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VO

Momtreprenuers Top Tips to Manage Summer Break

June 2, 2019 by Laura Schreiber

https://youtu.be/SaRJYYbVJok

It’s That Time of Year Again…

It’s hard to believe that it’s June and sunscreen and bug spray are repeat items on our weekly shopping list again. My twins’ final exams are over and summer vacation is in site. My kids are teenagers so we have a few exciting new times on our agenda. My daughter is going away for the first time to a summer program at a college and both kids are getting their driving permits, fingers crossed. As a full-time working mom who runs my own business, I want to make summer special for them while still meeting my professional goals and working full days. Like many women who work, I am juggling a lot of balls, but somehow when the whether is beautiful and the sun is shining I feel like I can do it all. Over the years of being a momtrepreneur, I have come up with the following tips to make our summers flow in a way that makes sense for everyone.

1. Plan Ahead

I am trying to keep a straight face as I write this part, but planning ahead is very helpful. Even in a business where many of my commercial bookings come in 12 hours or less in advance, planning ahead and having a schedule makes life a lot less stressful. If I can look at my week and see when the kids have to be various places and what I have on my plate in terms of my bookings and my clients’ needs, I can best accommodate everyone without stress. As summer weeks tend to have a lot more variation in schedule than our weeks during the school year, planning ahead helps a lot with scheduling live or guided sessions, and with making sure that I leave ample time for editing. At the same time, if my kids need to be driven to activities, plans with friends, etc, I am ahead of the curve.

2. Block Off Time Specifically for Summer Fun

Even though I have financial goals that must be met every month, summer is the right time to take off for fun indulgences like days at the beach or catching a show in New York City. Since it is impossible to spend special days like this with my kids during the school year, I block chunks of time throughout the summer so that I make sure these days are available. In fact, our first special day is coming up this Friday. I have blocked half a day for my niece’s pre-school graduation. Does this mean that I will not meat my monthly minimum? Last year, I was able to meet my goals and actually surpassed them in both July and August. I find that I am extremely motivated by doing well for my children, so carving out this time in my schedule makes me even fresher when I step back into the booth.

3. Keep Kids Stimulated

A key to a successful summer is not just how well a mom organizers her time, but also how busy the kids are kept! I have found that when my kids are meaningfully engaged they are happy and fulfilled and everything goes more smoothly. For example, last summer my kids volunteered as counselors at a camp they went to for years. It was a really rewarding job and they very much enjoyed it. They came home tired but happy. I got my work done and they were busy. If you can make plans like that for your children, your summer will be a lot easier for everyone!

4. Put it All in Perspective

Summer is a time for hammocks and lemonade, for flip flops and coverups. Summer is not the time for harsh criticism and self-assessment. After a few years of juggling work and motherhood, I can tell you that it will all be ok. There might be some days where your kids have to wait for you. They may not be able to swim when they want. You may also miss a client call because you took your kids to the park or to see friends. It’s ok. We all expect so much of ourselves all the time. We make so many plans and so many promises. If all of it gets done, that’s wonderful. If most of it gets done, great. What I have learned is that I always get essential tasks done. Everything else is gravy.

The other thing I now realize is that your kids learn so much from how you, as a mom, handle these situations. I don’t know about you, but I want my kids to remember me smiling and laughing and enjoying them, and not as a crazy basket case. Just give them the summer that you really want, and no one ever fantasized about a summer at their desk!

Filed Under: About Me, Client Relationships, Voiceover, working mom Tagged With: commercials, live sessions, momtrepreneur, planning, summer vacations, tips, tricks, VO, voice over, voiceover actor, working mom

5 Ways to be a Good Client

May 26, 2019 by Laura Schreiber

https://youtu.be/Nn1e_aBwzTE

It’s a Two Way Street

With an eLearning client at DevLearn last fall and visiting a client in Orlando last Spring:)

As a full time, professional voice over actor, I can go on and on about how wonderful most of my clients are. Over my years in the voiceover industry, I have worked really hard to build and maintain relationships with my clients. With every new job that I book, I am not just looking to meet my monthly financial goals, and I am looking to do my very best work for that new client so that they come back again and again. I try to get to know them. I want to know, in addition to pristine audio, what their unique needs are. I love to learn about the specifics of their business. When I also learn personal details about pets and hobbies, well that is even better. The better I connect with I client, the better I can serve their specific needs.

