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Laura Schreiber

Look Beyond the VO Headlines

July 4, 2021 by Laura Schreiber

If You Jump to Conclusions You Jump to Conclusions

If you know me at all or follow me on social media, then you probably already know that my father recently had a Supreme Court for Mahonoy Area Schoollandmark case in the US Supreme Court: Mahanoy Area Schools Vs. B. L. In the case, as in all of his work, my dad represented the school district. My father has been a school law layer in the state of Pennsylvania since 1975, so whatever the issue, my dad is always counsel to the school, never to those suing the school. While over the years some of my dad’s cases have gotten publicity, like the Grade Gate scandal in Harrisburg sometime in the 1990s, and his more recent transgendered bathroom case where he won in the third circuit, protecting the rights of the LGBTQ community. This case, though, got international publicity. The fascinating thing was that the decisions was so complex that when it came out, I myself thought that my father lost. Instead, my father and his team of expert attorney’s were elated. Why? Put simply, the headlines were misleading, many in the media understood the issues being appealed, and the headlines that seemed clear did not paint an accurate picture of the implications of the ruling.

Read beyond the headlinesSo, how on earth does this relate to my professional voice over career? Well, recently, towards the end of a video demo production process, my demo client began to panic. After reading on social media about usage issues, he became concerned that using the content we were using was not permissible. Even though we spent a lot of time going over this early on, he had terrible anxiety. Why? The headlines were so misleading. The problem with jumping to conclusions is that it takes you away from the actual data and research, and down a rabbit hole of mis-information. So, as a voice talent, how do you sort out the “fake news” and build a solid foundation for your voice over business?

Building a Career Comes from Research

I spent months doing research before I ever started working with my first coach. I do research every single day. Just like in all academic realms, you have to be able to evaluate your sources. In addition to the numerous books on voice over written by long-time coaches, there are countless blogs just like this one written by voice actors who have been in the industry for years. Now, you can also go to places like VOBS, YouTube, PodCasts, and Clubhouse to hear about voiceover directly from industry experts. This was not the case when I was starting out, and that level of accessibility is fantastic.

Time in the Industry

It takes time in the voiceover industry to understand the voiceover industry. If you have industry friends, contacts, or coaches who have been in the industry longer than you have, it makes good sense to trust their guidance. Knowing who to take advice from is crucial. Someone who has been in the industry for ten plus years and does not book or have an impressive client list is not such a valuable resource. Someone who has been in the industry ten plus years and has your dream client list is exactly who you should be taking advice from.

Know What Questions to Ask

Perhaps instead of using social media to get thrown off course and begin to panic or at the very least become confused, perhaps use it to ask the right questions. Have a running list of questions for the next Clubhouse or session with your voice over coach is much more productive than going down that rabbit hole.

Don’t Be Swayed by Posts

So when I start working with a voice over student, we talk about all of the usage issues related to content in demos. My demo partners and I use content from libraries that we pay to belong to, so that our video demo clients are protected. There is a reason that when you go to the pages of DPN or Atlas Talent their talents’ demos refer to real brands and not fictitious brands. This is standard in our industry. So, when you go on social media and there is a group of newbies who have been in voice over for five minutes, use their concerns to ask questions, or to share what you have learned. Once you know better, you can help lead the voice over chatter in a better, more productive direction. And remember, if I could be so confused by my own father’s legislative triumph at the highest level, it is entirely possible that folks new to the industry talking in circles could be very confused by a bunch of well-intentioned but very mis-lead postings as well.

Filed Under: Voiceover Tagged With: content library, copy write, demo client, demo process, demo usage, fake news, headlines, Mahanoy area school vs BL, professional voice over, research, video demo, voice over, voice over coach, voiceover

The Travel Rig Low Down

June 27, 2021 by Laura Schreiber

Our Clubhouse Panel

clubshouse panel ask the VO coachesEvery Friday at 2 PM Diana Birdsall and I co-host a Clubhouse in our room “Ask the VO Coaches.” I am always excited about our awesome panels, and every week I might say it’s “the best one ever,” but holy smokes was this an awesome panel! This week, just in time for your summer get-away, we talked about travel rigs and what gear you need and what you don’t need to bring with you on that much needed trip. Whether you’re going to the beach, to the mountains, or just to see family you missed during covid, we talked about it all, and we talked about it with some of the best in the field! We had George- the-tech Whittam, Dan Leonard, Dave Scott, and Rick Wasserman. So, here’s a review of some of what we chatted about in case you missed our beyond awesome chat!

