Sometimes things Go Sideways
As a well-established professional voice actor I wish I could say that when I recorded my first audiobook everything went well, but that is not the case. I learned quickly that narrating audiobooks is vastly different than recording a 30 second spot. Actually, the recording was fine. I marked the manuscript on my iPad just like Sean Pratt taught me. I used iAnnotate and I was proud of how the audio and the editing when. The snag happened quite unexpectedly when I uploaded my audio to ACX.
Learning the Ins and Outs of ACX
If you have never used ACX, when you upload your audio it has a tool that immediately measures the quality of your 
audio. So my audio was immediately flagged as being insufficient for their needs. You get a little orange or red, depending on the screen settings of your monitor, triangle with an exclamation point in it. ACX is kind enough to tell you precisely what is wrong with your audio. In my case, my RMS, or Round Mean Sound, levels were not within the precise range of -18 to -23. Mine were between -25 and -27.
First I called an engineer I work with regularly and he had gone to both college and graduate school for audio production and he had no idea what an RMS was. I sent him a photo of my audio because I could see there was a meter for it in my DAW, which is Twisted Wave. His best guess was to play with how I normalized it. No dice, nothing made this better. And I had already applied my commercial effects stack to the ENTIRE recorded book. At this point the only thing I had going for me was that I had saved the RAW audio. Note, ALWAYS save your raw audio!!
The Meltdown
So at this point, dinner was not being cooked. The audio couldn’t be uploaded. I was in my booth in tears. For someone who has been in VO for years, I was loosing it completely. Just then, I happened to have been, over several days emailing back and forth with Jack de Golia. I had questions for him about some programs I could use for audiobooks, and I had the luck of getting an email from a friend at that moment.
I told Jack I was having a meltdown. Jack phoned. He asked what was going on. He talked me off a cliff. He also showed me how to use the analyze function on Twisted Wave which I never knew was there. Jack actually showed me quite a few thinks that night.
He told me I needed to call George Whittam and that I needed a stack specifically for audiobooks. The only way to meet the A CX specs is with such a stack. I had no idea. The thing is, you don’t know what you don’t know until you’re in the trenches. I did in fact reach out to George. I paid extra for the stack, and I was very quickly back in business.
When I had my Meltdown, I had people to call
I was lucky, the right guy happened to reach out precisely at the moment I needed him. If you don’t know Jack de Golia, his is a brilliant voice talent best known for his work in eLearning and Audiobooks although he excels in other genres too. He is a coach as well and is based in Las Vegas Nevada.
So let’s dissect why I had a friend like Jack in the first place? Jack happens to be a really nice guy, and exceptionally good at what he does, so he’s easy to be friends with in the first place. But how did I maintain the friendship on my end? Well, I have made the effort to go to voice over conferences for years. I had attended Jack’s sessions at past conferences like WoVoCon. When I would go to other conferences like DevLearn in Las Vegas, I kept in touch with Jack and we had lunch. Over the years I also sent correspondence emails because his friendship and the friendship of my industry friends is extremely important to me. I did not have a crystal ball and I had no idea that Jack would one day come to my rescue, but I did know he was a good guy and I valued having him, like so many others I have been blessed to meed in my life.
The Take-Aways
I can tell you that while we all work alone in padded foam booths, we are stronger together than we are apart. Whether we are two months in are ten years in we always need good, smart folks who have our backs. It is worth making the effort to spend time with people on your visit. It is work keeping in touch with people beyond the reach of social media. Make actual friends. It is so important and it is what will make all the difference.
I typically do these quite early, and I think my auditions serve as a great warm up for my actually paid work. Whether they are for pay to plays or for agents, I love running through the pace of auditions and feel that this helps me stay on my toes and understand the current industry trends for what is being sought after. Daily submissions are a must, and I typically submit early morning and late afternoon at a minimum. I like submitting, and relative to other talents I know, I regularly submit a lot. I think it depends on your specific goals, but auditioning is for sure a part of my daily routine.
A highlight of my day, throughout my day, are the breaks I take with my studio dogs Violet and Daisy. I love walking with the girls and taking these sporadic breaks every few hours is really good for me. It is so good to leave the studio and get actual fresh air. I occasionally run into neighbors and that is really nice too.
