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Source Connect

FAQs When Starting your Voice Over Career

agents, Coaching, Voice Over Demos, Voiceover

Foundations in Voice Over

As an established, professional voice talent and coach, it seems like I made all of these choices yesterday. So whether I am speaking to someone as an industry friend, on Clubhouse, or as a voice over, I tend to hear the same questions over and over again. Yesterday I had a great call with a guy from my home state of PA and when we got off of facetime, I realized that it was the third time in a month I had a very similar conversation. So… here is the resulting blog post.

I’m good a production, can I do my own demo?

NO!!! I do not say this because I have recently started doing video demos, there are MANY fantastic and brilliant demo Voice Actors Need a Pro Demoproducers. If you want to catch the attention of both agents and thus who will book you, I urge you to invest in professional demos for several reasons. First, demo producers have a sense of what current trends are booking NOW. Trends do change. Next, there are certain standards that those who cast expect when listening to voice over demos. Trust them. Lastly, people who produce demos direct your demo session. They will bring out your very best reads and take your best takes, or blend together your best takes to make an awesome demo. They typically produce demos both because of their knowledge of the industry and their ear. You need someone who can bring our your best and push you beyond your own limits. It is amazing what a good director can bring out.

Do I need to incorporate or be an LLC?

To Be or Not to Be an LLCThis depends. This depends on where you live and what your goals are. I happen to be an LLC. I live in the United States and I wanted to be able to bid on government contracts. In order to do that, you have to be an LLC. Being an LLC also protects your personal assets, so there are certain advantages. So, since every one of us as solopreneurs is in a unique situation, whether or not you incorporate depends on both your goals for your voiceover business and your family’s financial situation. Consulting either an accountant or an attorney is helpful.

Do I need to be on P2Ps?

P2Ps Give OpportunityP2Ps, or Pay to Play websites like voice123, bodalgo, cast voices and others are a great way to bring in business. Sure, there are plenty of voice talents who build their businesses without P2Ps. I am on voice123 and cast voices at present. I have built lasting client relationships from my vast bookings on voice123 and am thankful for the opportunity they present. Cast Voices is new to the scene and is in the launch phase now. I am extremely excited to see what comes of this new platform.

Do I need a website for my voice over business?

Voice Actors Need a WebsiteYes. While it’s great to be on a Pay to Play or to post audio on YouTube, it’s hard to market yourself to clients with only these options because you are automatically sending them to places where they can immediately find other voice talents. It’s far better to have a website that you set up as your store front. This is your chance to make yourself stand out and shine. There are a lot of really good people in voiceover, so the question is, why are you different than other talents they could work with? Your website is your big chance to show prospects why they should hire you and look no further. You should have your demos, your contact information, and any stand out details obviously displayed to make it easy for those who cast to find you and hire you. Your demos on your site should be downloadable.

Do I need an agent?

Agents Present OpportunityAgents are wonderful and present you with the opportunity for work. Agents do not guaranty work. Just like with Pay to Plays, agents are a source of auditions. The auditions that agents send are typically more lucrative. The catch, though, is that the competition is much stiffer when auditioning for agents. Agents are far more selective, so it is less about getting on an agents roster and more about staying on an agents roster. Every agent is looking for something different, but at a minimum they want to see that you have trained and continue to pursue work on your craft, that you have a professional set up, that you can offer live sessions via Source Connect and/or ipDTL, and that you have solid demos that will appeal to your clients. Building a rapport with your agents is helpful, and doing quality auditions in a timely manner matters a lot!

Filed Under: agents, Coaching, Voice Over Demos, Voiceover Tagged With: agents, cast voices, Clubhouse, demos, do my own demo, FAQs, government contracts, ipDTL, LLC, P2Ps, pay to plays, Source Connect, starting a voice over business, video demo, VO, voice actor, voice over, voice over coach, voice over website, Voice123, voiceover, voiceover actor, voiceover website, website

