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Laura Schreiber

VO Workflow Tips From a Pro!

April 11, 2021 by Laura Schreiber

As a working mom, there are only so many hours in a day. In order to maximize my time, whether I’m in the studio recording or in my office space doing client out reach and marketing, efficiency matters. Over my years as a voice over professional, I can tell you that these tips have made a difference for me in terms of my work flow. While every voice actor has to find their own flow, my hope is that some of this helps you too:

1. Choose the DAW the Works for You

Signal FlowDepending on which voice actor you ask, you’ll get a different answer to the questions “What’s the best DAW for VO?” I have used Audacity, Adobe Audition, and Twisted Wave. I may be proficient in all of them, but I LOVE Twisted Wave. To be clear this does not mean that other DAWs, from Reeper to Pro Tools don’t have immense value, but for me, I am quick and good on Twisted Wave. It serves my purposes well. And when I have a client who needs total production with music, I hire a professional engineer to mix it down anyway, so I really can do all that I need to do on Twisted Wave. Some of my favorite features are the shortcuts, multiple effects stacks, and ease of file splitting.

2. Put Phone in Airplane Mode

Airplane modeWhen I am in my booth, I turn my iPhone and Apple Watch to airplane mode. I do this because when I develop a good flow, I do not want the phone ringing to interrupt me. I do offer one word of caution: if you are doing a live session and you coincidentally cannot connect with your client, and have all your devices in airplane mode, it can be quite frustrating if they are unable to reach you. So, while you may not want your phone in the studio for a directed session, perhaps before you silence everything you should make certain that you connect.

3. Do All Recording Then All Editing at Once

This is a wonderful tip that I got from he amazing Kim Handysides. Before I learned this, I used to record an audition, edit an audition, and submit an audition. Upon Kim’s suggestion, I started recording my auditions the same way I record and edit eLearning. I record all of the auditions I’m doing in a given block of time. I drop markers in them, edit them en masse, split the files, and then submit. It really does go much faster this way. If you have shortcuts in your computer for things like your name and your email, then naming your files will go even faster. If you do not know how to use markers and split files, learn today, it will change your life.

https://youtu.be/kI8lIKLN0Sg

4. Plan Your Week With Your Goals in Mind

Weekly Planner SampleLike many in voiceover, I am constantly revising my business plan, shifting my focus from commercials to explainers to elearning to targeting specific industries. As I revise my plan, my goals change. While I have a planner or agenda that I love, I find that mapping out my strategy for the week helps me to keep my mind on the big picture. As auditions and work pours in, it’s easy to get caught up in the little things and push off the tasks that we think can wait, but in doing so, in pushing off those marketing emails and that LinkedIn outreach, we are pushing off the pursuit of our longterm goals. It is so important to always have an eye on your “why.” If you lose site of that, and you are just buys submitting audition after audition, you can easily get stuck in a rut.

5. Arrange Your Equipment for Efficiency

  • Laura Schreiber' Studio is Arranged for EfficiencyIf your fan makes noise,  only have a monitor in the booth, and put your computer outside the booth. After years of running to get ice packs, I got out my drill, made a hole in the wall to the desk, and hooked up a monitor. This has saved me so much time over the years.
  • You may a need dedicated printer for your booth, so that you are not constantly running to other parts of your house when you need to print work related items.
  • I have two pairs of cans, in and out of booth, so that I can edit or direct where I’d like.
  • Place hooks in thoughtful places. I have a hook for my cans on the wall which has been the biggest life saver. I also have a hook under my desk for cables. This has been useful as well.
  • Shelving can be quite strategic. I built a custom shelf for my preamp. It is perfect.

The point is that my equipment is arranged in a way that supports my work flow. From the angle of the monitor to the placement of the electrical outlets, it has all been done with efficiency in mind. It all matters.

After years in the business, I can say that I am constantly learning from my peers and improving my set up and choices. Be willing to try new things, you might be shocked at how it revolutionizes your work day!

