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working mom

Working in VO Through Chronic Migraines

February 7, 2021 by Laura Schreiber

The Reality of a Chronic Condition

Laura Schreiber on SofaI’ve blogged about migraines before. This was yesterday. A migraine day. On days like this I sleep a lot and do the work that I can horizontally. With my dogs on top of me. As a full-time, working voice actor, on my good days, when my head is perfectly clear, I often let the thought creep into my mind: maybe I’ll never get another migraine. On a clear day, meaning a headache free day, I feel amazing. I am happy. I have no pain. I can record and work with clients and I am myself. But for me, migraines have been chronic since I had my twins almost 18 years ago. So, what does this mean as a working mom and a small business owner who wants to serve my clients well on good days and on bad ones? It means that I have to make choices that will not cause more migraines, and when I have them I have to be realistic about what I can reasonably do on a given day to accommodate my voice over clients.

No Live Sessions

Put on Lipstick and GoAs a working pro voice actor, I love doing live sessions, but will not do them on migraine days. Why? Migraine medication is strong. On a clear day, I am responsive. I can listen to client feedback and deliver. I also mimic well. On a migraine day, I struggle. Every thing I do all day long is a struggle. I am proud of what I accomplish on those days, but I do not feel a need to put my struggle under a microscope. The few times I have made exceptions for clients I have regretted it every time. They have not been my best sessions. If you are a migraine sufferer too, I suggest only self- directing on those days.

Hydrating and Eating Healthy

On clear days and migraine days, the choices I make about what I put in my body for food and drink make a profound difference in my well-being. On a clear day, I always try to drink half my body weight in ounces of water. I need to stay hydrated so that I can do my voice over work. My hope is that by hydrating I will also prevent headaches from coming on. On migraine days, I hydrate to help get through the headache. I will confess that I typically also need a ginger ale to help combat the nausea, but beyond that I drink a lot of water to help make the headache pass.

Making healthy food choices is essential to migraine survival. In general I am gluten and dairy free and try to avoid foods hat cause inflammation. According to Healthline, “Gluten may trigger migraines in people who don’t have celiac disease but instead have a sensitivity to gluten. Gluten sensitivity isn’t well-understood yet.” I have to avoid a lot of foods, like bananas and those that contain milk products, particularly fresh dairy. For me, there is a difference between having a small bit of melted cheddar cheese and fresh mozzarella. According to Harvard University’s journal Article, “Could a Hidden Allergy Be Causing Your Migraines?” the article explains that “Foods high in fat can also trigger headaches [4], but, to many migraine sufferers, supposedly healthy foods such as wheat (gluten), dairy and bananas, are also problems. However, there is currently no accepted consensus among scientists on how so many innocuous foods could induce migraines.” So, for me, I have found that my headaches are more easily managed when I eat small, frequent meals without my typical triggers. On headache days, I tend to want to eat more carbs, which must be a comfort food for me.

Remembering my Limitations/Keeping Goals in Focus

Make Ourselves StrongI will confess that I do make choices knowing that the wrong one could lead to a Migraine. I leave fun events early, like industry wide BBQs. I often turn down dinner invitations that I really want to say yes to, even at conferences, because I know that late nights will certainly lead to a migraine. Essentially, my limitations have to stay in the forefront of my mind, otherwise I will have more migraines come my way than I can handle, and that, frankly, would no be good for my voice over business. I also have to limit my work day. For example, this week I got a new demo back. I was so excited to start marketing it that I worked for hours after dinner, well past my bed time. Guess what? I had a horrendous migraine and lost most of the next day. I pushed beyond my limitations and it was not smart.

I think about it this way: I try to set myself up for success. I regularly keep my small business goals in focus, and in order to stay on track for those goals, migraine maintenance is part of my strategy. If I lose site of my health and wellness strategy, it is inextricably linked to my business goals. I was reading a new book about food and nutrition yesterday and it sparked I kind of light bulb moment for me, but it relates to this, too. First, there was a survey about my physical health. Then there was a survey about my mental health. Lastly, there was a survey about my financial health. The book went on to explain how the three are linked, and when any of them is not in balance the others too are out of balance.

