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working mom

Speaking at One Voice Conference USA 2021!!

June 6, 2021 by Laura Schreiber

I’m Leaving On A Jet Plane

Laura Schreiber Female Voice Over Talent TravelerOk, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the One Voice Conference USA  and I am thrilled to be on two panels.  My VO besties and I had been talking about planning a trip for a while, and it looks like this will be our fist chance to get to be in person together.

Why One Voice?

As a working mom, I have blogged before about what it take for me to choose to pack my bags and leave my family. Whether it’s for a booking, to meet an agent, or for a conference, I always have to way the  and cons. In this case, the choice was much more simple than other. J. Michael has an amazing line up of speakers coming from all over. Not only did I want to participate and contribute as a speaker, but I have always felt that conferences are essential to understanding what is current in the voice over industry. If you want to understand what trends are booking right now, what is new in technology, what shifts are new in the business, this is THE place to be. Packing my bags for such a conference will be a joy. In fact, I already have my outfits planned!

Accountability Panel

Accountability Group Powerhouse PanalistsIf I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.

Radio Imaging Panel

Radio Imaging PanelistsI am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.

Demo Giveaway

Video Demo GiveawayAs part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!

 

Filed Under: About Me, Voice Over Demos, Voiceover, working mom Tagged With: Accountability Groups, AJ McKay, All Systems Go AV, Brent Williams, Dallas, Dave Scott, Dearbhla Trainer, Demo Giveaway, Diana Birdsall, Female Radio Imaging, J. Michael Collins, Jo Cipriano, Kim Handysides, Michelle Blenker, One Voice Conference, One Voice USA, Panel, Paul Cartwright, professional voice actor, Radio imaging, Randy Thomas, Shelley Avellino, travel, VO, voice over, working mom

My Second Career as Working Mom: My Voice Over Journey

June 1, 2021 by Laura Schreiber

My Son Hates When I Say Journey

Proust Quote about the journeyI realized this year when my son had to do a rather grueling elimination diet that he hates when I say journey. Whether it is related to food, weight loss, his college search… it doesn’t matter. He hates if I say journey. I think it doesn’t resonate with him. He still thinks that where he is going, the end result, is the most important thing. As a mom of twins, I can say that I have learned I seldom end up where I thought I would. As a professional voice actor, I can say that this career path is for sure a voice over journey. The opportunities that have unfolded since I started my career never cease to amaze me. The combination of passion and hard work seems to result in a delightful array of unexpected options, many of which I never anticipated.

A New Career

Trust Magic of BeginningsWhen I was in my mid-30s I decided to start my voice over business. I had to work with coaches all over the world to build my credentials. I needed tech training to learn to edit my audio. I had to build my studio. When I say I started then, I came to the industry with no experience. I never did school plays. I never did on-camera work. I took a leap of faith and invested in myself. I plunged in whole heartedly and the only option was to succeed. For six months before my business launched, I spent all day, every day, practicing and preparing. That is how my journey began. You might think that this was an easy choice? While my husband was extremely supportive, many in my family seemed to question my choices. Whether they outwardly remarked about my shift from a career in education to voice over or my snide remarks about how I could so easily “not use my degrees,” I understood the message. They questioned my choice to segue into voice over. Fortunately, the voice in my head propelling me towards VO was substantially louder than the many voices of doubt that surrounded me.

Solopreneur

Career and PassionWhen I began my business, I understood that it was just that: a business. As a working creative, I wear many hats: mom, voice actor, voice over coach, demo producer, but always the business owner. Over the years I’ve had to think a lot about my practices and policies. I’ve had to think about how the business choices I make inform the relationships I’m building. As I had a liberal arts education that focuses on Political Science and History, I really knew very little about business when I launched. Even though I am surrounded by a family of lawyers, I did not want to constantly rely on others for guidance. I have taken multiple classes to bolster my business and marketing knowledge. This has been very fulfilling. I enjoy all ongoing professional development, but my learning in this area has been very valuable. Whether from a class, a conference, or a webinar, I am proud of the confidence I have in my choices. I also try to read continually about business released topics. This part of my journey has been a true joy.

Opportunity as Working Mom

Working Mom DilemmaI will say, that as a working mom, I am extremely thankful to be in voice over. Even as I write this blog, my dogs are sitting on either side of me. Often, I am able to take breaks from recording to have snacks with my kids or go for walks. Some days I schedule my coaching so that I can go to pick them up from school, other days my husband does it. As a working mom, voice over seems like the perfect fit.

