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inspiration

As a Working Mom, What Does it Really Mean?

October 24, 2021 by Laura Schreiber

Emma’s Enthusiasm

As a working mom, I have always tried my best to give my kids a lot of time while still putting my heart into my small business. As a full-time professional voice over actor and coach, even when I’m not “working,” I do talk about my Emma's into college!business and my business ideas a lot with my family, and have for many years. Well, I am now realizing what a huge impact that has had. This week we had amazing news. My daughter was accepted to her dream college: a six year doctoral program in Occupational Therapy at Elizabethtown College. Besides celebrating this glorius achievement, Emma has countless ideas about how she intends to use her degree. She keeps coming into the kitchen and saying, “Mom, I was thinking…” and then shares her latest vision for a potential future career path. This is not just exciting, this is the result of a being surrounded by women chatting about goals, brain storming, and planning for how small businesses grow.

The Precedent We Set

What We give our kids
My sister Julie Levin and I give my twins so much love. In addition, we are both small business owners so they see what goes into making a business work.

As mothers and working women, our children hear and see the examples we set. For years, my children have either been in the room or been in the room adjacent to my accountability group meetings. They understand the importance of setting goals as a small business owner, having a plan, and follow-through. They not only hear me talking, they have heard my industry friends (well, more like voice over family) for years. They have been exposed to what it takes to grow and maintain a small business. They understand that hard work and perseverance are essential, and that follow-through is everything. They have always been around my meetings, and I have always discussed ideas with them. My children watched me build my business from the ground up. The result is that they not only see what is possible, they actually understand how it is done.

Getting Your Kids Involved

Emma and Jack hard at workAs solopreneurs, we actually have the luxury of getting our kids involved and having them take an active role in our business. Many voice actors have their children actually doing voice over work. Last summer, my son Jack had a recurring gig as an eLearning narrator. This was extremely fulfilling to him. Not only did he learn about how to interact with clients and gain greater insight into the industry, but he learned about taking direction and leaving his emotions outside of the booth.

Another great way to get your kids involved is to hire them as assistants or interns when they are old enough. Last summer, both of my twins worked for me. I had my son doing research for direct marketing and sending cold emails. He learned so much about the process and follow through. I had my daughter doing all of my social media, with a focus on my instagram and instagram stories. She actually organically doubled my following. They did an outstanding job and were delightful. We used a google spreadsheet to coordinate our tasks and stay on the same page. They learned about team work, collaboration, and the ins and outs of my voiceover business.

What Values You Want to Instill

Precedent and Values
Everything that I have in me comes from my mother.

When I think about why I work so hard as a voice actor, I want my children to understand so much. Beyond the income I generate that our family depends on, I want them to see that voice over is a unique industry because we are a group of people who come together to lift each other up. I also want me kids to see that if you work hard all day, every day, you can have great success. I want my twins to see that you can make your dreams happen. And if my voice over business has showed them anything, it’s that you never wait for someone else to bring you happiness and your happiness is not dependent on others. In order to succeed in voice over and in many other industries, you have to have thick skin and listen to your gut. You must be able to tune out all the negativity and you have to be very selective about who you accept guidance from. My prayer for my children is that they have been surrounded by strong women and all of this has been planted deep within them. As a working mom, I hope that their internal compass is so strong, nothing can sway them from their path.

My Emma has so many ideas already. I hope that as her years in her program go on, her ideas become more defined, and her dreams are well-within her grasp. I can’t wait to see What Emma does with her degree!

So, when I ask the question, as a working mom, what does it really mean? It means that if I can not only pay the bills, but follow my passions, AND teach my kids by doing to follow theirs, and in doing so instill a set of core values, I believe it is a worth while endeavor indeed.

Filed Under: Voiceover, working mom Tagged With: accountability group, coach, community, dreams, Elizabethtown College, Etown, happiness, high achievers, inspiration, inspired, life lessons, passions, precedent, role models, small business owner, values, voice over actor, voice over coach, voiceover community, women supporting women, working mom

It Only Takes One Hour To Be Entirely Re-Inspired

July 17, 2021 by Laura Schreiber

As A Working Mom Sometimes My Attentions are Divided

Often, I am mono-focused on my voice over business. As a full-time, professional talent, this laser focus is what has helped me to build my business and lay a strong foundation. I’ve missed lunches with friends and sat inside on weekends Collage of College visits and Laura Schreiber in her boothworking while my family is outside enjoying a beautiful day together. I never feel like I am missing out because I have very specific goals and I am on a mission. Often having fun and reaching one’s goals are mutually exclusive. That brings me to my current conflict, I am a mom of twins, and my twins are rising seniors in high school. College visits are not only an essential part of the admissions process, but my twins have unique interests, so they are looking at entirely different schools. At the moment, all of my values as a parent and goals as a solopreneur are being put to the test: am I steady enough to juggle everything and be there for my kids while continuing to fuel my business? I have felt tremendous pressure, and been having a constant mental struggle, until our weekly Clubhouse today.

