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routine

A Day in the Life of a Voice Actor…

December 6, 2021 by Laura Schreiber

My jam

You might be thinking, hey- I wonder what it’s like to be a voice over actor? As a full-time, professional voice actor, sometimes my days can feel a little bit like Groundhogs Day, meaning that there is a certain rhythm to my days that tends to play and repeat. To be honest, as a working mom, I’ve come to count on this routine and structure and don’t mine it at all. I find this order and structure is really helpful and as my business has grown over the years, and I have expanded into coaching and demo production, I have carefully worked all of that into my schedule. There are some basic elements that are to be expected in every voice actor’s day:

Auditions:

Laura Schreiber AuditioningI typically do these quite early, and I think my auditions serve as a great warm up for my actually paid work. Whether they are for pay to plays or for agents, I love running through the pace of auditions and feel that this helps me stay on my toes and understand the current industry trends for what is being sought after. Daily submissions are a must, and I typically submit early morning and late afternoon at a minimum. I like submitting, and relative to other talents I know, I regularly submit a lot. I think it depends on your specific goals, but auditioning is for sure a part of my daily routine.

Booked Work

Then I begin my booked work. Depending on what is do when, and how urgent some bookings are, I decide my order of events. Sometime the vocal age of the casting comes into play for me. For example, if I am required to sound young, I have a specific window when I sound really young during the day, so I make sure to record at that point. Conversely, if I need to sound like a mom, or a 40 something, I save those recordings for after lunch. Thus, I plan my day.

Website Updates

I am often doing website updates. From adding blogs like this one, to adding client logos, testimonials, new demos we have done for students, and samples of finished booked work, the like of website updates goes on and on. I try to do these regularly so they do not become insurmountable.

Marketing and Direct Outreach

Marketing is a constant it my daily routine. I think the only day of the month when I do not send any emails is the day my newsletter goes out. I have different groups of people I work on reaching out to, and I am always keeping in touch with current clients and reaching out to new ones. I also do all of my own social media work, so marketing is a daily constant.

Billing and Invoicing

I do this regularly. Every time I deliver finished audio to a client, I send their invoice along with it. I send regular reminders, and am very on top of my invoicing. After all, voice over is not a hobby!

Equipment

My gear is so important. It is the foundation of all of my work. Whether I am researching my next purchase or neatening my wires, I am doing something related to m studio gear every day. I also constantly watch YouTube videos about equipment and find tis very helpful.

Dog walking

Laura Schreiber Walking DogsA highlight of my day, throughout my day, are the breaks I take with my studio dogs Violet and Daisy. I love walking with the girls and taking these sporadic breaks every few hours is really good for me. It is so good to leave the studio and get actual fresh air. I occasionally run into neighbors and that is really nice too.

Workouts:pilates

In addition to walking, I do Pilates regularly and this is very much a part of my routine. I find that scheduling this time for my self is essential to my mental and physical wellness. I tend to do these reinvigorating workouts either early morning, before work, or mid-day on my lunch break.

Household Chores

As a wife and mother, my daily household chores are endless. From cooking and cleaning to laundry and homework help, the list goes on and on. This time of year, there are holiday chores too like gift wrapping and all of those cards!!

The Glimpse….

So a lot needs to happen to run a successful voiceover business. There are a lot of moving parts, and when something falls off of my radar, ultimately it means less work will come in. So, it’ on me to make sure that my work gets done, and all of my ducks are in a row.

Filed Under: Studio/booth, Voiceover, working mom Tagged With: auditions, billing, booth like, chores, equipment, Groundhogs day, healthy living, lady boss, pilates, routine, solopreneur, studio, voice actor, voice over, voiceover, walking the dogs, website, working mom, working out

Every Day is NOT Saturday: Business Routine in Voice Over Matters!!

