voice over actor

I Practice What I Preach

October 11, 2024 by Laura Schreiber

Consistency Matters

As a full-time professional voiceover actor and coach, I think one of the reasons my career has continued to thrive and grow through the years is the consistency of my practice. When I work with my VO coaching students on techniques, whether the are voice over acting methods or the practical steps to running a day to day business, I pass on exactly what I practice in my own business. I encourage what I have found to work and hope to foster good habits in students. Conversely, I also share what has not worked in hope of sparing them what I already know not to be helpful. As solopreneurs, we wear so many hats and juggle so many balls. Setting ourselves up for success and holding ourselves accountable makes life much easier. So yes, this many years in, I practice what I preach as a coach and I do as I say in my lessons. Here awesome aspects I focus on regularly as both a professional talent and a coach:

Goals

Goal setting is pivotal to success in voice over. If you don’t know where you want to go, how can you possibly get there? As part of my business plan, I update my goals at least twice a year, if not quarterly. Anyone who has worked with me can tell you I love to help them flesh out there goals and we typically do this early on. When I do my own personal goals, I always post them in my booth and where I like to work upstairs in my house. This helps a lot with mindset. I think everyone has good days and bad, and just knowing your intentions is useful.

Accountability

I have been saying for years that I would not be where I am today without my accountability buddies! We have even presented together at national conferences. At present I am in several accountability groups. My primary one for all of VO is affectionately called “the VO Powerhouse.” We meet weekly and talk about specific touch points and present in order every week. We also chat about our lives. We tend to talk daily on Facebook as well about everything from rates to pronunciation to our families.

I have a mentor for my audiobook work. We meet monthly. This has been extremely helpful in launching that genre of my business. Again, I don’t think you can quite imagine what the possibilities are without being pushed by those who have already gone there.

I am also in an eLearning ensemble. We meet twice a week. We touch base about our marketing goals specifically. This group is great because we push each other and keep our eyes on the horizon.

I always encourage students to find accountability buddies. I personally think that meeting at least once a week is crucial. I think it helps to keep you going and to keep your eye on the ball. I think everyone in VoiceOver should be in one! If you are not and would like to be, you can look at conferences (which is where I met my buddies), Facebook groups, and at local VO meetups.

Craft

As in other professions, voice actors, regardless of how established we are, are never finished working on our craft or technique. And in truth, as industry trends shift, it is extremely important to stay on top of them. Having one on one coaching is still extremely joyful for me, and the last one I worked with at length was Sean Pratt. I love doing online webinars, like Tina Morasco’s library and Dervla Trainor’s Speaker Series. I also love learning at conferences, and conferences are essential both to being part of the community and to staying on trend in VO. While I am often in attendance as a presenter, I try to soak in as much as I can as there are experts across genres from all over the country and often other countries, so if you can afford to go, you should!

Marketing

Just as I encourage my students, having a consistent in-bound and out-bound marketing strategy, staying on top of marketing is crucial to my business plan. From blogs, to social media, to newsletters, all of it matters, both separately and as a whole, to establish my brand. Everyone who knows me knows I can talk endlessly about branding, but in truth, it all matters, a lot, and being consistent not just about posting content, but the quality and quantity of the content matters. It can be daunting to have to post and keep track of all of these moving parts regularly, while staying on top of auditions and recording booked work, but if you want clients to know you exist, it is crucial.

Daily Routine

Having a consistent daily routine and painting a schedule helps to ensure that important “to do” items don’t fall through the cracks. Whether starts with a warm-up, goes to booked work, then auditions, and cleverly weaving social media in, or whether certain days are time blocked for certain tasks, your routine is important. I tend to leave certain days for certain tasks. I also am passionate about healthy living and fitness, so I weave meal prep and pilates into my routine as well. My voice over career would not be where it is today of those items were not part of my schedule. When I work with coaching students, I try to be realistic with them about their schedule. Working moms with young kids have very different demands on them than empty nesters. Still, regardless of the phase of life, routine helps everyone stay on task.

Takeaways

When I coach, I draw from my experience. If I change what I do, I share it so others can benefit. If I find something no longer works, I share that too. I find the best way to coach is to draw from my years of booking and try to help my students build a solid foundation.