5 Top Questions Your Should Ask a Demo Producer

Coaching, Marketing/Branding, Voice Over Demos, Voiceover

Getting Started

For us voice over professionals, few things are more exciting than doing a new demo! It’s up there with booking a huge Nothing is More Expensive Than a Missed Opportunitycommercial campaign, getting signed by an agent, and seeing an old friend. Why is a new demo so exciting? A voice over demo means opportunity. It is a new moment for us to say here I am, listen to this. This is what I can do for you! As a full-time, professional voice over talent, there are plenty of other female voice over actors booking lots of commercials. How do I make myself get noticed? The demo. So who you do your demo with, the coach and producer you choose to spend your time and money with matters, a lot. I have worked with some of the top coaches in the field, and I can tell you that I have had outstanding experiences and I have had experiences hat should have been better. Now that I am work as a voiceover coach and am on a demo production team myself, I am trying to educate my students along the way, so that they understand what to look for and how to advocate for themselves. Here are some questions you should ask every single time you do a new demo, whether it is a commercial demo or another genre:

  1. What is your script selection process like?

In my mind, the demo script selection process should be collaborative. The coach should work with you to find scripts The Right People Support Youthat show both your range and are appropriate for your brand. If you have dream VO clients, this is the time to include those scripts. So for example, if you are doing an automotive demos, and you love Audi, you would include an Audi script. If you are doing a commercial demo and you love shopping at target, why not include a target spot? The scripts should not simply descend from above on demo day, be handed to you, and recorded. They should be meaningful to you and they should show both your range and what matters to you. They can be an interesting glimpse into your interests too! So, it is very important that you can easily talk to your voice over coach or demo producer about the scripts that you have.I find it to be the ultimate irony that we use our voice to speak for others, but often, even when we are making investments in our own business, if can be so hard to advocate for what makes the right sense for us. The strength of your demo very much depends on your scripts and you should love them!

2. How will the Demo Session Go?

Whether you are recording in person in a recording studio or remotely via Source Connect, ipDTL, or Zoom, the Demo Session is extremely important. It is your day to shine. Put frankly, you should be the star and by put on a pedestal on demo day. Nothing else matters except your ability to rock every spot. Since you have likely worked with your coach before, by the time you get to the demo, they should be able to bring out your best. There should not be any drama. I have worked with some coaches who move very quickly from script to script and some who spend a lot of time going through each script so they have lots of options, but at the end of the day you should feel amazing about your session. Anything short of that is not ideal.

3. Where do the video clips come from?

The world of video demos presents voice actors with an exciting opportunity to market yourself. Whether you are new to VO or new to a genre, having a video demo either gives you an instant bod of work in voice over or it immediately enhances your existing body of work. The catch, though, is that you cannot simply take an existing video or commercials and dub over it. That is not legal and violates all sorts of copy write laws. Instead, video producers, like the team that I work with at All Systems Go AV, need to pay to belong to a content library where they are legally and lawfully accessing the content. A video demo by any other means can get you into trouble.

The exception to using branded content is if you are putting together a video reel of actual work that you yourself have done. If you are the actual voice in the video, and were part of the team, you can then have a reel produced using the branded content! Those are amazing marketing tools and are legitimately yours to use.

Take a look at this demo. Ever single clip here is legitimately used from a content library my team pays to have a membership from. These logos, while they may seem familiar to you, have been altered more than 30% from the original, and are also legitimate to use. Every video demo should be done this way so that you are never at risk of having to remove it.

4. Deliverables: What is part of the package?

Different coaches price demos differently, so you are often not comparing apples to apples. Some coaches include some sessions, a video demo, and an MP3, others are charging for an MP3 only. You need to be very clear about what you are getting from the coach for their fee. When my team does a video demo, it includes necessary prep, script selection, the video demo as a whole and in parts, and the MP3 as a whole and in parts.

5. Is the demo producer flexible with the order of the spots?

Be Flexible by Bruce LeeThis is really important. Demo producers typically send you their preferred order, but at the end of the day the demo is yours to live with and their preferred order matters less than your preferred order. I personally have had demo producers make changes without any fuss, and I worked with others who refuse to make any changes at all and insist that it must stay the way it is.

