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About Me

Dog Painting as Analogy for VO

May 31, 2022 by Laura Schreiber

Invited to Event for Charity

Studio Dogs in boothI had an experience recently and after the fact realized that dog painting is actually a great analogy for life as a voice over actor. If you follow my blog, then you know that I have two precious studio dogs, Violet and Daisy. Last week were were invited, with the dogs, to a charity event at my brother-in-law’s temple. The event was in support of our local food pantry, and we were going to do dog painting. Yes, that’s right, dog painting. Felix, my BIL, works with a guy named Jason to run the arts committee. Inspired by a Jackson Pollock painting done with chicken feet, they opened it up to community pets. The plan was to have people paint with their pets, make a group mural, and bring pet-specific donations for the food pantry. Often those who cannot afford food for their family, also cannot feed their pets. My daughter Emma signed us up and we brought dog food and treats to contribute. Even the morning of the event, I was very unsure of what we were walking into.

Feeling Unsure and Nervous About what to Expect

My daughter Emma and our cavalier Violet painting.

I knew the space where the event was being held. My twins had attended pre-school there. While I could picture it in my mind, there were so many question marks. Would my dogs, a Cavalier King Charles Spaniel and a rather large Labrador retriever behave? Would they try to eat the paint? Would they engage? Would they get along with the other dogs? Would I be able to get the paint out? Would they actually make art? How messy would I get painting with them? How messy would I get cleaning them up? So, much like in voice over, I had no idea what I was walking into. Aside from knowing what the purpose was, there was no roadmap. I did not even know how long the event would be.

The Actual Experience

Guinea pig painting
Guinea Pig Painting

To my surprise, the event was so lovely. I thought it would be fine or potentially disastrous, but it was actually quite wonderful. There were 8 dogs total and one guinea pig named Mordecai. They all got along well and no one attacked Mordecai which also seemed like a triumph. The art work they made was so beautiful and all so different. Each dog had a varying level of willingness to participate. My Violet made painting after painting. Daisy, in contrast, was a less prolific artist and seemed a little nervous about the experience. She laid very still by my side and did not move. But it was a fun, happy, and friendly morning.

How it Relates to VO

Daisy the LabradoreSo, I see many parallels between dog painting and VoiceOver. Like the event, in VO there is no roadmap. We wake up each morning not knowing what to expect. We walk into live sessions and we don’t know how long they will be and what the folks will be like. Like the dog painting, there are no guarantees in voice over, no promises that things will work it. It might be fine, but everything could also have fallen apart completely with no hope of salvation. We have no crystal ball and we have to be prepared for any outcome. 

Like in dog paining, in voice over we have total command over the career we create. At the dog event, we had the freedom to mix a palate of paints, and try out which colors worked and which ones did not. To me, voice over has been very much like this. Particularly in areas like marketing, we can try out different ideas and see what works and what doesn’t, and I love that there is not one right way of doing things.

Lastly, at the event we very much had to go with the flow. We had to work with the dogs at their comfort level. In voice over, the ability to go with the flow, and see what the voice over universe sends your way is very much essential. Work comes in when we can’t predict it. We have to know how to fill our days when we don’t have bookings. Clients often make requests we have never anticipated. Going with the flow is vital to succeed in voice over.

Final Thoughts

muralI never thought I’d go dog painting. But I did and I loved it. Not only did I have fun with my pooches in the moment, but I gained valuable life insights and a refreshing perspective on being willing to try new things. Sometimes, even if you have doubts, as longs as what you are considering is safe, it’s worth trying!

Filed Under: About Me, Voiceover Tagged With: cavalier king charles spaniel, Dog Painting, Labrador Retriever, studio dogs, VO, voice over, voice over actor, voiceover

Why I Never had Imposter Syndrome as a Voice Actor

December 9, 2021 by Laura Schreiber

In the Past Year I Learned a New Phrase

Signs of Imposter SyndromeI’ve been a full time, professional voice over actor for quite a while now, but in the past year I started hearing for the first time a new term: imposter syndrome. I started hearing it on social media, on Clubhouse, and at conferences too. I found it surprising because in all my years in VO, I had never heard any other talents speak to this before. What I have learned is that this term refers to the feeling that one does not actually belong, or is not what they claim to be and is, instead, an imposter. Suddenly, in the past year, I am hearing about others feeling this way frequently. It is coming up often in conversation. Perhaps it is because many turned to voice over during covid. Perhaps it is because some start working or trying to work before they are actually prepared. For a multitude of reasons, suddenly I am hearing this all over the place. If you are interested in being a voice over actor, and you really want to succeed and do NOT want to feel like an imposter, perhaps consider my experience, as this has never been an issue for me.

