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working mom

How a Voice Over Momtrepreneur Goes with the Flow

June 24, 2019 by Laura Schreiber

When People Just show Up

As a full-time working mom, I have a pretty rigid routine from day to day. On Sunday mornings, I typically relish my quiet time with my kids, and although I am home alone with them because my husband is usually playing basketball, I am usually working. On a Sunday morning, I tend not to be in my recording studio, but instead tend to be comfortably seated at the kitchen island and I usually maximize my time between 9am and 12 pm writing my weekly blog post and working on that weeks marketing goals. So this Sunday, when my very loved and very welcome in-laws walked-in unexpectedly and unannounced at around 9:15 am, I had a quick choice. And really, it was no choice. I needed to abandon my work plan and go with the flow. The work would be there when I came back to it but my opportunity to make my family feel welcome and appreciated would be fleeting.

In order to understand this scenario, you need to understand a few key details. First, members of our immediate family, both on my side and on my husband’s, all have our garage code. So, they tend to just enter the house, much like on a sitcom. We often have no idea who is coming when or how long they are staying. They just show up. Luckily they all get along really well. Next, this may give you the mis-impression that I am in some way relaxed. Quite to the contrary, I am wrapped very tight. When my twins were born, my husband and I agreed that an open-door policy was more fair to all grandparents. We didn’t want them to miss out, and so all of this craziness, is the result of said policy. So, I have had to change my behavior and learn to “go with the flow” a bit. What does that mean. Well, according to zenhabits.com, “What is going with the flow? It’s rolling with the punches. It’s accepting change without getting angry or frustrated. It’s taking what life gives you, rather than trying to mold life to be exactly as you want it to be.” So yesterday, it meant holding off for a better time to write and just enjoying my family. And you know what, I did!

There is another issue at play. I think people get a vibe when they are greeted. Do you want the people you love most in the world to feel welcome and like there is a red carpet for them, or do you want them to be unsure if they should be there? I want my family to want to come over. According to hospitality.net, “the spirit of welcome is so important in creating a strong foundation for the guest experience. Each person, each point of contact, can add so much to the ‘welcoming’ experience for guests! A welcome goes beyond words, it creates a feeling of caring and gives a sense of pleasure. A sincere welcome reaches out and positively pulls guests in to the hospitality environment they have chosen and makes guests feel like they have made a good choice. A cordial and courteous welcome gives guest the feeling they have been invited to join the setting even though they chose to go on their own. The power of welcome is to affirm the guest made the right choice and is further welcome to enjoy.” I think we only get one shot at this feeling, and if I had excused myself to go do work, it just would have been all wrong.

It takes a Village so In turn we need to be part of the Village

When I think about how families connect, I often think about this video I once saw of a family singing Les Mis karaoke:

https://youtu.be/IhA_AniwbRQ

It’s amazing, right? I find this incredible because my family will come together to watch Seinfeld or a movie, and we really come together to eat, but this is well-beyond our skill set. But what I think we do best as a family is raise mensches, and I couldn’t do that alone. I think that the reason my kids are so sweet is because they have the attention not just of their parents, both of whom work, but of their grandparents, their aunts, and their uncles, and I think it does take a village. When that village is fragmented, the kids are the ones who suffer. When you wonder how these characters end up on Jerry Springer or Dr. Phil, maybe it was those moments of choice and instead of sticking together and just being together they chose wrong over and over again. My daughter has been watching a lot of Dr. Phil recently, and when I see clips where he admonishes family like this I gather that they made one mistake after another until they stopped supporting each other.

https://youtu.be/GoW8DqRQVVo

The Time Goes way to Fast

I feel like just yesterday my twins were tiny babies coming home from the hospital. We were worried that the pot holes would hurt their heads because they were so small. Now they will be driving in a month. I spend many hours every day alone in a padded foam booth. So, when family comes over unexpectedly, I have decided to look at it as a gift. I think sometimes it is life telling us to slow down and take it in. I do feel like hitting pause is ok. I am blogging 24 hours after I planned. I am not sure when I will work on my instagram posts. Will I get them done? Yes.

