried on. I was specifically told not to talk to the customers and not to give my opinions even when asked. They had sales people and that was their job. Well, if you have ever met me, I am super friendly and really upbeat. The women getting bathing suits would talk to me simply because I was there. It was really awkward, how could I not talk to them? It was beyond my ability to be quiet. It was a more advanced version of the “quiet game” that is often played with kids and I failed. They did not fire me, I just simply could not remain quiet and had to remove myself. I lasted one weekend. I learned that I had to be honest about my own personality, assets, and limitations and not put myself in such situations. I needed to find a position where my personality was a virtue.

Lesson 3: It’s Ok To Stand Up for What’s Right, Even When It’s Very Humbling to Do So

The summer between my Junior and Senior year of college I had a coveted internship at Zagat Survey, and those were the days when everyone had those little red restaurant guides and nothing was online! I went after the job because I thought that with my love of writing it might be cool to work in publishing after college and this would be a way of seeing if it was a good fit. I was initially hired, with the other summer interns, to do copy editing and fact checking. After the third day, Mr. Zagat’s temporary personal assistant was not working out so I was told that I would be his new personal assistant. To be clear, I learned a lot and in the age of “me too” nothing inappropriate happened, but he is a quirky guy and I learned that in the real world your boss is often not so professional.

If you have ever watched the television sitcom “Seinfeld” and are familiar with the character Mr. Pitt, working for Mr. Zagat was more like that. Every day after his second lunch he would curl up on the couch in his office and nap. But his office had glass doors and his entire staff could watch his nap. One day I was sent to get him coffee. This was not unusual but what was unusual was that he was in a hurry so I had to go to the kiosk down stairs from the office in the Steel Case building at Columbus Circle. I brought Mr. Zagat his coffee the way hi liked it and he was horrified. The coffee was not to his standards. I was told I had to take the coffee back, return it, get a receipt, and explain who it was for and what was wrong with it. Returning the coffee was both awkward and embarrassing on so many levels. The guy at the kiosk was shocked. I gather no one ever returned coffee before. He did both give me the cash back and the receipt.

There are so many takeaways from that single morning. Mr. Zagat was a restaurant critic. Of course he would not drink lousy coffee and of course he would not handle it himself, he was above that and those were the details it fell to me to sort out. I realized, as I was older, that while I might not have chosen to take the time to return a coffee for myself, there is something to be said for demanding quality and all aspects of our life and not settling. There is also something to be said for holding one’s head up high and fulfilling a task or obligation, even when it is not our preference to fulfill said task.

Lesson 4: If You’re Doing What You Love, Long Hours Don’t Matter

In between college and graduate school, all at Columbia, I worked in Corporate Gifts at Bergdorf Goodman. That is basically like personal shopping but for businesses. I was assigned mostly to Sony Music but also did a little work for Victoria’s Secret Beauty and Revlon. About 90% of my time was spent shopping for the folks at Sony. My job in what was then part of Bergdorf’s Special Services division was very much like Anne Hathaway’s character in “The Devil Wear’s Prada.” We had pagers and were always on call. We had to shlep large garment wracks of clothing up Fifth Avenue, and we opened the store early and stayed late so that celebrities or their assistants or their security team could shop off hours. The great problem with this was that while I very much love to shop at Bergdorf’s for myself, it was really not a fun job. I was like a glorified stock girl who was extremely well dressed and overly educated for my position. It was dreadful. The day after dressing all of the Tommy Motolla’s support staff for the MTV Music Awards I had it and gave notice that I was leaving and going back to graduate school. When you love what you are doing, the way I do with voiceover, the hours don’t matter. When you are miserable, minutes feel like an eternity.

While working at Bergdorfs, I learned that even though I was not particularly happy, the clients never needed to know what I was feeling. I also learned that some clients are nicer than others, but they all deserve the best service possible. I worked very hard at that job and some people were easy to please and other people were miserable human beings so even surrounded by all that luxury, my friendly face would not help. Fellow voiceover talent talks about learning similar lessons when working in customer service. P.J. explains we must always be “attuned to the customer’s priorities, sublimation of ego, handling upset customers regardless of fault, when to say no by offering alternatives, and when to say no by showing them the door. There was also getting the job done no matter what but working live events was the master class on that topic.(sic)” It is clear that we all take so much from our past jobs and bring it with us to voiceover.

Conclusions

When I think about our community, regardless of what each of us did before working in voiceover, we all have one thing in common now: our determination to serve our clients well. We have not just a commitment to the industry, but a sense of pride in doing well for the folks who trust us with their projects every single day. Whether we came to voiceover from architecture like Christina Lanz and Dave Edwards, or from pharmaceuticals like Dana Hurley, it does not much matter. What matters is that we use our skills and compassion to serve well. Those of us who book solidly know that our job is about so much more than talent, and perhaps it would take a business background like the one Leslie Horovitz has to analyze how we are really growing and changing, but I believe that it is the ability to synthesize our vast skills, both from voice over and from life experience, that make us able to thrive in a creative and unstructured environment.