Lots of Training

When I started working in voice over, really working, it was after no less than a year of working at getting into voiceover. In that Coping with Imposter Syndromeyear, I worked with 4 coaches and took advanced acting and improv at a local theater. I spent sic to eight hours A DAY studying and working on my craft. I worked on scripts. I practiced characters. I recorded. I edited. I submitted to my coaches. I listened back to my assignments. I did research and followed prominent voice actors to see what they were booking. I took multiple private lessons each week. I was in group classes with GVAA. I had practice partners. I met with those partners. I did homework for those partners too and I took each and every assignment so seriously, as if my life depended on it. So when I say I had lots of training, that is just when I started out. Since then I have continued to have lots of coaching. Have coaching is the foundation of all we do. I think by the time my website launched, I was so ready to work that it never occurred to me that I was not prepared to serve my clients.

Long Days

Defining Imposter SyndromeBoth as a student of voice over and now as a professional, I have always put in extremely long days. From morning to night, often going back into my booth after dinner, my days are long and rigorous. Sometimes new talents ask me when they will start booking. They tell me they have submitted 50 auditions. I try to keep a straight face. I typically submit more than 30 auditions in a day, even now, so 50 auditions is in no way impressive to me. I have often heard of the rule of 10. I believe that Gaby Nistico has even made a video about it. If you work 10 hours a day more than 10 months a year for 10 years that is when you start making six figures… Well, I believe there is something to this. I have always had the luxury of being in voice over “full-time.” Well, let’s flesh this out. What exactly does “full-time mean? To me, it means I maintain standard business hours and I am in my booth al day every day to serve my clients. The more you are available and the more you record and submit, the more legitimate your business is.

Sure of My Identity 

Types of ImpostersWhen my business launched, in audition to lots of coaching and sweat equity under my belt, my first website helped establish my identity. I never had doubts about my identity as a professional. I had been told by every coach I ever worked with that even at the start of my career, I should introduce myself as a professional. I did so with confidence. As I get clients under my belt and had testimonials, I felt more proud of what I was building, but it never came from a place of doubt. I was certain that I was building a great service business that would help my clients get what they need.

Wholly Committed

Another reason I think I never suffered from this imposter syndrome is that I was entirely committed from day 1. Basically, I bet the house on it. I built a high-end studio. I had an expensive microphone. I was working full time. It was never an option for it to not work. Success was my only possible outcome. It never occurred to me that I was not a voice actor. I set out to live this life and I did. Period. Sometimes we have choices in this world, but as a working mom, failure was not an outcome I was willing to explore. I only had one potential outcome for myself and my children, and that was for the business to take off.

Filed Under: About Me, Voiceover, working mom Tagged With: acting, Clubhouse, coaches, Coaching, commitment, decision, GVAA, hours, identity, imposter syndrome, improv, professional, social media, theater, training, trust, VO, voice over, voiceover, working mom

Why do Headshots Matter in VO

September 14, 2021 by Laura Schreiber

Recent Epic Mistake

Laura Schreiber With tongue outWhen I started my voice over business years ago I had headshots done for my website. While a long time ago people used to say that voice actors did not need to show their face, as the VO industry has continued to evolve and we, as talents, now have to bring in the bulk of our own work, it is on us to run our business like a business. If we want our clients to connect with us, having current pictures is a must. So, about a year back, I was presenting at an online eLearning conference and I was super excited. When they asked for my head shot, I became for cognizant of the fact that the photo no longer resembled me. I was thinner, my hair was shorter, I always wear glasses… the list went on. I decided to take new photos and update them. While my old headshots had been done by a professional, I took the new ones in my booth with an iphone. I loved them and was thrilled.

