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set up

Mindset Matters in Voice Over

November 9, 2021 by Laura Schreiber

Construction and The Foundations We Establish

Recently my husband’s parents bought a ranch around the block from us. They needed to gut renovate it and my brother-in-law is the project manager. It has been quite the undertaking, and my brother-in-law has done everything, from day-to-day interactions with all of the various crews working on the job site, to making choices about every material to use each step of the way. He has had to sort out bids and come up with various plans all while weather and kids pose on-going challenges.

This parallels running a voice over business in many ways. In voice over, like with a construction project, the mindset matters profoundly. The foundation of our business is ours to build, and to create by our own design. The intent of this blog is to think about a few key components of mindset related to voice over.

What are your Goals?

GoalsWhen you build a house, sometimes you are doing an update to make a space your own and sometimes you are doing a gut renovation. Either way, from the outset, you need to consider your goals for the project. In voiceover, knowing your goals enables you to have direction in your daily pursuits. If you know where you want to be, and if you have a clear vision for yourself, it is easier to work towards reaching those goals. And the goals you have might well be completely different from other voice talents you know. For instance, I do not do medical narration or audio books. Two of the women in my accountability group work in both of these genres, so their goals and their day to day marketing endeavors look quite different. As a professional voice over actor, I am very clear about my passions and where I want to spend my time. This is a key component of my mindset.

Business Mindset

Have a Business MindsetEven though I am a working creative, from the start I have run my business like a business. Our mindset and the choices we make determine whether voice over is a business or a mere hobby. Do you want this to be your career or something you simply dabble in? For me, from day one, this was going to be a career. There was no other option. When I decided to pursue voiceover, I did so in lieue of returning to teaching, so I had the luxury of plunging into VO full time from the get go. Besides working full-time, other choices helped establish this is a business. Using a CRM is essential. This helps you track all of your outreach, your costs, your bookings, your contacts… all of your efforts in one place. I have blogged before about my experience using Voiceoverview, but I truly believe this specific CRM is essential to the success of my business.

Having an invoicing system and being consistent about it is essential to a business mindset in voice over. After all, it’s a business and you want to get paid! I know many talents who invoice weekly. For me, I invoice with the delivery of the finished audio for every single booking. When I send the audio, I send a link to the invoice. If you happen to use Voiceoverview, it integrates with Waves App, Freshbooks, and Quickbooks! Ultimately you need to decide how often invoicing will work for you, but for me I love doing it at the time of delivery because it means no job ever slips through the cracks.

Another aspect of a business mindset is having a business checking account. No one told me about this when I launched my voice over business, so I mention this often to try to make it easier for those starting out. I actually learned the hard way about 18 months in to my voice over journey. I tried to deposit a check at the bank at my local branch and suddenly they would not accept it. It was an eye opener, as by this point I perceived myself to be running a small business. So, if you are a solopreneur, you must actually also open a business checking account. This, too, is crucial.

Make Your Studio A Pro Studio

Pro Home Studios are a MustIf you really want to succeed in voice over, and establish yourself as a professional voice talent, you need to have a professional studio. First, it is essential to maintain business hours. As a business owner, if you want to be available and accessible to your clients, you should have set business hours each day. For me, I typically work from 8 am- 6 pm, and schedule breaks for myself at my lunch hour for things like exercise classes or seeing friends. I also use my lunch hour to make myself available for consultations with new students or people looking for demo. But, the main point, is that I am available to clients all day, every day, during regular business hours.

Next, it is also important to have a professional home studio set up. I often have folks new to voice over ask me if it is really necessary to go to the effort and expense of buying equipment and if they can just rent studio space. I can tell you unequivocally that if you intend to succeed in voice over you simply MUST have a home set up. Further, it is not enough to have a basic home set up, you have to have a quality set up so that you produce pristine audio. This requires a booth with acoustic treatment, gear, and training in audio engineering so that you are capable of mastering your recordings. Once this is in place, you are ready to have your business up and running.

Mindset matters. Every choice you make matters. Run your voice over business like a business from day one.