Because they were so wonderful, I have organized the responses from facebook and I will post them here as well. I am so thankful and appreciative of all who participated!

So, from my wonderful community:

News Broadcasting:

Leif Anders

I learned broadcasting skills and got my commercial radio license by joining an explorer (Boy Scouts) post at legendary WSM in Nashville. Learned about green screens and weather forecaster stuff from Wheel of Fortune’s Pat Sajack before he went on to bigger things in LA.

The staff at WSM from engineering to on air talent taught us more than any broadcasting school could do. Real hands on.

I worked my way through college going town to town up and down the dial both TV and radio. Wound up in LA like Pat, but not like Pat, working for Westwood One. Had always done promo and narration while in school, so I got in with Don Lafontaine’s agent and have been working in VO since 1988.

Dan Harder

I’ve worked as a broadcast engineer for 30+ years. In that time I’ve learned a lot about construction, tools, and IT security. I also grew up around mechanically minded people, so I totally understand industrial, technical projects.

My clients have commented more than once that it really sounded like I knew what I was talking about.

Drivers

Randy Thomas

I was a limousine driver in Miami in the mid 70’s. I drove for real estate developers.

Lots of Randoms:

Kim Handysides:

Cut grass for City Works and waitressed to pay for university, Radio DJ, station music director, actor (theatre and film), TV reporter, TV weather woman, TV producer, Part time VO during that slew of jobs, then full time VO from ‘91 through until

Mary Morgan

My favorite kind of post! Everybody starts somewhere. Early jobs I had as a teenager to young adult were working in a movie theatre, working at blockbuster, two dinner theaters, and as a performer at Six Flags.

Jodi Adler

I’ve been a financial analyst, a news anchor reporter, special ed teacher and weight loss counselor. I wrote a book and give advice as Auntie Jodi. Also stage and on camera acting.

Juliette Gray

I was a travel agent in London; an executive assistant at Warner Bros in feature film development, a stock market day trader

Jessica Suzanne Fields

I was a private piano and voice teacher and a working musician for almost 20 years (started as a teen) before starting VO. It was common for me to sight-read and perform three lines of music on two instrum ents (voice and piano) at a time, reading 4 if I was also playing a duet with a student. It definitely impacted how my brain works in processing and performing information instantaneously. I never have to read-through scripts first.

Also, I worked a job in my early 20’s as a telemarketer with my sister and we used to experiment with how different groups of people responded to different voices on the phone. Women would respond better (with their wallet) if we did a super friendly Southern accent, while men responded more to a strait-laced business voice. Regionally also made a different, with the far NorthEastern states leaning toward the smart business voice as well. Definitely affects how I interpret copy for different audiences.

Pierre Maubouche

I’ve worked as an office boy, a strawberry picker, a dispatcher (on motorbike), a mover, a dance ball organiser and MC, a radio DJ, a carpenter, a bouncer, a roadie, an advertising copywriter, an event organiser… and now a voice over for 25 years. No, I’m not 100 years old.

Bobbi Maxwell

My first job, at 16, was in customer service for Tractor Supply Stores. Part of that included PA announcements. Many years later (2018) I was hired from a P2P to do in-store announcements at all the stores across the country. They had no idea that was my 1st job!

Joe J. Thomas

I toured as a stuntman in a wild west show along with an Elvis impersonator.

Kelly Connor Piepho

Switchboard Operator, customer service for phone company. radio announcer.

Jeff Berlin

I was a cashier in a supermarket – they had me record the announcements of the specials that ran over the Musak.

JJ Surma

Concert promoter. I learned not to act like a diva

J Rodney Turner

I was an air traffic controller and the ability to effectively communicate while focusing on a number of different things at one time has served me well as I pursue a second career as an audiobook narrator and voice actor

Scott Reyns

I worked in marketing, mainly B2B tech, startups included. IMHO, working in VO is extremely similar. My previous life gave me a chance to work both client-side and services-side, which helped me understand first-hand what it’s like to be a client or on the team at a creative agency in service thereof. It also helped me understand how to qualify leads and opportunities and work with sales people and channel partners, and gave me some exposure to investors and the venture capital community, which helped prepare me to work with agents, managers etc. and learn to think both strategically and tactically about how to run and grow my own business. Lastly, as I’d found my way into marketing through a side door as a web developer, it helped me pick up technical skills that have helped me create efficiencies throughout my business.

Before I went into marketing I’d been a musician, a singer with an electronics and production lean, so when eventually I got serious about VO, having previous experience in pro audio helped too.

Susan Bernard

I once worked as a Corporate Recruiter, so I know how to find the people I need to talk to and get detailed info on a lot of important things in a short amount of time.