What’s the Point

The point of a travel rig is to be able to provide continual service to your clients. If you are booking work daily and earn your income from VO, you likely have or need a travel rig. If you are earning your income from voice over, odds are you provide your clients with good quality audio. The goal is to continue to do that on the road. Can you match your home studio? The consensus was probably not, but you can do your best. Dave Scott, video producer with All Systems Go AV, explained that when they cast a voice talent, they need good quality audio. If they are doing an explainer, and there is likely minimal music behind it, there is not a lof of wiggle room to mask reflections. If they are doing a commercial, at least there is a music bed behind it that gives some additional flexibility. It is always important to be transparent with the client and let them know you’ll be out of the studio, and work from there.

The Gear

So you’re probably wondering what mic and what pre-amp you need? You’ll hate me for saying this, but it depends. It depends on how much you travel and what your budget is. Rick Wasserman also brought up the important distinction between what sounds the best and the “in a pinch or in a pickle” scenario. Ideally, you have time to test your gear and determine what compliments your voice, and you are not recording in a pinch, but rather in a planned and controlled scenario.

There are some great travel mics for your travel rig, including but not limited to:

  • Apogee 96K
  • Apogee Mic Plus
  • Apogee Hype
  • Sure MV51 USB
  • Rode NTUSB

For travel Preamps, Dan and George were clear to point out that all tested well in their shoot outs, but that they like the:

  • Steinberg UR12
  • Scarlett Focusrite Solo
  • Mixerface
  • Rode Ai1

Portable Booth Vs. Pillow Fort

Most traveling voice actors start with the pillow fort. At conferences, we typically all post photos of our pillow forts on social media. So, how do you know if it’s time to make the investment in a portable booth like George and Rick’s Tri Booth or the Vocal Booth to Go? Again, the answer is it depends on how much you plan to work while you travel, how much you travel, and how much you book. If you are just doing it to audition, you would not want to spend the money. If you are, however, booking substantial work daily, one of these booths will come in very handy.

https://youtu.be/lvdIGgVXb9Y tri booth video

During our panel professional voice actor Dave Braxton also joined to talk about recording in a car. He explained that it not only provided the ideal sound proofing, but also offered an escape from his family. While chatting about this, George shared this video from Rode which talks about how to do just that.

https://youtu.be/C6gE2_VdImU

Laura Schreiber in her VoMoMy Rig

My own rig has evolved a lot over the years. I know use:

  • a Vocal Booth to Go
  • a Sennheiser MKE 660 Microphone
  • a UAD Apollo MK II Thunderbolt Preamp
  • a Ninja clamp (essential to good positioning of the mic)

My thoughts as a Coach

We talked a lot about on the panel how having good mic technique matters. You have to set yourself up for success and going out and buying expensive gear doesn’t not mean that you will start booking. Once you are booking, then upgrade. Once you have steady clients, give them the curtesy of letting them know when you’ll be our of the studio. Don’t start new projects on home gear before a trip. Always let them know, and plan ahead,

Filed Under: Uncategorized Tagged With: Apogee, Clubhouse, coach, cohost, Dan Leonard, Dave Scott, Diana Birdsall, gear, George-the-Tech Whittam, mics, Ninja clamp, Panel, preamp, record in car, Rick Wasserman, Rode, Sennheiser, Stenberg, Sure, travel booth, travel rig, tri-booth, UAD, VO, vocal booth to go, voiceover, voiceover coach