New Ventures Within VO

There have been many surprises for me in voiceover. First, I work in many genres I never knew existed when I started. This includes telephony, eLearning, and radio imaging. I never heard of any of those and learned about all of them from online webinars. I have been able to really build those areas of practice over the years.

Another big surprise for me has been voice over coaching and demo production. If you had asked me even three years ago if I’d be doing this, I would never have guessed. But the truth is, the voice over coaching seems like the perfect fit for me as a former teacher. And most of those students need demos, so teaming up with All Systems Go AV to provide my students with what they need just makes sense.

Reflections on the Voice Over Journey

So why do they need to share these thoughts and feelings about my journey? Since I started coaching, quite a few students have asked for reassurance that they are not getting into VO too late. Hearing my story, how old I was, and that it was a second career for me too, has been comforting to them. Do I know where this journey will take me? No. But I sure am thankful for the opportunity to be on it.

Filed Under: About Me, Coaching, Voiceover, working mom Tagged With: Coaching, demos, professional voice actor, video demo producer, voice over coach, voice over demo producer, working mom

Every Day is NOT Saturday: Business Routine in Voice Over Matters!!

May 2, 2021 by Laura Schreiber

The Joy of a Saturday

Laura Schreiber Walking Dogs Violet and DaisyThis weekend, on a glorious Saturday morning, I was walking my dogs around our block. I was looking at the Cherry blossoms and lilacs in bloom, and thinking about how even though I had some editing to do and a coaching lesson to plan, I had so much time that day. Time to enjoy with my husband. Time to enjoy with my kids. One of my nieces was in from Toronto and was coming to visit. Weekends are precious for working moms, because even if we still have some work to do, we can revel in the joy of the freedom that the weekend typically brings.  But as working creatives and small business owners, we need structure to have success. You might think that as a full-time professional voice talent, I can make my own hours and that brings a certain amount of freedom. Every day is not Saturday, so here are some tips that have helped me grow a thriving business.

Maintain Business Hours

Set your IntentionsIf your goal is to build a successful, thriving business in voice over and earn a consistent, sustainable income, working long hours is the only way to do this. There is no magic bullet or secret sauce. According to Jennifer Cohen’s article in Forbes, James Cash Penny, better known as the founder of JC Penny, once said, “Unless you are willing to drench yourself in your work beyond the capacity of the average man, you are just not cut out for positions at the top.”  The recipe for success is hard work, so maintaining regular business hours and being in the studio all week when your clients are working makes good business sense. Often friends or family may think that as a working creative you are free to go for lunch or to the spa in the middle of the day. How nice it would be if we could all regularly just leave our studios as if on vacation and “hand out.” Unfortunately, this behavior does not lead to success. Instead, a routine, planned work week works better. I keep my bookings both in my phone and my paper calendar. I also offer bookings through a calendly sign up link on my website to make things easiest for my clients to check my preferred availability, especially for voiceover coaching.

Have a Strong Start to My Day…Mornings are Sacred

I am and have alway been most efficient in the morning. My mornings are sacred and I try never to book outside appointments that will disrupt my work flow. This is apparently quite common according to Benjamin Hardy’s article in medium.com: “Typically, we have a window of about three hours where we’re really, really focused. We’re able to have some strong contributions in terms of planning, in terms of thinking, in terms of speaking well,” Friedman told Harvard Business Review.  Protecting this valuable window of time is really important for me.

Plan My Weeks

I have longterm goals that I am constantly updating. I keep those right by my side as I plan my week. I use my planner for day to day tasks, and then have a weekly agenda for my larger goals. Lifehack.org gives a very helpful breakdown about how you should use your goals to plan your week:

“Once you have determined your goal, the tasks required, the key players and the tasks they will complete, it is finally time to start your scheduling. When scheduling it is important to plan a weekly schedule as well as a daily schedule. The weekly schedule is important for the overall success of the project but it is the daily planning that will help you to track your progress and determine whether or not you are on schedule. Try using significant project milestones in your weekly planning but for daily planning break each milestone down into the necessary components and plan the completion of those components on a daily basis.”

Schedule Health and Wellness Time

Benefits of ExerciseEvery single week I schedule at least two pilates sessions. I find that in addition to keeping me fit, they help me to relax as well. Jennifer Cohen explains the connection between fitness and success in Forbes:  “ It is safe to say that if you can not commit yourself to regular exercise, you will likely never reach your full potential. Countless successful people, from Fortune 500 CEOs to entrepreneurs and celebrities, have discovered the undeniable connection between fitness and success. This is partly due to the fact that regular exercise enhances your physical and mental state, which lifts up all other areas of your life as well. In addition, fitness builds a fundamental knowledge base of the mindset you must cultivate in order to achieve anything that seems out of reach.” To me, the mindset that if I don’t set aside time to take care of myself, I won’t be able to take care of other’s needs, as at the foundation of all that I do. I also just feel better when I get my workouts in.

