Coaching

Why Improv is Great for Voice Over

February 14, 2022 by Laura Schreiber

How did I end up doing Improv?

Firstly, I never set out to study improvisational technique when I started doing voice over. Early in my VO career I worked with amazing coach Fred Frees. Fred was my character coach. We were doing private lessons working towards a character demo. Fred is not only an established talent, but he also grew up in the industry. Fred happens to be the son of VO legend Paul Frees. There is not a voice, character, or trick that Fred can’t do. The man is amazing. One day in one of our lessons Fred told me I had to find an improv class. For me, this was out of my comfort zone. He told me that he heard repetition in my characters and that I was falling into patterns. The only way to break this was with an improv class.

Why was I nervous? Well, in the safety of my studio, I was fearless in front of a microphone. Fred suggested leaving the booth and going to an actual theater with real live people. Learning a very new different skill set was scary. It was daunting. And, it was necessary.

I found a class called “Advanced Acting and Improv” at Paper Mill Playhouse. Taught by Broadway great Elisa Va Duyne, the class was hard. I was not used to learning lines. The amount of drama was also a big change. Physicality amongst others was also new to me. But I started the class none the less. Want to know how long it took for Fred to hear a difference once class started? Fred heard a difference in my reads in one week. He said I was like a different person in our sessions.

Scott Parkin and Voice Over

Fast forward quite a few years. Now I have the luxury of having a weekly Clubhouse Room, “Ask the VO Coaches.” This week voice over legend Scott Parkin was our guest! Whether you know it or not, you likely know Scott! He is the voice and face of many recognizable brands as he does both voice over and on-camera work. He actually started out on morning radio. Scott has a national Tide TV commercial and many more. He has also made appearances on well-known shows like “Grace and Frankie.” Scott finds that the relationship between VO and on-camera work is symbiotic. Scott shared that most of his work comes in through his agents at DPN. As a single dad, his daughter Miranda grew up socializing with other talents in the DPN waiting room.

Scott Talks Improv and Voice Over

Diana Birdsall and I asked Scott why voice actors should study improv? Scott explained that improv helps you find a character. It also helps you find that sought after conversational read. For example, think about what you like to do for fun. When you respond, you make it real, including stops and starts. Scott was great fun in the Clubhouse! He fell into many characters for us. He was Angus, a Scottish soccer player. Then he was Doug from Doug’s BBQ in Texas. First Scott became the character. Then he showed how they would say their lines with ease.

Improve Across the Genres

We asked Scott which genres of voice over improv helps with. He said it is useful in all genres. We talked about assuming characters in genres like eLearning or narration. One of our attendees, Jeffrey, told Scott he is taking improv classes in Atlanta. Jeffrey asked Scott what he should look for in class. Scott said it depends on your goal, which might include:

On-Camera work
Sharpening your skills
Writing Sketches

The conversation went on to consider if improv practice can happen via zoom. Scott said that he has adapted his drills to work on-line. But, in-person classes are still the gold standard.

The Culmination of Improv: “Comet Casino”

“The Comet Casino” Original art by Miranda Parkin

Scott has a daughter Miranda. Miranda is both a voice actor and an amazing artist. Perhaps it’s because Miranda grew up surrounded by voice actors. Maybe it’s because Miranda’s dad bursts into character at the snap of a finger. Or most likely it’s because Miranda has oodles and oodles of talent! This 21 year- old phenom has created her own cartoon: “The Comet Casino.”

The show boasts an all star cast with the likes of Tara Strong, Billy West, and Maurice LeMarsh to name a few. Dad and daughter are doing all the leg work themselves. From creating the team to raising funds for animation, it is a family project. What’s the point? If you connect the dots, it’s no accident that a kid with profound improv training did this. Miranda can act. She is also an artist. Miranda had a vision. This gal also happens to have an amazing dad behind her. Now, am I saying that if you study improv you can write a show? Maybe not. But the point is, you never know where years of exposure and on-going training and coaching will take you. That’s the point. Work on your craft. In conclusion, keep working on it. And if you have the means, also support this amazing family here.

Pickups and Revisions: What’s Your Policy?

January 31, 2022 by Laura Schreiber

Why Voice Actors Need a Policy for Pickups and Revisions

As a full-time, professional voice actor, I love working with repeat clients. I love delivering finished audio I can be proud of, and over the years I’ve come up with a few strategies to reduce the number of pickups I have to do. It is important to understand the difference between pickups and revisions, and how live sessions come into play.