For me, as a working mom, I need to my business to run well for so many reasons, but that is another blog. If I cannot keep migraine maintenance in check, then none of my voice over goals will be within reach.

Filed Under: About Me, Voiceover, working mom Tagged With: choices, chronic migraines, healthy lifestyle, live sessions, Migraines, planning ahead, professional voice over actor, strategy, VO, voice over, voiceover, working mom

Determination and Success in Voice Over

February 1, 2021 by Laura Schreiber

It Takes Fierce Focus to Build Something From Nothing

RBG Quote about Women and SuccessIn the past year, we lost Ruth Bader Ginsberg, feminist icon. Her story is nothing short of amazing. For any working mom, Justice Ginsberg is the quintessential role model in many ways. When institutions like Harvard tried to place road blocks before her, she simply pivoted and found another way by moving to Columbia. When Ginsburg could not get hired by the large New York City law firms because they simply did not hire women at the time she was working, she forged he own path in the public domain, a path the was paved with so much success it led her to the United States Supreme Court where for decades she was the voice of liberal change. Justice Ginsberg’s example serves as a role model for so many working women in so many fields. Her determination was limitless. She continually found a path toward success. Achievement knew no limitations. Her focus on her end goals is a model for us all. To succeed as a professional female voice over actor, the same fierce determination is vital to build something from nothing. We are constantly thrown curve balls and challenges, and it is the ability of those of us to look beyond these challenges and maintain focus that separates successful voice actors who persevere in an extremely competitive field from those who dabble for a time.

It Takes Determination to Work with Coaches and to do Demos

Getting your foot in the door in voice over is not easy and takes great determination. Voiceover work begins with working with great coaches. Just getting on the roster of sought-after coaches can take determination and perseverance. Once a voice actor begins working with coaches, it requires, commitment, focus, and routine practice in order to develop the skills necessary to work in voice over. Even those of us who are seasoned professionals typically continue to work on our craft for the duration of our careers to understand what reads are booking and make sure that our reads are up to par.

Next, it requires determination to do demos. A voice over actor must prepare for each demo, in each genre. Demos are not just a lot of work, they are typically quite pricey. Saving up to do your demos is another area that, you guessed it, requires determination.

There are Ups and Downs in Voice Over

You've got what it TakesVoiceover life is often described as feast or famine. Sometimes I say my months come in like a lamb and go out like a lion. It takes real determination to push through these ups and downs. You have to be dedicated to the long road, and understand that a voice over career can much more accurately be compared to a marathon than a sprint. When the voice over gods shine down on you, it is the best feeling in the world. But we all go through times when the work just is not abundant, and we have to continue to submit auditions and work on our craft with the confidence that in an hour or in a day the tide can turn and the work will start pouring in.

It Takes Determination to Sift Through the Vast and Ever Changing Social Media Landscape and Make Your Own Way

Don'r Measure Your Success By Others
Sound advice from coach and demo producer J. Michael Collins.

In the face of these ups and downs, social media can be a tricky place to tread. You have to be sure of yourself and your journey if you want to see what others in your field are up to. For me, especially in a year when we cannot be together in person, I love keeping in touch with industry friends online. It is important, though, not to compare what other people are booking and the work they seem to be getting to what you are doing. Remember that social media posts are a carefully crafted glimpse of what people want you to see and in no way present the total picture of their ups and downs.

It is Not Necessarily the Most Talented, But the Most Determined That Make It

RBG Quote Remembered for AbilityIn life, there are plenty of people with talent who abandon their goals. Why? They simply lack the determination to reach them. If you haven’t heard this yet, I will say it again here, in voice over it is not about the voice. A good voice will only get you so far. A voice over career, which is really what you want, is about fierce determination to succeed. It’s about knowing how to build industry connections and running your small business. It’s about maintaining your skills. And it’s about solid marking with a focus on your goals. If you want to succeed in voice over, you need to be committed to working hard!