Filed Under: Coaching, Marketing/Branding, Voice Over Demos, Voiceover Tagged With: agents, choosing a coach, collaboration, commercial demo, demo session, female voice over actors, ipDTL, Marketing, MP3, pay to play, professional voice over actor, professional voice over talent, Source Connect, split files, video demo, VO, voice over, voice over coach, voiceover, voiceover coach, Zoom

Welcome to My VO Store: Voice Over Buying Made Easy

Client Relationships, Rates, Studio/booth, Voiceover

It’s 2021 Now…

You don’t need a middle man if you need a voiceover for your next project. Instead, with a revolutionary online store front, you can shop for you voice over needs just like online food marketing or buying shoes. This client-centered approach is about making it easy and clear for you, the buyer. Let me explain how it works. Here’s the online store:

Laura Schreiber Voice's website's services page

Voice Over Buying Made Easy

So let’s say it’s 2 am and you have just finished editing your explainer video. You have a super fast turn-around and you need a professional female voice talent who does not need a lot of direction, you tell her what you want, and voila, pristine audio will arrive fully-edited and according to your specs.

Or you have a commercial. You are looking for that quintessential millennial voice. You know, the authentic girl-next-door that sounds like a real person. You want it for a regional broadcast, and you need a live session via source connect. It’s 10 am, and you need the audio in the next day. Easy, you just click, and set up your session.

Here’s another potential scenario in which client’s love this online store. You’re looking to change your office voice mail recording. A holiday is coming up, so you want it to be seasonally appropriate, your hours are changing, and you need Laura to work with a professional engineer to add music to match your branding. Here are two recent samples where Laura was hired directly by the client to redo their IVR, and she customized the sound for them with a talented engineer.

All of this is possible without even a single phone call, all with online purchasing through Laura’s voice over store.

The Process is Simple

  • First, the client would go to the “Services” page in the menu.Laura Schreiber Voice's website's services page
  • Then, select your category from the “menu” of service items.

category options in online store

  • Note that many of the categories differentiate the length of usage. It is important not to simply choose the cheapest option. Instead, you must actually select the real usage for your project.
  • When you are in the correct category, select the “Buy Now” button.
  • Choose the option that is appropriate and select “add to cart.”
  • To check out, click “view cart”

  • Then click “Proceed to Check Out”

Proceed to Check Out Option On Services Page

  • When you are in the check out screen, there is a notes section for any special notes about the booking. This is where you can make any directional requests about tone or pace.

Add Order Notes Form

  • All that’s left to do is to pay! That’s it, it’s that easy.

Rates…

As a full-time working professional with years of experience and top brands as my clients, maintaining industry standard rates is essential to my business ethics. What are you paying for when you hire an established voice talent? You might think you are paying for the actual voice over for a given project and the usage of that voice over, but the rates stand for even more. The rates are based on the years of coaching and the on-going training that a professional has to understand what is current and booking in the industry. The rates are in a certain zone because professional talents maintain broad-cast ready studios with expensive equipment so that the audio quality is pristine every single time. The studios typically offer costly methods for live sessions, including Source Connect. Lastly, when you book a job in a certain range, you have are getting the guarantee of revisions and availability of that talent. The rate being in a certain range, then, should come as a quality assurance. Conversely, rates that are surprisingly low should serve as a red flag and alert you that either a talent is inexperienced or lacking in one of the areas and you should run for the hills.

Other Perks of Easy Shopping

Again, the purpose of the online store is to make the shopping experience as easy as possible for the client. When shopping in this online store, transparency is a given. You know what you are getting upfront. If you need pickups or revisions with your booking, they always come with jobs $250 and higher. Live sessions are always final delivery. Laura always delivers her bookings in 24 hours and typically much faster. If you need RUSH work delivered in less time, whether it is for a commercial, an explainer, IVR, eLearning narration, or another project, simply let Laura know and with an additional $50 fee (as is industry standard) Laura is happy to accommodate.

welcome 2021It’s 2021. We’re still in a pandemic. We need what we need quickly. Laura gets it and she wants you to have perfect audio without a fuss at the click of your mouse. Let Laura know how she can help you!