Why Publish Public Domain Books with Spoken Realms

June 7, 2023 by Laura Schreiber

Why Public Domain Books

This week my third Public Domain audio book went live with Spoken Realms. As a professional audiobook narrator, I was delighted to have yet another opportunity to work with Steven Jay Cohen and his team to bring a book I was passionate about to life. I have previously blogged about why voice actors choose to do Public Domain projects, and if you are curious you can find that blog HERE. The short version is that narrating Public Domain works allows voice actors a chance to show publishers how they might be cast, in ways others might not have thought of using their voice. It allows us, the voice actors, to have a lot of fun narrating in between projects or during projects by working on manuscripts we are passionate about and putting our own, creative, unique spin on them. I have chosen works from poetry to women’s history to Christmas stories, all of which have brought me great joy.

In this blog, I want to focus on a shocking twist of events that happened after posting a public domain book on ACX. The book, WW Denslow’s Mother Goose, was actually live on audible and I received an email that it was being taken down as there were too many versions of it in existence. Let’s delve into my experience having a Public Domain book removed and what you can do so that this does NOT happen to you!

Mother Goose Story

In order to publish a Public Domain book, you must first assert yourself as the Rights Holder of at least one version, and your version must be different than any other version. As a former teacher, I wrote lesson plans for pre-school through second grade students to accompany these beautiful nursery rhymes and put them in the foreword. I also researched WW Denslow and wrote a brief, footnoted biography and added that at the end. Thus, my version was unique and within 72 hours it was live on Amazon.

Then, I posted my audio on ACX. Initially everything went fine. The book went live and I shared it on social media and I was delighted to add it to my roster. Then I got the following email:

I was actually shocked and frankly dismayed that they would remove a title after publishing it. I wrote an email to the help and support team but got no reply.

After two weeks of not hearing back from ACX, I reached out to Steven Jay Cohen at Spoken Realms. At this point, I had successfully completed two other titles with him. I had actually submitted Mother Goose to ACX prior to my other work with Spoken Realms and that is the only reason I did not hold it for him to begin with. I explained my conundrum. Steven explained that they had a unique agreement with Audible and if they produced my work it could not be removed. Happily, we moved forward with the project. I do know, however, that other narrators continue to have issues posting Public Domain works on ACX. Please see a recent and relevant YouTube interview that I did on the same topic!

Lessons Learned

I have learned a lot from this experience. First, I will not ever endeavor to produce a Public Domain work through ACX again. It is simply not worth the risk of losing the production after the fact. I will produce all future projects through Spoken Realms. Next, there are differences in the editing standards required for Spoken Realms and those required for ACX. Even though I have a specific effects stack to apply to my audio that is perfect for ACX, it was not sufficient alone for Spoken Realms. More editing was required. So, for the first time in my many years as a full time voice actor, I sought the help of a professional editor. The Spoken Realms website actually has a wonderful list of all sorts of professionals in their portal, so I actually randomly picked one from the list and it has been fantastic! I have also been struggling to use 2nd Opinion, the approval software that is part of the Spoken Realms process, so the editor has done that for me on all three of my projects. Hannibal Hills, my brilliant editor, has been a true blessing and has made the process a joy. Others more tech savvy than I likely would not need this, but for me life is short and there are only so many hours in the day and Hannibal is a genius. So, in sum, my experience with Spoken Realms has been great, despite my own personal shortcomings in editing, and my Public Domain projects are live. Should you have a project you are dreaming of, perhaps apply and see if you can join their roster.

Resource List:

https://www.narratorsroadmap.com/

https://spokenrealms.com/

https://www.karencommins.com/2022/05/public-domain-narration-headquarters.html

Dog Painting as Analogy for VO

May 31, 2022 by Laura Schreiber

Invited to Event for Charity

I had an experience recently and after the fact realized that dog painting is actually a great analogy for life as a voice over actor. If you follow my blog, then you know that I have two precious studio dogs, Violet and Daisy. Last week were were invited, with the dogs, to a charity event at my brother-in-law’s temple. The event was in support of our local food pantry, and we were going to do dog painting. Yes, that’s right, dog painting. Felix, my BIL, works with a guy named Jason to run the arts committee. Inspired by a Jackson Pollock painting done with chicken feet, they opened it up to community pets. The plan was to have people paint with their pets, make a group mural, and bring pet-specific donations for the food pantry. Often those who cannot afford food for their family, also cannot feed their pets. My daughter Emma signed us up and we brought dog food and treats to contribute. Even the morning of the event, I was very unsure of what we were walking into.

Feeling Unsure and Nervous About what to Expect

My daughter Emma and our cavalier Violet painting.