Filed Under: Voiceover, working mom Tagged With: coaches, determination, female professional voice actor, feminist, professional voice over actor, role model, social media, VO, voice over, voiceover, working mom

My VO Back Story

January 10, 2021 by Laura Schreiber

How Did I Get Here…

If you talk to any working, full time professional voice actor, they will tell you that the road to success seldom happens overnight. Instead, for most of us, it involves years or determination, hard work, and commitment. A voice actors story always began somewhere. Someone or something made us think we could to it, made us brave enough to step in front of a mic and not give up.

The Steps at Columbia UniversityFor me, my journey started in the mid-1990s. I was a student at Columbia University in New York City. I was studying political science. My younger sister Julie also went to school at Columbia, and we went out to eat off campus often. If you know anything about New York, you know that lots of waiters and waitresses are also actors who have to pay the bills. Well my sister and I have always sounded young, but when we were young we really sounded young. We also had a habit of speaking in unison and saying the same thing at the same time. It became a pattern that we would got to places like Ocean Grill or Isabella’s and every single time our server would comment on our voices. It wouldn’t just happen there, it would happen at Bergdorf’s or wherever we shopped. It even happened in taxi cabs. Often the follow up to asking if we are twins, and we are not, is that we should be in voice over.

Taking Action

Drama Book ShopI remember the day clearly. It was winter during my sophomore year and I went to the famous Drama Book Shop in Times Square to research how to become a voice over actor. One of the perks of being a student in NYC is that all of this was right at my fingertips. I was able to learn so much just be talking to the people who worked at the book shop, and I left with some books and a copy of Variety in hand. What I quickly discovered was that while I was in the right city to pursue voice over, at that time everything happened in person. I would have to take my tape cassettes around, show up in person for auditions, and actually go to studios for gigs. Being a student at Columbia and doing VO seemed mutually exclusive at that moment. My studies were intense and they were my primary concern, so voice over was put on the back burner.

I already knew my husband at that point, and we began to joke “When I do voiceovers…” This actually went on for more than 15 years.

Siona’s Bat Mitzvah

So in 2015 I was sitting at my friend Rachel’s daughter Siona’s Bat Mitzvah luncheon. It was a lovely day and it was nice to be surrounded by friends. A woman I knew from a school my kids used to go to sat down next to me to catch up. I knew Marie Hoffman as she was very active in the Parents’ Association and I would often see her on the carpool lane. When we started chatting, I discovered that she had been doing audio books. I learned that Marie had a home studio, and that she had built her own small business. I was so excited, more like elated. Marie was kind enough to offer to speak with me later, and we chatted for hours that weekend. She suggested coaches that I could work with and the pros and cons of pursuing voiceover. Again, this was the reinvigoration of a long-time dream, not something that was going to happen over night.

What struck me about my chat about Marie was how kind and supportive she was. In many fields, people are so competitive. This was my first glimpse of how supportive women are of each other in the voice over community. As a working mom, this support is essential to the success that I have had.

Getting Started

Laura Schreiber recording at Atlantis StudioMy chat with Marie gave me the impetus to get started in voice over. I began researching coaches, writing a business plan, and researching how to build a studio. In the coming months, I started to lay the foundations for my VO business. I began working with Anne Ganguzza, my first coach. I started planning for my VO website, and I started having my studio built. I also had tech training to learn how to record and edit. I also began taking advanced acting and improv classes at Papermill Playhouse, our local theater. Over the years I have worked with many coaches, many of the best in the industry. I continue to push and hone my skills, update my demos, attend conferences, and build. A voice over career does not happen over night. I am so thankful for the work that I have had, and I have big dreams for what is to come!