How did our day end up yesterday? We had a wonderful lunch as a family at our mall. We took my little niece with us too. We then went to Target and the grocery store. My family come out from NYC and we grilled for dinner. We were all together and it was wonderful. At the end of the day, it was more important to me that my family feel important and loved.

It happens to be a beautiful sunny day, so I may want to take my kids out for lunch, but I think that will be okay too.

Filed Under: working mom Tagged With: blog, Dr. Phil, flow, full time, hospitality, hospitality.net, karaoke, Les Mis, Marketing, momtrepreneur, professional, routine, support, time, village, VO, voice over, voice over actor, voiceover, workflow, working mom, zenhabits.com

Momtreprenuers Top Tips to Manage Summer Break

June 2, 2019 by Laura Schreiber

https://youtu.be/SaRJYYbVJok

It’s That Time of Year Again…

It’s hard to believe that it’s June and sunscreen and bug spray are repeat items on our weekly shopping list again. My twins’ final exams are over and summer vacation is in site. My kids are teenagers so we have a few exciting new times on our agenda. My daughter is going away for the first time to a summer program at a college and both kids are getting their driving permits, fingers crossed. As a full-time working mom who runs my own business, I want to make summer special for them while still meeting my professional goals and working full days. Like many women who work, I am juggling a lot of balls, but somehow when the whether is beautiful and the sun is shining I feel like I can do it all. Over the years of being a momtrepreneur, I have come up with the following tips to make our summers flow in a way that makes sense for everyone.

1. Plan Ahead

I am trying to keep a straight face as I write this part, but planning ahead is very helpful. Even in a business where many of my commercial bookings come in 12 hours or less in advance, planning ahead and having a schedule makes life a lot less stressful. If I can look at my week and see when the kids have to be various places and what I have on my plate in terms of my bookings and my clients’ needs, I can best accommodate everyone without stress. As summer weeks tend to have a lot more variation in schedule than our weeks during the school year, planning ahead helps a lot with scheduling live or guided sessions, and with making sure that I leave ample time for editing. At the same time, if my kids need to be driven to activities, plans with friends, etc, I am ahead of the curve.

2. Block Off Time Specifically for Summer Fun

Even though I have financial goals that must be met every month, summer is the right time to take off for fun indulgences like days at the beach or catching a show in New York City. Since it is impossible to spend special days like this with my kids during the school year, I block chunks of time throughout the summer so that I make sure these days are available. In fact, our first special day is coming up this Friday. I have blocked half a day for my niece’s pre-school graduation. Does this mean that I will not meat my monthly minimum? Last year, I was able to meet my goals and actually surpassed them in both July and August. I find that I am extremely motivated by doing well for my children, so carving out this time in my schedule makes me even fresher when I step back into the booth.

3. Keep Kids Stimulated

A key to a successful summer is not just how well a mom organizers her time, but also how busy the kids are kept! I have found that when my kids are meaningfully engaged they are happy and fulfilled and everything goes more smoothly. For example, last summer my kids volunteered as counselors at a camp they went to for years. It was a really rewarding job and they very much enjoyed it. They came home tired but happy. I got my work done and they were busy. If you can make plans like that for your children, your summer will be a lot easier for everyone!

4. Put it All in Perspective

Summer is a time for hammocks and lemonade, for flip flops and coverups. Summer is not the time for harsh criticism and self-assessment. After a few years of juggling work and motherhood, I can tell you that it will all be ok. There might be some days where your kids have to wait for you. They may not be able to swim when they want. You may also miss a client call because you took your kids to the park or to see friends. It’s ok. We all expect so much of ourselves all the time. We make so many plans and so many promises. If all of it gets done, that’s wonderful. If most of it gets done, great. What I have learned is that I always get essential tasks done. Everything else is gravy.

The other thing I now realize is that your kids learn so much from how you, as a mom, handle these situations. I don’t know about you, but I want my kids to remember me smiling and laughing and enjoying them, and not as a crazy basket case. Just give them the summer that you really want, and no one ever fantasized about a summer at their desk!