Just What is a Pickup

A pickup implies that you, the voice over talent, have made an error, and typically any and all performance errors are covered by the actor regardless of the size of the job’s budget. This could mean that you misread the script, it could mean that there is an odd noise in the recording and it is obscuring your work, or it could be a performance error. Perhaps you were meant to sound calm and relaxed and the client feels you give off an agitated vibe. Any of this constitutes a pickup. When I book a job, I do ask clients to give me the courtesy of asking for pickups and deliveries within 48 hours of when I give them the finished audio. Most do. Some don’t. How flexible you want to be is up to you, and makes a difference in how you feel about your relationship with the client.

What is a Revision

A revision is different than a pickup. A revision implies that the client has changed the script. Typically this means that they got your VoiceOver audio back, reviewed it, and then decided to make tweaks. For me, for jobs over $250, I include one round of minor revisions which I define as less than 20% of the script within 48 hours of delivery. If it is after 48 hours or more than 20% I charge $75 per 30-minute revision session. If the revisions are more than 40 percent of the script I adjust the rate. If the script starts to look more than 3/4 different and it is a long narration, then it becomes a new job, and negotiations begin. This is not common. In all my years as a VO talent and coach, the two times this has happened, the clients were upfront about the revisions and offered me a new rate before I even had to start worrying. If you are noticing, they are noticing. In terms of the turnaround with revisions, again, you have to decide what you can live with. For example, I work with some eLearning companies that take quite a while to review their work. For me, this is not a problem and I am happy to wait.

Throwing a Live Session into the Mix

So you have a session for Source Connect, Zoom, or Skype. Wonderful. What should your pickup policy be? Audio from a live session is always final delivery. Period. The session should not end until the clients have what they need. This is the industry standard. If the client comes back after a life session and wants a re-record, you are entitled to a fee for an entirely new booking. Basically, you have made yourself available to however many people from their team are on the call, from the producer, to the creative director, to the folks from the brand. They have plenty of time to give direction, chat, and get all that they need from you. You are not in any hurry. If, after the spot is produced, they decide to take the work in a different direction, that’s fine. They can pay you for another session.

Tips to Avoid Pickups and Revisions

In the end, here are some tips I have come up with that leave me having to do very little pickups.

On jobs under three and a half or four minutes, I deliver at least two takes. If a client has options, they are less likely to come back to you wanting more.
I deliver wilds of the end. If there is a talk line, give them lots of options of the end as you would in a live session.
If there is something that may have an unusual or unexpected pronunciation, either try to call the company and hear how they say it, or fine it on YouTube and avoid having to do the retake for that. If you can’t find it, give them wilds of the word or sentence with different pronunciations.
Try to review your audio several times before you submit it. If you are new to VoiceOver, this is a reminder that you need to do your editing for correctness to script before adding EQ/Compression/Effect stack.
If you have a long narration, I actually edit page by page. I go through each page twice before moving on to the next one. I catch my errors and it gives my voice a break.

Ultimately Why Pickups and Revision Policies Matter

In the end, we want our clients to have a great experience working with us. We want them to come back to us over and over again. If we lay out our policies clearly, and there is no room for ambiguities, communication should be seamless. Expectations should be clear. Relationships are built on trust, and when policies are consistent, because there is, in fact, an actual policy, it is much easier for a client to understand what they are being charged for and why.

Voice Over Invoicing

January 26, 2022 by Laura Schreiber

Why Your Voice Over Invoicing Should be Set Up the Day You Launch

I learn so much and am often so inspired by my voice over students. Recently, a very talented student new to voice over who had all his demos done and his website up and running booked his first gig! YAY! He reached out and wanted to know how to send an invoice. I was surprised by this. I was less surprised that he did not know and more surprised that I did not make it clear. So here I am, making it clear: if you are at the point where you are auditioning for work and ready to accept booked work that the universe sends your way, you had better have your business bank account up and running, and your voice over invoicing software set up and ready for use. Even though we had talked about invoicing and talked about CRMS, apparently I did not make it straightforward enough, so this is me making it clear. Do not start looking for work if you do not know what you are going to do when that work comes in. Why? From start to finish, you want you your client to have a seamless, professional experience, and if they have not taken every single step that you have discussed, then they are not ready to launch yet. Period.

https://youtu.be/NBdoZFhEi30

Laura Schreiber and Invoicing (https://youtu.be/NBdoZFhEi30)

My Personal Voice Over Invoicing Preference: Wave App

Over my years as a working voice talent, I have tried many different types of billing programs. I strongly prefer Wave App for several reasons. First of all, it’s free. Next, it is integrated rather seamlessly into the CRM I use, Voiceoverview. Because of this integration, I can create the invoice, modify, edit, and send it all within VOV. I can create shareable links and download PDFs of the invoice. I was able to customize the design to include my logo and the fonts that I prefer. All in all, of every option I have tried for invoicing over the years, this has been my absolute favorite.