Having VO People Matters, A Lot

June 26, 2021 by Laura Schreiber

The Facebook Stories

Laura Schreiber and Kim Handysides on FacebookIf you’re in voice over, and you’re on Facebook, then you know how many groups there are for voice actors. There are so many. Why do I think voice actors spend time posting, commenting, and chatting on Facebook? Well, when you work alone in a padded foam booth, it’s really nice to have people. There is a really amazing, close knit voiceover industry, and even during covid, we all stayed close by continuing to chat on places like Facebook. In the past two weeks, I had to Facebook anniversary reminders of Laura Schreiber and Jodi Krangle Friendiversaryfriendiversaries with close friends. Seeing these video reels flash in my feed brought me profound joy. It reminded me of how much I have built. If you have the privilege of working in voiceover, and you are successful, you know that it takes a lot more that years of long days of hard work. Success in voice over also takes the support of awesome industry friends who are there to support you on good days and bad.

How It Started… I’m not really sure

Kim Handysides, Shelley Avellino, Dearbhla Trainer, and Laura SchreiberIf I had to go back to the very beginning, and try to unravel this thread, I’m not really sure how my multitude of VO friendships and connections started. It may have begun with Anne Ganguzza and VO Peeps. I certainly “met” other voice talents that way. It may have begun with taking zoom classes through GVAA and keeping in touch with my classmates. It may also have begun with attending Uncle Roy’s famous BBQ. As a newbie, all of these made me feel part of a community and helped me see where I fit in. When you are just starting out, it is sometimes hard to push yourself to go. You might worry that no one will talk to you. It is so, so important to go and meet people face to face.  I can tell you that as you continue to work, sometimes you are tired and you have family “stuff.” One year we were dealing with some hard medical issues and I skipped Uncle Roy’s BBQ. I still regret not going. Who knew a pandemic was coming our way. Just show up. Participate. Be yourself and make voiceover friends. Everything will be better because you did.

The Conferences

WoVo Con 2017 in Las Vegas NVConferences are an AMAZING place to bond. It literally does not matter which conference you pick, they are incredible. Yes, there is lots of learning and sharing of knowledge. But, in truth, as we all learned from doing everything remotely this year, the educational aspect alone is not what gets us to leave our families and hope on a plane. It is for sure the social aspect of the conferences that is worth more than gold. It feeds your soul and builds you up. The interactions are genuine and you will make friendships that endure. The women that I speak to daily I “knew” before I met them in person, but seeing them at WoVo Con and seeing them at VO Atlanta was our time to connect and really get to know each other. We lift each other up in every way possible.

The Clubhouses

Clubhouse is an amazing opportunity to connect with fellow voice actors and support each other. For example, every Clubhouse Ask the VO Coachesweek I co-host a panel with one of my VO besties and fellow VO Coach Diana Birdsall. Our club is called “Ask the VO Coaches” and recent panelists have including Dave Scott from All Systems Go AV, Randy Thomas, George-the-Tech Whittam, Dan Leonard, Shelley Avellino, Bev Standing and more! Lot’s of voice actors come into the room and we chat about topics that matter to us. Clubhouse has given us a space to support each other and have an active and on going dialogue that raises the level of performance of the industry.

The Day to Day

Put Simply, on a day to day basis you need people who get what it means to be a working creative who has to juggle a lot of balls. You need people who regularly walk in your shoes in your life. You need friends who have your back not just because they are your friends, but also because they know what industry standard rates are, they know what it’s like to have a good live session or a brutal one, they know when the pickups just keep coming, or when none of your direct marking has gotten a result. On your best days and on your worst, you need other voice actors who will celebrate every single victory and get you over every tiny hump. Only other voice actors who have been to this rodeo get it. If you don’t have VO friends yet, get some.