I loved the photos so much that when I did my website refresh and rebrand this January they were featured in the banner. Do you sense the train wreck coming. Well, middle-aged me does not have perfect vision. I failed to notice that in my main photo I am sticking my tongue out. I tend to be both silly and flirty, and apparently I stick my tongue out. Often. Worse, I could not see that my tongue is sticking out and this photo is everywhere.

Fast forward to this summer. I was accepted as a presenter for the OneVoice conference in Dallas. They asked for a headshot. I send them this photo. I was so elated when I was listed on the page of speakers. I clicked on my photo to make it bigger, and for the first time realized in horror that my tongue was out. Clearly the photo had to be replaced.

Brand Awareness

It’s amazing that even in the NY metropolitan area it is really hard to find a photographer to do corporate branding work. Further, it is amazing how much range there is in their rates. Beyond that, it amazes me how few were even willing to respond. There are so many things that i think about when interacting with clients: rates, making it about them, speed of response, and yet finding someone who got what I needed AND responded AND charged a sane rate seemed like the Red Sea parting. I was delighted when I actually got in touch with a photographer who had an entire corporate branding page and took the time to look at my website. She was kind and flexible and her work is beautiful. She was not easy to find and I’m so thankful that I did!

For me, I wanted these pictures to help instill brand awareness, so clients really know what it’s like to work with me. This meant:

  • letting my personality come through
  • choosing colors like pink and avoiding other colors
  • including my kids and my dogs
  • showing details of my home and office life

This is all a part of what I have built my brand on…

Chance for Clients to Get to Know You

For these headshots, I put together three looks: formal, fun, and business casual. As I work in different genres of voice over, and deal with people with differing job titles, different looks work for different people. A head shot that is ideal for radio imaging is very different than one that is ideal for corporate narration. But, I wanted my happy, upbeat, fun vibe to come through in all of these looks. I wanted my youthful, millennial personality to shine.

Face of Small Business

While I am a solopreneur, I do run my VO business like a business, and I had very specific thoughts about these photos and their usage. Having been in the voiceover industry for so many years, I knew just how I’d use these pictures and could already envision their placement as soon as I got the proofs.

Opportunity for Social media

Laura Schreiber Fun New Headshot

I also wanted to have much better images for instagram posts. This was really important to me. I was really excited to see what Erica came back with, because I immediately felt inspired and had tons of ideas. From posts about social media, to life as a working mom, to booth life, these headshots will be in the mix!

How often should you update them?

Basically, you should look like your pictures. Your hair should be relatively similar and no one should have to guess who it is. Likely every 5-7 years will make sense. It it’s more than that you have to question if you are doing yourself a dis-service. In this world where we zoom so often, people expect you to look like your photo. Using an old, out of date, or air brushed photo is almost worse than not having a picture because it undermines the foundation of your brand: you. So keep your headshots up-to-date, and have fun with them!

Filed Under: About Me, Client Relationships, Marketing/Branding, Voiceover Tagged With: brand, brand awareness, branding, Business, happy, headshots, millenial, small business, social media, studio dogs, upbeat, VO, voice actor, voice over, voice over business, voiceover, working mom, youthful

The Joys of Studio Dogs in a VO Booth

September 12, 2021 by Laura Schreiber

Me with girls on sofa

My Dreams Come True

Laura Schreiber with Studio DogsHaving studio dogs is a luxury. As a working mom, I have blogged about this before, but I never knew if I would be able to have children. When I was 22 and I got my first Cavalier King Charles Spaniel of blessed memory, I was not sure if this fur baby would be my only child. While I have been blessed with human children too, they never changed the status of my dogs, who have meant the world to me. My dogs have been there for me and by my side on my best and worst days. For my greatest celebrations and for my worst sorrow. I believe that Barclay, Violet, and Daisy understand and connect with me in a unique and special way, and having them in my life is as much a dream come true as my professional voice over career is. I very much view having these precious fur babies by my side in my home studio as a luxury. Everything about my career, from my studio set up to being able to be present for my children is icing on the cake to being able to live the dream of life as a full-time voiceover actor. If you are thinking of getting a studio dog, I urge you to move forward without hesitation. If you are thinking about it, let me share the traits that have made my dogs ideal to be in the studio daily and give you some  ideas of what traits work, what does not, and what to look for when having a voice over studio dog.