Likewise, I try hard to be easy to work with:) In addition to being responsive and doing the job I am hired to do, I am upbeat and bend over backwards. What do I expect in return? Well…. You would think it would not be so complicated. I am hired to record audio. I record and deliver the audio as per the specs… The best ways I have learned over the years to be a good voiceover client to the folks I work with, whether they are video production teams, talent agents or their clients, ad agencies, marketing executives, include:

1. Confirm the Terms

I am always happy to be cast in every job, so when the initial booking email comes, I immediately follow up with a “Seal the Deal” Letter. Some of my voiceover friends, like Carin Glifrey, call this their “Welcome Letter.” Mine literally begins with the word “Yay” to express both my joy and grattitude. Years ago in a helpful and thorough session with J. Michael Collins he detailed the importance of confirming all of the terms of work upfront. This email has many important components. It:

  • confirms the actual booking
  • confirms the fee
  • confirms the turnaround time on my end
  • asks the client what they need in the finished audio (i.e. WAV or MP3, raw or sweetened)
  • confirmed my policy on revisions and my charge for pickups

I want to serve my clients well, and I think that in order to do so I need to be very clear upfront.

2. Deliver the Audio Exactly as Stated

Next, I take great joy in actually recording the voiceovers that I am hired for. I pay close attention to the specs and the requests of my clients. About 80% of my bookings are commercials, which means I am providing them with multiple versions of the recordings. When I do long form narration or eLearning, I am meticulous with my editing so that I save both of us time moving forward. I take a lot of pride in the audio that I send out, and I know that to be a good client I need to deliver outstanding quality every single time.

3. Be Available for Pickups

To keep my clients happy, I make myself very available for pickups. For my bookings over $250, I include one round of revisions in my quote. For jobs lower than that, I charge $75 per 30 minute session. As I am in my booth full time, and I understand that my clients are on a deadline, I make myself available for these revisions so that my clients have what they need as soon as they need them! Often they have a quick line change or just need one more take, and it is never an issue. I just want my clients to have what they need as soon as possible.

4. Hold them to the Initial Terms

In a business where we often bend over backwards to be a good client and to make our clients happy, we have to remember that it is actually ok to hold them to the terms they initially agreed to. So, if in the “Seal the Deal” email we offer one round of revisions, we should not hesitate to charge for the next round that they ask for. Hugh Edwards just posted a really important article about VO rates and our overhead costs that can be found at

We must continue to maintain our industry standards and hold our clients to the same standards they hold us to. Just as we have to provide them with the audio they need, they must pay for it, and we should not bat an eye at adding to our invoice and sending the update.

5. Follow Through

Ideally, follow through on a great job means sending a thank you note and thanking your client for the opportunity. And when you are lucky and the voiceover gods are smiling down on you, that is the end of it and payment comes anywhere in the 30-90 day window. Sometimes, though, follow through means having to more aggressively pursue payment even when you have bent over backwards to provide outstanding quality and service. How do I go about this? I have a multi-pronged approach:

  • The thank you note is actual a great reminder of the work that you did.
  • At 30 days and at 60 days my billing software sends an automatic reminder.
  • After 60 days, I send a more direct “friendly reminder” and ask them how everything is going.
  • If I still have not received payment, I cc my husband aka manager who is an attorney at an NYC law firm and he sends a follow up note as my representative. In 5 years this has happened less than 10 times, but every time he has collected in full immediately. Sometimes he has to contact the clients council. Sometimes he has to speak with a CEO. But he always gets paid.

It should not come to that. On the two way street, if we provide the audio, we should be paid, regardless of whether or not it ultimately makes its way to where it is supposed to, that is not part of our deal. We record. We deliver. We are an absolute delight to work with. That makes a voiceover talent a good client. The rest is up to our client to do right by us, and most of the time they do:)

Filed Under: About Me, Client Relationships Tagged With: audio, Carin Gilfrey, client relationships, commercials, elearning, Gravy for the Brain, guarantees, Hugh Edwards, industry standards, J. Michael Collins, long from narration, payment reminders, pickup policy, professional voiceover, rates, recording, revisions, studio, VO, vocieover, voice over