I’ve also been a Director of Sales and Training for a software company, and I know how to market b-to-b and b-to-c.

I was in radio for over 16 years…. that’s a whole other skill set that taught me far too much about every aspect of life!!

Jessi Kennan

Taco John’s, Hy-Vee, Detassling, Disney World singing princess, Back up singer, Online marketing director, waitress, salvation army (yep) Uber, Postmates, extra work, on camera work… I’ll stop there. Now just VO. Thank GOD. it’s been an awesome fun road.

Martha Kahn

First job in LA I worked for Burt Sugarman’s Midnight Special, in the accounting department. Then I work for the merchandising department for Cheap Trick😎 and was a chef in a microwave oven kitchen on San Vicente in Brentwood. Those were just my 70s jobs!!

Paul Stefano

Ran Master Control for Primestar TV. I was in charge of all the PPV including the Playboy Channel. Job was to literally watch it all day.

Radio

Samuel E. Hoke

I was a theater major in college (first go round with academia).

Then I was a major market radio personality as well as a recording studio engineer producer for over a decade. Insert a 30+ year absence from said experiences and I am now a very happy, productive audiobook narrator. I think being deprived of that creative outlet for such a long time has given me a perspective that I wouldn’t have otherwise.

Lee Gordon

I spent 18 years as a radio station Production Director. I’m sure no other voice overist have a background as unique as that.

Nic McFiendish

For me, it all started with elementary school announcements & choir & grew into pro radio & songwriting, both of which honed the voice skills 😊✌🏿 For me, it all started with elementary school announcements & choir & grew into pro radio & songwriting, both of which honed the voice skills 😊✌🏿

Greg Marston

I started out in the 70’s as a “mail-boy” for an insurance company in Australia. Left them for a job as a “mail-boy” for the government. They then “promoted” me to a clerical position (ooh!). Some years later, I went on to sell office furniture (new and refurbished). In between I did some hay-bailing, soaked bits of felt (door and window-sealing strips) in a noxious liquid and attempted to sell clothes in a men’s clothing store as ‘assistant manager’. I’ve also sung everything from John Denver to Led Zeppelin in (and out) of various pop/rock/punk/indie/jazz bands since 1977 until recently. Other than that, I’ve held most every position in radio broadcasting (from cart-boy to music director) since, 1982 – and I’m still behind a microphone today – HELP

Keith Houston

I was a radio DJ for a few years, and I’ve been a karaoke host for 15. Singing has helped immensely when hearing the music of a script, and it certainly helped me when I have to do legal, since I know how to talk fast enough between songs to keep the show going, but still be coherent

TV

Christy Harst Rodriguez

I was an intern at MTV my senior year in college. I learned quickly about how fragile egos are and how famous people are just people. The gif above goes with this reply

Helen Casey-Smith Glover

I was a tour guide for the local, what was then, NBC owned and operated station in Atlanta in the mid-70s, before I got into radio news

Business/ Accounting

Leslie Horovitz

I was an accountant and financial controller (my own business) until I was 50 and have been a Voice Over for the past 5 years. Definitely the one thing that I took from my years in business which applies in the VO industry is… under promise and over deliver.

Tech

Daniel Wachs

I owned a small telecom services company in the early 2000’s. Turned out my then new Website designer was an ex-radio guy like me. And he was also in voice over! He became my mentor and that’s how I entered this business 9 years ago.

James Lorenz

I got my start in VO while being an audio-visual tech for corporate events. I would occasionally be asked if I could make some announcements at events, which led to offering to do VOG (Voice of God) Someone at Dime Savings Bank said they liked my voice and asked if I wanted to do some VO for an upcoming project they were doing. I was hooked

Customer Service/HR

P.J. Stoppleworth

Probably the most influential was working front line customer service in hospitality and recreation businesses. It taught the principles of customer service, the importance of delivering on promises, attunement to the customer’s priorities, sublimation of ego, handling upset customers regardless of fault, when to say no by offering alternatives, and when to say no by showing them the door. There was also getting the job done no matter what but working live events was the master class on that topic

Christine Cullingworth

I worked as a Human Resources advisor in Environmental Services – and a Life Coach dealing mostly with employee onboarding, coaching, performance. Any eLearning I voice on these topics is very familiar!

Architecture/Design

Dave Edwards

I’m a Building Information Modeling Manager and gave seminars all over the country about 3D Architectural Modeling and Photorealistic Renderings.

Christian Lanz

I was a licensed architect up until 2005, when I left the building+design industry to become a full-time actor.

It allowed me to design and oversee construction of both my current recording studios, so I guess it ended up impacting my voiceover career more than one might expect.

Medical Pharmaceutical

Dana Hurley

I was a Pharmacist and worked in the pharmaceutical industry. Now I nail medical narration terminology!