It’s 2021 Now…
You don’t need a middle man if you need a voiceover for your next project. Instead, with a revolutionary online store front, you can shop for you voice over needs just like online food marketing or buying shoes. This client-centered approach is about making it easy and clear for you, the buyer. Let me explain how it works. Here’s the online store:
Voice Over Buying Made Easy
So let’s say it’s 2 am and you have just finished editing your explainer video. You have a super fast turn-around and you need a professional female voice talent who does not need a lot of direction, you tell her what you want, and voila, pristine audio will arrive fully-edited and according to your specs.
Or you have a commercial. You are looking for that quintessential millennial voice. You know, the authentic girl-next-door that sounds like a real person. You want it for a regional broadcast, and you need a live session via source connect. It’s 10 am, and you need the audio in the next day. Easy, you just click, and set up your session.
Here’s another potential scenario in which client’s love this online store. You’re looking to change your office voice mail recording. A holiday is coming up, so you want it to be seasonally appropriate, your hours are changing, and you need Laura to work with a professional engineer to add music to match your branding. Here are two recent samples where Laura was hired directly by the client to redo their IVR, and she customized the sound for them with a talented engineer.
All of this is possible without even a single phone call, all with online purchasing through Laura’s voice over store.
The Process is Simple
- First, the client would go to the “Services” page in the menu.
- Then, select your category from the “menu” of service items.
- Note that many of the categories differentiate the length of usage. It is important not to simply choose the cheapest option. Instead, you must actually select the real usage for your project.
- When you are in the correct category, select the “Buy Now” button.
- Choose the option that is appropriate and select “add to cart.”
- To check out, click “view cart”
- Then click “Proceed to Check Out”
- When you are in the check out screen, there is a notes section for any special notes about the booking. This is where you can make any directional requests about tone or pace.
- All that’s left to do is to pay! That’s it, it’s that easy.
Rates…
As a full-time working professional with years of experience and top brands as my clients, maintaining industry standard rates is essential to my business ethics. What are you paying for when you hire an established voice talent? You might think you are paying for the actual voice over for a given project and the usage of that voice over, but the rates stand for even more. The rates are based on the years of coaching and the on-going training that a professional has to understand what is current and booking in the industry. The rates are in a certain zone because professional talents maintain broad-cast ready studios with expensive equipment so that the audio quality is pristine every single time. The studios typically offer costly methods for live sessions, including Source Connect. Lastly, when you book a job in a certain range, you have are getting the guarantee of revisions and availability of that talent. The rate being in a certain range, then, should come as a quality assurance. Conversely, rates that are surprisingly low should serve as a red flag and alert you that either a talent is inexperienced or lacking in one of the areas and you should run for the hills.
Other Perks of Easy Shopping
Again, the purpose of the online store is to make the shopping experience as easy as possible for the client. When shopping in this online store, transparency is a given. You know what you are getting upfront. If you need pickups or revisions with your booking, they always come with jobs $250 and higher. Live sessions are always final delivery. Laura always delivers her bookings in 24 hours and typically much faster. If you need RUSH work delivered in less time, whether it is for a commercial, an explainer, IVR, eLearning narration, or another project, simply let Laura know and with an additional $50 fee (as is industry standard) Laura is happy to accommodate.
It’s 2021. We’re still in a pandemic. We need what we need quickly. Laura gets it and she wants you to have perfect audio without a fuss at the click of your mouse. Let Laura know how she can help you!
As a working mom, I try to only work on weekends under specific scenarios: if booked work comes in that the client specifically needs over the weekend, if I get a direct audition for the weekend, or if it is something like my blog which I generally do while my kids are asleep. Otherwise, the weekend is cherished family time. So, if a client tells me they need something over the weekend, I am generally pretty sympathetic that they have someone on the other side who needs something and has a deadline. It happens that both last weekend and this weekend I had bookings come in over the weekends. While I was delighted about both bookings, the one this weekend was much more pleasant. I think the two bookings lend themselves very well to case studies on what makes an ideal voice over client to work with and what makes a client a little more challenging.