Kernels from Old Job Popped into VO Talent who Serves with Passion and Pride

May 20, 2019 by Laura Schreiber

Voice Over is Not my First Rodeo

For me, like many people in voice over, this is neither a first career not my first job. Most of us bring all the experience and life lessons from our many jobs and often another professional life with us and combine all of that knowledge with our talent and training to serve our clients. As I started working young to have spending money and pay for things like car insurance, I have had a LOT of jobs. I started working in 10th grade when I started driving. By my senior year in high school I had three jobs, at a flow shop, a pediatric eye doctor’s office, and a deli. In college, I was also fortunate that we both had a great internship program and my sorority sisters in AXO at Columbia would pass internships on to each other. So, before I ever had a career, I worked a lot. And when I asked other voice over actors in my community what jobs they had before their current career in VO, I was amazed! Long before she as a TV weather woman, Kim Handysides cut grass for city works and waitressed to pay for university. In the 1970s, Randy Thomas was a limousine driver in Miami. Mary Morgan worked in movie theaters and Blockbuster. Juliette Gray was a travel agent in London before becoming an executive assistant at Warner Brothers. Bobbi Maxwell was in customer service at a tractor supply sore. Paul Stefano was paid to watch the Playboy channel all day. I’m not kidding, that was a real job. Pierre Maubouche worked as both an office boy and a strawberry picker. Jeff Berlin was a supermarket cashier but they did have him record the announcements of the specials. Joe J Thomas may tike the prize, though, as he toured as a stuntman in a wild west show along with an Elvis impersonator!

It seems we all had lots of jobs, some cooler than others, and they all make us who we are today! I had a lot of energy and I was very enthusiastic about each position I had. I learned so much from both the tasks that I had and the folks that I worked with and I bring all of that with me to my work in voiceover now.

Lesson 1: Manual Labor Is Not for Me

My very first job, besides baby sitting, was at a WaWa market in Huntingdon Valley, PA where I grew up. My best friend Josh, who is now a family doctor in South Jersey, helped me get it as he had been working there for years. It was funny that Josh worked there because he is and has been a vegetarian and he had to work at the deli counter, but a job is a job and we all needed them. Anyway, I went through the corporate training and my mom was concerned in the event the store was held up. As a kid, and I really was young, I was not in the least worried about that. After my initial training I started work. My first few shifts I had to unload boxes in a refrigerated storage room. I do not recall a precipitating event. I just realized that I did not think I would be moving boxes, I thought when they hired me I was only going to be a cashier, which was immediately clear was not the case. I did not like what I was doing. I was alone in a semi-dark room and I had to move heavy boxes. I am was a small kid and this was physically challenging. I spoke to my friend as this was now awkward and gave notice. I learned from that I both needed to flesh out what I would be doing and that I would not ever take such a position again. I did, however, continue to shop at WaWa.

Lesson 2: I need a Job without Communications/Speech Restrictions

I shared my WaWa conundrum with my friend Rena in Hebrew school. Her family happened to own a beautiful bathing suit store in our area called Shirley and Co. It is still open and it is an amazing store that I still love. She thought they might need me as a stock girl. I was thrilled. The only snag was that the rule was that my job was to hang up bathing suits after they were tried on. I was specifically told not to talk to the customers and not to give my opinions even when asked. They had sales people and that was their job. Well, if you have ever met me, I am super friendly and really upbeat. The women getting bathing suits would talk to me simply because I was there. It was really awkward, how could I not talk to them? It was beyond my ability to be quiet. It was a more advanced version of the “quiet game” that is often played with kids and I failed. They did not fire me, I just simply could not remain quiet and had to remove myself. I lasted one weekend. I learned that I had to be honest about my own personality, assets, and limitations and not put myself in such situations. I needed to find a position where my personality was a virtue.

Lesson 3: It’s Ok To Stand Up for What’s Right, Even When It’s Very Humbling to Do So

The summer between my Junior and Senior year of college I had a coveted internship at Zagat Survey, and those were the days when everyone had those little red restaurant guides and nothing was online! I went after the job because I thought that with my love of writing it might be cool to work in publishing after college and this would be a way of seeing if it was a good fit. I was initially hired, with the other summer interns, to do copy editing and fact checking. After the third day, Mr. Zagat’s temporary personal assistant was not working out so I was told that I would be his new personal assistant. To be clear, I learned a lot and in the age of “me too” nothing inappropriate happened, but he is a quirky guy and I learned that in the real world your boss is often not so professional.

