It’s 2021 Now…
You don’t need a middle man if you need a voiceover for your next project. Instead, with a revolutionary online store front, you can shop for you voice over needs just like online food marketing or buying shoes. This client-centered approach is about making it easy and clear for you, the buyer. Let me explain how it works. Here’s the online store:
Voice Over Buying Made Easy
So let’s say it’s 2 am and you have just finished editing your explainer video. You have a super fast turn-around and you need a professional female voice talent who does not need a lot of direction, you tell her what you want, and voila, pristine audio will arrive fully-edited and according to your specs.
Or you have a commercial. You are looking for that quintessential millennial voice. You know, the authentic girl-next-door that sounds like a real person. You want it for a regional broadcast, and you need a live session via source connect. It’s 10 am, and you need the audio in the next day. Easy, you just click, and set up your session.
Here’s another potential scenario in which client’s love this online store. You’re looking to change your office voice mail recording. A holiday is coming up, so you want it to be seasonally appropriate, your hours are changing, and you need Laura to work with a professional engineer to add music to match your branding. Here are two recent samples where Laura was hired directly by the client to redo their IVR, and she customized the sound for them with a talented engineer.
All of this is possible without even a single phone call, all with online purchasing through Laura’s voice over store.
The Process is Simple
- First, the client would go to the “Services” page in the menu.
- Then, select your category from the “menu” of service items.
- Note that many of the categories differentiate the length of usage. It is important not to simply choose the cheapest option. Instead, you must actually select the real usage for your project.
- When you are in the correct category, select the “Buy Now” button.
- Choose the option that is appropriate and select “add to cart.”
- To check out, click “view cart”
- Then click “Proceed to Check Out”
- When you are in the check out screen, there is a notes section for any special notes about the booking. This is where you can make any directional requests about tone or pace.
- All that’s left to do is to pay! That’s it, it’s that easy.
Rates…
As a full-time working professional with years of experience and top brands as my clients, maintaining industry standard rates is essential to my business ethics. What are you paying for when you hire an established voice talent? You might think you are paying for the actual voice over for a given project and the usage of that voice over, but the rates stand for even more. The rates are based on the years of coaching and the on-going training that a professional has to understand what is current and booking in the industry. The rates are in a certain zone because professional talents maintain broad-cast ready studios with expensive equipment so that the audio quality is pristine every single time. The studios typically offer costly methods for live sessions, including Source Connect. Lastly, when you book a job in a certain range, you have are getting the guarantee of revisions and availability of that talent. The rate being in a certain range, then, should come as a quality assurance. Conversely, rates that are surprisingly low should serve as a red flag and alert you that either a talent is inexperienced or lacking in one of the areas and you should run for the hills.
Other Perks of Easy Shopping
Again, the purpose of the online store is to make the shopping experience as easy as possible for the client. When shopping in this online store, transparency is a given. You know what you are getting upfront. If you need pickups or revisions with your booking, they always come with jobs $250 and higher. Live sessions are always final delivery. Laura always delivers her bookings in 24 hours and typically much faster. If you need RUSH work delivered in less time, whether it is for a commercial, an explainer, IVR, eLearning narration, or another project, simply let Laura know and with an additional $50 fee (as is industry standard) Laura is happy to accommodate.
It’s 2021. We’re still in a pandemic. We need what we need quickly. Laura gets it and she wants you to have perfect audio without a fuss at the click of your mouse. Let Laura know how she can help you!
If you are hiring a voice over actor for your first time, the ease of booking them and the booking process in general gives you a glimpse into how easy this talent is to work with. I have a set process that I use every time that includes quick responses, quotes, turnarounds, pickup/and revision policies, and more. If a talent is difficult to track down for the initial booking, it should be a red flag.
Once a client emails that they have cast me in a spot or booking, I send what I call me “Seal the Deal” email. This goes over all of the details thus far.
You actually have to put effort into building relationships. Some folks in the industry are friendlier than others. I have made an effort to visit clients when I travel. For example, I had a chance to see a regular eLearning client at DevLearn in Las Vegas this past fall. Since they are based in the MidWest, it meant so much to me to be able to catch up in person. I went to visit another client that I do regular narration work for when I went to Orlando for an eLearning Guild conference last year. I spend time talking to my clients, whether it is at the start of a guided session or during an actual phone call. Put simply, if you don’t talk to them, you can’t possibly get to know them.