May 2, 2021 by Laura Schreiber

The Joy of a Saturday

Laura Schreiber Walking Dogs Violet and DaisyThis weekend, on a glorious Saturday morning, I was walking my dogs around our block. I was looking at the Cherry blossoms and lilacs in bloom, and thinking about how even though I had some editing to do and a coaching lesson to plan, I had so much time that day. Time to enjoy with my husband. Time to enjoy with my kids. One of my nieces was in from Toronto and was coming to visit. Weekends are precious for working moms, because even if we still have some work to do, we can revel in the joy of the freedom that the weekend typically brings.  But as working creatives and small business owners, we need structure to have success. You might think that as a full-time professional voice talent, I can make my own hours and that brings a certain amount of freedom. Every day is not Saturday, so here are some tips that have helped me grow a thriving business.

Maintain Business Hours

Set your IntentionsIf your goal is to build a successful, thriving business in voice over and earn a consistent, sustainable income, working long hours is the only way to do this. There is no magic bullet or secret sauce. According to Jennifer Cohen’s article in Forbes, James Cash Penny, better known as the founder of JC Penny, once said, “Unless you are willing to drench yourself in your work beyond the capacity of the average man, you are just not cut out for positions at the top.”  The recipe for success is hard work, so maintaining regular business hours and being in the studio all week when your clients are working makes good business sense. Often friends or family may think that as a working creative you are free to go for lunch or to the spa in the middle of the day. How nice it would be if we could all regularly just leave our studios as if on vacation and “hand out.” Unfortunately, this behavior does not lead to success. Instead, a routine, planned work week works better. I keep my bookings both in my phone and my paper calendar. I also offer bookings through a calendly sign up link on my website to make things easiest for my clients to check my preferred availability, especially for voiceover coaching.

Have a Strong Start to My Day…Mornings are Sacred

I am and have alway been most efficient in the morning. My mornings are sacred and I try never to book outside appointments that will disrupt my work flow. This is apparently quite common according to Benjamin Hardy’s article in medium.com: “Typically, we have a window of about three hours where we’re really, really focused. We’re able to have some strong contributions in terms of planning, in terms of thinking, in terms of speaking well,” Friedman told Harvard Business Review.  Protecting this valuable window of time is really important for me.

Plan My Weeks

I have longterm goals that I am constantly updating. I keep those right by my side as I plan my week. I use my planner for day to day tasks, and then have a weekly agenda for my larger goals. Lifehack.org gives a very helpful breakdown about how you should use your goals to plan your week:

“Once you have determined your goal, the tasks required, the key players and the tasks they will complete, it is finally time to start your scheduling. When scheduling it is important to plan a weekly schedule as well as a daily schedule. The weekly schedule is important for the overall success of the project but it is the daily planning that will help you to track your progress and determine whether or not you are on schedule. Try using significant project milestones in your weekly planning but for daily planning break each milestone down into the necessary components and plan the completion of those components on a daily basis.”

Schedule Health and Wellness Time

Benefits of ExerciseEvery single week I schedule at least two pilates sessions. I find that in addition to keeping me fit, they help me to relax as well. Jennifer Cohen explains the connection between fitness and success in Forbes:  “ It is safe to say that if you can not commit yourself to regular exercise, you will likely never reach your full potential. Countless successful people, from Fortune 500 CEOs to entrepreneurs and celebrities, have discovered the undeniable connection between fitness and success. This is partly due to the fact that regular exercise enhances your physical and mental state, which lifts up all other areas of your life as well. In addition, fitness builds a fundamental knowledge base of the mindset you must cultivate in order to achieve anything that seems out of reach.” To me, the mindset that if I don’t set aside time to take care of myself, I won’t be able to take care of other’s needs, as at the foundation of all that I do. I also just feel better when I get my workouts in.

Conclusions

Voice over is a competitive industry. As a voice actor and voiceover coach, I can tell you that there are no shortcuts. Time away from the studio is just that, and when you choose to be out of the studio and you could be auditioning and marketing, you are making a choice. Plan ahead. Be strategic. Run your business. Work hard and build something!