Fresh Books

I very much liked using Fresh Books and its features and the only real downside is the heft monthly cost. I liked the look of the invoices it created. I liked that I could accept bank transfers, credit cards, and PayPal! I liked that I could add taxes for different countries. I very much liked the time tracking features. When I have done copywriting work, I used this feature and could do precise, to the second invoicing with ease. I also liked that for clients in other countries this program could sort out VATs and all of that and my effort was very little. Again, if it were free I would likely still use it.

PayPal

I love that you can create invoices for free. I do have some clients who specifically ask for PayPal invoices and I am happy to send them. Because they do not integrate with my CRM, I prefer Wave App to this, simply for ease of record keeping. This is fine, but not as great.

Square

I tried Square for several months several years ago. Other than to say it was lackluster compared to other invoicing systems, I do not have much to see. The look of the invoices was “ehh.” It was not as easy to work with. My overall experience was mediocre. Not bad, just not exciting.

Quicken

I have never endeavored to use Quicken, but much like Fresh Books those who do use it seem to love it very much. Quicken provides many features, and can both invoice and work as your accounting software. Again, like Fresh Books, you have to pay to use Quicken.

Voice Over Invoicing Best Practices

As small business owners with a client-centered approach, we need to be mindful of what is best for our clients. Typically, every time I deliver finished audio I invoice within the same email with a shareable payment link. As my billing software will also invoice directly, after that email, I also send a specific invoice-only email. Some clients specifically ask for either a downloadable PDF or for a PayPal invoice, and if that is the case I send that upon delivery of the email. In my invoice, I also have a “footer” message giving very clear and specific instructions with all the ways that I accept payment. I do know some nice talents who invoice weekly, but I prefer to send the invoice as the job is completed. The only time I make an exception is when I have a client who requests a monthly invoice. If that is the case I hold the invoice until the end of the month and invoice for everything at once.

Sometimes, it can be hard as business owners to balance what is right for our clients and what makes the most sense for us as voice talents. For example, sometimes clients request sessions at times that conflict without family responsibilities. In this instance, it is actually possible to both meet our client’s needs and to make the sound choice for our own business.

Preparing for Your Free Sessions with a Voice Over Coach

January 20, 2022 by Laura Schreiber

So You’ve Booked Your Session with a Voice Over Coach

Wonderful, you’ve pulled the trigger and you have decided to book a free consultation to meet with a voice over coach. This meeting or call could be the beginning of your voice over career if the coach you are talking to is the right coach for you. Just as much as you want to find out if they are the ideal person to help you build the foundation for your business, they too are looking to see if you are the right fit for their voice over coaching program. Keep in mind that this working professional is setting aside time in the middle of booking gigs, running a business, and coaching others to speak with you FOR FREE. So here are some dos and don’ts to come in as prepared as possible for your consultation session. Remember, you only have one chance to make a first impression:

Do:

Actually prepare for your call. Know something about the coach you are speaking to, what genres they work in, their niche in the industry.
Educate yourself about the voice over industry.
Know why you want to work with a coach.
Have some personal goals. Why do you want to pursue voice over?
Ask about how this coach is different than other coaches?
Do ask about where this coach sources their scripts?
Do ask about how this coach designs and creates lessons.
Do ask about whether the coach only works on craft and vocal technique or if they cover business and marketing strategy too.
Do ask about the path that the coach took, what was their story.
Consider pricing and bulk packages.
Do a base line read if the coach sends one.

Don’t:

Don’t come unprepared.
Don’t ask for general life advice, like whether you should commit to voice over or go back to a day job.
Don’t ask for guidance for multiple genres all at once.
Don’t ask how much the coach earns in a year. It is fine to ask about typical career trajectories, but do not expect a stranger to share the income with you.
Don’t ask someone you have not hire to refer work to you.
Don’t ask a coach you have not booked work with for discount codes.
Don’t take more than the allotted time.
Do not continually email the coach who has already given you free time more questions.
Don’t take advantage.