Filed Under: Business Management, Studio/booth, Voiceover Tagged With: booth, booth life, Business, Business hours, CRM, gear, goals, Home Studio, hours, professional voice over actor, set up, small business owner, solopreneur, studio, VO, voice over, voice over coach, voice talent, voiceover, voiceoverview

Voice Over on the Road

April 19, 2021 by Laura Schreiber

So You’re Leaving the Booth

It happens, even in the time of covid, we leave our studios. As a professional voice talent, we have work we can predict, and the joy of work we cannot predict, that comes in at a moment’s notice and can have a pretty tight turn around time. As a working mom, whether I’m home or traveling I’m always juggling my responsibilities as a small business owner and my role of a mom, this year more than ever. This year, my high school juniors are looking at colleges. And as if looking at colleges for twins is not challenging enough, their interests do not overlap at all. Emma is targeting schools with Speech programs and STEM programs. Jack is looking for International Relations and Russian. So, we are doing two completely different college searches at once. What does this mean for me as a voice actor? It means I’m leaving the booth for the first time in a year and I need to be prepared. Voice over work should never prevent travel, it just means you need the right set up for your voice over travel rig and to take the necessary steps when planning.

What’s in The Travel Rig

Laura Schreiber Female Voice Over Talent Rush Jobs Pc ImgThe point of the travel rig is to sound like you sound in your home studio when you are on the road so that you can provide clients with a continuity of service. I have tweaked my rig quite a few times over the years, and finally invested in a quality set up that I am pleased with. I now bring:

  • A VoMo booth to go
  • A Sennheiser MKE 660 microphone
  • Sennheiser headphones
  • An AUD Appollo MK II Preamp
  • A MacBook Air with Twisted Wave

The reason this set up works, is that an  effects stack works was created that gives the same sound to the finished audio of that recorded in my booth. It is quite remarkable.

If you are still in the pillow fort phase, here is a video that might be helpful from when I was using pillow forts as well:

https://youtu.be/b2kGnHYRA_o

To Bring Or Not To Bring

Now that I have this amazing set up, does this mean that I never take off or that I bring the travel rig everywhere? No. For instance, this weekend I am away Friday night through Sunday. I left the rig at home. I did have one booking come in from an international client. I asked if they could please wait until Monday and that worked out, but if not I was willing to let the gig go. Sometimes you just need a break. Typically, I evaluate what I’ll be doing, how much free time I’ll have, and how much I typically earn that time of year. For example, the last four years in a row July has been my highest earning month of the year. If I go anywhere in July, the travel rig is coming with me. June, in contrast is a slower month. It might be safer to travel without it or to plan travel for that month. Tracking your trends in a CRM can be helpful for you to make such calls. Ultimately, we are all entitled to a break, but you have to weigh how disruptive it will be to your long term success. If your client hires another talents, and then that talents gets then ongoing work instead of you, can you live with that?

Professional Procedures to Take

Ultimately the point of the travel rig is to serve your clients well. If you know travel is coming up, and you are starting a project that might have pickups or script changes you should let the client know. You might also discuss with them the option of recording on your travel rig from home so that the audio matches. If you will have limits to your availability while on the road, it is great to give your regular clients a heads up. If they are used to a speedy turn around and you will have a delay, they’ll appreciate the notice. If you send out a newsletter, the newsletter is a great place to let clients know when you’ll be out of the studio. If you are on regular rosters that send you work, they appreciate the advance notice as well. Typically two weeks notice before travel is  standard, and that way clients have the chance to decide of they want to work around your dates and you can decide whether or not you need your rig!

Last Thoughts

Ultimately, there are a lot of ways to get great sound on the road, from pillow forts made out of comforters to tiny mics that plug into your phone. It makes sense to decide what your goals are: ranging from auditions to booked work to pickups, and then determine what gear best meets your needs.

Filed Under: Client Relationships, Studio/booth, Voiceover Tagged With: booth, college visits. professional voice talent, gear, good service, headphones, MacBook Air, mic, microphone, mics, preamp, quality audio, response time, RUSH Jobs, sennheiser 416, sennheiser MKE 660, set up, studio, travel, travel rig, VO, voice actor, voice over, voiceover, working mom

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