Filed Under: Client Relationships, Voiceover, working mom Tagged With: Benjamin Hardy, Business hours, calendly, Forbes, health, James Cash Penny, Jennifer Cohen, Medium, pilated, routine, Saturday, small business owner, structure, tips, voice actor, voice over, voiceover, voiceover coaching, wellness, working mom

VO Lessons Learned From A Dog… Yes, That’s Right

October 19, 2020 by Laura Schreiber

Taking Daisy to New Skete

Daisy at New Skete Training CenterI have been blessed to have three precious dogs in my life, and each of them has brought me immeasurable joy. I had no idea, however, that when we got our Labrador Retriever Daisy, in addition to being super sweet and super smart, she would also be super challenging to walk without the right training. A neighbor with two Great Dane pups introduced me to the dog training books by the Monks of New Skete, who have been training dogs since the 1970s. We made the choice to send Daisy for a board and stay training program, and I learned from the brothers that there were a few keys essential to Daisy’s success. We needed to be consistent with her obedience every day and maintain her routine. She would need structured daily exercise. We needed to plan everything- even her walks, to set her up for success. As a small business owner, I realized that in voice over all the lessons that would lead to success for Daisy also hold true to maintaining a successful professional voiceover career.

Doing What’s Right, Not What’s Easy

Just like in Daisy’s dog training, doing what’s right in my voice over business instead of what is easy is essential to success. One of the most challenging aspects of running a VO business is determining rates with clients. Even though it can be awkward and is not fun to talk about money, it is really important to always maintain industry standard rates and hold your ground.

Another area that demands a good deal of time and attention, and I have put countless hours into, is audio quality. Again, like dog training, it is far from easy to sound pristine. I have worked with top sound engineers to perfect my setup and effects stacks. Even for my travel rig, I have made sure it sounds just like the audio in my booth. None of this is easy. None of these are quick fixes. Just like the dog training, this takes a lot of dedication, time, and work. In the end, though, I could never send out anything less.

Maintaining a Consistent Routine

Daisy and Violet sitting nicelyNow back from New Skete, every day Daisy has to run through her exercises, from leave it and heal to place. Similarly, working on my craft is essential every day. From warm up exercises to practicing cold reading, this is part of my daily routine. I recently reflected on this in my blog about the class that I am taking with Kim Handysides, but in order to stay strong in the reads that I submit both as auditions and as booked work, this daily work is essential to my success.

I have health rituals that are also essential to my voice over success. I steam with a personal steamer. I am also on a gluten free and dairy free diet. This consistency matters in how I sound.

Daily Exercises

Daisy playing with toy in the grassJust as Daisy needs her purposeful walk, I need a certain amount of daily exercise to stay in shape for voice over, I walk four to five miles a day. I do pilates three times a week. All of that is in addition to my vocal warm ups. When your body is your instrument, you have to maintain your instrument every single day.

It’s All Building A Strong Relationship

The intent behind Daisy’s obedience training is to strengthen the relationship between the dog and her humans. Well, the most important thing that we do in voice over is build lasting relationships with our clients. Every single choice we make feeds and fuels that relationship. If we make the wrong choice, it can damage that relationship. If we stay out too late with friends and are at a loud restaurant with a live session the next morning, how will our client feel when we show up to the booking sounding like a much raspier version of ourselves? The answer is you do not want to find out. In voice over, we make choices in anticipation of the outcome they will have on our body and our voice. Being able to show up and perform is the biggest part of the deal, and being honest and up front about it when we can’t is also essential. Being able to foster a strong relationship is really important to building a client base.

Laura Schreiber with Daisy and Violet on CouchIn the same way that communicating well with Daisy strengthens our family bonds, doing all of the above plus communicating well with clients strengthens our connections with them. As they can rely on our work being consistently good and being there when they need it, they will be able to trust us for their clients, and in the end that trust is what matters most. As a professional talent, a new booking is great, but when that new booking comes back, it’s almost as good as when Daisy comes galloping towards me.

Filed Under: Voiceover Tagged With: cold reading, communications, consistency, craft, exercise, industry standard, pristine audio, professional, quality, rates, relationship, routine, Standards, training, VO, voice over, voiceover, warmups

If Your VO Routine Feels Like Groundhog Day, Shake Things Up With Some Coaching!