What it it’s a Demo Consultation?

Do your homework in advance. Listen to and watch samples to see if you actually want to work with this coach before you schedule the consultation.
Do ask what is included in the Demo package.
Do ask how the demo recording session is run.
Do ask what the demo script selection process is like.
Do ask how the demo will be marketed and if that is included in the package.
Do ask about different genres the coach produces demos for.
Do ask about general demo guidelines.
Do ask why this coach’s demos stand out.
Do ask how long the demo and the various spots will be.
Do ask about the order of the spots and who determined it/how it is determined.
Do ask about the demo turn-around time.
Do ask about the music/video for the demo.
Do ask about different versions of the demo.

So How Do I Know

In the end, you have to trust your gut. If the coach has good referrals, and you feel like you will go far from working with them, it is reasonable to try coaching with them. Sometimes you can tell a lot by the demos they have produced and others that have coached with them, sometimes you can’t. One of the best coaches I ever had, Fred Frees, never coached anyone until I begged him to coach me. He was amazing. I found him in a testimonial on another coach’s website, and Fred was incredible. He gave meaningful feedback, he listened, he was genuine, he was kind, and he had years of industry experience. What more could I have wanted? I think about Fred often. Don’t pick someone because of their name. Find the right fit for YOU. We all need something different, and we all learn differently. So, find someone who is the right coach for you!

Conversely, if you are rubbed the wrong way from the start, there are plenty of coaches in voice over. Do not force yourself to work with some you do not click with. That is the point of the free session. See what feels right! See if it’s the right fit. When the free session is over, you should be super excited for the next and first real session to start. If you are not feeling that way, something is terribly wrong.

What Custom Voice Over Coaching Content Means

January 9, 2022 by Laura Schreiber

It’s In the Details

After finishing back to back jobs, one for a repeat client I do work for monthly and one for a new corporate client, I happily snuggle up with my studio dogs to do what I love: continue lesson plans for two students. While I always follow a specific pattern or structure in the way that I teach, every, single lesson is unique. Why? Well every talent starts at a different place and has different goals. An actor with years of training who comes from a stage background or an on-camera background has very different needs than a talent who is a total newbie. Or perhaps you’ve worked in one genre and now you are coming to me to branch into a new genre like Radio Imaging or IVR. The details of each scenario matter so much, so having unique, custom voice over coaching content matters.

So What exactly Is Custom Voice Over Coaching Content?

“Custom Content” means that each lesson is created for you and is based on current voice over trends. You don’t have to worry about working on scripts from four years ago or studying trends that are no longer relevant. Instead, your focus is on what is booking today and what you need to do to make your reads bookable. The other reason this is extremely important is that sometimes we all need to work on certain skills longer than others. While some of us breeze through understanding things like subtext, others take longer to decipher what scripts are really saying and need to spend more time on the basics of script analysis. Put simply, you cannot move at someone else’s pace for something as important as the foundations of your voice over career. You need to be at your own pace, tailored for your needs.

What Should I ask About When Talking to A New Voice Over Coach?

Having a coach that you have a good rapport is essential. It is ok to ask:

Where do your source your scripts?
Do you keep a script library?
Do I have to supply my own scripts or do you supply them? This question might surprise you, but not all coaches supply scripts for you.
Do you teach a technique for working on scripts?
Do you have a strategy for organizing my scripts?
Do we work in different industries/genres?
Do you help me determine where my personal vocal attributes fit into the VoiceOver industry?

Why Does it Matter That the Scripts Be Fresh?

It matters a lot both that scripts be current and represent what is currently on the air and that they are real. The truth is, while some scripts that are sent our way as voice actors are beautifully written, many are not. And across genres, often they are filled with typos and are not even translated properly into English. If you are new to VoiceOver, and you are expecting the VO copy that you get to look or sound like what you hear on tv and the radio, you might have a good dose of disappointment coming your way. Or, you can learn as I have, to see this as yet another opportunity to provide a higher level of needed service to your clients. This is your moment to step in and offer them what they need. This is your moment to be helpful and point out, as a native English speaker, how a line might be re-worked. Should an entire script need editing, then for a fee you can provide that. But as a coach, it is my job to show you realistic scripts, not just perfect scripts. In order for you to be fully prepared to work in VoiceOver, you need to know how to tackle the scripts that are not beautifully written and do not follow the rules.