I knew the space where the event was being held. My twins had attended pre-school there. While I could picture it in my mind, there were so many question marks. Would my dogs, a Cavalier King Charles Spaniel and a rather large Labrador retriever behave? Would they try to eat the paint? Would they engage? Would they get along with the other dogs? Would I be able to get the paint out? Would they actually make art? How messy would I get painting with them? How messy would I get cleaning them up? So, much like in voice over, I had no idea what I was walking into. Aside from knowing what the purpose was, there was no roadmap. I did not even know how long the event would be.

The Actual Experience

Guinea pig painting — Guinea Pig Painting

To my surprise, the event was so lovely. I thought it would be fine or potentially disastrous, but it was actually quite wonderful. There were 8 dogs total and one guinea pig named Mordecai. They all got along well and no one attacked Mordecai which also seemed like a triumph. The art work they made was so beautiful and all so different. Each dog had a varying level of willingness to participate. My Violet made painting after painting. Daisy, in contrast, was a less prolific artist and seemed a little nervous about the experience. She laid very still by my side and did not move. But it was a fun, happy, and friendly morning.

How it Relates to VO

So, I see many parallels between dog painting and VoiceOver. Like the event, in VO there is no roadmap. We wake up each morning not knowing what to expect. We walk into live sessions and we don’t know how long they will be and what the folks will be like. Like the dog painting, there are no guarantees in voice over, no promises that things will work it. It might be fine, but everything could also have fallen apart completely with no hope of salvation. We have no crystal ball and we have to be prepared for any outcome.

Like in dog paining, in voice over we have total command over the career we create. At the dog event, we had the freedom to mix a palate of paints, and try out which colors worked and which ones did not. To me, voice over has been very much like this. Particularly in areas like marketing, we can try out different ideas and see what works and what doesn’t, and I love that there is not one right way of doing things.

Lastly, at the event we very much had to go with the flow. We had to work with the dogs at their comfort level. In voice over, the ability to go with the flow, and see what the voice over universe sends your way is very much essential. Work comes in when we can’t predict it. We have to know how to fill our days when we don’t have bookings. Clients often make requests we have never anticipated. Going with the flow is vital to succeed in voice over.

Final Thoughts

I never thought I’d go dog painting. But I did and I loved it. Not only did I have fun with my pooches in the moment, but I gained valuable life insights and a refreshing perspective on being willing to try new things. Sometimes, even if you have doubts, as longs as what you are considering is safe, it’s worth trying!

As a Working Mom, What Does it Really Mean?

October 24, 2021 by Laura Schreiber

Emma’s Enthusiasm

As a working mom, I have always tried my best to give my kids a lot of time while still putting my heart into my small business. As a full-time professional voice over actor and coach, even when I’m not “working,” I do talk about my business and my business ideas a lot with my family, and have for many years. Well, I am now realizing what a huge impact that has had. This week we had amazing news. My daughter was accepted to her dream college: a six year doctoral program in Occupational Therapy at Elizabethtown College. Besides celebrating this glorius achievement, Emma has countless ideas about how she intends to use her degree. She keeps coming into the kitchen and saying, “Mom, I was thinking…” and then shares her latest vision for a potential future career path. This is not just exciting, this is the result of a being surrounded by women chatting about goals, brain storming, and planning for how small businesses grow.

The Precedent We Set

What We give our kids — My sister Julie Levin and I give my twins so much love. In addition, we are both small business owners so they see what goes into making a business work.

As mothers and working women, our children hear and see the examples we set. For years, my children have either been in the room or been in the room adjacent to my accountability group meetings. They understand the importance of setting goals as a small business owner, having a plan, and follow-through. They not only hear me talking, they have heard my industry friends (well, more like voice over family) for years. They have been exposed to what it takes to grow and maintain a small business. They understand that hard work and perseverance are essential, and that follow-through is everything. They have always been around my meetings, and I have always discussed ideas with them. My children watched me build my business from the ground up. The result is that they not only see what is possible, they actually understand how it is done.

Getting Your Kids Involved

As solopreneurs, we actually have the luxury of getting our kids involved and having them take an active role in our business. Many voice actors have their children actually doing voice over work. Last summer, my son Jack had a recurring gig as an eLearning narrator. This was extremely fulfilling to him. Not only did he learn about how to interact with clients and gain greater insight into the industry, but he learned about taking direction and leaving his emotions outside of the booth.