October 4, 2020 by Laura Schreiber

When Each Day in VO Feels Like a Time Loop Get Coaching

coaching quoteI happened to marry a huge Bill Murray fan, and from Quick Change to Groundhog Day, I think I’ve seen all of his top hits, but Groundhog Day is my favorite. As a working mom, having a system to maintain efficiency is really important but unfortunately that same system often makes every single day feel the same. I go into my booth and warm up. I do my most pressing auditions first. Next I tend to all booked work. I submit more auditions. I stop and walk the dogs. I typically eat an early lunch then work on client outreach. Then I go back in the booth for more work and to submit more auditions. Every day is pretty much the same. I meet with my accountability group on Thursdays and I blog on Sundays. Days are the same and weeks blend together. So, as a full-time voice over professional who is booking work, you might be asking what is wrong with this? The problem is the rut the I feel like I fall in. With no room for self-checks and no room to make sure that I am submitting the best possible reads, the Groundhog day scenario perpetuates itself. The best way to break this cycle and for a voice over professional to submit bookable auditions is to work on their craft regularly and get coaching from top professionals who give solid feedback! In voice over we are constantly being asked why we are different than other talents and those of us who book work know that the answer is seldom our voice but rather that we need to work on our craft to stand out!

Why “The Voice Over Study” Class with Kim and Lisa

The First step is a doozy It’s important to pick the right coaches and I’ve been blessed to work with many excellent ones in the years that I’ve been in voice over. Sometimes you want private lessons and sometimes group classes can meet your training needs. Right now I wanted to shake things up. Kim Handysides and her daughter Lisa Suliteanu book a lot of work. They understand what is au courant and have created a curriculum across genres to target bookable reads. Kim has been an industry leader for 30 plus years and her talented daughter Lisa has been working steadily since she was 7 years old and has been full-time since finishing university. In case you’re wondering what the vibe of their class is like, it is upbeat, inspirational, clever, and fun. With so many coaches in the industry at the moment, this class is designed to put voice actors on the path to success and enrolling was a great step for me, even so many years into my career!

A Fresh Look at Scripts

Bill Murray playing the pianoIn Groundhog Day, we see Phill Conners taking piano lessons and becoming an amazing pianist. This did not happen over night. It took lots and lots of practice. Right now in The Voice Over Study, we work on different scripts and then can use those tools to go back and really work on a script. The more we learn to unravel it, the better our reads become. For me, having fresh feedback on my reads is helpful. It is also just as helpful to pay attention to the reads of the other voice actors in the class, listen to how they approach the scripts, and think about the feedback that they are given. I try to incorporate this approach into both my auditions and my booked work and bring some freshness to it all.

Interact with Others

Bill Murray With Andie MacDowellIn Groundhog Day, we see Phil’s relationship with others in the town blossom and develop throughout the film as he gets to relive each day. For me, having an opportunity to meet other voice over actors is really valuable. The other talents in the class are from different parts of the United States and Canada. We are at different points in our careers and we all aspire to focus on different genres of voice over. Still, I think knowing other voice actors is essential to our success, and I am so thankful to be getting to know the other actors in this class as we all learn together.

What’s Current in Coaching and What is Booking NOW

Phil Conners with News TeamJust as we see Phil repeatedly attempting to cover the story about Punxsutawney Phil, there are countless ways each script can be approached, so wouldn’t it save a lot of time and energy to understand which reads are actually booking right now? That is the point of “The Voice Over Study,” the nuances of the bookable read are not necessarily my go to read, so I am so thankful for the first few sessions already! For example, the words to emphasize or blend may not be what I had thought of, so this valuable feedback, and the reinforcement of it, makes Kim and Lisa’s class outstanding. In class last week, Kim directed me to hit words I never word have that to enunciate, and the overall gestalt of the read was just a million times better. Her instincts are amazing. Kim and Lisa book A LOT of work on their own, and my goal is to be as busy as they are!

Coaching Homework Keeps Us Honest

Bill Murray reading poetryIn class we have homework. We have scripts to prepare and we are also supposed to work on cold reading. I also love this, as both make me more efficient and more effective in my daily work. These tasks are something that I look forward to, as I feel like I am taking control of my career and determining my own path.

If you have a passion for voice over and you want to make your work stand out, do something different, be bold, and take this class! Unlike Bill Murray in Groundhog Day, in the voice over industry what you do each day does matter so get coaching, do the work, and make your career better!