Earlier in the month a client I have worked with before reached out to me with a small budget for a local TV and Media campaign. After a lot of back and forth, we came to a price we could both live with. It took quite a while for the scripts to come in. Of course I finally heard from them Friday evening. I confirmed receipt of the script and asked Client A if Monday by midday was okay and they said it was needed over the weekend. Normally I would add either a “RUSH” fee or a weekend fee, but we had negotiated and the budget was low so I could not do that here. The other snag was that the client only sent one script. We had negotiated a bulk rate assuming that I was recording at once, and sending everything piecemeal was not a great start.
There are a lot of things that will make 2020 memorable for the rest of our lives: living through a pandemic, the national election, the state of our country in general. As a long-time professional voice over actor, one of the trends I have noticed in the past few months as bookings have picked up again is that so many of them involve live sessions also referred to as guided sessions. Prior to Covid-19, I would say that I self directed 80% of my work, and the rest were live sessions. Now I have live sessions almost daily. Interestingly most of my clients prefer zoom, although often I am asked if I have Source Connect and specifically which version I have. I do happen to have the highly sought after standard version, but interestingly that is not what is most often requested by my average client when they want or need a guided sessions. How do I feel about this rise in live sessions? I love them!
The major trend I have noticed is how many participants are in on the call. It used to just be one or two except when I was doing video games or mobile apps, then I typically had more. Recently, on almost all of my sessions except for a tv spot last week that was just one producer, there are huge teams of 7 or 8. They seem to like to bring on everyone from the person who cast me to the person who wrote the script to the folks from the brand to the creatives putting the content together. The teams are big. And what seems to happen now is that one person will give directions. Then they will tweak the directions. Then when they are satisfied they will ask for feedback from everyone else on the team. This can go on an on and it can be very amazing, depending on how patient you are. As I have been fortunate to have a lot of well-written scripts, it is typically easy to provide alternative reads, but that is not always the case. Most of the time the teams are on the same page and most of the people keep themselves on mute. I have been on a few calls where someone forgets to mute themselves and we have some issues later.
As I mentioned earlier, a lot of my clients ultimately ask for zoom even though I have Source Connect. I actually think this is related to the trend of included everyone in the live session. It is much easier to loop everyone in via zoom, when with Source Connect only the ones with the subscription can join.
One quick note, as the voiceover industry is typically quite an international one, do mind your time zone conversions! It can be trickier than it seems! Years ago I had a session with a client in the South of France. I was coming back from the beach myself, and little did I realize I asked them to record at 10 PM their time. I felt terrible. More recently I had a new client in Mountain Time! I was so confused by this. I don’t know why, but it twisted my head in a pretzel. So, especially if you have multiple bookings in one day, try not to overlap them! The zoom calendar is super helpful that way!
I will start by saying that the past five years have flown by and while I have had to seek help with my studio gear, my MacBook Air has been dependable in every way since its purchase. I have not had issues with my computer. I have been extremely happy since switching from a PC to a Mac, and have been extremely happy with the MacBook Air specifically. So, why switch? Well, as per my blog last week, I made a lot of gear upgrades in my studio recently. The early 2015 MacBook Air I have only has one Thunderbolt B port and NO, as an not a single one, Thunderbolt C ports, and it was not possible to have both my pre-amp and my studio monitor hooked up simultaneously, while both are essential. So, I made the choice to upgrade.
The set up went well. It took me most of the day. It arrived around 10:30 am and by dinner I was up and running, and the timing was pretty good. Coming the Friday of a holiday weekend is ideal as the bookings I have for live sessions will not be until next week anyway. I had heard some horror stories of industry friends recently setting up new computers, so I was not optimistic or overly enthusiastic and I expected it to take a while. The initial backup from iCloud went ok. Then I had to install my UAD software. Since I had just done this with Tim last week on the laptop, I still remembered how and it was not fast but I was able to do it. I was worried about getting my settings onto the iMac, but I was actually able to use airdrop to move them from one computer to the other. Twisted Wave setup was a little tricker for me. I spent a while putting in my many keyboard shortcuts. I could not figure out why my effects stack would not open in its entirety. I realized I had to find my initial izotope purchase, download that, enter the ilok, and then open the effects stack. I was getting a little nervous that I would need a session with Tim, but to my own surprise I was able to get it going! I am happy to report that the monitor in my booth connected with ease and I am so thankful to have my booth in working order. I am still making tweaks like syncing my drop box and connecting my pay to plays in my chrome short cuts, but for the most part it is set up how I want it!