Violet

Violet the Blenheim CavalierViolet has always been a wonderful studio dog. Violet is a Blenheim cavalier King Charles Spaniel. Her temperament is calm, quiet, and she is eager to please. She rarely barks and sleeps a lot. Despite her angelic personality, there are several challenges to having this love muffing in the booth. When Violet sleeps, she often snores. Despite her tiny size of only 15 lbs, her snore sounds like a local train coming through town. The next challenge is that Violet, who was bred to be a lap dog, very much wants to sit on my lap. While she will sometimes settle down and snuggle with her sister, she will more often beg to be on my lap. Imagine that I am doing a long form narration or eLearning project and she is on my lab. If she exhales or shakes and her collar rattles, the mic will pic this up. While Violet is pretty close to being perfect, there are some hiccups sometimes and as human as she seems she still has no idea that I am doing actual work or that she can interrupt it.

Daisy

Daisy the Silver LabDaisy is a Labrador Retriever puppy. As a silver Lab, she is just precious. She is goofy and sweet and has a lot of energy. Let’s just say when she first came to the voice over booth, she had no idea it was a place of work. She literally tried to eat the aurelex acoustic foam off of the walls! Well, that could not go on. Outside the studio, Daisy had a number of behavior issues ranging from jumping to counter surfing to pulling while walking that also needed to be addressed. So, we sent her to the Monks of New Skete for some dog training. They taught Daisy to go to her place. It was amazing. After 17 days at the monastery, when she returned, she understood to lay by my feet quietly when given the command “place.” This was life changing and Daisy is now a wonderful and enjoyable companion in the studio.

When They are Not There

Regardless of how amazing Violet and Daisy are, I do not have the girls in the booth for live sessions. Whether I am doing a Source Connect of Zoom session, my feeling is that when clients are paying a premium for m services, the dos should not be there. Ever. I do a lot of commercial work and also have live sessions for video game work and sometimes even eLearning, and there is not a circumstance in which the dog’s behavior interfering with the audio would every be acceptable. In a business where there are a lot of people who do what we do, and we as talents are very replaceable, we need to be mindful of what is ideal for our clients and put their needs above all elese. Are there times I would prefer to have my pups in the booth? Of course there are, but it is more important to have clients return again and again.

So, if you are a voice actor and you are getting a pup, here are some things to keep in mind:

  • You want a dog that is not a barker. They either are or they aren’t, and if they are that will never change.
  • You want a dog who is not anxious. They need to be ok by themselves when you have live sessions. If you put them somewhere else in your house, whether it is a crate, a den, a gated kitchen, you need to be able to count on them to be quiet for the duration of your session.
  • You want a dog who can stay calm and rest for upwards of an hour, even at a young age. As voice actors, it’s an endurance game. We are often in our studio for hours on end. You want a dog who can tolerate being indoors and does not demand walks or outdoor play on their schedule.

I am so thankful for my girls. I hope you find a studio dog to make your voiceover life complete!

Filed Under: About Me, Client Relationships, Live Sessions, Studio/booth Tagged With: Aurelex acoustic foam, Blenheim Cavalier, cavalier king charles spaniel, Companion, Custom Booth, elearning, fur baby, Home Studio, Labrador Retriever, live session, Monks of New Skete, narration, Professional Home Studio, Silver Lab, Source Connect, studio dog, VO, voice over, Voice over booth, voiceover, working mom, Zoom

It Only Takes One Hour To Be Entirely Re-Inspired

July 17, 2021 by Laura Schreiber

As A Working Mom Sometimes My Attentions are Divided

Often, I am mono-focused on my voice over business. As a full-time, professional talent, this laser focus is what has helped me to build my business and lay a strong foundation. I’ve missed lunches with friends and sat inside on weekends Collage of College visits and Laura Schreiber in her boothworking while my family is outside enjoying a beautiful day together. I never feel like I am missing out because I have very specific goals and I am on a mission. Often having fun and reaching one’s goals are mutually exclusive. That brings me to my current conflict, I am a mom of twins, and my twins are rising seniors in high school. College visits are not only an essential part of the admissions process, but my twins have unique interests, so they are looking at entirely different schools. At the moment, all of my values as a parent and goals as a solopreneur are being put to the test: am I steady enough to juggle everything and be there for my kids while continuing to fuel my business? I have felt tremendous pressure, and been having a constant mental struggle, until our weekly Clubhouse today.