If you have ever watched the television sitcom “Seinfeld” and are familiar with the character Mr. Pitt, working for Mr. Zagat was more like that. Every day after his second lunch he would curl up on the couch in his office and nap. But his office had glass doors and his entire staff could watch his nap. One day I was sent to get him coffee. This was not unusual but what was unusual was that he was in a hurry so I had to go to the kiosk down stairs from the office in the Steel Case building at Columbus Circle. I brought Mr. Zagat his coffee the way hi liked it and he was horrified. The coffee was not to his standards. I was told I had to take the coffee back, return it, get a receipt, and explain who it was for and what was wrong with it. Returning the coffee was both awkward and embarrassing on so many levels. The guy at the kiosk was shocked. I gather no one ever returned coffee before. He did both give me the cash back and the receipt.

There are so many takeaways from that single morning. Mr. Zagat was a restaurant critic. Of course he would not drink lousy coffee and of course he would not handle it himself, he was above that and those were the details it fell to me to sort out. I realized, as I was older, that while I might not have chosen to take the time to return a coffee for myself, there is something to be said for demanding quality and all aspects of our life and not settling. There is also something to be said for holding one’s head up high and fulfilling a task or obligation, even when it is not our preference to fulfill said task.

Lesson 4: If You’re Doing What You Love, Long Hours Don’t Matter

In between college and graduate school, all at Columbia, I worked in Corporate Gifts at Bergdorf Goodman. That is basically like personal shopping but for businesses. I was assigned mostly to Sony Music but also did a little work for Victoria’s Secret Beauty and Revlon. About 90% of my time was spent shopping for the folks at Sony. My job in what was then part of Bergdorf’s Special Services division was very much like Anne Hathaway’s character in “The Devil Wear’s Prada.” We had pagers and were always on call. We had to shlep large garment wracks of clothing up Fifth Avenue, and we opened the store early and stayed late so that celebrities or their assistants or their security team could shop off hours. The great problem with this was that while I very much love to shop at Bergdorf’s for myself, it was really not a fun job. I was like a glorified stock girl who was extremely well dressed and overly educated for my position. It was dreadful. The day after dressing all of the Tommy Motolla’s support staff for the MTV Music Awards I had it and gave notice that I was leaving and going back to graduate school. When you love what you are doing, the way I do with voiceover, the hours don’t matter. When you are miserable, minutes feel like an eternity.

While working at Bergdorfs, I learned that even though I was not particularly happy, the clients never needed to know what I was feeling. I also learned that some clients are nicer than others, but they all deserve the best service possible. I worked very hard at that job and some people were easy to please and other people were miserable human beings so even surrounded by all that luxury, my friendly face would not help. Fellow voiceover talent talks about learning similar lessons when working in customer service. P.J. explains we must always be “attuned to the customer’s priorities, sublimation of ego, handling upset customers regardless of fault, when to say no by offering alternatives, and when to say no by showing them the door. There was also getting the job done no matter what but working live events was the master class on that topic.(sic)” It is clear that we all take so much from our past jobs and bring it with us to voiceover.

Conclusions

When I think about our community, regardless of what each of us did before working in voiceover, we all have one thing in common now: our determination to serve our clients well. We have not just a commitment to the industry, but a sense of pride in doing well for the folks who trust us with their projects every single day. Whether we came to voiceover from architecture like Christina Lanz and Dave Edwards, or from pharmaceuticals like Dana Hurley, it does not much matter. What matters is that we use our skills and compassion to serve well. Those of us who book solidly know that our job is about so much more than talent, and perhaps it would take a business background like the one Leslie Horovitz has to analyze how we are really growing and changing, but I believe that it is the ability to synthesize our vast skills, both from voice over and from life experience, that make us able to thrive in a creative and unstructured environment.

Because they were so wonderful, I have organized the responses from facebook and I will post them here as well. I am so thankful and appreciative of all who participated!

So, from my wonderful community:

News Broadcasting:

Leif Anders

I learned broadcasting skills and got my commercial radio license by joining an explorer (Boy Scouts) post at legendary WSM in Nashville. Learned about green screens and weather forecaster stuff from Wheel of Fortune’s Pat Sajack before he went on to bigger things in LA.