Filed Under: About Me, Client Relationships, Voiceover, working mom Tagged With: commercials, live sessions, momtrepreneur, planning, summer vacations, tips, tricks, VO, voice over, voiceover actor, working mom

A Working Mom’s Passion for Voice Over

May 10, 2019 by Laura Schreiber

https://youtu.be/FFkV3FcOx1M

My Why

Me with my Mom and my sister Julia in Peddler’s Village

I don’t remember my mom ever sitting down when we were kids. She worked so hard to take care of us. She was always busy. If she wasn’t helping us with our work or cleaning or putting away laundry she was cooking or on the phone with our Mommom. My mom ran a tight ship, then and now. Nothing was out of place. Ever. When she wanted to redo the family room she took down the wall-paper and pulled up the carpet. When she wanted to move she listed the house. But despite how hard she works when we need help with work or to talk to her she is present so completely and gives with her whole heart. My mom is amazing in every way. There are so many days that I think about what she would have done in a given situation with my kids or with a teacher at work or in my house and I wonder how on earth she had so much energy. My mom was also always really sweet.

This Mother’s Day, I find myself thinking about my role as a daughter and a mother and what it all means, because to me it means a lot. As a small business owner, I try to bring so many elements of what my mom taught us growing up into my daily life. I want my clients to feel and to know that there is nothing I won’t do for them, that I will bend over backwards to give them what they need and provide the best service possible. I want them to feel that I am always there, in part because I am working so much and in part because I want them to be so happy with the job I do that they come back to me. And at the end of the day, everything that I do well I attribute to my mom.

My Kids

I have written about this before, but I am certain that I never would have had the courage to start my business if not for my children. I had a passion and a desire to pursue voice over since college, but that alone was not enough to inspire me to go after my dream. Instead, the reality of leaving my kids and commuting to New York City was what made me have the confidence to build my voice over career. I didn’t want to miss out on a single minute of raising them. I wanted to be able to work full-time and still be there to attend the science fairs and the school plays and to pick them up if they got sick. The dream of combining my professional aspirations and my personal ambitions gave me such a fire inside that nothing else matched. I will be forever thankful that I am able to have a career and be near by.

One of the many facebook groups I am in is for Voiceover Moms. Other women often post these amazing pictures of themselves in the booth with their babies in baby carriers. I missed that page but every time I see those photos I feel such a sense of pride and camaraderie. I feel like we are all in this together, supporting each other and building something meaningful for ourselves and our families. I also know that some days are harder than others, and knowing that we are not alone and that we are their to support each other means so much.

My Hope

It is my hope that just as my mother gave me so much I hope that I am instilling this fearlessness and sense of self-worth and pride in my own children. From running my voice over studio, I have learning so much from working with others, but before even getting to that point, it is that I pursued my passions for them, and my hope is that Emma and Jack will have the same fire within them and that they too will be fierce enough to go after what they love, both in their professions and in their personal life.

My Village

Nothing in life is so simple for a working mom. My life is better, profoundly better, not just because of the example set by Mom and my Mommom Harriet, but because my sister Julie is so present and helpful too. Julie is always there for me and my kids and helps both as an emotional support and in so many ways, from taking care of the kids and the dog to helping with homework to late night phone calls. Trying to list the way my family is amazing almost seems to trivialize their impact, when my intent is the opposite. I am also blessed to have an amazing Mother-in-Law who is an extremely involved Grandma and is also so close with my Mom. They are like sisters to each other. Whether she is sitting at the table doing Latin and Spanish homework with the twins, or helping with holiday dinners, it is so wonderful to have such a tight-knit family. And my sister-in-law Claudia lives one street away. She is also a wonderful influence in so many ways for my twins. I can go on and on, but the point I am trying to make is that I could in no way raise my twins the way I dream of on my own, and they also happen to have one heck of a father, but since is a blog post and not a book, I will just end by saying that this Mother’s Day I am thankful that I was born to my mother and that we are surrounded by such amazing women.

Filed Under: About Me Tagged With: daughters, Mother’s Day, mothers, role model, small business owner, voice over, voiceover, working mom

Why I Chose a Notebook Over a Desktop for My Voice Over Needs

May 5, 2019 by Laura Schreiber

https://youtu.be/hTvzT_v_ub0

Consult an Expert

When I started my business years ago I had so much to learn abut every single aspect of voice over. In addition to all of my vocal coaches for each genre of voiceover, and hiring a contractor to build my custom booth, I need serious advice about which computer to use and why I should make those choices. To understand how I came to a laptop, I also need to explain how I became a Mac user after a lifetime on PCs.