College Visits Taking Me Away From My Work Routine

First let me explain why the college visits are a challenge for me. It’s not that I am a helicopter parent and can’t let my kids go it alone. My husband is an attorney and runs his part of his practice. It is not easy for him to miss work either. If you have not dealt with college admissions recently, the kids now, in addition to grades and test scores, get something called a “demonstrated interest” score, so they basically have to visit schools they are applying to as part of this to show their interest to the admissions committee. As a voice talent, I have always marketed myself as having super fast turnarounds and being in the booth all the time. This week, and for a lot of this month, that is frankly not the case. My day to day routine of auditions, booked work, and marketing is different as we are doing these college visits.  I am not good with change and this change in routine is freaking me out. While I am thankful to have this time with my twins, and while I am trying to enjoy seeing all of these amazing schools, I am stressed about this deviation from my routine. I worry that all that I have worked to build is being undermined. I have felt like this all summer.

Clutter Building Up

Collage of Laura Schreiber's studio, Michelle Blenker's, and Diana Bidsall's
Every week I look out at the pristine work spaces of Michelle Blenker (top left) and Diana Birdsall (bottom left) while I continue to struggle in mu cluttered zone outside my booth.

While we are traveling about, my house feels less tidy too. Like many, love HGTV. I have been noticing when I watch my beloved programs my own house is looking more and more cluttered. As my time is more divided than usual between work and the twins, my house is taking a back seat. It is terrible. I have also noticed when I zoom with my accountability partners, others seem to have their act more together. Whether they are other working moms or just busy voice actors and coaches, their desk does not look like it is under siege and looks like a space someone would actually enjoy working. So this week in addition to being stressed about my schedule, I was feeling rather down about my lack of organization as well.

The Hour That Changed Everything

On Thursday Diana Birdsall and I did the one hour Clubhouse with the creative genius Jonathan Tilley. Years ago, I think in 2015 or 2016 I took his fantastic marketing class for creatives called League of List Builders. This Clubhouse with Laura Schreiber, Diana Birdsall, and Jonathan Tilleyis an on-going course that you can still take! Since then, I have followed Jonathan and continued to learn from him regularly on social media. I went to school for Political Science and History, so there was a major gap in my marketing knowledge. I studied with Jonathan to fill said gap. Anyway, the Clubhouse is meant to help others in the community, but this one hour with Jonathan left me feeling so re-inspired. It reminded me  of how far I’ve come and how much I have learned. It refocused my attention.  I have built something amazing. It also made me feel filled with new goals that I am super excited to pursue. I guess our time with Jonathan was just what I needed to bring the joy back.  I was left feeling like I have focus again and that if I just allow myself time to breathe and re-center, I will be back on track.

It is quite extraordinary how one hour with the right people can totally shift your perspective, turn everything on its axis. This is not just about the power of positivity, but that is part of it. In voiceover, it is really important to know who to take advice from. There are A LOT of people with microphones out there. That does not mean that everyone talking should be listened to. But when one hour can give you so much solid information and direction, those are the people you should be listening to!  If you happened to miss our Clubhouse, stay tuned for my next blog on the beauty of VO Marketing that will summarize our chat with Jonathan.