College Visits Taking Me Away From My Work Routine

First let me explain why the college visits are a challenge for me. It’s not that I am a helicopter parent and can’t let my kids go it alone. My husband is an attorney and runs his part of his practice. It is not easy for him to miss work either. If you have not dealt with college admissions recently, the kids now, in addition to grades and test scores, get something called a “demonstrated interest” score, so they basically have to visit schools they are applying to as part of this to show their interest to the admissions committee. As a voice talent, I have always marketed myself as having super fast turnarounds and being in the booth all the time. This week, and for a lot of this month, that is frankly not the case. My day to day routine of auditions, booked work, and marketing is different as we are doing these college visits.  I am not good with change and this change in routine is freaking me out. While I am thankful to have this time with my twins, and while I am trying to enjoy seeing all of these amazing schools, I am stressed about this deviation from my routine. I worry that all that I have worked to build is being undermined. I have felt like this all summer.

Clutter Building Up

Collage of Laura Schreiber's studio, Michelle Blenker's, and Diana Bidsall's
Every week I look out at the pristine work spaces of Michelle Blenker (top left) and Diana Birdsall (bottom left) while I continue to struggle in mu cluttered zone outside my booth.

While we are traveling about, my house feels less tidy too. Like many, love HGTV. I have been noticing when I watch my beloved programs my own house is looking more and more cluttered. As my time is more divided than usual between work and the twins, my house is taking a back seat. It is terrible. I have also noticed when I zoom with my accountability partners, others seem to have their act more together. Whether they are other working moms or just busy voice actors and coaches, their desk does not look like it is under siege and looks like a space someone would actually enjoy working. So this week in addition to being stressed about my schedule, I was feeling rather down about my lack of organization as well.

The Hour That Changed Everything

On Thursday Diana Birdsall and I did the one hour Clubhouse with the creative genius Jonathan Tilley. Years ago, I think in 2015 or 2016 I took his fantastic marketing class for creatives called League of List Builders. This Clubhouse with Laura Schreiber, Diana Birdsall, and Jonathan Tilleyis an on-going course that you can still take! Since then, I have followed Jonathan and continued to learn from him regularly on social media. I went to school for Political Science and History, so there was a major gap in my marketing knowledge. I studied with Jonathan to fill said gap. Anyway, the Clubhouse is meant to help others in the community, but this one hour with Jonathan left me feeling so re-inspired. It reminded me  of how far I’ve come and how much I have learned. It refocused my attention.  I have built something amazing. It also made me feel filled with new goals that I am super excited to pursue. I guess our time with Jonathan was just what I needed to bring the joy back.  I was left feeling like I have focus again and that if I just allow myself time to breathe and re-center, I will be back on track.

It is quite extraordinary how one hour with the right people can totally shift your perspective, turn everything on its axis. This is not just about the power of positivity, but that is part of it. In voiceover, it is really important to know who to take advice from. There are A LOT of people with microphones out there. That does not mean that everyone talking should be listened to. But when one hour can give you so much solid information and direction, those are the people you should be listening to!  If you happened to miss our Clubhouse, stay tuned for my next blog on the beauty of VO Marketing that will summarize our chat with Jonathan.