I so identified as a PC user that I could not possibly imagine life any other way!

I had actually started my business with a Dell Laptop. My cousin David who is an audio engineer in Philly had advised me that the software I needed to edit my work would not run sufficiently on that computer. David described a scenario where I was working and everything crashed. I assumed David was speaking in hyperbole just because he, like so many younger people I know, prefer Macs. One humiliating day early on, I had paid a fortune to work with a coach in Los Angeles and everything that David predicted come to fruition! My computer crashed. I could not sign in to ipDTL. I could not get Audacity or Adobe audition to work. Nothing worked. I was in a total crash. I had a session and I was mortified and I was ready to work and knew at that moment that I needed to make a major change.

It was time to consult an expert. I had already been working with a local sound engineer known affectionately by industry insiders as “Uncle” Roy, aka Roy Yokelson of Antland Productions. Uncle Roy is a PC guy and he was teaching me how to do the sound editing I would need when I launched my business. Switching to a Mac meant I would no longer be able to solely rely on Uncle Roy for tech support. I was told to consult with George Whittam and that he would guide me in the right direction on what my next step would be. I scheduled a call with George right away. Even though this was years ago it feels like yesterday and I am still profoundly thankful for his help and support, which is costly but well-worth every penny.

Studio Set up

I had a list of questions for George. If I was making the leap from PC to Mac, did I want a MacBook Air, MacBook Pro, or Desk Top? George encouraged me to get a souped up MacBook Air for my needs. Again, this is personal and it depends on your needs. For me, I needed a computer that would support all the audio software, have a large memory, and would be quiet. George explained that with enough RAM, the MacBook Air would meet my needs swimmingly. I also bought a hard drive to back it up so that if I had an unfortunate incident I would be covered!

George did not just make suggestions about the MacBook Air. He also guided me about other specs for the booth I was building to make sure that my audio would be pristine. As my goal was to get WoVo approval, which I did, this was also immensely helpful.

On the Go

I am ultimately very pleased with my purchase of the MacBook Air. I have been using it for almost five years now. I travel for work several times a year and it is light and not bulky. It works well as part of my travel rig set up too.

There is another element to my specific business needs. I am a working mom. I often have to leave my studio in the late afternoon and drive my twins to after school activities or sports events. The MacBook Air is extremely portable and great for the mom-on-the go. I bought a Tumi work bag on The Real Real that matches my suit case and I feel very organized when I travel. I am really thankful that I did not purchase the slightly heavier MacBook Pro, which my son has, because I have back and neck issues and for me every pound makes a difference.

Concluding Thoughts

Laura Schreiber Female Voice Over Talent MermaidAs with so many other changes I have faced in life, the anticipation of the change is worse than the change itself! I am thankful every day for the guidance that I got from my cousin and from George that pushed me in the right direction. I am thankful that the fan on my computer is so quiet. I am thankful that there is an apple store at my mall so I could get started so easily. I also LOVE using Twisted Wave. For me, the shift from Audacity and Audition to Twisted Wave was a huge productivity improvement. It is both my hope and intention that through conferences I will continue my tech education and will stay current with all of the new tech trends in voiceover so that I can best serve my clients.

Filed Under: Studio/booth, Voiceover Tagged With: adobe audition, Antland Productions, audacity, audio, David Scott Audio, fan, George the Tech Guy, George Whittam, MacBook Air, studio, tech, training, twisted Wave, Uncle Roy, VO, voice over, voiceover, working mom, WOVO

Can’t Win Em’ All

April 29, 2019 by Laura Schreiber

How a Night in NYC Reading for 5 Top Voice Over Agents Went South Real Fast

The Potential for Life Changing Awesomeness

You have to understand that I am a huge optimist. I always think everything will be great and that every single thing I do has the potential to not just succeed but to be life changing. I mean, it’s worked out pretty well, right? I have two ivy league diplomas, married the man of my dreams, I have pretty fantastic kids, and the cutest dog on the planet, so this attitude of hope and optimism has worked out thus far. How could it not? If you’re super smart and you work hard and you try your best what could possibly go wrong?? You see where this is headed….