When you build a house, sometimes you are doing an update to make a space your own and sometimes you are doing a gut renovation. Either way, from the outset, you need to consider your goals for the project. In voiceover, knowing your goals enables you to have direction in your daily pursuits. If you know where you want to be, and if you have a clear vision for yourself, it is easier to work towards reaching those goals. And the goals you have might well be completely different from other voice talents you know. For instance, I do not do medical narration or audio books. Two of the women in my accountability group work in both of these genres, so their goals and their day to day marketing endeavors look quite different. As a professional voice over actor, I am very clear about my passions and where I want to spend my time. This is a key component of my mindset.
Even though I am a working creative, from the start I have run my business like a business. Our mindset and the choices we make determine whether voice over is a business or a mere hobby. Do you want this to be your career or something you simply dabble in? For me, from day one, this was going to be a career. There was no other option. When I decided to pursue voiceover, I did so in lieue of returning to teaching, so I had the luxury of plunging into VO full time from the get go. Besides working full-time, other choices helped establish this is a business. Using a CRM is essential. This helps you track all of your outreach, your costs, your bookings, your contacts… all of your efforts in one place. I have blogged before about my experience using Voiceoverview, but I truly believe this specific CRM is essential to the success of my business.
If you really want to succeed in voice over, and establish yourself as a professional voice talent, you need to have a professional studio. First, it is essential to maintain business hours. As a business owner, if you want to be available and accessible to your clients, you should have set business hours each day. For me, I typically work from 8 am- 6 pm, and schedule breaks for myself at my lunch hour for things like exercise classes or seeing friends. I also use my lunch hour to make myself available for consultations with new students or people looking for demo. But, the main point, is that I am available to clients all day, every day, during regular business hours.
Having studio dogs is a luxury. As a working mom, I have blogged about this before, but I never knew if I would be able to have children. When I was 22 and I got my first Cavalier King Charles Spaniel of blessed memory, I was not sure if this fur baby would be my only child. While I have been blessed with human children too, they never changed the status of my dogs, who have meant the world to me. My dogs have been there for me and by my side on my best and worst days. For my greatest celebrations and for my worst sorrow. I believe that Barclay, Violet, and Daisy understand and connect with me in a unique and special way, and having them in my life is as much a dream come true as my professional voice over career is. I very much view having these precious fur babies by my side in my home studio as a luxury. Everything about my career, from my studio set up to being able to be present for my children is icing on the cake to being able to live the dream of life as a full-time voiceover actor. If you are thinking of getting a studio dog, I urge you to move forward without hesitation. If you are thinking about it, let me share the traits that have made my dogs ideal to be in the studio daily and give you some
Violet has always been a wonderful studio dog. Violet is a Blenheim cavalier King Charles Spaniel. Her temperament is calm, quiet, and she is eager to please. She rarely barks and sleeps a lot. Despite her angelic personality, there are several challenges to having this love muffing in the booth. When Violet sleeps, she often snores. Despite her tiny size of only 15 lbs, her snore sounds like a local train coming through town. The next challenge is that Violet, who was bred to be a lap dog, very much wants to sit on my lap. While she will sometimes settle down and snuggle with her sister, she will more often beg to be on my lap. Imagine that I am doing a long form narration or eLearning project and she is on my lab. If she exhales or shakes and her collar rattles, the mic will pic this up. While Violet is pretty close to being perfect, there are some hiccups sometimes and as human as she seems she still has no idea that I am doing actual work or that she can interrupt it.
It happens, even in the time of covid, we leave our studios. As a professional voice talent, we have work we can predict, and the joy of work we cannot predict, that comes in at a moment’s notice and can have a pretty tight turn around time. As a working mom, whether I’m home or traveling I’m always juggling my responsibilities as a small business owner and my role of a mom, this year more than ever. This year, my high school juniors are looking at colleges. And as if looking at colleges for twins is not challenging enough, their interests do not overlap at all. Emma is targeting schools with Speech programs and STEM programs. Jack is looking for International Relations and Russian. So, we are doing two completely different college searches at once. What does this mean for me as a voice actor? It means I’m leaving the booth for the first time in a year and I need to be prepared. Voice over work should never prevent travel, it just means you need the right set up for your voice over travel rig and to take the necessary steps when planning.
The point of the travel rig is to sound like you sound in your home studio when you are on the road so that you can provide clients with a continuity of service. I have tweaked my rig quite a few times over the years, and finally invested in a quality set up that I am pleased with. I now bring:
It’s 2021. We’re still in a pandemic. We need what we need quickly. Laura gets it and she wants you to have perfect audio without a fuss at the click of your mouse. Let Laura know how she can help you!