Filed Under: About Me, Marketing/Branding, Voiceover, working mom Tagged With: Clutter, College Search, College visits, focus, HGTV, inspiration, Jonathan Tilley, League of List Builders, passion, power of positivity, professional voice over actor, Twin Mom, VO, voice over, voice over coach, voice talent, voiceover, working mom, working mom life

Tips From a Working Mom and Full-Time Voice Actor Who Has Not Lost Her Mind Yet

January 5, 2020 by Laura Schreiber

Living The Dream Means You have to Actually Let Yourself Live It

Yes, if cauliflower can be pizza, then even the dreams of a 40 year old suburban mom can come true! One day I’m out marketing at Whole Foods, the next day I am one of their voices! But when I started going after my voice over career with gusto it did not mean I was in any way less passionate about my life as a mother to Emma and Jack. Being a working mom often means spending a lot of time at the intersection of our personal and professional aspirations. For most, motherhood is not something we just fell into. Rather, like my voiceover career, I spent years dreaming of the children I am now proud to have. For some of us, myself included, conceiving these children was not easy, and not a day goes by that I don’t look at them as a miracle. I was also told countless times that if I was very lucky I might have one baby, and could never have twins. So I find myself looking at my twins, and cannot imagine a world without an Emma or a Jack in it.

That said, when I built my career as a voice over actor around my twins, I still intended then and intend just as much now to be present for my family while pursuing my work full-time. Is it a juggling act some days? Yes! I find inspiration in places I never knew I would look. I knew a girl growing up, now Dr. Jaime Zuckerman, and we went to school together through high school. I find myself always looking forward to Jaime’s instagram posts. In a time when people carefully craft these perfect scenario’s on social media, I find Jaime is keeping it real and I am so thankful for her content! She leaves me feeling inspired and I enjoy seeing what this working mom of three has to reveal. When I find working moms like this on line I see that I am not alone and we are all in this together!

The point is that if you build a career like voiceover so that you can be available to your family, it is then okay to choose to prioritize your family and schedule your bookings around what your kids need. It is possible to do both, but that will only happen if you actually schedule it that way. Here are some tips that I have found make this ride a little less bumpy:

Plan Ahead

This goes for both voice over and family. I maintain a huge calendar and as I do not exist separately neither does my calendar. At first I did have two calendars and suddenly we were missing things like the dentist! They were nice about it but I was horrified. So, I find one calendar helps. I do as much as I can in advance. Before writing this blog I planned all my dinners for the next week and did my grocery shopping for the week. After I post this blog I will prepare lunches through Wednesday. I have set laundry days and set days to do social media posts. Planning ahead is not only provides comfort, it gives a sense of rhythm in what can otherwise be a chaotic daily schedule. Some clients will send work with a far off deadline, particularly in eLearning, but as I do mostly commercial work it is a rare luxury that I can schedule my work beyond a 12 hour window.

Delegate

I delegate as much as possible, both in my home life and in the studio. Here are areas I suggested delegating:

  • Chores- Everyone in my house has responsibilities with the exception of Violet, the dog. She is just a mush who looks happy. From doing the dishes, to making the beds, cleaning bedrooms, holiday prep… the list goes on and on… but everyone helps. I feel very strongly that it is not my home, it is our home and my kids are quite capable. I appreciate very much all that they do, and I am happy to wait for them to help, but we all chip in.
  • Marketing- Since the twins were born, my husband has helped with grocery shopping. Now the kids love to do it too, so it often is a family affair, but it does not fall to me to do alone. We often market at off-peak hours like Saturday nights and can get in and out quickly.
  • Homework Help- My kids have learning differences. Both twins are dyslexic and need help with different aspects of their work. My husband and I do what we can, as we have different strengths, but we also welcome help from family members! My sister is amazing with Math. My mother-in-law handles Latin and Spanish. We have a tutor for Chemistry. This is a huge help as VO work from the West coast often comes in after dinner and I need to be able to go down to my booth a lot in the evening.
  • Editing- Outsourcing voiceover work is important. As the voice, you can’t outsource that. Sometimes some clients have clauses in the contract that limit subcontractors. Often, though, you can higher an editor and it is a huge help.

Don’t Be So Hard On Yourself

It is not easy to work and to take care of your family. Ask yourself, did your expectations of how you parent or run your home change when you started your business? At first mine did not. I will confess that there are days I go down to the kitchen at 5:20 in the morning to get my kids ready, and I don’t go back upstairs until after 8:30 at night. The bed was never made. What can I do? I worked hard. I did my best. I got a lot done. If I weren’t so busy, the bed might look like a display in a department store, but that is not my reality, and that is okay. As my role has changed, my expectations have changed. I think back to my old school friend Jaime and I just keep plugging.