Filed Under: Voiceover Tagged With: air plane mode, audio, booth, cans, DAW, editing, editing audio, effect stacks, efficiency, file splitting, goals, headphones, markers, monitors, phone, printers, recording, studio, studio equipment, tips, twisted Wave, voice actor, voice over, voice talent, voiceover, working mom

FAQs on Starting a Voice Over Career

April 4, 2021 by Laura Schreiber

Foundations in Voice Over

As an established, professional voice talent and coach, it seems like I made all of these choices yesterday. So whether I am speaking to someone as an industry friend, on Clubhouse, or as a voice over, I tend to hear the same questions about starting a voice over career. Yesterday I had a great call with a guy from my home state of PA and when we got off of facetime, I realized that it was the third time in a month I had a very similar conversation. So… here is the resulting blog post.

I’m Good at Production, Can I Do My Own Demo?

NO!!! I do not say this because I have recently started doing video demos, there are MANY fantastic and brilliant demo producers. If you want to catch the attention of both agents and thus who will book you, I urge you to invest in professional demos for several reasons. First, demo producers have a sense of what current trends are booking NOW. Trends do change. Next, there are certain standards that those who cast expect when listening to voice over demos. Trust them. Lastly, people who produce demos direct your demo session. They will bring out your very best reads and take your best takes, or blend together your best takes to make an awesome demo. They typically produce demos both because of their knowledge of the industry and their ear. You need someone who can bring out your best and push you beyond your own limits. It is amazing what a good director can bring out.

Do I Need to Incorporate?

To Be or Not to Be an LLCThis depends on where you live and what your goals are. I happen to be an LLC. I live in the United States and I wanted to be able to bid on government contracts. In order to do that, you have to be an LLC. Being an LLC also protects your personal assets, so there are certain advantages. So, since every one of us as solopreneurs is in a unique situation, whether or not you incorporate depends on both your goals for your voiceover business and your family’s financial situation. Consulting either an accountant or an attorney is helpful.

Do I Need to Be on P2Ps?

P2Ps Give OpportunityP2Ps, or Pay to Play websites like voice123, bodalgo, cast voices, and others are a great way to bring in business. Sure, there are plenty of voice talents who build their businesses without P2Ps. I am on voice123 and cast voices at present. I have built lasting client relationships from my vast bookings on voice123 and am thankful for the opportunity they present. Cast Voices is new to the scene and is in the launch phase now. I am extremely excited to see what comes of this new platform.

Do I Need a Website to Start a Voice Over Career?

Voice Actors Need a WebsiteYes. While it’s great to be on a Pay to Play or to post audio on YouTube, it’s hard to market yourself to clients with only these options because you are automatically sending them to places where they can immediately find other voice talents. It’s far better to have a website that you set up as your storefront. This is your chance to make yourself stand out and shine. There are a lot of really good people in voiceover, so the question is, why are you different than other talents they could work with? Your website is your big chance to show prospects why they should hire you and look no further. You should have your demos, your contact information, and any stand-out details obviously displayed to make it easy for those who cast to find you and hire you. Your demos on your site should be downloadable.

Do I Need an Agent?

Agents Present OpportunityAgents are wonderful and present you with the opportunity for work. Agents do not guarantee work. Just like with Pay to Plays, agents are a source of auditions. The auditions that agents send are typically more lucrative. The catch, though, is that the competition is much stiffer when auditioning for agents. Agents are far more selective, so it is less about getting on an agent’s roster and more about staying on an agent’s roster. Every agent is looking for something different, but at a minimum, they want to see that you have trained and continue to pursue work on your craft, that you have a professional set up, that you can offer live sessions via Source Connect and/or ipDTL, and that you have solid demos that will appeal to your clients. Building a rapport with your agents is helpful, and doing quality auditions in a timely manner matters a lot!

