A Lovely Talk
For 10 weeks now, fellow voice over coach and professional voice over actor Diana Birdsall and I have been hosting a weekly Clubhouse. It fascinates me how the energy of every panel is so different. It’s great that every week the guests in our room comment and asks questions, but depending on who are special guest is, the tone and the vibe is so different.
This week we were lucky to have the amazing British voice over actor Katie Flamman. Katie lives in a village south of London and like me was a stay at home mom for years and came into voiceover at the moment when it made sense for herself and for her kids. Katie has an academic background in English Literature from Cambridge University and a professional background in broadcast journalism, all things that serve her well as a voice talent. What made this week’s panel so unique, I think, is that even though Diana and I had a planned set if questions that primarily revolved around marketing and business, the genuine conversation kept shifting back to acting technique and the actual craft of being a working actor. I felt like chatting with Katie and the other guests we had fed me soul and it wad great fun.
Katie’s Take on Marketing
When speaking with Katie, what struck me was how genuine and authentic she is. I’ve been spending a lot of time this week working on keywords on my pay to plays, and these words seem to accurately describe Katie. While so many of us strategize and plan, Katie really is all about making genuine connections with people,
both industry friends and clients alike. And the timing could not be more perfect, as she actually has an article out this week in Buzz Magazine put out by the Voice Over Network. Katie shared with us that when she first got started in VO, she was in a group called media parents. One of the other women in the group looked at her resume, and helped her find a common thread, and that was storytelling. Katie has worked story telling into all of her branding.
Beyond that, Katie says that when she has something that she things is funny or interesting, she shares it. Beyond that, she does not have a grand plan or strategy. Katie has had the opportunity to travel to the United States for the SOVAS awards and has been able to meet and connect with many people who she finds to be inspiring, and knowing her audience helps shapes her marketing and outreach. She always tries to share information about herself that is authentic and clever, and she uses hashtags as a vehicle to drive her audience connections.
The Work Katie Does
Since Katie had acting experience as a student, and then went into journalism, when she first went into voice over years go she was only doing corporate and commercial work. While for some that may be hard to book, with Katie’s skill set and talent she settled into those genres with ease. For Katie, while she was glad to book that, she still wanted to do character work. She studies with Dave Fennoy and even won a SOVAS for her video game demo. When she won, she thought the job opportunities would pour in, but they did not. She got feedback that she needed to put more physicality into her roles, and she needed to “become the character.” She began to study Alexander technique and started doing a physical warmup before each recording session. She even had her coach come to her studio to evaluate how she stood in front of her mic. I was particularly fascinated by this and now when my twins start back to school may give it a go. Katie has also gotten training in MoCap and PCap. She is really excited about how all of her efforts are helping her pursue work in the genres she is quite passionate about.
What She Wishes She had Known
One of our guests asked Katie what she wish she had known. I always LOVE this question because I think there are so few barriers to entry in our field, that sometimes folks jump into voiceover and are not always realistic about their expectations. Katie said she wished she knew about how to run a business and more about accounting. I loved this answer because anyone getting int VO needs to understand that as a working creative, while our art is part of it, we are running a business. In order to succeed it has to be treated like a business from day one. You need a CRM, you need to track outreach, invoices, expenses, and bookings. You need to pay quarterly taxes (at least in the US). And most importantly, you need to carry yourself like a professional. At the end of the day, being a voice talent is about many things, and our voice is just a small bit. Having Katie on was such a joy, and the chat could have gone on much longer. We are so thankful for her time, especially across time zones!
Whether you’ve been able to tune in to our Clubhouses the past few months, fellow professional female voice talent and coach Diana Birdsall and I have been spending A LOT of time talking about voice over marketing in our weekly club “Ask the VO Coaches.” Why? As working creatives, we wear a lot of hats, but we have to run our business like a business, which means building lasting relationships with clients. The best way to do this is with marketing. This week, we were fortunate to have the amazing Montreal-based talent, coach, and demo producer Kim Handysides join our panel! Kim is a true inspiration and a wealth of knowledge. For those who don’t know, Kim happens to be in a weekly accountability group with me and Diana, so we know her quite well. Kim has blazed a path for women in voice over, pushing the boundaries of what women can earn, where women can work, and proving just how much one woman can do! Kim has done it all through smarts, fierce determination, creativity, and oodles of talent. So, if you sadly missed hearing her wisdom, here is just a taste of what you missed out on from the great one.