Filed Under: About Me, Marketing/Branding, Voiceover, working mom Tagged With: Clutter, College Search, College visits, focus, HGTV, inspiration, Jonathan Tilley, League of List Builders, passion, power of positivity, professional voice over actor, Twin Mom, VO, voice over, voice over coach, voice talent, voiceover, working mom, working mom life

The Radio Imaging Panel At OneVoice Conference USA

July 5, 2021 by Laura Schreiber

Why I wanted to Do It

Laura Schreiber Female Voice Over Talent Inner HeadshotSo if you asked me when I got into voice over what I dreamt of doing, I would have told you that “I want to be a Disney princess,”or “I hope to book a target commercial.” Never did I utter the words, “I want to do radio imaging.” Why? Because I had no idea that this genre of voice over even existed, or what it meant to be a female radio imaging voice for a station. I actually attended a GVAA webinar that J. Michael Collins did on radio imaging and a light bulb went off in my head. All of this energy, enthusiasm, and passion that I was constantly having to tone down for my conversational commercial voice over reads was what made me perfect for radio imaging! That enthusiasm was the essential ingredient for station liners, stingers, promos… anything necessary in imaging!

Over the years, I have worked really hard to build my radio imaging business. Each station that i work with I found on my own and I negotiated the contract on my own. I have small stations all over. Some I work with on monthly retainers, some on  quarterly retainers, others as needed. Some I do everything, from copy writing and voice over to coordinating the mix-down and production of their work. For others, I am just the female voice of the station. When my VO besties and I decided to meet up in Dallas for the OneVoice Conference USA this August, we planned to do a panel about our accountability group. For me, that is a big part of who I am, but that is not all that I am. I wanted to be able to share with others my unique path into a genre that I very much love.

In Good Company

OneVoice Radio Imaging Panel AttendeesThe team at OneVoice put together an all-star panel for Radio Imaging. I am elated to be on stage with these folks. In addition to me, the others include Randy Thomas, Joe Cipriano, AJ McKay, Paul Cartwright, and Brent Williams. I have to say, to be up there with Randy blows my mind a little. When J. Michael and AJ did my first multi-format imaging demo back in 2017, and I asked how to get started in radio imaging, JMC connected me with Randy. She suggested that I fly out to LA for her VO Mastery conference, which turned out to be amazing. Since then, she has been a mentor to me. While there, I took a master class with Joe Cipriano in promos. It was incredible. I had been a working pro for quite some time at that point, but was new to radio imaging. To be on a stage with them means so much. If you don’t know, in addition to voicing countless radio stations around the country, Randy has announced the Oscars, the Super Bowl, and the Tonys! Joe Cipriano is a man who typically needs no introduction, but just in case you’ve been locked in a broom closet, he has been the voice of Fox and CBS for over 25 years.  AJ McKay is a well known talent, coach, and creative director and has worked with the best in the biz! Paul Cartwright is a well-established British talent, now based in LA, who has worked with top brands. And finally Brent Williams it the creative services director of Z100 in NY!! The Station I listen to every day! So yes, this radio imaging panel is one that you will want to watch!

What Do I Have to Offer

Laura Schreiber Female Voice Over Talent Accomplish DreamsWhen I first looked at this line up, I was ecstatic, then I got nervous. Then I realized the very reason I was nervous is why I need to be on the panel. You see, unlike people like Randy and AJ, I did not work into radio imaging because of a background in radio or work as a DJ. I know lots of brilliant talents… Issa Lopez, Chad Ericson, Josh Goodman, Jeff Berlin… who all started as DJs and got into imaging. I am different. I came to voice over in my mid-thirties. I have always booked a lot of commercials. I love doing commercials. I have a ton of energy, and I needed to find what else was in that category. I love working with my radio stations for imaging. From CHR, to Christian, to Oldies to Adult Hits, I am happy in many formats. But you can’t just record a demo and hope that the universe sends you work. Having work in imaging requires consistent, daily follow up. It takes commitment and hard work. It takes determination. Talent and the ability to voice the liners is only a small part of booking imaging work, especially for those of us not from Radio. So I am on this panel to talk about how a determined, hardworking, focused, ambitious voice actor built a solid radio imaging business all on her own.

Filed Under: About Me, Marketing/Branding, Voiceover Tagged With: AJ McKay, Brent Williams, copy writing, Female Radio Imaging, female station voice, GVAA, J. Michael Collins, liners, OneVoice Conference Dallas, Panel, Paul Cartwright, promos, radio imaging panel, Randy Thomas, retainers, stingers, VO, voice over, voiceover, z100

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