Filed Under: agents, Coaching, Voice Over Demos, Voiceover Tagged With: FAQs, government contracts, Source Connect, starting a voice over business, voice over coach, voiceover, voiceover website

5 Top Questions Your Should Ask a Demo Producer

March 22, 2021 by Laura Schreiber

Getting Started

For us voice over professionals, few things are more exciting than doing a new demo! It’s up there with booking a huge Nothing is More Expensive Than a Missed Opportunitycommercial campaign, getting signed by an agent, and seeing an old friend. Why is a new demo so exciting? A voice over demo means opportunity. It is a new moment for us to say here I am, listen to this. This is what I can do for you! As a full-time, professional voice over talent, there are plenty of other female voice over actors booking lots of commercials. How do I make myself get noticed? The demo. So who you do your demo with, the coach and producer you choose to spend your time and money with matters, a lot. I have worked with some of the top coaches in the field, and I can tell you that I have had outstanding experiences and I have had experiences hat should have been better. Now that I am work as a voiceover coach and am on a demo production team myself, I am trying to educate my students along the way, so that they understand what to look for and how to advocate for themselves. Here are some questions you should ask every single time you do a new demo, whether it is a commercial demo or another genre:

  1. What is your script selection process like?

In my mind, the demo script selection process should be collaborative. The coach should work with you to find scripts The Right People Support Youthat show both your range and are appropriate for your brand. If you have dream VO clients, this is the time to include those scripts. So for example, if you are doing an automotive demos, and you love Audi, you would include an Audi script. If you are doing a commercial demo and you love shopping at target, why not include a target spot? The scripts should not simply descend from above on demo day, be handed to you, and recorded. They should be meaningful to you and they should show both your range and what matters to you. They can be an interesting glimpse into your interests too! So, it is very important that you can easily talk to your voice over coach or demo producer about the scripts that you have.I find it to be the ultimate irony that we use our voice to speak for others, but often, even when we are making investments in our own business, if can be so hard to advocate for what makes the right sense for us. The strength of your demo very much depends on your scripts and you should love them!

2. How will the Demo Session Go?

Whether you are recording in person in a recording studio or remotely via Source Connect, ipDTL, or Zoom, the Demo Session is extremely important. It is your day to shine. Put frankly, you should be the star and by put on a pedestal on demo day. Nothing else matters except your ability to rock every spot. Since you have likely worked with your coach before, by the time you get to the demo, they should be able to bring out your best. There should not be any drama. I have worked with some coaches who move very quickly from script to script and some who spend a lot of time going through each script so they have lots of options, but at the end of the day you should feel amazing about your session. Anything short of that is not ideal.

3. Where do the video clips come from?

The world of video demos presents voice actors with an exciting opportunity to market yourself. Whether you are new to VO or new to a genre, having a video demo either gives you an instant bod of work in voice over or it immediately enhances your existing body of work. The catch, though, is that you cannot simply take an existing video or commercials and dub over it. That is not legal and violates all sorts of copy write laws. Instead, video producers, like the team that I work with at All Systems Go AV, need to pay to belong to a content library where they are legally and lawfully accessing the content. A video demo by any other means can get you into trouble.

The exception to using branded content is if you are putting together a video reel of actual work that you yourself have done. If you are the actual voice in the video, and were part of the team, you can then have a reel produced using the branded content! Those are amazing marketing tools and are legitimately yours to use.

Take a look at this demo. Ever single clip here is legitimately used from a content library my team pays to have a membership from. These logos, while they may seem familiar to you, have been altered more than 30% from the original, and are also legitimate to use. Every video demo should be done this way so that you are never at risk of having to remove it.

https://youtu.be/qBE2CK8h0D0

4. Deliverables: What is part of the package?

Different coaches price demos differently, so you are often not comparing apples to apples. Some coaches include some sessions, a video demo, and an MP3, others are charging for an MP3 only. You need to be very clear about what you are getting from the coach for their fee. When my team does a video demo, it includes necessary prep, script selection, the video demo as a whole and in parts, and the MP3 as a whole and in parts.

5. Is the demo producer flexible with the order of the spots?

Be Flexible by Bruce LeeThis is really important. Demo producers typically send you their preferred order, but at the end of the day the demo is yours to live with and their preferred order matters less than your preferred order. I personally have had demo producers make changes without any fuss, and I worked with others who refuse to make any changes at all and insist that it must stay the way it is.