The staff at WSM from engineering to on air talent taught us more than any broadcasting school could do. Real hands on.

I worked my way through college going town to town up and down the dial both TV and radio. Wound up in LA like Pat, but not like Pat, working for Westwood One. Had always done promo and narration while in school, so I got in with Don Lafontaine’s agent and have been working in VO since 1988.

Dan Harder

I’ve worked as a broadcast engineer for 30+ years. In that time I’ve learned a lot about construction, tools, and IT security. I also grew up around mechanically minded people, so I totally understand industrial, technical projects.

My clients have commented more than once that it really sounded like I knew what I was talking about.

Drivers

Randy Thomas

I was a limousine driver in Miami in the mid 70’s. I drove for real estate developers.

Lots of Randoms:

Kim Handysides:

Cut grass for City Works and waitressed to pay for university, Radio DJ, station music director, actor (theatre and film), TV reporter, TV weather woman, TV producer, Part time VO during that slew of jobs, then full time VO from ‘91 through until

Mary Morgan

My favorite kind of post! Everybody starts somewhere. Early jobs I had as a teenager to young adult were working in a movie theatre, working at blockbuster, two dinner theaters, and as a performer at Six Flags.

Jodi Adler

I’ve been a financial analyst, a news anchor reporter, special ed teacher and weight loss counselor. I wrote a book and give advice as Auntie Jodi. Also stage and on camera acting.

Juliette Gray

I was a travel agent in London; an executive assistant at Warner Bros in feature film development, a stock market day trader

Jessica Suzanne Fields

I was a private piano and voice teacher and a working musician for almost 20 years (started as a teen) before starting VO. It was common for me to sight-read and perform three lines of music on two instrum ents (voice and piano) at a time, reading 4 if I was also playing a duet with a student. It definitely impacted how my brain works in processing and performing information instantaneously. I never have to read-through scripts first.

Also, I worked a job in my early 20’s as a telemarketer with my sister and we used to experiment with how different groups of people responded to different voices on the phone. Women would respond better (with their wallet) if we did a super friendly Southern accent, while men responded more to a strait-laced business voice. Regionally also made a different, with the far NorthEastern states leaning toward the smart business voice as well. Definitely affects how I interpret copy for different audiences.

Pierre Maubouche

I’ve worked as an office boy, a strawberry picker, a dispatcher (on motorbike), a mover, a dance ball organiser and MC, a radio DJ, a carpenter, a bouncer, a roadie, an advertising copywriter, an event organiser… and now a voice over for 25 years. No, I’m not 100 years old.

Bobbi Maxwell

My first job, at 16, was in customer service for Tractor Supply Stores. Part of that included PA announcements. Many years later (2018) I was hired from a P2P to do in-store announcements at all the stores across the country. They had no idea that was my 1st job!

Joe J. Thomas

I toured as a stuntman in a wild west show along with an Elvis impersonator.

Kelly Connor Piepho

Switchboard Operator, customer service for phone company. radio announcer.

Jeff Berlin

I was a cashier in a supermarket – they had me record the announcements of the specials that ran over the Musak.

JJ Surma

Concert promoter. I learned not to act like a diva

J Rodney Turner

I was an air traffic controller and the ability to effectively communicate while focusing on a number of different things at one time has served me well as I pursue a second career as an audiobook narrator and voice actor

Scott Reyns

I worked in marketing, mainly B2B tech, startups included. IMHO, working in VO is extremely similar. My previous life gave me a chance to work both client-side and services-side, which helped me understand first-hand what it’s like to be a client or on the team at a creative agency in service thereof. It also helped me understand how to qualify leads and opportunities and work with sales people and channel partners, and gave me some exposure to investors and the venture capital community, which helped prepare me to work with agents, managers etc. and learn to think both strategically and tactically about how to run and grow my own business. Lastly, as I’d found my way into marketing through a side door as a web developer, it helped me pick up technical skills that have helped me create efficiencies throughout my business.

Before I went into marketing I’d been a musician, a singer with an electronics and production lean, so when eventually I got serious about VO, having previous experience in pro audio helped too.