Conclusions

Voice over is a competitive industry. As a voice actor and voiceover coach, I can tell you that there are no shortcuts. Time away from the studio is just that, and when you choose to be out of the studio and you could be auditioning and marketing, you are making a choice. Plan ahead. Be strategic. Run your business. Work hard and build something!

Filed Under: Client Relationships, Voiceover, working mom Tagged With: Benjamin Hardy, Business hours, calendly, Forbes, health, James Cash Penny, Jennifer Cohen, Medium, pilated, routine, Saturday, small business owner, structure, tips, voice actor, voice over, voiceover, voiceover coaching, wellness, working mom

Voice Over on the Road

April 19, 2021 by Laura Schreiber

So You’re Leaving the Booth

It happens, even in the time of covid, we leave our studios. As a professional voice talent, we have work we can predict, and the joy of work we cannot predict, that comes in at a moment’s notice and can have a pretty tight turn around time. As a working mom, whether I’m home or traveling I’m always juggling my responsibilities as a small business owner and my role of a mom, this year more than ever. This year, my high school juniors are looking at colleges. And as if looking at colleges for twins is not challenging enough, their interests do not overlap at all. Emma is targeting schools with Speech programs and STEM programs. Jack is looking for International Relations and Russian. So, we are doing two completely different college searches at once. What does this mean for me as a voice actor? It means I’m leaving the booth for the first time in a year and I need to be prepared. Voice over work should never prevent travel, it just means you need the right set up for your voice over travel rig and to take the necessary steps when planning.

What’s in The Travel Rig

Laura Schreiber Female Voice Over Talent Rush Jobs Pc ImgThe point of the travel rig is to sound like you sound in your home studio when you are on the road so that you can provide clients with a continuity of service. I have tweaked my rig quite a few times over the years, and finally invested in a quality set up that I am pleased with. I now bring:

  • A VoMo booth to go
  • A Sennheiser MKE 660 microphone
  • Sennheiser headphones
  • An AUD Appollo MK II Preamp
  • A MacBook Air with Twisted Wave

The reason this set up works, is that an  effects stack works was created that gives the same sound to the finished audio of that recorded in my booth. It is quite remarkable.

If you are still in the pillow fort phase, here is a video that might be helpful from when I was using pillow forts as well:

https://youtu.be/b2kGnHYRA_o

To Bring Or Not To Bring

Now that I have this amazing set up, does this mean that I never take off or that I bring the travel rig everywhere? No. For instance, this weekend I am away Friday night through Sunday. I left the rig at home. I did have one booking come in from an international client. I asked if they could please wait until Monday and that worked out, but if not I was willing to let the gig go. Sometimes you just need a break. Typically, I evaluate what I’ll be doing, how much free time I’ll have, and how much I typically earn that time of year. For example, the last four years in a row July has been my highest earning month of the year. If I go anywhere in July, the travel rig is coming with me. June, in contrast is a slower month. It might be safer to travel without it or to plan travel for that month. Tracking your trends in a CRM can be helpful for you to make such calls. Ultimately, we are all entitled to a break, but you have to weigh how disruptive it will be to your long term success. If your client hires another talents, and then that talents gets then ongoing work instead of you, can you live with that?

Professional Procedures to Take

Ultimately the point of the travel rig is to serve your clients well. If you know travel is coming up, and you are starting a project that might have pickups or script changes you should let the client know. You might also discuss with them the option of recording on your travel rig from home so that the audio matches. If you will have limits to your availability while on the road, it is great to give your regular clients a heads up. If they are used to a speedy turn around and you will have a delay, they’ll appreciate the notice. If you send out a newsletter, the newsletter is a great place to let clients know when you’ll be out of the studio. If you are on regular rosters that send you work, they appreciate the advance notice as well. Typically two weeks notice before travel is  standard, and that way clients have the chance to decide of they want to work around your dates and you can decide whether or not you need your rig!

Last Thoughts

Ultimately, there are a lot of ways to get great sound on the road, from pillow forts made out of comforters to tiny mics that plug into your phone. It makes sense to decide what your goals are: ranging from auditions to booked work to pickups, and then determine what gear best meets your needs.