Filed Under: Coaching, Voiceover Tagged With: actors, coach, craft, Groundhog Day, Kim Handysides, Lisa Suliteanu, professional, professional voice over, read rate, routine, rut, training, VO, voice over, voiceover, working mom

Working Mom’s New Normal

March 29, 2020 by Laura Schreiber

For those of Us Who Already Worked From Home….

As a full time voice over actor, I’ve been working for home for years. I loved being in my booth in total quiet with my dog, now dogs. Before Covid-19, I had the entire house to myself the majority of the day as both my husband and my twins commute for work and for school. Now, they are all home. The quiet his gone and there is pacing, lots of zoom sessions, conferences calls, endless meals and snacks, and even though we are a family of four humans and two dogs, it feels like what was once a delightful, calm haven is now as chaotic as a New York City train station in rush hour.

The crazy thing is that I feel like as a momtrepreneur I had really just found my groove in the past year or two. I had gotten the hang, finally, of what had to be done when, and figured out how to balance my family and professional responsibilities. And just as I got comfortable with my life, a pandemic struck and suddenly, like many, I find myself juggling many more balls than I want to manage, and none of these balls can be dropped. Really, each ball is much more like a fragile egg and represents an important segment of our life that now needs to be managed, or worse, micro-managed. From cleaning the bathrooms to grooming the dogs, all of these tasks that used to be done by others are now also mine. Not that I can’t do it, I just regret that I have to. I think we have all seen the tweet about our grandparents being called to war and we just have to sit on the couch, but with this sudden shift, at least for the mom in the family, there is not actually so much couch time.

Some Tips for Coping:

  • Establish boundaries. This is important both for kids and for clients. This actually is good advice that stemmed from a chat with one of my besties Shelley. Often outsiders looking in can see your family and say, “hey, you better stop that right now.” So, in my home I have always loved to work in my den and kitchen when I don’t have to be in my booth recording. Now that my twins are remote learning, they immediately wanted to spread out all over, including these spaces that I have always relished as my productive spaces. I immediately reminded them that they need to work in the dining room or there rooms. We cannot all remain silent while they are online with theirqw23 school. It just is not practical. This very important boundary has helped keep the sanity.
    Likewise, clients are all working from home now and they may be testing the limits of professionalism. While I have always accommodated different time zones, as my household responsibilities have now multiplied exponentially, I need to set boundaries to work hours. It is ok to say “I wrk from 7 am to 7 pm.” These are unusual times and we have to make sure we take care of ourselves and our families.
  • Delegate Household Tasks. Typically, we are fortunate to have a cleaning lady. At present we are paying her not to come in. Our house is rather large and I simply cannot maintain it in the way that we are used to on my own, even if I did not have a business to run which I do. Further, as I want my kids to know how to maintain their own place and they’ll be living on their won sooner than I can believe, learning these life skills is actually really good for them. We have made a chore chart and a schedule. Certain chores are being done on certain days. Then the twins switch off. For example, yesterday Emma dusted the entire house and Jack cleaned all the knobs and handles with lysol and emptied all the trash. Today I will do all 6 bathrooms. Harlan will vacuum. Tomorrow Harlan and I will change the sheets together. As a family it is much easier than as individuals.
  • plan Ahead. I have been doing meal planning for a while, but this involves a new level of planning. In our area, the markets and online services have terrible shortages. Planning ahead makes it posable to avoid going without. It also makes it less stressful. My kids constantly want to know what we are having, so the schedule is reassuring to everyone.
  • Maintain Work/Family Schedule: Planning ahead is not just essential for meal planning, now that everyone is home and the kids need academic support and we all have to share a space, a schedule is essential to functioning as a unit and being considerate of everyone’s needs. Each member of the family, from my husband to the dogs, has a routine and needs that all overlap. Working together is a much better plan then a melt down. I mentioned at the start of this blog that I am juggling a lot more balls now. The kids teachers have been amazing about adapting the curriculum to being online, but they now want to discuss their work. They seem to be watching movies in everything from Music to History, and having a family schedule means we can enjoy these moments together. That leads me to my final point.
  • Find and Relish the Silver Linings: While we may all be social distancing to avail a life threatening virus, some really special time with our families and neighbors (at a distance of course) is the result of this time at home. In my family, right before this shut-in period we got a beautiful new puppy named Daisy, and she has been a great distraction. My husband typically commutes to NYC and works very long hours. Instead, he is here and each afternoon we are going for long walks together. I love every single minute with him and I know that I will miss this time so much when live as it was before resumes. I know that my kids really miss their time with their friends, and as soon as they can they will be out and about again, so I love every single moment I get that we are all together. I very much wish that this virus were not so scary and that I did not fear for the lives of the people I love the most, but in the mean time I try to focus on this gift of time with my family.