Filed Under: About Me, Voiceover Tagged With: audio books, building career, coaches, Columbia University, female talent, Home Studio, improv, Papermill Playhouse, professional voice actor, training, VO, voice over, voiceover, women helping women, working mom

VO Holiday Wishlist: Have I Been Naughty or Nice?

December 20, 2020 by Laura Schreiber

Daring to Dream

Santa's Nice List‘Tis the season, and this season, after another year of really hard work, I’m sure hoping that I made Santa’s nice list! Anyone who is an established professional in voice over will tell you that at some point we were bold enough to chase a dream. I would not be where I am in voiceover today if I didn’t have confidence in myself and passion for voiceover, but ultimately, it all came from a big dream of a career in voice over. Having dreams, or visions of where my career will go has served me well, and what better time of year to think about what I want for myself in 2021 then the week that Santa is getting on his sled! So Santa, please stuff this VO Mama’s stocking with:

Commercial Campaigns

For the past two years, I have been focussing on booking more campaigns and fewer one-offs. Slowly but surely, it is happening. My hope is that in the coming year, these campaigns continue to bring a blend of tv, radio, and social media. Usage has been a big part of the conversation in most of my bookings recently, so my hope is that as more campaigns come in, the usage for clients is more clear and they are prepared to pay industry standard rates for it! I enjoy working with my clients on these repeat spots, so I sure hope Santa sends some my way! Here is one from a campaign I did in the last few months:

https://youtu.be/lZHAdtN3QZ0

Rosters

Santa, please help me join more rosters this year! Whether they are for eLearning content providers, explainer companies, or commercial producers, here I am! I am already on the rosters for Pandora, Spotify, and iHeart Media, and I love working with their teams and look forward to the repeat business. For my eLearning clients, when the work comes in, it is really exciting to hear from the instructional designers and know that they had my voice in mind specifically. I look forward to building my roster of rosters in 2021!

Website Updates

Photo of Website Homepage Mobile VersionSanta, a website package would be great this holiday! It’s been a while, and I sure need to shake things up! I love working on my website. I look at it as my storefront, and I try to add new content regularly. This year, I think it is time to freshen up my branding. A lot has changed in my business since it was done five years ago, and I would like my website to reflect that. I love the team that I work with, and I want to come up with something that still reflects my brand but also works better with how I want my clients to see me. I want them to know how hard I will work for them and to have confidence when casting me. I still want my bubbly personality to shine through. My dilemma, because of the pandemic, is whether or not to keep my headshots and work with them or to get new ones, so let’s see that Santa suggests!

New Demos

Santa, it is time for some new demos! In 2020, the only new demo that I did was a Covid-19 demo. I also did a refresh of my commercial demo and added in real, booked work that reflected trends in what I am typically asked for. While I have some demos that are still pretty solid, I think it is time to enhance my sweet of demos at this point. I think in 2021, I will focus on narration. I want to have demos that display the current, bookable reads and show my range. I think my basic narration demo is a little old and could be updated. I also have a medical narration demo in the works.

Demos

Let’s Get Real

Santa's sled and reindeerDo I actually expect Santa to stuff my stocking with all of these treats? In truth, Christmas is not a holiday that my family observes, but as an American I have always LOVED this season. From the decorations to the cookies, I savor this time of year with my family. I enjoy thinking about the idea of Christmas magic. In truth, I have seen many hard working talents on the verge of giving up. A little holiday magic could help us all. What I believe most is that success takes vision, hard work, commitment, talent, and yes, a little luck. So this Christmas, as we eat cookies, drink eggnog lattes, and enjoy time at home, my dream is also for a little holiday luck for all my VO besties.