Kim did a thoughtful analysis of how to sort out what our clients are interested in. Whether you want to blog, do a podcast, do or videos, there are a lot of ways to present great content to position yourself as a problem solver for those who might cast you. Kim gave the example of saying you are an anime guy and staking your claim through a targeting marketing approach. She suggested a thoughtful blog about the art form, or perhaps doing a review of a video. Kim suggests coming up with a list of different topics within the main category of anime so that you can appeal to people in that field. This example can be applied to other genres. 
I have to admit, that when Diana Birdsall and I got Jonathan Tilley to come on our weekly Clubhouse, I got a little fan-girled out for a quick minute. If you don’t know Jonathan, he is quite fabulous. He runs a genius marketing course for voice actors and other creatives called League of List Builders to teach about direct marketing to clients. Diana and I both took his class years ago, and as full-time professional talents and coaches, have used his methods with great success to build our own businesses. Jonathan also teaches about specialty topics like Instagram marketing, selfie techniques, lighting….so basically he is a marketing g-d and everything that comes out of his mouth is pure brilliance plus he is lovely and kind and so fun. See why I was excited to have him on our panel? So in case you missed it ( and I don’t know why you would miss it but if you did…) here is a recap based on my notes from Jonathan Tilley’s panel with us:
Jonathan recommends monthly follow ups.
commercial campaign, getting signed by an agent, and seeing an old friend. Why is a new demo so exciting? A voice over demo means opportunity. It is a new moment for us to say here I am, listen to this. This is what I can do for you! As a full-time, professional voice over talent, there are plenty of other female voice over actors booking lots of commercials. How do I make myself get noticed? The demo. So who you do your demo with, the coach and producer you choose to spend your time and money with matters, a lot. I have worked with some of the top coaches in the field, and I can tell you that I have had outstanding experiences and I have had experiences hat should have been better. Now that I am work as a 
that show both your range and are appropriate for your brand. If you have dream VO clients, this is the time to include those scripts. So for example, if you are doing an automotive demos, and you love Audi, you would include an Audi script. If you are doing a commercial demo and you love shopping at target, why not include a target spot? The scripts should not simply descend from above on demo day, be handed to you, and recorded. They should be meaningful to you and they should show both your range and what matters to you. They can be an interesting glimpse into your interests too! So, it is very important that you can easily talk to your 
This is really important. Demo producers typically send you their preferred order, but at the end of the day the demo is yours to live with and their preferred order matters less than your preferred order. I personally have had demo producers make changes without any fuss, and I worked with others who refuse to make any changes at all and insist that it must stay the way it is.
demo. In a lot of ways its up there in excitement with new jewelry and a new car. For professional voice talents, our voice over demos are our calling cards, and nothing gets us going like a new demo to fuss over. In my small inner circle, it happened just yesterday! One of my VO besties got a new commercial demo back from a well-known demo producer. She was so excited to share the demo with our group, and with good reason! The demo was clever. It did all that will be discussed below, and it was a joy to listen to. She sounded amazing, and we were really excited to ohhh and ahhh over it. So, what is it that makes a voice over demo stand out?
The job of a 
There are talent agents who cast voice actors all over the counts, and they, too, are outstanding for career and rates advice in voice over. A good agent not only secures industry leading rates, they also direct you reads and let you know when you are on the mark and when you need improvement. An agent has both business savvy and a good ear, so if you are lucky enough to be on their roster, work with them! Seek their guidance and build a rapport. You can learn so much for a good agent. Both you and the agent benefit from you learning as much as possible, so they would likely want to help as much as they can.
I have blogged before about my accountability group, but I cannot stress enough how much this group has helped me daily to grow my business and make better choices. They have pushed me beyond boundaries I would have never thought to challenge, and they have made me look beyond. I am so much better because I am in the company of these women.