Susan Bernard

I once worked as a Corporate Recruiter, so I know how to find the people I need to talk to and get detailed info on a lot of important things in a short amount of time.

I’ve also been a Director of Sales and Training for a software company, and I know how to market b-to-b and b-to-c.

I was in radio for over 16 years…. that’s a whole other skill set that taught me far too much about every aspect of life!!

Jessi Kennan

Taco John’s, Hy-Vee, Detassling, Disney World singing princess, Back up singer, Online marketing director, waitress, salvation army (yep) Uber, Postmates, extra work, on camera work… I’ll stop there. Now just VO. Thank GOD. it’s been an awesome fun road.

Martha Kahn

First job in LA I worked for Burt Sugarman’s Midnight Special, in the accounting department. Then I work for the merchandising department for Cheap Trick😎 and was a chef in a microwave oven kitchen on San Vicente in Brentwood. Those were just my 70s jobs!!

Paul Stefano

Ran Master Control for Primestar TV. I was in charge of all the PPV including the Playboy Channel. Job was to literally watch it all day.

Radio

Samuel E. Hoke

I was a theater major in college (first go round with academia).

Then I was a major market radio personality as well as a recording studio engineer producer for over a decade. Insert a 30+ year absence from said experiences and I am now a very happy, productive audiobook narrator. I think being deprived of that creative outlet for such a long time has given me a perspective that I wouldn’t have otherwise.

Lee Gordon

I spent 18 years as a radio station Production Director. I’m sure no other voice overist have a background as unique as that.

Nic McFiendish

For me, it all started with elementary school announcements & choir & grew into pro radio & songwriting, both of which honed the voice skills 😊✌🏿 For me, it all started with elementary school announcements & choir & grew into pro radio & songwriting, both of which honed the voice skills 😊✌🏿

Greg Marston

I started out in the 70’s as a “mail-boy” for an insurance company in Australia. Left them for a job as a “mail-boy” for the government. They then “promoted” me to a clerical position (ooh!). Some years later, I went on to sell office furniture (new and refurbished). In between I did some hay-bailing, soaked bits of felt (door and window-sealing strips) in a noxious liquid and attempted to sell clothes in a men’s clothing store as ‘assistant manager’. I’ve also sung everything from John Denver to Led Zeppelin in (and out) of various pop/rock/punk/indie/jazz bands since 1977 until recently. Other than that, I’ve held most every position in radio broadcasting (from cart-boy to music director) since, 1982 – and I’m still behind a microphone today – HELP

Keith Houston

I was a radio DJ for a few years, and I’ve been a karaoke host for 15. Singing has helped immensely when hearing the music of a script, and it certainly helped me when I have to do legal, since I know how to talk fast enough between songs to keep the show going, but still be coherent

TV

Christy Harst Rodriguez

I was an intern at MTV my senior year in college. I learned quickly about how fragile egos are and how famous people are just people. The gif above goes with this reply

Helen Casey-Smith Glover

I was a tour guide for the local, what was then, NBC owned and operated station in Atlanta in the mid-70s, before I got into radio news

Business/ Accounting

Leslie Horovitz

I was an accountant and financial controller (my own business) until I was 50 and have been a Voice Over for the past 5 years. Definitely the one thing that I took from my years in business which applies in the VO industry is… under promise and over deliver.

Tech

Daniel Wachs

I owned a small telecom services company in the early 2000’s. Turned out my then new Website designer was an ex-radio guy like me. And he was also in voice over! He became my mentor and that’s how I entered this business 9 years ago.

James Lorenz

I got my start in VO while being an audio-visual tech for corporate events. I would occasionally be asked if I could make some announcements at events, which led to offering to do VOG (Voice of God) Someone at Dime Savings Bank said they liked my voice and asked if I wanted to do some VO for an upcoming project they were doing. I was hooked

Customer Service/HR

P.J. Stoppleworth

Probably the most influential was working front line customer service in hospitality and recreation businesses. It taught the principles of customer service, the importance of delivering on promises, attunement to the customer’s priorities, sublimation of ego, handling upset customers regardless of fault, when to say no by offering alternatives, and when to say no by showing them the door. There was also getting the job done no matter what but working live events was the master class on that topic

Christine Cullingworth

I worked as a Human Resources advisor in Environmental Services – and a Life Coach dealing mostly with employee onboarding, coaching, performance. Any eLearning I voice on these topics is very familiar!