Filed Under: Client Relationships, Studio/booth, Voiceover Tagged With: booth, college visits. professional voice talent, gear, good service, headphones, MacBook Air, mic, microphone, mics, preamp, quality audio, response time, RUSH Jobs, sennheiser 416, sennheiser MKE 660, set up, studio, travel, travel rig, VO, voice actor, voice over, voiceover, working mom

VO Workflow Tips From a Pro!

April 11, 2021 by Laura Schreiber

As a working mom, there are only so many hours in a day. In order to maximize my time, whether I’m in the studio recording or in my office space doing client out reach and marketing, efficiency matters. Over my years as a voice over professional, I can tell you that these tips have made a difference for me in terms of my work flow. While every voice actor has to find their own flow, my hope is that some of this helps you too:

1. Choose the DAW the Works for You

Signal FlowDepending on which voice actor you ask, you’ll get a different answer to the questions “What’s the best DAW for VO?” I have used Audacity, Adobe Audition, and Twisted Wave. I may be proficient in all of them, but I LOVE Twisted Wave. To be clear this does not mean that other DAWs, from Reeper to Pro Tools don’t have immense value, but for me, I am quick and good on Twisted Wave. It serves my purposes well. And when I have a client who needs total production with music, I hire a professional engineer to mix it down anyway, so I really can do all that I need to do on Twisted Wave. Some of my favorite features are the shortcuts, multiple effects stacks, and ease of file splitting.

2. Put Phone in Airplane Mode

Airplane modeWhen I am in my booth, I turn my iPhone and Apple Watch to airplane mode. I do this because when I develop a good flow, I do not want the phone ringing to interrupt me. I do offer one word of caution: if you are doing a live session and you coincidentally cannot connect with your client, and have all your devices in airplane mode, it can be quite frustrating if they are unable to reach you. So, while you may not want your phone in the studio for a directed session, perhaps before you silence everything you should make certain that you connect.

3. Do All Recording Then All Editing at Once

This is a wonderful tip that I got from he amazing Kim Handysides. Before I learned this, I used to record an audition, edit an audition, and submit an audition. Upon Kim’s suggestion, I started recording my auditions the same way I record and edit eLearning. I record all of the auditions I’m doing in a given block of time. I drop markers in them, edit them en masse, split the files, and then submit. It really does go much faster this way. If you have shortcuts in your computer for things like your name and your email, then naming your files will go even faster. If you do not know how to use markers and split files, learn today, it will change your life.

https://youtu.be/kI8lIKLN0Sg

4. Plan Your Week With Your Goals in Mind

Weekly Planner SampleLike many in voiceover, I am constantly revising my business plan, shifting my focus from commercials to explainers to elearning to targeting specific industries. As I revise my plan, my goals change. While I have a planner or agenda that I love, I find that mapping out my strategy for the week helps me to keep my mind on the big picture. As auditions and work pours in, it’s easy to get caught up in the little things and push off the tasks that we think can wait, but in doing so, in pushing off those marketing emails and that LinkedIn outreach, we are pushing off the pursuit of our longterm goals. It is so important to always have an eye on your “why.” If you lose site of that, and you are just buys submitting audition after audition, you can easily get stuck in a rut.

5. Arrange Your Equipment for Efficiency

  • Laura Schreiber' Studio is Arranged for EfficiencyIf your fan makes noise,  only have a monitor in the booth, and put your computer outside the booth. After years of running to get ice packs, I got out my drill, made a hole in the wall to the desk, and hooked up a monitor. This has saved me so much time over the years.
  • You may a need dedicated printer for your booth, so that you are not constantly running to other parts of your house when you need to print work related items.
  • I have two pairs of cans, in and out of booth, so that I can edit or direct where I’d like.
  • Place hooks in thoughtful places. I have a hook for my cans on the wall which has been the biggest life saver. I also have a hook under my desk for cables. This has been useful as well.
  • Shelving can be quite strategic. I built a custom shelf for my preamp. It is perfect.

The point is that my equipment is arranged in a way that supports my work flow. From the angle of the monitor to the placement of the electrical outlets, it has all been done with efficiency in mind. It all matters.

After years in the business, I can say that I am constantly learning from my peers and improving my set up and choices. Be willing to try new things, you might be shocked at how it revolutionizes your work day!

Filed Under: Voiceover Tagged With: air plane mode, audio, booth, cans, DAW, editing, editing audio, effect stacks, efficiency, file splitting, goals, headphones, markers, monitors, phone, printers, recording, studio, studio equipment, tips, twisted Wave, voice actor, voice over, voice talent, voiceover, working mom

Rebranding my Voice Over Business and Website

February 21, 2021 by Laura Schreiber

Why Did I Need A Change?