Filed Under: Voiceover, working mom Tagged With: branding, commercial Campaigns, dream, naughty or nice, new demos, radio, rosters, social media, TV, update, VO, VO Mama, voice over, voiceover, website, website update, working mom

A VO Business in Review: What’s Working and What Needs Work

December 6, 2020 by Laura Schreiber

There's No Reason To Look BackVoice over is a competitive industry, and being a professional female voice over who books mostly commercials and eLearning is something I am very proud of, but it takes daily effort- all day. Every day. I often work weekends. I often work odd hours. And every time I do, I am proud because it means that my small business is succeeding. In order to stay on top of my VO game, it seems like December is the perfect time to reflect on what is working and what could work better. After all, if I’m going to devote to much of my life to pursuing this passion, I want to do as well as I possibly can in voiceover.

What’s working:

Auditions:

I audition a lot. I have a pretty good audition to booking ration, particularly on pay to play sites. I once heard Bob Bergen, renowned voice of Porgy Pig, say that the audition is the job, and I understand just what he went. I also think that my auditions are working in the sense that I submit a lot. Twice in recent months I had clients reach out with direct bookings because they had saved my auditions. Although they had not hired me when I had submitted for that given job, they helpd onto my audition, kept me in mind, and ultimately booked work with me. In this sense, my auditions are going well.

Follow Up:

For me, follow up with both clients and prospects takes several forms. I always send thank you notes after bookings. I send both email follow ups and hand written cards, often with gifts depending on the size of the booking. Typically clients are delighted by this. In addition, I do quarterly check-ins with clients and prospects to maintain the relationships. These are personalized and relevant. I also do outreach, including my monthly newsletter and holiday cards.

Invoicing

I am good at invoicing! I have a great system, so I invoice when I deliver my finished audio. My invoice automatically sends a 30 and 60 day reminder. If it goes to 90 days the client gets a letter from my lawyer/husband. They hate that, but it works really well and I have no money outstanding at present.

Blogs

I blog regularly and am proud of this. I blog so that I am found. In the years since I started blogging, which I was very reluctant to do and did not do when I began my voice over journey, I have tippled my website traffic. In the search terms that I target, I continue to come up on the first page of google. Blogs are going extremely well.

What Needs Work

You'll Know When You're On the Right TrackAuditions

Yes, they were mentioned above. I need to improve my booking ration for agent auditions. I have fantastic regional representation who work really hard to bring me wonderful opportunities. I would love to book more of what they present me with in 2021. I send two takes, I listen to me reads to make sure I am sending my best work, but like I said, the voice over industry is competitive. I am thankful for the agent bookings I had in 2020 and hope to increase the percentage moving forward.

Outreach

Yes, this category was mentioned above as well. The problem is that the possibilities for direct marketing are infinite and I lose focus. I could do a much better job marketing myself. I need to focus on who I want to bring in and what kink fo work I want to regularly book and reach out to those clients with greater gusto. I had been doing it consistently, then work somehow gets in the way of this very important work.

Bringing In New Clients

I need to bring in a few more clients who will send regular work, monthly or weekly. I love the rosters that I am on and I need more clients like that.

Awareness of Changing Market Place

Especially in a year without voiceover conferences to attend, I need to do a better job staying on top of current market place trends. I do not listen to podcasts often, and I have my own perceptions which may or may not be accurate. I think having a better understanding of how the pandemic and election are shaping the marketplace is essential to my new business plan for 2021.

A Glimpse Ahead…

I am lucky that I am not new to VO. I am surrounded by talented women who are innovators and trailblazers. As I plan for the new year, and strategize for my goals ahead, I will be using the network I am so thankful to have built over the years to focus in the right direction.