Another great way to get your kids involved is to hire them as assistants or interns when they are old enough. Last summer, both of my twins worked for me. I had my son doing research for direct marketing and sending cold emails. He learned so much about the process and follow through. I had my daughter doing all of my social media, with a focus on my instagram and instagram stories. She actually organically doubled my following. They did an outstanding job and were delightful. We used a google spreadsheet to coordinate our tasks and stay on the same page. They learned about team work, collaboration, and the ins and outs of my voiceover business.

What Values You Want to Instill

Precedent and Values — Everything that I have in me comes from my mother.

When I think about why I work so hard as a voice actor, I want my children to understand so much. Beyond the income I generate that our family depends on, I want them to see that voice over is a unique industry because we are a group of people who come together to lift each other up. I also want me kids to see that if you work hard all day, every day, you can have great success. I want my twins to see that you can make your dreams happen. And if my voice over business has showed them anything, it’s that you never wait for someone else to bring you happiness and your happiness is not dependent on others. In order to succeed in voice over and in many other industries, you have to have thick skin and listen to your gut. You must be able to tune out all the negativity and you have to be very selective about who you accept guidance from. My prayer for my children is that they have been surrounded by strong women and all of this has been planted deep within them. As a working mom, I hope that their internal compass is so strong, nothing can sway them from their path.

My Emma has so many ideas already. I hope that as her years in her program go on, her ideas become more defined, and her dreams are well-within her grasp. I can’t wait to see What Emma does with her degree!

So, when I ask the question, as a working mom, what does it really mean? It means that if I can not only pay the bills, but follow my passions, AND teach my kids by doing to follow theirs, and in doing so instill a set of core values, I believe it is a worth while endeavor indeed.

Voice Over Must Haves To Launch

September 19, 2021 by Laura Schreiber

But do I really Need it…

As a voice over coach, I get a lot of questions like “Do I really need…” Or, “Oh, you think I should get…” and I am surprised by how surprised my voice over actor students are when I give them the simple answers. Yes, you do in fact need all of these things to successfully launch your voice over business. So, here is a quick check list of sorts to make it easy to know what is essential for you as a voice over actor and small business owner. Without all of these things, your business simple will not go:

Website

Your voiceover website is your virtual storefront. You need to be found. Last week we had Karin Barth from Voice Actor Websites on talking about all that is essential, but you want to bring potential clients and repeat clients to a place where they can hear you and only you. You want them to hear your demos, your booked work if you have it, and be able to contact you easily. Everything else on your website is gravy. If your website does not exist you as a voice actor do not exist. It’s that simple.

Source Connect

If you are a professional voice over actor in 2021, you need to have Source Connect for your home studio. Many agents send auditions that stipulate that the talents must have Source Connect. Moreover, those same agents will not even sign you without the paid version of Source Connect. Telling them you will get it when work comes in is not sufficient because the folks from Source Connect need to map your ports and you cannot do this yourself. Before you pitch yourself to agents, order Source Connect and get your ports mapped!

Pay to Play Memberships

You need a source of auditions. When you are starting out and have no clients, Pay to Play sites like Voice123, Bodalgo, and Cast Voices are a great way to find and book work. These sites are wonderful because they allow you to turn bookings into clients. There are other platforms that prevent interaction between the end user and the voice actor but still charge a premium for voice over actors to use. I prefer these sites as they allow you to build a rapport with the clients and do not interfere with direct interaction between you and the client. While some in the industry may scoff at paying money to build your business, the truth of the matter is that many in casting still want to present their clients with options, so they still prefer to use these platforms. These platforms have been around for a while and you can find some great clients on them. While I advise being selective with which platforms you go on, I also advise using Pay to Plays to get your business going.

Social Media Presence

At this moment in time, if something happened to you in your voice over career, and you didn’t post about it on social media, then basically it never happened. As professional voice over actors, we are only as strong as our last booking. If people don’t know what is going on and that we are working, then we have no “street credit.” There is no one other than you who can create a buzz around you. It’s your business, and you can either shine amongst the stars when you have something to celebrate or keep it quiet and wilt in the dark of your studio. Between Facebook, Instagram, Twitter, and LinkedIn, you can find the platform where you feel most comfortable and most relevant, but you need to put yourself out there. Much like your website, if no one knows you exist, you don’t.

Business Cards

Voice over is an unusual business. Anyone we meet could be a potential client. We are not just cast be casting directors and video producers. Often and accountant or a lawyer that we meet at a dinner party is just as likely to need us for their phone system as a talent agent it. Essentially anyone we meet who has a business can become a client. Believe it or not, other voice actors should be treated as potential clients as the more entrenched you are in the industry, the more we all refer other work to each other. So, make things simple. Have a business card on hand at all times. You never know when someone will be thrilled to meet you and will want to get in touch later. Your business card should include: your name, your best phone number, your email, your website, perhaps your Source Connect info, and perhaps the genres of voice over that you work in.