The other reason to understand the current sought-after reads is to best prepare for your demo. Whether you are doing a commercial or narration demo, you want your demo to have a long shelf life. You don’t want to pick spots that will age your demo. So, you have to be mindful of current trends and try to pick spots that won’t enable a client to say- “wow, that was done in 2022.” Understanding characteristics of what makes a strong voice over read is essential to success in this industry.

Tying it All Together with Custom Voice Over Coaching

As a coach, it’s my job to make it easy for you. It’s my job to guide you through the process and set you up for success. While there are never guarantees in any industry, partnering with a good coach that you feel comfortable with makes launching and boosting your VO business much easier.

OneVoice21 Recap

September 1, 2021 by Laura Schreiber

The Afterglow

As I sit here on my flight reflecting on my amazing weekend in Dallas, TX for the first-ever USA version of the OneVoice Conference, I am struck by how wonderful the weekend really was and how glad I am that I made the trip. From the opening ceremonies, J. Michael Collins and the Gravy for the Brain team set the tone that as a voice over community we are all better together and we are truly OneVoice. JMC made us feel inspired and proud. Having shout-outs for my panels and my own participation in the panels I was in meant so much to me personally. The entire weekend was tremendous. We enjoyed time with friends, educational panels, a beautiful black-tie gala with star announcers, and time to explore Dallas. I left feeling like I did what I came to do.

The Camaraderie

From the start, I planned to attend the OneVoice with my “VO Family,” my closest industry friends. Outside that super tight circle, many who I love were attending as well. When I say this, I mean the people that you wish you saw all the time and could see in person regularly. Just the fact that I have so many friends like this at the conference is a blessing. On top of that, I made new friends that I hope that I keep in touch with! At events like this, you just click with people.

The Panels

I am so proud that I got to present on two panels, both of which were on the main stages and both were streamed internationally. The first panel was “How to Build a Kickass Career With a Powerhouse Accountability Group.” It sounds like a long name but we had a lot to get in. I was on the panel with my actual accountability partners and besties Shelley Avellino, Diana Birdsall, Michelle Blenker, and Dearbhla Trainer. Melanie Murphy was the amazing moderator. Two members of our group did not participate for personal reasons. The panel was great. We got to interact with a lot of the audience and speak to a lot of attendees afterward. I felt like we got our message across, which is that as much as you think you can accomplish alone, you will do so much better in the group!

The other panel that I was on was OneVoice’s first-ever Radio Imaging panel. I was so excited to be the only woman on this panel, and my other panelists are pretty impressive including the legendary AJ McKay, Brent “Staxx” Williams from Z100 in NYC, and SOVAS winner Paul Cartwright. This panel was both fun and informative and it went really fast.

The Schmoozing

I think I literally talked for four days straight. From meals to coffees to sessions to talking in between sessions, the “catching up” just went on and on. Whether we were networking or just being friendly, not a moment was wasted. As a working mom, I felt bad because every time my kids called I was with someone. Many of my friends made even more time for schmoozing than I did, as they were able to stay up for events like the fiesta which was after my bedtime.

One Voice 21 in Texas

While the conference in and of itself would have sufficed, I actually got to see a little of the Dallas area too! One night I had dinner with my besties out in Grapevine. Historic Grapevine is a quaint and thriving town with oodles of personality. We are in a fun place that had chili that was way too hot for this Jersey girl and got to explore the area. We also got to see McKinney, where Diana Birdsall lives. We went out to eat, went shopping, and had boozie ice cream, which is apparently a thing! I got chocolate liqueur sorbet since I don’t eat dairy. I loved McKinney. The town was beautiful and had a warmth and sophistication that I was not expecting. It reminded me of mainline towns in Philly where I am from. I was so glad to have more time with my friends, too.

OneVoice 21 Hopes

Somehow leaving home and wearing actual clothing instead of gym clothes for several consecutive days does something to your psyche that you didn’t know you needed until it happens. Being present got my wheels turning in so many ways. It already has me thinking about future conferences and how I can contribute. It has me thinking about my role in the industry. I was also left with a yearning to keep in touch. I spend a lot of time as a voice over coach helping people refine their goals and shape their focus. As I enthusiastically look forward, I need to think about what my goals really are for myself and what I need to do to get there.