Filed Under: Voiceover Tagged With: All Systems Go AV, Anne Ganguzza, Ask the VO Coaches, Bev Standing, booth, Clubhouse, community, conferences, Dan Leonard, Dave Scott, Diana Birdsall, Facebook, friendiversaries, George-the-Tech Whittam, groups, GVAA, industry, posting, Randy Thomas, Shelley Avellino, Uncle Roy’s BBQ, VO, VO Peeps, voice over, voiceover

Finding the Right Voice Over Coach

June 21, 2021 by Laura Schreiber

I’ve Been In Your Shoes

Laura Schreiber with Anne Ganguzz
Years ago at Atlantis Studios in Santa Monica with Anne Ganguzza, my beloved coach:)

It seems like just yesterday I was just starting my own voice over career. When I was new to voiceover, I, like you, had questions about everything from technique to gear. I had so much to learn, I was not sure where to begin. Coming from an academic background, my inclination was to research, but finding the right voice over coach that was the right fit for my vast VO goals was a goal in and of itself. If you look at my resume, it reads like a “Who’s Who” of the best of VO. I’ve coached with Anne Ganguzza, Bill DeWees, Nancy Wolfson, J. Michael Collins, Eric Romanowski, Dave Walsh, and the list goes on. You might be thinking, why has this gal worked with so many coaches? Well, there are three reasons: At different points in your career, you need different things. And, coaches have varying areas of expertise. Lastly, voice over, like many other professions, is a field for career-long learning.

Now, as a long-established full-time professional talent and working coach myself, Diana Birdsall and I have teamed up and started a Clubhouse room called “Ask the VO Coaches”

Ask the VO Coaches
Join Laura Schreiber and Diana Birdsall on Clubhouse weekly!

where we can have a weekly dialogue where people who are walking on the same path can now have a trusted space to pose their questions. Last week on Clubhouse Diana and I talked about finding a VO Coach that is right for you. Here are some of the issues that we considered:

Clubhouse Screenshot
Are you curious about Clubshouse? Find us there Thursday and Friday afternoons and chat about VO for free!

Vetting the Right Voice Over Coach

During our Clubhouse panel last week, Diana and I were excited to have Randy Thomas and Dan Friedman as guests. Both established voice talents and coaches like us. We discussed that group classes and conferences are great ways to test the waters and see if a voice over coach is the right fit for you. You should consider things like their demeanor and philosophy. See if you can get a sense of their methodology. What is their approach to studying voiceover like?

What Questions You Should Ask

  • You should ask voice over coaches about their policies. For instance, do they require 24 hours notice for cancellation or are they flexible?
  • Do they provide the scripts? Some coaches plan the lessons and provide scripts, others expect you to find your own scripts. I always provide scripts, but this is not standard, it really does vary and if you don’t want to go digging you should ask. Or, conversely, if you want to control the material, you should ask.
  • How do they know what you are ready to go to demo? Not all coaches produce demos. I do work with an amazing demo team, and I do not send my students to demo until their reads are repeatedly bookable.
  • Do they offer a free consultation? This is very common and is a great way to see if you are a good fit. Do they offer a consultation for demos? This is very helpful as well.

What Guarantees Can They Offer

None. That’s it. You can do everything right. You can have an amazing demo. No one can promise you work. Voice over is hard. It is a grind. It takes hours of commitment and sacrifice and more determination than you can measure. If you have demo producers promising you the starts you should run for the hills. There are no guarantees and anyone that suggests that there are should not be trusted. Gabby Nistico, another amazing coach who I know as an industry friend, has a video about the rule of 10. She talks about how you have to put in years of effort to reap the rewards. The secret is there is no secret.

https://youtu.be/MyuNcKjU9rs

The Right Voice Over Coach Should Make You Better

At the end of the day, you know where you are when you start. You should know how you learn. A good coach should bring

Building Blocks Class Image
It was such a joy to see our students make progress week to week. From top left: Laura Schreiber, Jeffrey Mahoney, Rosemary Le, Dave Scott.

out the best in you and push you. For example, I respond well to positive reinforcement. I do not respond well to criticism, harsh feedback, sarcasm, or cruelty. I am not the kind who can rise above to prove how awesome I am. I will, instead, just fall to pieced. It is not good. So for me, I look for a specific energy from coaches. Ultimately, I was very excited to build my VO career. Now, as a coach, when I work with students, I am trying to build a relationship with them just as I do with my clients. I want them to build a strong foundation of skills that will not disappear when they are nervous in a live session or when there is noise outside their apartment that they cannot control. I want them to hear my voice in their head cheering them on and lifting them up.