Filed Under: Coaching, Marketing/Branding, Voice Over Demos, Voiceover Tagged With: agents, choosing a coach, collaboration, commercial demo, demo session, female voice over actors, ipDTL, Marketing, MP3, pay to play, professional voice over actor, professional voice over talent, Source Connect, split files, video demo, VO, voice over, voice over coach, voiceover, voiceover coach, Zoom

What Makes a Good Voice Over Demo?

March 15, 2021 by Laura Schreiber

Nothing gets a group of Voice Actors More Excited…

It happens! Your brimming with joy! The very thing you’ve been waiting for has arrived: your sparkly new voice over Be So Good They Can't Ignore Youdemo. In a lot of ways its up there in excitement with new jewelry and a new car. For professional voice talents, our voice over demos are our calling cards, and nothing gets us going like a new demo to fuss over. In my small inner circle, it happened just yesterday! One of my VO besties got a new commercial demo back from a well-known demo producer. She was so excited to share the demo with our group, and with good reason! The demo was clever. It did all that will be discussed below, and it was a joy to listen to. She sounded amazing, and we were really excited to ohhh and ahhh over it. So, what is it that makes a voice over demo stand out?

Voice Over Demos Are Aspirational

This is a voiceover actor’s chance to showcase your dream array of clients. Whether you are a newbie or an established professional, in a demo (vs. a reel of booked work), this is a voice talent’s chance to say “Hey, look what I can do for your brand.” It’s also your opportunity to show how versatile your voice is in terms of how many industries you can work in. Regardless of whether you choose current, hot, very new products, like the latest mobile app, or a trusted household stand-by that has been around for generations, this is your moment to show them what you’ve got. Particularly with commercial demos, but with other genres like narration too, your demo is the perfect place to lay the ground work for what you are working to build.

https://youtu.be/Z2YkGgO_de4

A Good Voice Over Demo Shows a Range

Those of us who have done multiple demos go from conversational to relatable to sympathetic to humorous all at the snap of a finger. These changes occur in a matter of seconds. We bring a read to life, flesh out the nuances, and just as the reader is connecting and feeling their heard strings or grinning a relatable grin, the spot is over and the next one is starting. Why is this important? Every second is precious. In a demo, we have very little time to convince the listener that we stand out from the crowd, and that they should work with us and not the last demo they listened to. Our ability to convey a range of emotion, tone, style, and pace in a short period of time is essential and a good demo does this.

Ideally Demos Are Short: 50-90 Seconds At Most

If you are lucky enough to have someone listen past your first 2 or 3 spots, just how long will they listen? You don’t know, but they do not want a two to three minute demo. Ideally your demo will be 50 to 60 seconds for a commercial demo. You want to create a demo that is so hot they want to listen over and over. You do NOT want to create something that is long and clunky so the listener never gets to the end. The vogue at the moment is that shorter is better. The only exception to this is in eLearning. Those videos are much longer because each excerpt is longer.

Video Demos Present Like Booked Work

Without doubt, video demos give voice over actors an advantage to others with audio only demos. Whether you are new or an established talent, this holds true. If you are new, a video demo gives you an instant body of work to market. If you are an established talent, a video demo both helps to draw your prospect in and enhances your existing body of work. Who among us, even those of us who have been working for years, does not still have dream clients? The video demo offers this aspirational piece to enhance your body of booked work.

Most Importantly, They Allow You to Market Yourself

At the end of the day, a solid demo is a marketing tool. It becomes another reason to connect. It is another great way to promote yourself. The voice over industry is more competitive than ever. The best way to make yourself stand out, is with a solid demo. Have you ever wondered why you can’t get onto certain rosters? Perhaps you have been trying to get an agent? Maybe you do lots of pay to play auditions, and never get anywhere? If any of this sounds familiar, the answer might be more basic than you think. Have all of these platforms/folks heard your demo? Going back to my VO group, one of my other VO besties says that a good commercial demo has the “bitch slap” factor. You listen and you are just blown away, it’s so awesome you want everyone to hear it. If you’re demo is not like that, you need a new demo!!