Filed Under: working mom Tagged With: boundaries, chore chart, corona virus, covid 19, delegate, goals, momtrepreneur, remote learning, routine, silver linings, VO, voice over, voiceover, working mom

A Blog About the Blog

August 14, 2019 by Laura Schreiber

So, Why Another One?

Recently I was Facebook Messaging back and forth with the brilliant and talented Tracy Lindley, voice over talent and creator of the amazing LinkedIn Edge https://www.thelinkedinedge.com/home, and she said blogging is one of those things on her list. As a working mom, I think this is so common! I never intended to blog when I became a voice over actor years ago. I did it because my website guy Joe Davis https://www.voiceactorwebsites.com/ said it would help with my SEO, and since I can’t work if no one can find me, that was good motivation. Even though I recently posted https://www.lauraschreibervoice.com/blog/top-tips-for-the-vo-blogger/, believe it or not I still have more to say on the matter when it comes to actually getting it done!

Make it a Routine

Try to have a set time that you always blog and post. Then, try to have a rain date/makeup time already scheduled. For me, my set time is Sunday mornings around 8 am. My kids are typically asleep, and my husband is typically at basketball. I love sitting at my kitchen island with my dog Violet on my lap and enjoying the quiet time to write and research. If we have plans on a Sunday, are traveling, or have unexpected guests, I typically blog Monday or Tuesday morning.

My blog routine is not just about having a set time to blog. I actually have a very set routine:

  • I have a set time to blog.
  • I have two specific places I prefer to sit when writing blogs.
  • After writing, I then have a specific order for researching art work and photos for my blog.
  • I then either record or post a video to the blog.
  • Once all is gathered and in my blog dropbox, I then post the blog.

It’s Actually a Ritual

Even though I never set out to blog, now that I have found a system that works for me, I am very “into it.” There is definitely a flow to blogging that takes on a life of it’s own. For me, there are some other specifics that represent me and my brand:

  • I have a lot to say to be part of the professional discourse.
  • It is important to stay positive.
  • I want my clients and industry friends to get to know me.
  • I am willing to share without crossing a line of personal information about my family.
  • I love to write and research so this gives me a little outlet.

Tricks About Topics

One of my beloved coaches, Fred Frees, told me many years ago to always keep a notebook near by to jot down inspirations. For years I did so. Unfortunately my back is bad and I have had to downsize my purse many times, but I have found that I can text myself ideas that come to mind and it works just as well! A lot of times during the week ideas for blog posts come to me. I always jot them down. Sometimes as I write them I feel that they are too personal or that they cross a professional line, so those do not get posted, but the point is to make sure you do not miss an opportunity to express your ideas!

Photos and Videos for Blogs

It is apparently also important for blogs to be enhanced with related photos, videos, and links. For those of us not of the generation where we take selfies throughout the day and photograph everything we do, I actually find it helpful to set reminders to take pictures. I also try to write about topics about something that I want to talk about and then I will have an easier time making a related YouTube Video. When posting these related materials within the blog, I try to always tag them with relevant words that relate to the topic and also make me more findable.

Key Words

This is an interesting one. It has been advised to me to come up with a list of key words to target and write a blog post about it. So, if you have specific SEO goals, That would be great, but my creative juices just don’t work that way. In fact, if almost seems like if I have to write about a specific topic nothing comes to mind. I find that instead, writing about what seems germane to current industry trends, or what is on my mind, and then making a list of key words, is a much better approach for me because it actually results in a completed blog.

Filed Under: Marketing/Branding Tagged With: blog, Fred Frees, key words, routine, SEO, Tracy Lindley, VO, voice over, voiceover, working mom, writing, YouTube video

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