Filed Under: Client Relationships, Rates, Studio/booth, Voiceover Tagged With: audio quality, client centered, commercial, credit cards, easy, elearning, explainer, female professional, happy, IVR, live session, millennial, online store, paypal, phone messages, pickup policy, pickups, revisions, Rush, self direct, Source Connect, upbeat, VO, voice over, voiceover, warm

Biggest VO Surprises of 2020

Voiceover

Perhaps because it’s Thanksgiving weekend, or perhaps because it’s almost December, but it seems like the right time to reflect on 2020 and think about what I want for my voice over business the last month of the year. While I am delighted that my puppy has now learned to behave as well in the booth as my older dog, I have many more reflections about how 2020 is unique and the implications this year has had on my voiceover work. So, here is my countdown of observations of what has surprised me in 2020:

5. The Ways in Witch People Connect for Live Sessions

Direct Bookings preferenceIn 2020 live sessions have been more important than ever. Sure some clients still want us to self direct, but as no one or barely anyone) is recording in person, the live session is more important than ever. What surprises me is that I would have guessed that every client would want the quality offered by Source Connect. This is not the case. Surprisingly, I am asked for zoom and given phone patch dial-ins more often than I am asked to use Source Connect. As a professional voice actor, most live sessions are for commercials, but I have done a few for eLearning clients recently. Interestingly, it has been so long that I have been asked for ISDN that I gave up my direct bridge through ipDTL as no one seemed to want that anymore. So, despite the quality that some connections offer, clients seem to like what is easy for them and what they are comfortable with.

4. Rates

Rates changesRates have been all over the place in 2020. I have had to turn down more jobs in 2020 than in the past 5 years combined. This may be because I am being found more, or it is because more people who never cast a voice talent are now casting and are not familiar with industry standard rates, or budgets are changing. As a working voice over professional, it is one thing to be flexible and have a range of acceptable rates, and it is another issue entirely to compromise one’s worth to pick up a new client. I have found that the biggest area that clients lack understanding in is usage for social media. They do not understand the difference between organic usage and paid placement, and they do not understand that usage across multiple platforms matters. My hope is that if voice talents continue to work together to educate clients this will shift in coming years.

3. Buzz words

Buzz wordsThe specs are changing and the buzz words that we are asked for have changed. When I started the millennial conversational read was the go to read. Now it seems that, for commercial voice overs, the authentic, natural read is what is wanted. A real person who sounds believable is the go to read. Interestingly, I think there has been a backlash from millennials who do not like or enjoy a lot of the characteristics that have been assigned to their generation, and the shift that we see is a direct response to that.

2. Abundance

Abundance in 2020For those of us professional talents who are putting in the hours of work every single day, I am pleased and grateful for the abundance of work in 2020. Initially when the pandemic hit my business slowed in March and I panicked that everything would change. By April it seemed to bounce back and castings had picked up again. According to industry friends who are as established as I am or have been in the industry longer, this is the best year they have had yet. I realize it is Thanksgiving weekend, but I typically have an attitude of gratitude all year, whenever the bookings gods shine down on me. I realize that my clients have a choice and I am thankful when the choice goes my way, and this year it has happened more than last year. When so many businesses are struggling, in our industry and around the country, this is truly something to celebrate.

1. Direct Bookings

Direct BookingsMy direct bookings, bookings where clients come straight to me, are triple my pay to play bookings in 2020 and up 14% from 2019. I am really pleased with this. These direct bookings are a combination of clients that find my website, rosters that I am on because I found them, or repeat clients who were initially from a pay to play but not they continue to come back to me. I also have direct bookings from social media, including instagram and LinkedIn. The number of direct bookings being so high means that I am not dependent on pay to plays to survive. Instead, I use the pat to plays to add to my client pool. I am extremely thankful for all of the direct bookings.

Filed Under: Voiceover Tagged With: authentic, gratitude, live sessions, natural, phone patch, rates, real person, Repeat Clients, Source Connect, VO, voice over, voiceover, website driven, Zoom

Case Study of a Directed VO Session With JP Morgan

Client Relationships, Live Sessions, Voiceover

The Casting

Pink PhoneMy recent commercial booking for JP Morgan makes for a great case study in voice over bookings. As a professional voice actor, every booking makes us happy, but when the producer emailed me about these radio spots, his explanation was interesting. I was cast directly without auditioning. He did not mention my voice. Nor did he mention my demos. In this instance, it was a matter of scheduling and availability. As I work full-time, they needed someone who could accommodate a live session at a specific time, which turned out to be 11 a.m. on a Friday morning, and he needed to confirm that I was available. The timing, in this scenario, was the most important question I was asked. The producer got back to me and confirmed that I had indeed booked two spots and it was a go. I was delighted.