What I Wish I Knew About VO Business When I started

September 8, 2021 by Laura Schreiber

As I reflect on the trajectory of my career as a professional voice over actor, I am blessed with how my cookie has crumbled. A combination of hard work, coaching, and making the right adjustments along the way has served me well. I however, am lucky, as I came into voiceover later in life. When I started in voice over as a second career, I was highly educated with an advanced degree. I’m also surrounded by professionals in my family. I happen to come from a family of attorneys and get more advice than you could ever think possible. That said, in talking to some newer voice talents recently, there are a few things that I wish I had known about the business side of things when I get started in voice over. Here is a countdown of my top 5:

5. Business Plans are Fluid

When I got started in voice over, I spent months developing a business plan. Little did I know that as my goals shifted, my business plan would shift. While my initial plan worked when I only had a few demos under my belt, as I began to target more genres and add multiple revenue streams, my business plan needed to evolve to address my growing and widening ambitions. While I am so proud of how I launched, I then had to learn to tweak and adjust to go after new goals as well. This ranged from social media to direct marketing to presence on pay to play sites. All of this was part of my business plan and as my target audience evolved so did my plan.

4. The CRM Matters A LOT!!

So different voice actors in the industry use different CRMs. As a voice over coach, I can tell you that it matters less which one that you use and more that you use one!! I myself started with nimble and switched to Voiceoverview. I love Voiceoverview and have interviewed creator and owner Dani States and blogged about that. For me, this CRM meets all my needs. Whether you use Voiceoverview, Upper Level, 17 Hats, or one of the many others, you need to be aware of several data points:

who you’re reaching out to, how often, and if they are replying
your income
your expenses
your audition to booking ration

If you are lucky, you can create reports that go beyond this. like how much of your work comes from repeat clients or from agents, are you booking from one pay to play more than another, where do the bulk of your expenses lie. These reports give you invaluable insight into future choices that you might make. Initially when I started in voice over I simply made excel spread sheets. I can tell you after years in the industry that the data that you get from a CRM is essential to running your small business.

3. Have a Separate BUSINESS Checking Account

As a soloprenuer, you need a business checking account. Even if you are not an LLC, you might be able to get away with depositing work checks or transferring money into your personal checking account for a little while.It is, however, better for you to actually have a proper business checking account. I’ll share a little story. When I started out in voice over I was luck to be added to multiple rosters pretty early on. One of those rosters sent me work weekly and paid me monthly. One day I went to the local branch with the check as this was before the days of mobile deposits. I had been depositing monthly checks from this client for almost two years in what I thought was a “business” checking account. It was a separate account that I had opened for my business at my local Chase. Somehow, Chase had just opened another checking account, but it was never designated a “business” account. Instead, it was just a second “personal” checking account. So that this does not happen to you, if they do not ask for you business’ legal formation papers, it is likely not a business account. That day, the bank refused to deposit the check. Instead, I had to gather all the documents I had for my business which happens to be an LLC and at that point, several years in, I opened both a business checking and a business savings account.

Now, you might be thinking, why does she have a business savings account to? Well, as a business owner we have to take out and set aside our own taxes. I pay quarterly taxes. Every single time I get pad, I set aside 40% into that savings account. So, I encourage you to have BOTH a business checking and a business savings account.

2. Save for Retirement- Especially if you are Non-Union

I wish someone had told me when I started, as I did not think of this until several years into my career. Think about all the bills you pay. Some day, when you stop working, don’t you want to have something for yourself? Every single month I auto deposit a nice amount into my 401k, and I am proud to say that I am setting aside as much as my husband does every month. Now, if you are a union talent, you will retire with savings. For those of us who are non-Union, all you have to do is set one up and then go to your bank where you have your work checking account and auto fund it. I have my 401k at Charles Schwab because I was advised that their fees are low.

Rome Wasn’t Built in a Day

When I started my business I spent a lot of money very quickly. I invested a lot and planned to be a huge success. While I was fortunate and success did come, expenses mount quickly. I know see ways that I could have spent less and spread out my investments over time so that as my business grew I re-invested in myself. Be mindful of your money. There are no guarantees in this industry. As you make choices, try to spend money in places that will likely generate business.