So like many voice over actors I am in tons of facebook groups. Honestly I can’t even count them all but I really enjoy them both for the useful information and the meaningful social interaction. One night, I think in the Actors in NYC group or something to that effect, someone mentioned the Actors’ Connection. I was excited to see the variety of programs they offered and was super excited to see one that had big agents from top agencies coming to the program. My perception, or rather mis-perception, of the event that I rather enthusiastically signed up for was that it was like speed dating with agents. They were there. We were there. We would schmooze.

My hope was to chat it up. I just got new business cards so I gathered a ton of those. I also printed a list of my top 10 clients of all time followed by my top 5 clients of the month, both of which I am rather proud of. We had to send in our head shots and resume in advance and I was really proud of that as well. I felt prepared and hopeful on the big night.

The working mom in me planned ahead on the home front too. I had my mom coming to give the twins dinner and my mother-in-law was coming to do Latin homework with Jack, so I had all the bases covered. I was prepared for greatness. All I had to do was show up, right?

The Great Debacle: A Fantastic Event For Which I was not Prepared

Did I mention in addition to being an optimist that I am also very type A? I have read for top agents in LA before. Both times I was extremely well prepared and I thought I nailed it. I got very positive feedback and left feeling like a did my best. Was I signed? No. Did my life change in any way from those events other than feeling relieved that I did not f—- up? No. But the key thing is that I showed up prepared.

So last Thursday I also thought I showed up prepared. The thing is, the Actors’ Connection sends A LOT of emails. I do not mean this as a criticism. But I happen to have had a lot of bookings last week, and as a full-time working mom, I do not always read all of my emails. Well, I realized pretty quickly that this was a huge problem. This was NOT speed dating with agents. Not at all. I showed up prepared for an event that was not happening and was totally unprepared for the actual event. You have to understand that I am never, ever unprepared and I was having a silent stroke in my seat.

Every one else had scripts prepared as we were going to read for the agents. Which makes sense, after all, because why would they care just to chat with us? I did not have a script in hand. I pulled one up on my phone but I did this as the agents were speaking

and of course I was in the front row so I was not at all subtle. I felt like an ass. I found a script for a Culligan Water spot I booked months ago and I thought it was cute and showed my range.

The Epic Fail

As if I had never read live before, and in part because I did not have a paper script and was reading from my tiny phone which I never ever would have done, I began my first read. I raced through. Everything I have been trained to do went out the window. I will not recount all the ways in which I sucked, but let’s say that any charm, finesse, and charisma that my actual audition may have had to book the read was entirely missing on Thursday night. I was both petrified and horrified at once.

On the director’s cue I came out from the booth and got feedback from the agents before the second take. The agent from CESD spoke for the group. I held it together and went back in. The second take was not beyond horrible and at least I was not ashamed to make eye contact when I left. Before I departed the building, I was giving “report cards” with scores and comments from each agent. They showed a range of opinions and feedback from good to excellent and I took everything in me not to cry from the stress of it all. Oh how I longed to be in the security of my own booth!

The Aftermath

I walked in the pouring rain back to Penn Station. I felt both crushed and defeated. I left my children on a school night to go into the city and instead of doing something to benefit my family I crashed and burned in front of an audience of folks I wished I had dazzled and charmed.

What did I learn from all of this? First, I need to read ALL of my emails! Next, even though it felt like disaster to me, the comments were actually somewhat encouraging and they were all pleased with my second read, so I suppose I was able to show flexibility and resilience even though I did not enjoy it. Lastly, even if I had been signed by any of those agents, which I would have loved, it likely would have opened more doors but would not have lead to some sort of instant and dramatic change in the trajectory if my life or career.

So what now? I just get up every day and keep plugging. I have a lot of auditions this morning and a live session for radio commercial at 1:30 so I just keep doing my thing. I am thankful that I get to work full-time in the field I am passionate about.

Filed Under: About Me, agents, Voiceover Tagged With: actors’ connection, agents, CESD, commercials, DDO, Facebook, NYC, professional voiceover, Stewart Agency, talent agencies, voice over, voiceover, working mom

Social Media and Voiceover: How does It Effect Your Business?