The Tech

I asked the producer if we would be using Source Connect or Zoom, the most common ways I connect for live sessions. Initially he gave me a phone patch dial-in and password. This would have been fine. Then, at dinnertime the night before the session, the producer said that the clients preferred Zoom and the team at Spotify sent a link. That was also fine. I recently worked with the VO Tech Guru, and he showed me how to do audio playback during zoom sessions, so I was really excited to test it out during my session.

The Pre-Session Prep

Copy rightI prepare for every single session, whether I am self-directing or in a live session. Part of my prep is administrative. I take some time to log the job in my CRM and create the invoice. I then print a large print version of the script using my preferred font. Then, prior to marking up the script, I spend a bit of time researching the brand and their other ads. Interestingly, JP Morgan and Chase are linked. As a client, when I log in for my JP morgan account I also log into my chase account. Well, at the moment, the below Chase spot is the most sought after read in a long time. Clients often request this as the benchmark for tone, style, and pacing, so I had this in mind going into my session for sure.

The Start of the Call

PcI think the start of a live session is really important. There happened to be a lot of people on this call. In addition to the producer, there were several people from the Spotify team and several people from the JP Morgan Team, including the scrip writer. In my mind looking back here were at least eight people on the session. It is my job to make them happy and to make them comfortable. I try to use the time at the start of the session to let them know that my feelings are not a factor, and that the only thing that would upset me would be for them to know have exactly what they need at the end of the call. I try to have friendly banter, but I want them to know and to be comfortable that I will give them whatever they need, and that it is not about me, it is about them. I think there are a few precious moments to establish this rapport and set the tone.

Working Through the Spots

pink headphonesWith so many on the call, there can be a lot of side chats during a directed session to make sure everybody has the takes that they want. This team was fantastic. They gave very clear direction and it was easy to take their feedback and run with it. They also all remembered to mute themselves while I was recording, which makes everything seamless. In this session, I read the first script all the way through three times. They gave me feedback. I again did three takes, and then we did some variations of the lines. Then, after the line reads, we did the whole script again. It really came together nicely. It was also super exciting to use Zoom’s audio share feature to play back the audio for the clients during the session so that they could mark the takes that they liked and we could also check the timing of the spots. Then we moved on to the next script, and worked through it the same way. The second one went a little faster as I understood what they were looking for from the first spot. All in all, the group was great to work with. For me, because JP Morgan is my bank and I use the app, it was easy to see the product and be enthusiastic about it because I actually enjoy the very features I was describing.

The Aftermath

After the session, I simply sent the drop box link to the producer. I had been deleting outtakes and pausing while we chatted during the session. As I’ve been doing this for years, I am now accustomed to marking the spots and deleting what is not needed during the session. It makes it so much easier to do it in the moment! It is a moment of great joy when I attach he link knowing that the producer now has what they want!

Final Thoughts

Two pink hands shakingI am often asked whether I prefer live sessions or self directing. The answer is really that it depends. I love self directing because it gives me a chance to be creative and a freedom to interpret the texts in front of me. I can explore my imagination and see where it goes. The downside, of course, is that there is always a chance of missing the mark and not giving the client what they need. With live sessions, I love the creative collaboration. I love working with other people. When I have the opportunity to work with the people who created the product or the people who wrote the script, I get a higher level of understanding and can often bring more nuance to the read. So, the answer is still: I depends.