Filed Under: Client Relationships, Coaching, Voice Over Demos, Voiceover Tagged With: demos, gear, professional, technique, voice over coach, Voice over Demos

Speaking at One Voice Conference USA 2021!!

June 6, 2021 by Laura Schreiber

I’m Leaving On A Jet Plane

Laura Schreiber Female Voice Over Talent TravelerOk, after a very enjoyable time sheltering in place with my family during the pandemic, if you asked this working mom where the first place I’d be flying to would be, I would not have guessed Dallas, TX. So, why, when we can finally go anywhere, am I using my coveted Amex points to travel in style to Dallas (not that there is anything wrong with Dallas, but we can all agree it ain’t Paris.)? Well, J. Michael Collins and his mazing team are hosting the One Voice Conference USA  and I am thrilled to be on two panels.  My VO besties and I had been talking about planning a trip for a while, and it looks like this will be our fist chance to get to be in person together.

Why One Voice?

As a working mom, I have blogged before about what it take for me to choose to pack my bags and leave my family. Whether it’s for a booking, to meet an agent, or for a conference, I always have to way the  and cons. In this case, the choice was much more simple than other. J. Michael has an amazing line up of speakers coming from all over. Not only did I want to participate and contribute as a speaker, but I have always felt that conferences are essential to understanding what is current in the voice over industry. If you want to understand what trends are booking right now, what is new in technology, what shifts are new in the business, this is THE place to be. Packing my bags for such a conference will be a joy. In fact, I already have my outfits planned!

Accountability Panel

Accountability Group Powerhouse PanalistsIf I could shout it from the roof tops, I would. I would not be where I am today without my VO Powerhouse as we call ourselves. My beloved accountability group includes me, Diana Birdsall, Kim Handysides, Michelle Blenker, and Shelley Avellino. In our panel called “Build a Badass VO Career With a Powerhouse Accountability Group,” we will help you consider why you need one and how to create one that will help your career the way our accountability group has helped ours. I don’t know where I would be without these amazing women who life me up, inspire me, and have helped me be my best self every day. Sitting on a conference panel with them is an honor and a dream come true and you can find us on Saturday, August 28th at 3:50 PM in Room 2.

Radio Imaging Panel

Radio Imaging PanelistsI am really excited to be a part of this amazing panel! First of all, to share a stage with Randy Thomas, Joe Cipriano, AJ McKay (who by the way did my main Radio Imaging demo), Brent Williams, and Scott Cartwright is like a dream come true. My path as a female radio imaging voice was different than most. I did not come to radio imaging from a career in radio. Rather, I learned about it from one of J. Michael Collins’ webinars and fell in love! Because of the energy and the vibe, this genre is perfect for me. I look forward to talking about the ups and downs of my journey and how I’ve worked hard to grow the radio imaging side of my business over the years. When I look at the other panelists, I know that my path into imaging was different than theirs. While I may not be as well-known or famous in the industry as they are, I believe I offer the perspective on how a regular professional voice talent can build an imaging career. This panel is Saturday, August 28th, at 5:30 in Room 1.

Demo Giveaway

Video Demo GiveawayAs part of the joy of coming to One Voice USA, my demo partner Dave Scott ( of All Systems Go AV) and I really want to give something back to the voice over community. Dave and I will both be attending the conference in person, and we will give out postcards with the demo giveaway rules at One Voice. If you are a working, professional voice actor, and you take a picture with either one of us or both of us and post it on instagram and tag the conference and both of us, you will be eligible for a free video demo! It can be EITHER a commercial demo OR a narration demo, and it includes both a video version, an MP3 version, the planning session, and the necessary prep sessions! After a year in, we are very excited to meet more of the community and we thought this video demo giveaway is an awesome way to celebrate our coming back together!