April 8, 2019 by Laura Schreiber

Ever feel like you are doing 20 things at once ?!

Any working mom can tell you that there are not enough hours in the day, so social media serves multiple purposes in our life depending on what form you are talking about. And any working mom can tell you that often when we are doing one thing we are thinking about the other 10 things we have to get done at the same time. From enabling a small business owner like me to let potential clients know about my business to staying connected with friends and voiceover industry friends from all over, to staying on top of current trends and hot tips, social media across the board is really important. If you were to ask me how social media directly effects my voiceover business, I would tell you that it depends on the specific genre, so here is a point by point break down of how the most relevant genres relate to my voiceover business.

Twitter

A few years ago a prominent voiceover talent was offering a class with another industry insider on Twitter marketing. You’ll see as I go on why I leave their names out. I loved the class. I revamped my twitter strategy based on what I learned and was determined that I, too, would make upwards of $20,000.00 after the class. I did every single thing that we learning with gusto. I posted a minimum of 3 times a day every day for 2 years. I never gained more than 1200 followers and I did not book one single job from twitter. I also hired a marketing person to help with my twitter endeavor. Again, we yielded no results. As I book mostly commercial voiceovers, I do not think that folks are looking to hire talents like me on twitter.

Instagram

I love Instagram for personal use but I have also never booked work from Instagram. My Instagram account is a business one. All of my postings are “brand” relevant. I have tried for several years to post here and to connect with industry folks that I am curious about. I also hired a hot young intern who had a pulse on Instagram. Nothing. Then I hired a marketing consultant. These so called experts did not generate any better results than I did. So, I have a lot of fun at night before bed looking at pictures of jewelry and cute dogs but I do not believe that the people who want to hire me directly are looking for me on Instagram.

Facebook

I love Facebook and always have. I love it both as a way to keep in touch as so, so many voiceover talents and production people seem to hang out here. I also love to post and share projects and blogs on Facebook. While I have never booked an actual job from Facebook, I have formed the foundation of some amazing friendships that exist off line. I have met so many fantastic people. I also love the groups that I am in. Especially because we use so much audio equipment in voiceover, I find that the support of these Facebook groups is key to my success. For example, if I am having questions about ipDTL or Source Connect, I just hop onto the group and ask. Also, I love the Voice Peddler’s Tech Tuesdays. Others are always so genuinely helpful and insightful.

LinkedIn

Working side by side with my Dad while on vacation… a real plus of life as a solopreneur!

Now this is a platform where I have gotten quite a few clients! I love connecting with folks from all over the world in all different industries. Perhaps it is because we are all definitely talking about work on LinkedIn, I have made professional friends and booked solid jobs in genres from Radio Imaging to eLearning and everything in between. I am certain that because LinkedIn’s platform make’s it so easy to post samples of voiceover work and connect to our website, potential clients can get a real feel for the service that I provide. I find that the time that I spend on LinkedIn is extremely valuable. For years I had the professional membership but now, with almost 5,000 contacts, I have the basic membership and I am very pleased with it.

Summary

So across the board the different forms of social media platforms play a different role for me as a solopreneur. In truth a love Pinterest, and spend a lot of time making pages for my house or my nails, but I have not found a way to make it relevant for my business as of yet. I also do use YouTube a lot, but it is typically either to repost work that I have completed or to create videos that will enhance my blogs and help clients and potential clients get to know me. And at the end of the day, that is really what it is all about. Even when I am not directly booking work on genres like Twitter, Instagram, and Facebook, if it is helping the community get to know me as a person and as a creative that it is worth the time and the energy. I’m not so complicated, I’m a working mom who loves my kids, jewelry, getting my nails done, and walking my dog; so if folks take that away from my post than they get it. And if they understand that I put my heart into everything that I do then the really get it:)

Filed Under: Voiceover Tagged With: blog, blogger, Blogging, Facebook, Instagram, LinkedIn, Marketing, momtrepreneur, professional voiceover, small business owner, social media, solopreneur, Twitter, voiceover, working mom, YouTube

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