Architecture/Design

Dave Edwards

I’m a Building Information Modeling Manager and gave seminars all over the country about 3D Architectural Modeling and Photorealistic Renderings.

Christian Lanz

I was a licensed architect up until 2005, when I left the building+design industry to become a full-time actor.

It allowed me to design and oversee construction of both my current recording studios, so I guess it ended up impacting my voiceover career more than one might expect.

Medical Pharmaceutical

Dana Hurley

I was a Pharmacist and worked in the pharmaceutical industry. Now I nail medical narration terminology!

Filed Under: About Me, Client Relationships Tagged With: community, Experience, life lessons, Marketing, Profesional, Publishing, quality, VO, voice over, voiceover, WaWa

Why I Chose a Notebook Over a Desktop for My Voice Over Needs

May 5, 2019 by Laura Schreiber

https://youtu.be/hTvzT_v_ub0

Consult an Expert

When I started my business years ago I had so much to learn abut every single aspect of voice over. In addition to all of my vocal coaches for each genre of voiceover, and hiring a contractor to build my custom booth, I need serious advice about which computer to use and why I should make those choices. To understand how I came to a laptop, I also need to explain how I became a Mac user after a lifetime on PCs.

I so identified as a PC user that I could not possibly imagine life any other way!

I had actually started my business with a Dell Laptop. My cousin David who is an audio engineer in Philly had advised me that the software I needed to edit my work would not run sufficiently on that computer. David described a scenario where I was working and everything crashed. I assumed David was speaking in hyperbole just because he, like so many younger people I know, prefer Macs. One humiliating day early on, I had paid a fortune to work with a coach in Los Angeles and everything that David predicted come to fruition! My computer crashed. I could not sign in to ipDTL. I could not get Audacity or Adobe audition to work. Nothing worked. I was in a total crash. I had a session and I was mortified and I was ready to work and knew at that moment that I needed to make a major change.

It was time to consult an expert. I had already been working with a local sound engineer known affectionately by industry insiders as “Uncle” Roy, aka Roy Yokelson of Antland Productions. Uncle Roy is a PC guy and he was teaching me how to do the sound editing I would need when I launched my business. Switching to a Mac meant I would no longer be able to solely rely on Uncle Roy for tech support. I was told to consult with George Whittam and that he would guide me in the right direction on what my next step would be. I scheduled a call with George right away. Even though this was years ago it feels like yesterday and I am still profoundly thankful for his help and support, which is costly but well-worth every penny.

Studio Set up

I had a list of questions for George. If I was making the leap from PC to Mac, did I want a MacBook Air, MacBook Pro, or Desk Top? George encouraged me to get a souped up MacBook Air for my needs. Again, this is personal and it depends on your needs. For me, I needed a computer that would support all the audio software, have a large memory, and would be quiet. George explained that with enough RAM, the MacBook Air would meet my needs swimmingly. I also bought a hard drive to back it up so that if I had an unfortunate incident I would be covered!

George did not just make suggestions about the MacBook Air. He also guided me about other specs for the booth I was building to make sure that my audio would be pristine. As my goal was to get WoVo approval, which I did, this was also immensely helpful.

On the Go

I am ultimately very pleased with my purchase of the MacBook Air. I have been using it for almost five years now. I travel for work several times a year and it is light and not bulky. It works well as part of my travel rig set up too.

There is another element to my specific business needs. I am a working mom. I often have to leave my studio in the late afternoon and drive my twins to after school activities or sports events. The MacBook Air is extremely portable and great for the mom-on-the go. I bought a Tumi work bag on The Real Real that matches my suit case and I feel very organized when I travel. I am really thankful that I did not purchase the slightly heavier MacBook Pro, which my son has, because I have back and neck issues and for me every pound makes a difference.

Concluding Thoughts

Laura Schreiber Female Voice Over Talent MermaidAs with so many other changes I have faced in life, the anticipation of the change is worse than the change itself! I am thankful every day for the guidance that I got from my cousin and from George that pushed me in the right direction. I am thankful that the fan on my computer is so quiet. I am thankful that there is an apple store at my mall so I could get started so easily. I also LOVE using Twisted Wave. For me, the shift from Audacity and Audition to Twisted Wave was a huge productivity improvement. It is both my hope and intention that through conferences I will continue my tech education and will stay current with all of the new tech trends in voiceover so that I can best serve my clients.