Rome was not built in a day, and I am sure that in the coming days and weeks I will realize other applications that need to be installed on the iMac. I am thankful, though, that I accomplished as mush as I did at the start. My plan is that the desktop will live in my office space and my MacBook Air will now reside upstairs and will also be dedicated to my travel rig. It has only been since Friday, 48 hours, but so far this seems like a really wonderful upgrade. Ultimately, this isn’t about just changing computers, right. I had a setup that was working until it wasn’t. I made a change. I used to really fear change, but I know know (more than understand, actually know) that change makes me better and presents opportunity.
When everything is working perfectly in your booth, your bookings are solid, and you are happy with your sound, why shake things up with a gear upgrade? Well, life is not always so cut and dry in the voice over world. While I was really proud when I upgraded to the Avalon M5 preamp, and loved the way it sounds with my Neumann TLM 103 microphone, it is not portable. I’m at a point in my career where if I travel, which happens when there is not a pandemic, I need to sound the way I sound in my booth when in my travel rig. With an Avalon preamp and a Neumann mic, I sound pretty awesome. Even with a VOMO, it is hard to emulate that sound without bringing the Avalon, and if you have ever been in the presence of an Avalon then you know it is not portable. Thus, my journey began.
One of my VO besties, and all around favorite people on the planet, the amazing Kim Handysides, suggested that I work with the VO Tech Guru Tim Tippets. Kim said Tim does amazing stacks and would set up my travel rig. Initially I had not planned to change my in studio set up with the Avalon M5, just the rig. I reached out to Tim. Tim is amazing because he could just set you up and give you the answer, but instead he spends the time to educate you so that you understand the rationale behind his suggestions and why he is guiding you down a certain path.
To Start, I was limited because I was working on a 2015 MacBook Air. Even though my MacBook Air is running really well (knock wood), it only has one Thunderbolt 2 connection and the rest are USB ports. This posed some logistical challenges in terms of suggestions Tim wanted to make. Further, at the time, I was set up to mirror in studio on a monitor. So my MacBook Air stays in an office space outside the studio and I have a great monitor in my booth.
So this brings us back to the travel rig set up, which is also pretty exciting. After all, this entire journey started because of the travel rig, right? So, what is my travel rig set up now:
IpDTL was the first method I ever used to connect. My very first coach, Anne Ganguzza, used ipDTL for all of her sessions. So, I was very comfortable with this when I launched my business and proud to offer this to my clients. Around the time that I opened shop, I had two agents who said they would sign me if I had an ISDN line. I learned that it was no longer possible to get regular ISDN lines in my part of New Jersey. So, I use an ipDTL bridge to ISDN. I have my own direct number. Initially I was thrilled. I always test connect before a session. I have had more than one snafu. To his credit, the creator of ipDTL is very available via facebook and tries to address all issues. There is, however, a considerable time lag as he is across the pond and he never figured our why my hiccups happened. I have been fine with my regular ipDTL service but I am less than confident in my ISDN service. I will say that when I send my clients an ipDTL link and they have never used it before, they are always very impressed with how clear the connection is.
I have some clients who love to use Skype and Zoom. I link them together, I suppose, because anyone could use them for anything, even outside of VO. If you are using them for voice over, be mindful to check your settings and be sure that you are coming through your pre-amp. Both of these are easy to use and for zoom if your session is under 45 minutes they are free. Skype is free as well. I find that my clients in Europe and Asia LOVE Skype and love to message on Skype! So, if you work with folks on Skype, remember to check your messages from time to time.
Funny as it sounds, I have some older Baby Boomer aged clients who just want to be on speaker phone! They do not like anything “high tech” and they want to keep it easy. If you are like me, your mobile phone may not work in your booth. That’s ok. I have a Magic Jack line for my office and that gives me a landline phone that I can bring in my booth. It is inexpensive and reliable.