Filed Under: Client Relationships, Live Sessions, Voiceover Tagged With: Audio Branding, bookings, branding, casting, commercials, directed session, JP Morgan, live session, phone patch, producers, radio, Schedule, Source Connect, Spotify, VO, Zoom

A VO Live Session That Did Not Go My Way

Client Relationships, Voiceover, working mom

Typically I Love Live Sessions

Normally when client tells me they need a live or directed session, which happens multiple times a week if not daily, I am delighted. I love the creative back and forth. I love connecting and getting to work directly with the client. And I love the feeling when the session ends knowing that the client has exactly what they want and need. My clients typically want to connect via Source Connect or Zoom, and usually it is pretty easy and there is no drama. But not this Wednesday. Not at all:(

The Session That Went Awry

Doubt is not goodSo on Wednesday a client emailed asking if I had availability for a live session for 4 spots, to 30 second spots and 2 60 second spots. Time was not the issue, I was happy to make time. Before even scheduling the session, which we planned to do via zoom, I had two hiccups. First, I had learned the day before that my son has to have emergency surgery tomorrow (not the day after the session, the day after I am writing the blog.) Jack has a rare problem called an intussusception which basically means his intestines are looped and it is quite dangerous, so that was weighing on me. Next, we were hit very hard by Tropical Storm Issias and still running on generator power. When I turned by iMac on in the booth it flickered constantly and I had a legitimate concern it would cut out during the session. I did not mention Jack to my client but I did tell her about our power issues. She told me she was having internet issues, but we decided to give it ago as she had a time crunch.

The Live Session

At the start of the session the client could not connect via zoom. It just would not go through. We decided to connect via mobile phone. On a normal day, my mobile phone is not great in my booth because of all the insulation, so on this day it kept cutting out. I have had sessions where for no apparent reason we are cut off. On Wednesday we were cut off FOUR times. Yes, that’s right, FOUR TIMES. I kept clicking save, in fear that I would also lose my computer, which thankfully didn’t happen.

Ultimately the client sent another zoom link and we connected on zoom. The first 3 scripts were fine. Not amazing, not brilliant performance, but they were fine and she was great to work with. On the last 60 second script I was flustered and tongue tied. I became acutely aware of how long our session was, and I am always quick and efficient. I was feeling insecure and I was beginning to panic about the computer going off. I was convinced it could not possible last much longer. I was also worried about my sick child upstairs. In order to turn the computer on, I turned the air conditioner off, and I knew the family was suffering. I was not concentrating on the script, my mind was elsewhere.

It was so embarrassing. I can’t tell you exactly how many takes we had to do to get a usable one, But it was not good. The more we did the worse I was. I wanted to crawl under a rock. It is a miracle she did not fire me mid session. She was kind and she did not give up. I felt like a f—cking idiot. To be clear, this session was a problem both because of tech issues and because of performance issues. Either would have been problematic. The combination is something I have never faced and was devastating. When we finished I was so embarrassed I did share what was going on with Jack because by that point I wanted to save face.

Emotionally Distracted, No Shutoff

I was terribly emotionally distracted. I should have meditated and prepared before going into the session. As a working mom, I always want to work because I have financial goals that I need to meet to help provide for my family. The thing is, I don’t have a shut off switch. I did not leave my feelings outside my booth. I have always felt that bringing all of them with me into the booth has helped with my reads, but in this case I needed to cope better. I needed to be honest about my ability to function and I needed to prepare differently. I also needed to realize sooner how frazzled I was and get it under control. I was having a real time melt down and just needed to stop and re-set.

I Would Have Regretted Not Trying

Would Regret not tryingWhen the client emailed me with the booking, in truth it did not even cross my mind not to take the gig. I always think of how I can best meet a client’s needs. In retrospect, I am positive that I would have deeply regretted not trying. I would have seen it as a missed opportunity. That would have been so upsetting too. My hope is that they see me as someone willing to work hard even with this going on and that they do not write me off. I am well aware that this is a competitive industry, so it is possible I won’t hear from them again, but I sure hope not. The other take away is that I have not been spending a lot of time practicing my craft and working on my read rate. This was a great reminder that those skills always need work. My hope as I reflect on this session is that I am defined from my ability to work through this and not by the worse session I have ever had.

Filed Under: Client Relationships, Voiceover, working mom Tagged With: campaign, client needs, commercials, direction, emotion, live session, patch, podcast, read rate, reading, regret, skill, Source Connect, Storm, Tropical storm, working mom, Zoom

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