Filed Under: Coaching, Voice Over Demos Tagged With: aspirational, bitch slap, commercial demo, demo, demos, length, Marketing, production quality, professional voice talents, range, video demo, VO, voice over, voice over demo, voiceover

Who do You Take VO Advice From?

March 3, 2021 by Laura Schreiber

https://youtu.be/pQ6A40S07Xs

The Seed Was Planted

Back in 2015 I heard Bill DeWees say something ot the effect of “be elective about who you take advice from” for your voice over business. This stuck with me. I have always solicited advice from Bill, because I think he gives very sound guidance, but there are not many people beyond my husband and a few in my inner circle that I trust for true guidance. With the new addition of Clubhouse on the social media front, I think we have to ask ourselves who is really qualified to advise us about our voice over business, and who do we actually want to take guidance from. There is a slippery slope of participating in the dialogue and identifying as an expert when someone is actually far from it. Yesterday I sat in on some Clubhouse sessions during my lunch hour. As a seasoned professional in voice over with years of experience, I can easily evaluate which information has relevance and value to be and which should be tossed out immediately. My concern, though, is that for those who are knew to the voice over industry, they will look to both Clubhouse or social media in general in lieu of much needed coaching and not know enough to filter out the mis-information. So, this begs the question, who should you be taking advice from in voice over?

Coaches

Definition of coachThe job of a voice over coach is to teach voice talents to succeed. Whether a coach is working with you on your craft, or on building your business, a good coach can be trusted to help you build a solid foundation for your business. When I work with students, I always work on both professional development as we work with various scripts, but every session also works on business goals as well. Whether you are working towards a demo, or marketing a new demo, voice actors often need direction to help move their business along. The right coach will help you with your individualized goals.

Agents

Definition of AgentThere are talent agents who cast voice actors all over the counts, and they, too, are outstanding for career and rates advice in voice over. A good agent not only secures industry leading rates, they also direct you reads and let you know when you are on the mark and when you need improvement. An agent has both business savvy and a good ear, so if you are lucky enough to be on their roster, work with them! Seek their guidance and build a rapport. You can learn so much for a good agent. Both you and the agent benefit from you learning as much as possible, so they would likely want to help as much as they can.

Established Voice Talents

Advice from established voice talents is very valuable. When I say established, this is not necessarily an amount of time. Instead, a good indicator of how a talent is doing is their client list. If they are booking a lot with brands we all know and love, that is a goos sign indicator that they talent knows what they are doing and you can trust them to give sound advice.

Definition of ExpertI have blogged before about my accountability group, but I cannot stress enough how much this group has helped me daily to grow my business and make better choices. They have pushed me beyond boundaries I would have never thought to challenge, and they have made me look beyond. I am so much better because I am in the company of these women.

I have also blogged about voice over conferences before, but this is another great way to interact with voice actors. Typically you can learn so much from those who present at conferences. You can also meet others and build relationships with many at the conferences, and these bonds endure, even during the pandemic.

Many voice actors offer guidance on social media. On Facebook their are groups for voice actors. For those of us who have been in the industry, we know who is new and who is established, and we can determine who we want to listen to. If you are knew to voiceover, please be discerning while online.

Conclusions

As professional voiceover actors, we put so much of ourselves into our businesses. It is not just the time we spend training and building our booths, but we invest a lot financially too. Between the equipment, the demos, and the websites, starting a voiceover business is no small venture. So please, do not just jump on the bandwagon of every ninny with an iphone. Scrutinize your options and be clear about who you are following and who you take guidance from. As a voice actor and business owner, you have choices. Choose wisely and safely for yourself so that you can build a consistent and sustainable business.