Filed Under: Voiceover Tagged With: auditions, blogs, bookings, changing market, commercials, female, female professional voice actor, invoicing, outreach, small business owner, talent, VO, voice over, voiceover, working mom

When A Voice Actor Gets Violently Ill While Recording

November 15, 2020 by Laura Schreiber

I Saw It in The Sound Wave First

Laura's wave form showing mouth clicksLate Friday afternoon I was in my booth recoding a bunch of agent auditions that had come in. Initially I felt fine. I had completed all of my booked work and I wanted to submit a few more reads before I called it a day. I typically don’t have a lot of mouth clicks when I record. I do run Izotope RX7 as part of my effects stack, which takes care of whatever clicks there are, but I tend to stay hydrated and am not so clicky, especially since I gave up caffeine. I noticed that even though my noise floor was the same as it always is, I had a crazy amount of spikes and clicks present that I do not typically see. This was 3 to 5 minutes before I became violently ill and had to run from the booth, I could see what I had no idea was about the be a horrible case of food poisoning, in my audio!

Within minutes, I had gut wrenching pain, could not stand, and was horrible nauseous. I almost fell over my puppy Daisy trying to run from my studio. It was brutal. I did make it upstairs in time, but had gone from functioning and working to completely ill and a total mess in moments. It was terrible.

The Nutrition Challenge

The food poisoning came on in the middle of a nutrition challenge I have been doing. After all, in the midst of a global pandemic, what could be more important that putting my health first? And as a working mom, staying healthy and cooking good food, and presenting an over-all healthy lifestyle for my family, is always a priority. I also find that there is a direct correlation between my food choices and the way that I sound, so this nutrition challenge was right up my alley.

Since I typically try to eat well, why was this challenge unique? Well, I had been eating a lot more raw vegetables than usual and avoiding any processed carbohydrates. I still eat carbohydrates like sweet potatoes and squash, I just have been avoiding gluten free breads, cereals, and pastas. I had also been eating A LOT of salad. When a say a lot, I mean consider a normal amount, and then for me, the past two weeks had been more than double the amount of salad eating I ever do. It had been an insane amount.

In the midst of a nationwide romaine recall in 19 states, I believe that I got profoundly ill either from romaine lettuce or from an autumn lettuce blend, the latter more likely being the culprit. Whatever the cause, after epic vomiting, I was left dizzy and with a fever that hovered around 100 for 48 hours and alternating between chills and sweats.

A Forced Rest

Laura Schreiber on Sofa with Her DogsAs a small business owner, I work all the time. Typically on the weekends I work less, but I still work at points every day. This food poisoning forced me to pause. I was not even sure on Saturday if I would be ok for my like sessions on Monday, but I know realize I will be. Talking is hard, sitting up is hard. Sometimes the forced rest is essential to get back to where we were. I guess it is an opportunity to reset- to restart. In truth I have no other option, when one is so dizzy that going up and down the stairs feels unsafe, the rest is the only option. In lieu of any work, I laid on the sofa in my den surrounded by my dogs and tried not o move at all.

The Implications

As a voice over actor, our business is our baby and it is hard to set it aside for even a moment. When you have such a profound passion, even some intense vomiting does not dampen the passion. But the vomiting makes it virtually impossible to work and to work well. To act well, we have to meaningfully engage with our copy and easily switch from role to role, whether it’s the millennial commercial voice or an engaging professional in an eLearning narration. When you cannot sit up straight and you are burping a lot, it is pretty impossible to connect with the copy and be present in the moment as your stomach is really calling all the shots. Unless you have a great character gig as a burping child, this is really not the time to be in the booth.

The opportunities that arise here are ones for communications. If any work needs to be rescheduled, it should be done right away. I was fortunate, if ever there was a time to get sick, Friday afternoon was a good one. I had time to recover. I did not miss any booked work, I did not need to move any sessions, I did not need to notify anyone of my convalesced state. Believe me, I have had to do all of those things in the past, and you feel terrible to let a client down, so being able to work is a good feeling. I was lucky that considering how sick I got, it happened over the weekend and I will be ok.

Filed Under: About Me, working mom Tagged With: audio, booth, burping, character, commercial, elearning, food poisoning, healthy living, izotope rx7, mouth clicks, recording, rest, romaine recall, salad, sick day, small business owner, sound wave, VO, voice actor, working mom

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