Filed Under: Voiceover, working mom Tagged With: commercials, delegate, elearning, inspiration, meal prep, momtrepreneur, passions, planning, social media, support, VO, voice over, voiceover, working mom

Inspirations from WoVoConVI To Best Serve Clients

October 22, 2019 by Laura Schreiber

Learning from the Best

I’ve said before that it takes a lot to get me to pack up and fly across the country, leaving my twins and my dog, but boy- going to a conference like WoVoCon VI in Las Vegas, Nevada this past weekend sure made me feel like the trip was worth it! Voice over

Time with industry friends goes by way too fast!!

actors from all over the world, casting directors, eLearning companies, and more gathered at the Tropicana to support each other to better our craft, learn about technology, discuss business trends, talk about marketing ideas and best practices, and of course bond! If you have ever been to a VO industry event, you know that professional voice over actors tend to be a pretty friendly bunch, and when you have found your people, somehow a long weekend goes by in the blink of an eye and you leave feeling like you just did not have enough time and you wish you did not have to pick and choose from the outstanding sessions! I moved between some of them and still did not get to everyone. I got to the airport to return home with mixed feelings of joy over what I had accomplished and a long list of people I never got to connect with. But let’s focus instead on the big take aways:

Philosophical Truths

A lot of what I heard resonated with me, but as I sat next to fellow New Jersey voice talent and all around renaissance man Brad Newman, and I soaked in his presentation, I was in awe of his genius. A lot of what Brad said made an impact on me, but when he talked about recurring work bells and whistles went off in my head. One of my big goals for 2019 has been to do more campaigns and fewer one-offs, so I was on the edge of my seat. Brad talked about how in business when preparing to meet a company or when prepping for an interview, you would do your research, learn about their business model and their goals to try to meet their needs as well as you can. He talked about all that we do to understand the end client, so why on earth would we do all of that to only ever work with them one time? Right? I could have jumped of my seat and spent hours discussing just this one aspect of Brad’s presentation, because this really hit home for me.

It is so important to me to do my very best for clients. I understand that they have unique needs and that every job is different, but I am so excited to build lasting and meaningful relationships and to really get to know what is most helpful to them!

Efficiency/Software Tips

In voiceover, we all know we are only as good as we sound. The software often changes and as there are upgrades to our computers, often the DAW we use changes. I work on Twisted Wave 90% of the time. I sat in on a session on Twisted Wave, and then that session led to side chats where I learned so much that will help me better serve my clients! So, I learned a much more efficient way of splitting files. I already split files by markers. Before this weekend, I would manually type in the names of each file, which could be quite time consuming. Well, now I have learned how to use the markers window and to cut and paste from either a word document or an excel spread sheet. See the video here for a demonstration of what I learned in my session with the great Jim Edgar who can be found at JustAskJimVO.studio/JimEdgarvoices.com:

https://youtu.be/kI8lIKLN0Sg

I was also chatting about this and I learned a great cut and paste trick from Dan Lenard. He showed me how to create uniform space cushions at the beginning and end of each slide! If I were the client, I would love if each cushion were the same length.

Pushing Through

I have blogged before about being a migraine sufferer. I happened to have had a pretty bad headache on the Saturday of this conference. It would not go away. I had to miss some sessions I really wanted to see in the morning. I eventually went down to participate, even though I did not feel 100%. To be honest I did not even feel 30%, and if I were home I would have stayed in all day. But I flew across the country for so many reasons, and none of them included a day of napping. It was not easy for me, but the biggest challenge, bot physically and mentally, was getting through Everrett Oliver’s session. If you have never coached with Everett, he is truly outstanding. He pushes in all the right ways. He makes you go places you would rather not but as an outstanding booth director he gets it out of you. I LOVE working with Everett. And in truth, as a working professional, when booked work comes in, I have to record, so this was a good exercise. I am not shy but I am much more comfortable in front of my own mic than in a room full of people, even if those people are my tribe. I loved every minute. LOVED. I am glad I participated. I hope to work with this amazing coach again soon.

Final thoughts….

Once you start naming names it gets dangerous…So many wonderful people I love were all there. It filled my heart and made me happy. I wish I lived closer to you all. I am so thankful to work in this industry. I hear music in my head when I think of you. Until the next time, my friends. Thank you. Sending lots of big hugs!!!!

Filed Under: Client Relationships, Elearning, Studio/booth, Voiceover Tagged With: audio engineer, best practices, Brad Newman, campaigns, client relationships, DAW, elearning, Everett Oliver, inspiration, Jim Edgar, markers, Pain points, space cushions, twisted Wave, VO, voice over, voiceover, working mom, WOVO, WoVoCon, WoVoCon VI

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