 

Filed Under: About Me, Voice Over Demos, Voiceover, working mom Tagged With: Accountability Groups, AJ McKay, All Systems Go AV, Brent Williams, Dallas, Dave Scott, Dearbhla Trainer, Demo Giveaway, Diana Birdsall, Female Radio Imaging, J. Michael Collins, Jo Cipriano, Kim Handysides, Michelle Blenker, One Voice Conference, One Voice USA, Panel, Paul Cartwright, professional voice actor, Radio imaging, Randy Thomas, Shelley Avellino, travel, VO, voice over, working mom

My Second Career as Working Mom: My Voice Over Journey

June 1, 2021 by Laura Schreiber

My Son Hates When I Say Journey

Proust Quote about the journeyI realized this year when my son had to do a rather grueling elimination diet that he hates when I say journey. Whether it is related to food, weight loss, his college search… it doesn’t matter. He hates if I say journey. I think it doesn’t resonate with him. He still thinks that where he is going, the end result, is the most important thing. As a mom of twins, I can say that I have learned I seldom end up where I thought I would. As a professional voice actor, I can say that this career path is for sure a voice over journey. The opportunities that have unfolded since I started my career never cease to amaze me. The combination of passion and hard work seems to result in a delightful array of unexpected options, many of which I never anticipated.

A New Career

Trust Magic of BeginningsWhen I was in my mid-30s I decided to start my voice over business. I had to work with coaches all over the world to build my credentials. I needed tech training to learn to edit my audio. I had to build my studio. When I say I started then, I came to the industry with no experience. I never did school plays. I never did on-camera work. I took a leap of faith and invested in myself. I plunged in whole heartedly and the only option was to succeed. For six months before my business launched, I spent all day, every day, practicing and preparing. That is how my journey began. You might think that this was an easy choice? While my husband was extremely supportive, many in my family seemed to question my choices. Whether they outwardly remarked about my shift from a career in education to voice over or my snide remarks about how I could so easily “not use my degrees,” I understood the message. They questioned my choice to segue into voice over. Fortunately, the voice in my head propelling me towards VO was substantially louder than the many voices of doubt that surrounded me.

Solopreneur

Career and PassionWhen I began my business, I understood that it was just that: a business. As a working creative, I wear many hats: mom, voice actor, voice over coach, demo producer, but always the business owner. Over the years I’ve had to think a lot about my practices and policies. I’ve had to think about how the business choices I make inform the relationships I’m building. As I had a liberal arts education that focuses on Political Science and History, I really knew very little about business when I launched. Even though I am surrounded by a family of lawyers, I did not want to constantly rely on others for guidance. I have taken multiple classes to bolster my business and marketing knowledge. This has been very fulfilling. I enjoy all ongoing professional development, but my learning in this area has been very valuable. Whether from a class, a conference, or a webinar, I am proud of the confidence I have in my choices. I also try to read continually about business released topics. This part of my journey has been a true joy.

Opportunity as Working Mom

Working Mom DilemmaI will say, that as a working mom, I am extremely thankful to be in voice over. Even as I write this blog, my dogs are sitting on either side of me. Often, I am able to take breaks from recording to have snacks with my kids or go for walks. Some days I schedule my coaching so that I can go to pick them up from school, other days my husband does it. As a working mom, voice over seems like the perfect fit.

New Ventures Within VO

There have been many surprises for me in voiceover. First, I work in many genres I never knew existed when I started. This includes telephony, eLearning, and radio imaging. I never heard of any of those and learned about all of them from online webinars. I have been able to really build those areas of practice over the years.

Another big surprise for me has been voice over coaching and demo production. If you had asked me even three years ago if I’d be doing this, I would never have guessed. But the truth is, the voice over coaching seems like the perfect fit for me as a former teacher. And most of those students need demos, so teaming up with All Systems Go AV to provide my students with what they need just makes sense.

Reflections on the Voice Over Journey

So why do they need to share these thoughts and feelings about my journey? Since I started coaching, quite a few students have asked for reassurance that they are not getting into VO too late. Hearing my story, how old I was, and that it was a second career for me too, has been comforting to them. Do I know where this journey will take me? No. But I sure am thankful for the opportunity to be on it.

Filed Under: About Me, Coaching, Voiceover, working mom Tagged With: Coaching, demos, professional voice actor, video demo producer, voice over coach, voice over demo producer, working mom

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