As a professional voice over actor, I think a lot about the vibe that my clients and my industry friends get when they visit my website, my virtual storefront. Back in 2015, I worked with the amazing Anne Ganguzza and Sara Waters to come up with my original branding. I loved it. As a new business, it was the perfect look. It was refreshing and upbeat. The colors were spot on and it was timely. I was building my body of work, and for a while the site worked perfectly.

Original Laura Schreiber Voice Logo from 2016
While this logo matched my original branding, I never loved it. It did, however, match everything so it worked well on social media.

I worked with a separate graphic designer to do my first logo. I had heard from lots of people in the industry that having things like a microphone in your logo was very “over-played.” At the time, I listened. I went for a simple logo that matched my branding. The problem was that I never loved the logo. I never loved the font. I soon realized I never loved the font on my website, it just did not feel like me. So I chose a different fond on my logo, but I too felt like that was just off. For years I chose to only have my logo on items like invoices and rate cards, but nowhere else. It was beautifully done, it just was not me.

Over time, I am proud to have built a strong voice over business. As a working mom, I want clients to see the fierce passion with which I approach every project. While I am upbeat and happy, and do still love pink, there was an edge that my previous branding lacked. I almost felt that version was what you would expect if you know me briefly, but I wanted people to see all sides of me, so it was time to rebrand and really show folks who I am and what I have to offer.

Starting With My VO Logo

The logo redesign matters a lot to me. Just as often as I work with agents and video production companies, I am also often hired by law firms or accountants who need new phone systems or explainers and they want to work with me directly. I wanted clients who were in no way connected to VO to look at my logo and know what field I worked in.I felt very strongly about this. Frankly, if I could have had a microphone, sound booth, wave form, and headphones all on my logo I would have!

LSV New Logo
I was thrilled with the way Sara incorporated my favorite colors, leopard print, and a microphone. This font also represents my personality well.

I had all of this in mind and had to decide who was going to do the work. I have had a very close friendship with my website team at Voice Actor Websites. If you know Joe Davis and Karin Barth, they are incredible people and very good at SEO. I had no desire to change that. While they do have artists on their team, I was considering bringing someone else on board. I just wanted something different. I began reaching out to lots of different folks. When I spoke to Sara Noto of Notobella designs, we clicked. She just got it and I knew I wanted to work with her on the graphic elements of the site. I connected Sara, Joe, and Karin, and we were in motion.

Sara was a delight to work with. She asked questions that no one else asked. She asked me what my favorite flowers were and what my favorite shade of pink is. I was elated. I knew the direction was the right one. She began sending options of logos, and I was so excited. We got where I wanted to be very quickly and from there everything fell into place.

Choice I Had To Make

Sample of New Website pageAs I said before, there were elements of my previous branding that I loved. I loved a lot of the pink. I did not love the contrast between the pink and the black. Instead of the bubbles I had before, we whose to do something that combined my favorite flowers and leopard print. Again, I wanted this to have some edge to it, while retaining some warmth.

I was also worried about my SEO. The reason I wanted Sara to work with Joe and his team, was that Joe explained that any changes I made could effect my SEO, and that was frightening. So, every design element was made with SEO in mind.

It All Came Together

I am thrilled with how my voice over branding came together. As a female voice actor, it’s hard to come up with something new and different. There are so many great sites out there. I decided to be myself, despite the advice of some of the other designers I spoke to, and I am so thankful I did. There are some big changes on this site. For

LSV Contact Form
This is me with my precious dogs in Philly, and I was thrilled with the choice to use personal photos.

example, the photos used were take in my booth when I was speaking at an eLearning conference via zoom last June. I love that they are action shots and I have my headphones on.  The new picture on my contact page has both of my dogs and was take by my sister at my parents’ house in Philly where I grew up. I love this photo and it means so much to me. We also got rid of the sliders at the top which should reduce the load time. The other item that was eliminated was my instagram feed. I have mixed feelings about this, because I thought it was fun having it there, but I think it is more important to have a client-centered site and think about what they need to see when they are casting a new project.

Making changes can be hard. Everyone seems to have an opinion, even when you don’t ask for it. I think if you intend to re-brand, wait to make the investment until YOU know what YOU want. After all, the purpose of the brands is for you clients to know what makes you stand out from your competitors, so if others impose their opinion on you and their ideas take over, you will never get the branding you love.

Filed Under: About Me, Marketing/Branding, Voiceover Tagged With: Anne Ganguzza, branding, female voice actor, graphic designer, Joe Davis, Karin Barth, logo, professional full time voice over actor, Sara Noto, SEO, VO, voice actor websites, voice over, voiceover, working mom

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