Filed Under: Coaching, Marketing/Branding, Voiceover Tagged With: accountability group, advice, agent, Bill DeWees, business goals, Clubhouse, coach, conferences, demo, established talent, groups, guidance, Marketing, mentor, professional voice over actor, VO, voice over, voiceover

As An eLearning Narrator Your Audience Matters

March 2, 2021 by Laura Schreiber

Last Night on Clubhouse

Last night I had the delight of participating on a Clubhouse panel with some other fantastic, professional voice over actors Identify Your Audiencefrom the US and Canada. Our focus was on marketing, and even as a panel member, it really got my wheels turning. I could not help but think of the specificity of my recent outreach, especially in eLearning. I have worked so hard to build my business as an eLearning narrator, and I think in order to really reach prospects, you need to think about who you are working with. From the very beginning of the process through the completion of the booked work, understanding your audience is essential to success as a working female narrator in eLearning.

From the Marketing…

Often our relationships with eLearning clients, whether they be independent instructional designers or larger companies that create content, begin because of marketing efforts. Sometimes our direct marketing is the first interaction a new eLearning client has with a voiceactor. You would never want to send a government client with classified, sensitive content a jovial and silly email that would not resonate. Likewise, you would never want to send a cosmetic company a super serious message that shows no personality.  All of our outreach needs to have the end user, the eLearning client in mind. Our audience matters in every single correspondence.

Design matters to the audienceSocial media content, across platforms, needs to have the target audience in mind as well. This can be a bit trickier, as it is harder to control who sees your posts. You can, however, try to catch the eye of a specific group of clients or prospects by being clever about your target audience. If, for example, you are posing on Instagram and you want to reach out to instructional designers, both the content you use and the tags that you include in your post matters. Another way to grab your audience is to tag influencers and professionals in that field. Quote them. Have a conversation about them. If you want to work in eLearning, you need to be part of the dialogue.

Another tactic I often use is  brochures. I use them to reach out to clients in eLearning when at eLearning conferences when I would love to show my website and samples of my work but cannot because we are in a huge convention center. I find that having a very branded prop is useful in establishing myself as a professional in the field and helps draw the prospect in. Again, in terms of being mindful of the audience, since conference have a range of content creators, the brochure needs to be professional and have all the essentials.

To the Audition…

The eLearning audience must be top of mind when auditioning. You always have to know who you are talking to, and what the audio is being used for. Imagine if you sent an upbeat and humorous toned training to a group of CPAs, it would not fit. Conversely, let’s take the example of the cosmetic company again, because I happen to love doing trainings for them. Imagine if you were doing training for hair stylists about hair brush options available and instead of sending a relatable, warm tone you sounded like a detached CPA. That also really would not work. When submitting eLearning auditions as a female narrator, the audience drives the read you give. It informs the tone, the texture you add, the variation in the pace. An energetic happy read has a very different pace than a professional, thoughtful read. Again, the audience in eLearning matters.

The Booking….

Size of Audience Doesn't MatterWhen you book an eLearning job, understanding the audience or the enduser is so important. For example, I was recently cast in a training for a local hospital: RWJ St. Barnabas, right here in NJ. It was a caller training. When I first read through the script, in my practice read, I sounded warm, gracious, and welcoming. I then re-read my roll: “Bad Caller.” I was the example of what not to do. Everything I just rehearsed had to be thrown out the window and the opposite read was needed. I was talking to the same people, but I was the example of what not to do, and I had to be the best “Bad Caller” they ever heard. Your job as an eLearning narrator is to make it obvious. They should not have had to figure out what was wrong with my phone skills, so I had to make every effort to clearly connect with the listener. Keeping the audience in mind should inform and transform every eLearning performance.

The Rapport with Your Clients

As a voice over actor, understanding your audience is what makes life easy for your clients. If you don’t get it, the narration will never be right. It makes it easier for everyone for you to clearly connect with the audience you are speaking to in eLearning.

Filed Under: Uncategorized Tagged With: auditions, bookings, Clubhouse, direct marketing, elearning, eLearning clients, eLearning narrator, female narrator, instructional designers, marketing materials, narration, VO, voice over, voice over actor, voiceover

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