Filed Under: Studio/booth, Voiceover Tagged With: adobe audition, Antland Productions, audacity, audio, David Scott Audio, fan, George the Tech Guy, George Whittam, MacBook Air, studio, tech, training, twisted Wave, Uncle Roy, VO, voice over, voiceover, working mom, WOVO

Working From Home Benefits Both Voiceover Clients and My Family

March 17, 2019 by Laura Schreiber

https://youtu.be/E8dGhJvOikI

The Joys of Working from Home

It’s Sunday Morning. I’m sitting in the kitchen and my high school aged twins are sitting next to me at the kitchen island working on their Social Studies term papers. I have this blog to write and then I have to send two clients quotes for jobs and do some marketing work. To me, this is heaven. I can do every bit of work that I need to do right next to Emma and Jack. I can help them with citations on their paper, chat occasionally, all while plugging away at my work. As a full-time professional voiceover actor, nothing delights me more than time like this. I had dreamt of a pursuing a voiceover career for many years before I was brave enough to build one, and the hope that it would work out this way and I would be available for my children while still working full-time to help support my family is ultimately what game me the confidence to aggressively go after my dreams.

How is this an Asset for my clients?

It’s obvious why working from home is great for a mom, but I have realized over my years in the voiceover industry that working from home is a tremendous asset to my clients as well. In voiceover we work across time zones, having clients not just in other states but typically in other countries from Canada to Europe. Actually, my very first client years ago was in Islamabad, Pakistan! I have done repeat work for a client in Vancouver as well as for a client in the south of France. They need their audio when they need it, and as I always accommodate “rush” jobs, this often means working at add hours. One night, I was in bed under the covers watching tv with my husband. It was about 10:30 east coast time. A new client called from LA. He worked at a video production company and needed a sizzle reel. He needed it within the hour. I happily hopped out of bed and popped down to my booth and recorded it for him. I was genuinely delighted to do it. This is why working from home is of great value to clients. They are often given almost impossible deadlines by their clients. If my broadcast ready studio were not in-home, I couldn’t meet such demands. But, whether it’s 5:30 AM before I feed the kids breakfast or 10 PM before I go to sleep, I can meet the needs of clients when they need it and I know this provides added value to my service!

Why I chose this…

In truth, when I went into voiceover, my decision was based on a passion for the industry and on the hope that this would be ideal for my family. My husband commutes daily to work in NYC. He is an attorney at a law firm in mid-town. When my kids were little, it seemed highly impractical for both of us to shlep to the city every day. With neither of our mothers nearby as backups, who would be here if the kids got sick or hurt at school? But it was more than that. I wanted to be the one who got to pick them up. I also wanted very much to be there for science fairs and history days. I didn’t want to miss a single event in my precious twins’ lives. So we had to find a way to reconcile these parental yearnings with our very real financial needs. Out of it came my voiceover career. I work extremely long days. I am typically in my booth recording before my husband wakes up and I am often still at it after dinner. But, I also have the luxury of picking my kids up from the train (they now commute too) and going to every school event. Can I make it to everything? Almost. But as I write this post my Emma is right next to me and my little dog Violet is on my lap. I could not ask for more.

Do I have it all figured Out?

No. I have some things figured out. I order my groceries online and they are delivered. My husband has become increasingly more helpful. I do not finish everything that I have to every day. I wish that I could figure out how to get my work done and see my friends more. I do not like to go out on week nights ever, except to workout. I tend to only workout with my kids so that I am giving them time. I am quite tired. I often wish that I had auditioned more in a day or I run out of energy and I don’t cook dinner. I have tried to stop drinking coffee. I still drink coffee. We have been getting A LOT of takeout. Thank heavens for Uber Eats. But I am doing my best for both my clients and my kids and I give my family a lot of love. Somedays I feel like I am not juggling well. Then I look at my client list, which I built from nothing, and I look at my kids, who are really, really sweet, and I try to calm down, just a little.

Filed Under: About Me, Client Relationships Tagged With: Home Studio, momtrepreneur, professional voiceover, RUSH Jobs, solopreneur, VO, voiceover, work at home, working mom

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